The filming of "Mr. and Mrs. Smith" has come to an end, while "Pirates of the Caribbean" has completed all the post-production zuò and entered the final promotional sprint...... 23

The promotion of a movie starts even before the project is established, but strictly speaking, the news before the film without the project cannot be regarded as part of the publicity, because without the project, that is, if you don't get the money, the previous publicity is meaningless.

Therefore, in the film industry, generally after the project is established, that is, the producer gets the money (not necessarily all) from the producer, and then various means are considered part of the film promotion, which is the beginning of publicity and public relations.

At the beginning of the movie, the publicity starts with the movie type, theme, or news of the star joining, then the makeup photos, followed by various stills, and when the trailer begins, it is the beginning of the final sprint of the movie.

Lee Chung-hee and they are now working on the final cut of the official trailer, working hard for the final sprint of publicity.

A trailer is a short film that takes the best of the film and is deliberately arranged and edited in order to create a memorable impression and achieve an appealing effect. But it's not just a matter of putting together all the best parts of the movie.

It also has its own process, editing, compositing, special effects, etc., which is the same as the post-production zuò of a film. Moreover, the trailer needs good ideas to package. For example, highlight the theme, highlight the selling point, and at the same time do the best to attract the attention of the target audience, and then, try to be as short as possible.

The reason for the short is simple, because the trailer needs to be taken out and played, whether it's in outdoor media or on TV. The price of the broadcast is all in seconds. Very expensive drip said.

In China. The trailer of a movie is generally only made into three types: the advance version, the drama version, and the extended version, but in the United States, the trailer of a movie is very complicated, and in general, it can be divided into a teaser and an official trailer. Level Bowl Trailers, TV Trailers, Drama Edition Trailers, Extended Edition Trailers, and more.

The trailer for the Bowl is played on the annual Bowl, the most expensive promotional tool in the world, but if you know, the most editions of the Bowl have more than 100 million viewers, and the total in the United States is only 200 million. You know how valuable an ad is, and it's the same thing as advertising on a news broadcast.

As for the TV trailer. It's on TV, and the reason it's so special is because American TV is rated, and if you want to show a trailer on TV, you can't have content that's too bloody and relevant, with an R* rating.

PG-13It's okay, but, for general TV trailers, it's best to be PG, because, PG is already a parent-guided level, which basically children can still watch, but above, children can't watch it, so the effect will be worse.

Because some parents will choose not to watch these for the sake of their children!

As for other trailers, there are basically no restrictions on outdoor media and online broadcasts, of course, not too much, such as breaking the law.

"The first act, of course, is the image of Jakes Sparrow standing on the bow of the ship,"

Lee Chung-hee said with Hollywood gold medal producer, Bruckheimer, as well as people from the marketing department and the public relations department.

Bruckheimer nodded in agreement, "This is a point, it points out the image at once, and because of your costume, it will attract the audience, and at the same time, it will also have a little clear theme, after all, that kind of costume itself shows the peculiar temperament of the movie." ”

Everyone else agreed, and then, next, Lee Chung-hee pointed to the scene that was actually the opening scene of the fire burning on the sea, which was the scene where Elizabeth Swan rescued her son who was pulling bootlaces when she was a child.

That scene is big, and it looks like the visual impact is enough, especially in the trailer, when it flashes by, there will be a special sensory experience.

Susan also agrees with Lee Chung-hee's point of view, "This is very good, from the unique and meaningful appearance, to the sudden big scene, it will give people a very shocking feeling, and the impression will be very deep,"

said, pointing to the plot that was born at the treasure hiding place, and said, "Here is a few seconds to flash the picture of the treasure hidden, for the audience, there are pirates, there must be treasure to be exciting, and it is worth ...... exciting." ”

In the end, Bruckheimer and Lee Chung-hee unanimously cut the scene of the battle between the Black Pearl and the Navy, as well as the Black Pearl's bombing of the port, and at the same time, there were also pictures including people turning into skeletons due to curses.

Since it's called the curse of the Black Pearl, there has to be a curse picture, that's a point, but it can't all be shown, the so-called embrace of the pipa half-covered, half-covered and half-exposed is the latest attraction and the most interesting.

After the general framework is decided, it is time to add details, the trailer not only needs to be smooth, but also looks like people can experience the general plot, and can also cause endless reverie, which requires filling in the details beyond the skeleton to make it slightly plump.

