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In fact, before the filming of "Heroes", TVB's marketing and research department conducted a sample survey of audiences from all walks of life in the form of questionnaires and telephone interviews.

According to the survey results, 65% of people know that there is a novel "Heroes", and 13% have read the original book. For TVB to shoot "Heroes", 75% of people agreed, 2o% of people didn't care, and only 5% said they were against it.

It is precisely because the results of the survey are so encouraging that TVB decided to buy the TV series adaptation rights of "Heroes" and invested heavily in filming, which is regarded as this year's Taiwan celebration drama.

After more than two months of intense filming, after filming enough episodes to play, Wireless began to invest in advertising half a month before the broadcast: posters of the protagonists posted on subways, 80, and bus stops, text advertisements in newspapers, and trailers on TV......

This kind of still-style poster will be collected by many fans of "Heroes". Like Liang Yinning, he has collected more than a dozen posters, such as the posters of the four protagonists watching the sea and Yunyuan, such as the couple posters of Lu Yun played by Zhang Guorong and Gu Qianxi played by Zhao Yazi.

With such a large amount of advertising investment, a few days before the broadcast, almost everyone in Hong Kong knew about the upcoming wireless martial arts masterpiece "Heroes".

After the official launch of the broadcast, after the first episode was broadcast, Wireless immediately made statistics on the ratings of this show, and the ratings of the first episode of the current broadcast reached an astonishing 36%, which is much higher than "Dragon Babu" in the same year.

In Hong Kong in this era, the average TV series can reach more than 4o% of the ratings, which is a popular drama, but the first episode of "Heroes" is 36% that makes people excited and makes opponents tremble, and it is just around the corner to rush to 4o%.

And the result is indeed like this, when the second episode was broadcast, when Lu Yun played by Zhang Guorong and Gu Qianxi played by Zhao Yazi officially appeared, the ratings immediately broke through 4o%.

In order to make the four protagonists appear as early as possible, the script has undergone major changes in this regard compared with the original book.

So the second episode is the play between Lu Yun and Gu Qianxi.

With such an unprecedentedly successful gesture craze, various topics of the TV series "Heroes" soon became the focus of heated discussions in major media and the public.

"Zhou Yan, Zhang Guorong, Lu Liangwei, Zhao Yazi and other stars worked hard to create ......"

"The outlaw catches the world, the down-and-out scholar, the heroic and unruly general and the scheming nobleman, "Heroes" has set off a ratings frenzy on the screen again!"

"The TVB drama "Heroes" was a great success!"

"A new peak in martial arts dramas!"

……

All of a sudden, the market was full of praise and praise.

And in the streets and alleys, there are also voices of discussion about "Heroes", which is as hot as when it was serialized in "Ming Pao Evening News" a few months ago.

Its theme song "Who is the Hero" and more than ten episodes are even more well-known in the streets.

As long as you are a teenager, you can hum a sentence or two.

There are even some naughty children, imitating the sword god in the play, chanting "Kunlun sword bleeding ocean, thousands of miles straight to the Yellow River Huang", Zhi Jian Ping Bafang, Ren Jian Zhenyin Yang, Yong Sword Cutting Tiangang and the like.

Many people who don't know the great Confucian Zhang Hengqu of the Northern Song Dynasty also know the four famous sayings of "establishing a heart for heaven and earth, establishing a life for the people, continuing to learn for the saints, and opening peace for all generations".

The ratings of "Heroes" have been rising all the way.

to the third and fourth episodes...... In the thirty-seventh episode, the ratings have reached 66%.

"Shanghai Tang" in 198o, a landmark TV series, received more than 7o% ratings, while the ratings of "Heroes" were already 66% at this time, only one step away from 7o%.

And "Heroes", which has 1oo episodes, can be said to be easy to reach and surpass the ratings of "Shanghai Tang".

Then, the ratings were steady between 6o% and 7o%, hovering for dozens of episodes.

Finally, when the 52 episodes were broadcast, "Heroes" broke through 7o% and reached 77%.

After that, the increase in ratings increased slowly and steadily, little by little, 8o%-85%-9o%-95%......

In the 88th episode, there are still more than ten episodes of the ending of the 1oo episode of "Heroes", but its ratings have reached 95% of the earth-shattering ratings, equaling the 95% ratings record obtained by the 1977 TV series "Family Change".

And this 95% rating record is the highest record for Hong Kong TV dramas so far.

So much so that newspapers, magazines, and TV news reports are using the word "empty alleys" to describe the terrifying ratings frenzy of "Heroes".

Lin Jing personally believes that the reason why "Heroes" can lead to a ratings frenzy is that the plot of the TV series is very well adapted, with suspense and interlocking, which makes people want to watch the second and third episodes after watching the first episode...... Cannot help doing something!

followed by a very good shooting, with four protagonists and dozens of supporting roles, starring Zhou Yan, Zhang Guorong, Lu Liangwei, Liang Jiahui, Zhao Yazi, Xie Xian, Weng Jingjing...... waited for a group of actors to act, and portrayed the characters one by one vividly.

The martial arts scene, after the innovation of martial arts guidance represented by Cheng Xiaodong, is more elegant, sharp, powerful, and fierce than the drama-like sluggish and dull martial arts of previous martial arts dramas, which is unique.

In addition, Gu Jiahui and Huang Zhan collaborated on many emotionally rich theme songs and interludes with different styles, and sung by Ye Zhentang, Luo Wen, and Zhen Ni, it is really difficult not to be popular.

As for the third aspect, it is much simpler, the entertainment activities in this era are relatively poor, there is no temptation in the Internet age, and the TV station does not have too many choices for programs, compared with the choice of hundreds of stations in later generations, it is not the same. There is no better choice, and the "Heroes" with a well-made cast is certainly the best choice.

In this way, it is natural to form high ratings, which is actually a matter of course.

For Lin Jing, the TV series adapted from "Heroes" has hot ratings, and there is a small surprise and a little fun.

The small surprise is that the TV series has driven the sales of physical books, which have been selling very well recently, making her income rise.

And the little fun, different from the perspective of people in this era watching "Heroes", Lin Jing's fun lies in the fact that those stars of later generations are playing the supporting role in the supporting role in this non-martial arts drama.

Just in the first twenty episodes, she appeared the faces of Stephen Chow, Liu Jialing, Ouyang Zhenhua, Wu Zhenyu, Xu Jinjiang, Guan Lijie, Li Zixiong and others.

For example, in the first episode, an inconspicuous little catcher around Wu Dingyuan, played by Lu Liangwei, the first catcher in Xiliang, was played by Ouyang Zhenhua.

Others, such as Zhou Xingchi's passer-by who has only one back, Li Zixiong's eunuch, Liu Jialing's maid, and Wu Zhenyu's janitor......

This made Lin Jing have a kind of excitement when she watched the 83 version of "The Legend of the Condor Heroes" in her previous life, when she saw their faces that were either green or immature, she couldn't help but think of a sentence, it is an extremely long process for a man to fade away.

(The last chapter is customary, ask for Sanjiang tickets, don't be annoyed, that is, these two or three days, in order to maintain the first position, you need to rely on everyone's efforts!) ）