After the press conference of 72_72291 Live Country, everyone was lively, whether it was about the theme and design of the tour, or about the choice of venues, it became a hot topic.

However, even with the power of the battle of the century, there are still many media outlets who have expressed concern about the Maracanã Stadium, not so much because they do not believe in glory to death, but because of the deterrent power that the Maracanã itself represents. It's not just a random venue, it's a Maracana, representing the best Maracana in the world.

After the Maracanã was put into use in 1950, there have been many superstars in the long history of music in the past half century, but there are only a handful of singers who really dare to challenge the Maracanã, because everyone knows that if the standard is not reached, the result is not only as simple as self-inflicted humiliation, but also is likely to have a devastating blow to the singer's subsequent career.

Guns N' Roses, Led Zeppelin, Whitney Houston, Mariah Carey, Nirvana, Pearl Sauce, ...... These singers were or are still the best singers, and none of them have ever challenged the Maracanã, because that is the sacred place in the hearts of countless singers.

Imagine a 120,000 influx of fans at Maracana – 120,000, an incredible number, more than even the entire Wembley Stadium could hold, and even more than any contemporary rock festival could call for. But! At Maracanã, this only fills just over half of the seats, and as far as the eye can see, there will be a large blank space in the audience!

What's even more terrifying is that because of the sheer capacity of the Maracana, it puts forward new requirements for the singer's stage control, which is a task that can be accomplished only by sound equipment, and to fill the Maracanã with the tension and fullness of the music, and to get the audience to really participate in the performance, this difficulty is definitely not as simple as doubling the venue of 100,000 people, it may be three times more difficult - or even more than five times.

Therefore, once the Maracanã is challenged, the result is unsuccessful, and the fiasco of attendance and box office returns can only be said to be the surface of the disaster, and what really has a fatal blow to the singer is the large number of empty venues, the mess of live performances, the loss of trust of sponsors, the fall of the media, the questioning and alienation of fans, and the ridicule and banter of peers...... These could well send a top superstar straight to the bottom.

Challenging the Maracanã is definitely not that simple.

The media is full of worries and doubts about the trip to Maracana in glory to death, and more importantly, if it is not for the grand occasion of the battle of the century, I am afraid that the media will laugh at the "self-inadequacy" of glory to death. Now the media has only expressed concern and wait-and-see, which is already a positive effect after the boom of the war of the century, but it still cannot hide the mixed feelings of awe, admiration and fear of the Maracanã.

It can be said that the "Stormy" world tour has only held a press conference, and it has already become a hot topic.

Although attendance and ticket sales are still unsolved, especially complicated by the uncertainty of the Maracanã Stadium, even the Los Angeles Times did not dare to say that "Glory to Death This world tour will definitely make a lot of noise, and the ambition of the live country makes people think twice when they speak."

However, the major North American sponsors have already taken the lead in casting their vote of confidence, and it is clear that they all believe that the world tour will be a success, and the first list of sponsors announced by the on-site country includes the world's top luxury brands such as Michelin tires, Marlboro cigarettes, Mercedes-Benz, Coca-Cola, Nike, Omega, Four Seasons and many more.

The first round of bidding for the "Storm" World Tour attracted the attention of 47 top manufacturers, followed by 16 more.

Not long ago, the Oasis band's tour in North America had a total of six sponsors, and "Tempest" has attracted such multimedia only in the bidding stage, both in terms of quality and quantity, showing absolute strength, just this aspect can see the current commercial value of glory to death.

In the title sponsorship competition for the tour, Mercedes-Benz, Nike, Marlboro Cigarettes, Pepsi and Coca-Cola launched fierce competition, after two rounds of dragon fighting, Nike and Marlboro Cigarettes fell behind first, and Pepsi even simply withdrew from the entire tour sponsorship chase; Later, in the hot competition between Mercedes-Benz and Coca-Cola, Mercedes-Benz had the last laugh.