"There needs to be dialogue," Lee Chung-hee said, "There needs to be a dialogue that is witty and interesting enough to show Jack Sparrow's characteristics, which can not only make the trailer more interesting, but also point out Jack Sparrow's personality traits and the ...... style of the film." ”

Everyone agreed, and Susan continued: "Then add some specific action scenes, which are also used to show the characteristics of the protagonist and the characteristics of the film!" ”

The movie is more than two hours long, and the official trailer is generally about two or three minutes, or even shorter, so it is indeed not easy to pick two or three minutes out of these two hours.

However, for those who have watched the whole film, like imprinted the whole movie in their minds, this is relatively easy, just think about how to choose, how to be better!

The trailer is finished, and the next thing is the issue of delivery, which is part of the film promotion, from the beginning of the film project, there will be relevant plans, however, the real implementation of the publicity plan depends on the effect of the movie after it is filmed.

This is so because the previous one was just a plan, a budget. The so-called no rabbit is not an eagle. If the movie is made too badly. If you can't even find a theater for the release, then, the publicity plan will be cut, but if it's great and therefore more ambitious, it will increase.

Needless to say, "Pirates of the Caribbean" is going to hit the Oscars at the box office, so. Lee Chung-hee was very generous.

50 million US dollars, when this number was placed in front of Li Wenxi, Li Wenxi smiled bitterly, not that his brother was settling accounts, but now Imperial Pictures has another shareholder, Lucas.

The previous budget was 30 million, which is already high for a new genre film, after all, Lee Chung-hee's fame in Hollywood is not as big as in South Korea, and he is only popular with novels such as "Spider-Man" and "The Da Vinci Code".

Now add another 20 million. Li Wenxi had to find someone to discuss with Lucas, therefore. Li Wenxi spread his hands helplessly, "I thought I had made money before, but now I shouldn't find someone to share the company's equity, I'd rather give him more equity ......." ”

Li Zhengxi smiled bitterly in his heart, why didn't he think so, but isn't this a ghost made by the system, what can he do!

I had to say indifferently: "This kind of thing, we have ninety percent of the equity, just talk to him, there is no need to care too much about his face,"

It's not that he is arrogant, for the sake of the Oscars, for the task of the system, not to mention Lucas, even the face of the President of the United States, he still controls the Imperial Pictures.

Li Wenxi chuckled lightly and looked at him with some doubts, "Do you know what my father said, I don't know what you did when you suddenly went to compete for that Oscar winner, and you are not bad at that point now!" ”

Li Zhengxi could only smile helplessly in his heart, this is not something he can choose, if he can choose, he is not even willing to enter this circle, thinking about the current ** power, he has no more.

He wants to go shopping with Kim Tae-hee and the others to wear makeup, which is very troublesome.

I had to chuckle and say, "Why, brother, you don't have confidence in me!" ”

Li Wenxi smiled and shook his head, "That's not it, to be honest, it's pretty good," and nodded seriously before continuing: "However, the Oscar is not so easy to get, money is secondary, and some people still have opinions about us Chinese!" ”

Age, qualifications, film type, and then acting, and then, Lee Wen-hee's racial discrimination is undoubtedly the problem that Lee Chung-hee will face if he wants to hit the Oscars.

There are several Asians on the Oscar jury, and he knows very well how strict the racial discrimination in the United States is, to be honest, if Alice hadn't deliberately hurt him in the middle of the year, but let him get the big backer of the Morgan family, he really has no confidence in the Oscars now.

"I'll go find Melissa Tatofu," Lee Chung-hee said to Lee Moon-hee with a smile.

Li Wenxi chuckled, "What are you looking for Melissa, why don't you look for Alice?" ”

"Alice?" Lee Chung-hee thought to himself, that demon was only afraid that he wanted to strangle him now, how could he help him, of course, she couldn't directly intervene in such a matter.

It's just that it's not easy to tell Li Wenxi about this matter, so I can only shrug my shoulders, "Alice is busy with something, what's more, you know, my relationship with her is not so good,"

"Melissa will do it!" Li Wenxi rolled his eyes, with a look of what he didn't understand, and Li Zhengxi smiled, Melissa still has a good relationship with him, and every time she comes to Los Angeles, she will inevitably find time to drink with him, chat, or go to play or something.

This is naturally a good thing for Lee Chung-hee, and as soon as Melissa appears, Alice is mostly there.

