Chapter 90: Selling Books Together?
On December 31, 1998, Wang Qinian received a phone call from Yan Dajie, the editor of North Carolina, asking about the possibility of the magazine cooperating with their single book.
Wang Qinian, the single book of the "Rose Girl" comic, has already published himself, and the fame accumulated by this book is not small, and the profits he can make by investing by himself must be more profitable than taking royalties from the publishing house, so it is unlikely that he will transfer the copyright of the simplified Chinese publication!
But Sister Yan proposed a little workaround, "North Carolina" magazine does not want copyrights, but helps sell books!
This building is very fresh!
Now, in the office of the little partner culture company, Wang Qinian and the editor Sister Yan are talking about this business!
"The minimum is eight dollars, which is 50% off the list price! If it's lower, it's pointless! Wang Qinian said, "Our normal batch price is 1o yuan a piece." ”
"No, eight yuan is still a little expensive, at most seven yuan a copy!" Sister Yan said after bargaining.
"Can't be less than 50% off!" Wang Qinian insisted.
"I'm also in publishing, so I know the cost of printing. Even if the manuscript fee is included, the average cost of a book should only be 5 yuan, right? According to a batch of seven yuan, you are almost risk-free to earn 4o% gross profit! Sister Yan persuaded her bitterly and said, "Besides, this preferential price is not without benefits, we can help promote it in the magazine!" Most of the fans of "The Rose Maiden" know about our magazine! We give you publicity, and the effect is 100 times stronger than that of other media! ”
"Books, the most valuable thing is creativity, knowledge or fun!" Wang Qinian smiled and said, "It's not that I'm boasting, the only person in the domestic publishing industry who can compare creativity with me is Mr. Zheng Yuanjie, the king of fairy tales!" It's just that Mr. Zheng Yuanjie is not mixed with the comic industry, but with the fairy tale industry! We don't buy paper, we don't sell ordinary labor, we sell ideas! So, it should be at least eight pieces, because that's creativity! ”
"Well, you have to have a little conscience, okay! Without the popularity accumulated by the serialization of "North Carolina", can "Rose Girl" be popular? Sister Yan couldn't help but be a little angry when she heard this, she worked so hard to defend them in front of the editor-in-chief, but as a result, Wang Qinian, a kid, went into the eyes of money and didn't consider her situation at all.
When Wang Qinian heard this, he took a deep breath, and originally wanted to refuse, but in the end, after thinking about it, he still said: "Seven yuan, okay, but I have a few conditions!" ”
Sister Yan was stunned for a moment and said, "What conditions?" ”
"First, if the purchase volume is less than 10,000 copies, no returns will be made!" Wang Qinian said.
"Yes!" Sister Yan knew that with the popularity of "The Rose Girl", once it was promoted, the number of single banks might be tens of thousands, and the supply would exceed demand. Even if there are a small number of returns, NC magazine can afford it, and overall, most of them will be profitable.
"Second, you are not allowed to sell in BJ City." Wang Qinian said.
"What?!" Sister Yan looked surprised.
Not allowed to be sold in BJ City?
At this time, the entertainment and cultural consumption market in many places in China has not yet been cultivated. BJ The market of a city often passes through five or six provinces!
At least one-third of the readers of BJ Cartoon are concentrated in the city of BJ, which can be said to be the most important center of the domestic comic industry.
Wang Qinian explained: "Because, our partner company has established a supply relationship with some bookstalls and bookstores in the BJ area. They are 1o yuan a book to buy from us, if you buy a book for 7 yuan a piece and sell it in BJ City, it will damage their interests. I can't do anything like unloading the mill and killing the donkey and pit these partners! ”
After hearing this, Sister Yan reluctantly accepted: "Okay! However, if we are not allowed to sell in BJ City, then, can you agree to a condition, the single book of "Rose Girl" of the partner company is only allowed to be directly approved by retail channels in one area of BJ City! ”
"Yes!" Wang Qinian naturally knows that the strength of the small partner company is limited, and it is already the limit of the company's own strength to engage in sales in a city in BJ.
The cost of sales in the national market is by no means affordable for small partner companies now.
"The third condition, we have to collect the money first, and then give the goods!" Wang Qinian said with a smile.
"What?!" Sister Yan was a little angry, and she paid for the goods first.
This is often an unequal agreement proposed by some powerful publishers and some sought-after bestsellers to some weak downstream partners!
Even for some long-term partners, "North Carolina" will often take the first supply, wait for the other party to sell, and then collect the payment.
Wang Qinian actually ...... Came up with such a domineering clause?!
Simple Sister Yan reacted so violently, Wang Qinian pretended to be pitiful and said: "Sister Yan, it's not that I am not righteous, because, our small company has just been established, and we will invest in new movies next year, and the capital flow is relatively tight, so I have to do this!" ”
Sister Yan calmed down when she heard this, and said, "I'll write down your terms first, and go back to a meeting with the editorial department to discuss it!" Give an answer tomorrow! ”
"Okay!" Wang Qinian smiled slightly, and seemed to have settled on the "North Carolina" magazine.
Why?
Because, now "Rose Girl" is very popular!
Even if it is not the most popular comic in the country, it is definitely in the top three.
And this comic, the publication of a single book has not yet been fully publicized and distributed!
Once more readers know that "Rose Girl" has been published as a single book, and if it can be purchased everywhere, with the popularity accumulated by this manga, sales will definitely blow out!
You must know that later, the single book with the largest sales in the domestic comic market "Oolong Courtyard"! This comic was originally serialized in Taiwan in the 8o, and the sales of a single book were only a little over a million.
At the beginning of the 21st century, this comic was regrouped, serialized in the "Comics" magazine of Big 6, and after attracting a large number of readers in the mainland, it was published as a single book, with a single volume sales exceeding one million, and the total sales exceeded 20 million!
And the "Manyou" magazine, which became popular in "Oolong Courtyard", actually has only more than 10,000 copies, which is an order of magnitude with the "North Carolina" magazine at this time.
Even if, at this time, the popular comic book single book in "North Carolina" magazine was published, and there was no confidence that a single volume would sell hundreds of thousands or millions of copies, but no matter what, tens of thousands of copies should be no problem.
Assuming that a single volume of "The Rose Girl" sells tens of thousands of copies, the entire series is calculated at five books, and the total sales are conservatively estimated to be more than 100,000! This money is nothing in the film industry, but it is still quite a good income for a comic magazine!
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