The century-old German brand showed unprecedented confidence in glory to death, and their determination and determination were unmatched by other sponsors, and they finally won the title of the "Storm" world tour at a cost of three million dollars.

Three million dollars, this is another history, breaking the new history of sponsorship of the current touring title, which is currently held by Michael Jackson during his "Dangerous Journey" from 1992 to 1993, when this epoch-making world tour made countless history.

The first was the sale of the live broadcast rights to the first concert to HBO cable TV for 12 million pounds, and set a record for the highest ratings in the history of the cable network, with a high ratings of blackjack and four that no one could close to until 2014 – let alone break it.

Later, it sold the naming rights to PepsiCo for a record-breaking figure of $2.5 million, giving PepsiCo an advantage in the competition with its rival Coca-Cola, and gradually reached its peak with the global pace of the "dangerous journey".

Of course, it's a pity that the last part of the "Dangerous Journey" was badly beaten. The interruption of the Tong incident and the failure to complete it smoothly is one of the great regrets in the history of music. Fortunately, this time Michael's "historical tour" will make up for this regret.

This glorious to death "Storm" world tour immediately attracted the attention of Pepsi, and they and Coca-Cola launched a fierce competition for sponsorship rights. However, PepsiCo was still unsure about the Maracanã and finally chose to launch the competition, and Coca-Cola stayed on with it, although it still lost to Mercedes-Benz, but Coca-Cola still became the second largest sponsor of the tour - they paid two million dollars for it and will put up posters on the main part of the stage.

Just as Pepsi wisely chose the "dangerous journey" at the beginning, this time Coca-Cola unswervingly chose to support the "storm", so whether it is wise to decide whether it is wise can only be left to time to give an answer.

However, in the battle for the naming rights of "Storm", the best of the watches were Mercedes-Benz, who showed resolute confidence almost from the start, they had no doubts about the success of the Glory to Death tour, and in every negotiation they came up with an inevitable decision, and finally won the naming rights with a record amount of money.

In addition to Mercedes-Benz, 14 other companies have won the sponsorship of Tempest, and their advertising posters will appear on billboards in concert infields, as well as on tour buses or other vehicles that will be honored to die, including on the back of concert tickets.

They cover all expenses during the Glory to Death tour, from transportation, to hotel accommodation; From stage equipment, to member equipment; Burberry even provided all the costumes for the band members in the form of unofficial sponsorship...... It can be said that during the entire tour of Glory to Death, there is no need to spend any penny and a little energy, and all aspects such as clothing, food, housing and transportation have been taken care of.

The sponsors alone have amounted to $10 million – not counting Mercedes-Benz's naming rights, which also breaks the record of "Journey to History" that has just set a Zào record, showing that glory to death has now won the trust of Wall Street.

Not long ago, people were still lamenting that the live country took over the glorious and deathly touring project for a record price of 10 million; It is now jaw-dropping to discover that the tour has not even started and that most of the cost of the livecountry has been recovered by the sponsors, and it is conceivable that the profit model of the liveland will start as soon as the tour actually starts.

The frenzy of sponsors was to be expected, and even with such an unnatural challenge as the Maracanã Stadium, for the sponsors, they were madly superstitious about Hugo's appeal. Just look at the current Burberry to know that the old luxury brand, which was almost dying, "justly" relied on Hugo alone, and it has a second spring, and now has the strength to compete with any top brand in the world.

The fervor of the battle of the century is still in the air, and the frenzy of "Independence Day" is still vividly unfolding in front of our eyes...... The choice of the sponsors was simple: they believed that the tour would be a big success, they believed that the glory to death, including Hugo, would bring them unimaginable advertising effects, and they believed that it was a safe and profitable deal.

Only, are they right? Or did Pepsi make a wise choice?

It took only one press conference to ignite the post-century boom again, and all eyes were on the ticket sale day in two weeks' time, and even more so to the Maracanã two months later. In the midst of this heat, the Billboard charts in the first week of October are back in the air!