In this way, at such a time, Lee Chung-hee must pull Melissa out, even if Alice does not appear, it is enough to add some points to him, and give some hints and coercion to some people.

In a word, in order to accomplish that task, Yiqiē will mobilize all his resources.

The filming of "Mr. and Mrs. Smith" entered the final schedule, that is, when the two of them killed each other, of course, the end of the movie ended with a counselor, but that was already filmed.

If there's one thing that makes "Mr. and Mrs. Smith" particularly criticized, it's when the final killings take place.

That's completely self-indulgent.,The water is a mess.,For example, the cooperation of the two of them.,The action is stiff.,Then the action of shooting.,Then there's the layout of the scene.,That scene is simply miserable.,It's just an ordinary storage room.,And then in the later stage, I got some pictures into it through guòcgi special effects.,The problem is that it's also water.。

USA Today once wrote. "The end of the game almost ruined the movie. Maybe. At that time, the film company didn't expect the movie to be such a big hit, otherwise they should have made a better scene. ”

The "Hollywood Chronicle" said, "Brad Pitt and Angelina Jolie acted in a good show for most of the time, but in the end they ruined themselves, the two of them were shooting as if they were laughing at themselves, their limbs were stiff, their movements were slow, and the poor camera switching exposed this qiē." It's a miserable ....... ”

Li Zhengxi naturally will not let this qiē reappear, first, it is naturally the scene, he chose a large warehouse, and then found someone to arrange a maze-like, exquisite and wonderful scene.

As for the movements, it's easier, it's Scarlett Johansson, who also told her, "You just have to remember your movements." Then do it with your heart and with all your might. When it comes to leaping and blasting, I'll protect you! ”

If Lee Chung-hee said this casually, even if Scarlett Johansson was close to him, he wouldn't completely listen to him, but these days, Lee Chung-hee has helped her practice her movements and cooperated with her many times, which were all designed by Lee Chung-hee and will be filmed in the movie.

It can be said that before filming, Lee Chung-hee and Scarlett Johansson were ready early, and Scarlett Johansson knew that the actions in "Spider-Man" were designed by him, and he was unanimously praised by film critics, and comic book authors and comic book fans are also very popular.

Therefore, she is naturally convinced by Lee Chung-hee.

"I see," Scarlett Johansson said confidently, in a coquettish tone, "even if I don't need your help, I can do those awesome moves on my own now." ”

Scarlett Johansson's so-called powerful action is to jump down from the stairs and then somersault in the air, even if it is hanging Weiya, it is indeed wonderful, of course, the most important thing is the cooperation of the two.

Mr. and Mrs. Smith, male and female, naturally have to show the charm and excitement of the duo's cooperation, otherwise it will be too substandard.

"Departments ready, anet!" Susan looked at the camera, Lee Chung-hee and Scarlett Johansson were ready, and all departments were ready, so she shouted over the walkie-talkie.

At the beginning, Lee Chung-hee kicked the door open, and then Scarlett Johansson quickly rolled in and shot, at the same time, Lee Chung-hee also slid in with a skateboard, and when he passed by Scarlett Johansson, Scarlett Johansson quickly rolled on him and shot at the same time.

The action was done in one go, Susan, Bruckheimer and others all shouted loudly in their hearts, this is a wonderful thing that Hollywood can never see, and only Lee Chung-hee can show it so easily if he has kung fu.

However, this is just the beginning, next, Lee Chung-hee on the skateboard threw Scarlett Johansson lightly, in the air, Scarlett Johansson shot quickly, and made the appearance of aiming, of course, in fact, no one, that will have the deadly effect of guns in the later camera switch.

However, flying in the air and shooting, and then lightly landing on the container, at the same time, Lee Chung-hee below stood up, jumped up from the skateboard, and at the same time, kicked the skateboard with his heel, and knocked a guy who appeared from behind the container with a skateboard.

Then, there are two people jumping in the air hand in hand, grabbing the sling and gliding in the air together, etc., which looks very sweet, but also coquettish, and it is a wonderful action picture, which makes the movie burst out with the best climax in the last scene, which is the end of the movie.

This is the big scene, this is the wonderful action movie, and this is the means that a killer should have.

It took two days to finally finish filming, Bruckheimer was the first to applaud, and he saw the good money scene of "Mr. and Mrs. Smith", which is definitely a great film of the ministerial level, and it is worth watching by most people.

"We think we've only used it for a month," I don't know who said, and then, after everyone was stunned, laughed, and then someone said, "If it's accurate, it should be twenty-nine days,"

Everyone laughed louder at this moment, but no one had too many doubts about whether the film would be bad and whether there would be not enough film material.

Because many people here are filming "Pirates of the Caribbean" with Lee Chung-hee, including executive assistant director Susan and gold medal producer Bruckheimer.

"Pirates of the Caribbean" was filmed for two months, and there were only about 250 minutes of footage, but now the 150-minute film has been edited, and it looks great.

According to Bruckheimer, "Dr. Lee was a very 'stingy' man, and he was reluctant to waste a little bit of film. ”

After the filming, everyone naturally wanted to go to the skin together, the finale banquet was a must, the crew was still packing up their things, Lee Chung-hee had already come out first, and Bruckheimer suddenly got into his car at this time.

After waiting for the car to start, he lowered his voice a little and said to him: "I heard that you plan to fight for the Oscar with the role in "Pirates of the Caribbean","

Lee Chung-hee smiled, this matter was not slow to spread, nodded, and asked him, "What do you think?" ”

Bruckheimer smiled bitterly, "I don't know, to be honest, there may not be much hope," he said, explaining: "It's not about acting, if you want to talk about acting, to be honest, yours is already a level watch, but it's hard to say Oscar, and when things spread, it will make people think that you are very deliberate, even arrogant, in that case, they will be ......disgusted." ”

Bruckheimer didn't say anything, but Lee Chung-hee understood that disgust meant resistance, and then he was in trouble, but he just smiled and didn't rush to go.

For ordinary people, it is true that being very deliberate will make people feel too disgusted, but if it is the kind of person who is strong and has a good identity, if he is eyeing something, others have to think about it, and the consequences of fighting with him, those who decide this matter will also think about it.

This is the role of power, since Lee Chung-hee wants to complete the task of the system, he can't be too gentle, because his qualifications are not enough, and he is Chinese, even if he passes the acting skills, there is still little hope for it. Therefore, he must go off the rails with his sword and use his momentum to suppress people.

Of course, this is a double-edged sword, once it is not done well, it will make people even more disgusted, and then directly make him useless.

However, when Lee Chung-hee used this double-edged sword, he had other escorts, such as his prestige value was already more than a hundred, that is, he would get more favor, trust, and a high success rate in doing things.

At the same time, he will also endorse him with Melissa, and besides, he has more than seventy lucky points, and he will use fifty to improve his chances of winning the Oscar.

Come to think of it, fifty means that he can increase his chances of getting an Oscar by 50%, which is a very staggering ratio.

All this qiē together, sneaking into the night with the wind, slowly has an impact on Oscar in the next five months, and he may create a zào miracle in the end, so it's not that he's arrogant, it's not that he's greedy, it's that he has to fight!

It's just that a lot of things are not good to say to Bruckheimer, so Lee Chung-hee can only shrug his shoulders and say in a vague tone: "I didn't want to fight for this at first, but an elder of Alice's family said that I had no interest in doing this, so it was better to throw it away early, and then, on impulse, I said that Oscar showed him ......." ”

Speaking of which, he won't say it, now the whole United States knows about his relationship with Alice in the Morgan family, he doesn't say it, Bruckheimer also understands.

can only smile bitterly, in that kind of wealthy family, even Lee Chung-hee will be very aggrieved, otherwise he would almost break up a pair of Shengsheng.

Thinking about Melissa Ta's husband coming out a few days ago and saying that she thinks Lee Chung-hee has good acting skills and has no problem winning the Oscar, it seems that it is a means to help Lee Chung-hee, that is, there are still many people who support Lee Chung-hee.

So, he also smiled and nodded, "Well, that, I'll talk to some friends who have a good relationship, I hope to help you achieve this wish!" ”

Lee Chung-hee smiled and said thank you, Bruckheimer is a gold medal producer in Hollywood, and he knows people from the top of film companies, to directors, actors, editors, costume designers, photographers, etc., and many people have gone.

Such connections are naturally what he needs, and then, Tong Guò slowly opens a big net of such people one by one, coupled with his efforts in other aspects, so that his Oscar road will be more promising.

No matter how cunning Alice is and how insidious the system is, he won't let them succeed, and he's not the kind of character to be manipulated now. (To be continued!)

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