Chapter 427: Separation of Production and Broadcasting

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Li Mingbao's words are not cheap and obedient, but he really thinks that the price of the patent right sold is too small. Pen & Fun & Pavilion www.biquge.info'' or Li Mingbao thinks too low about the TV shopping program market that has not entered the era of online shopping.

The memory in the big guy's mind is the benefit of such a program in that year, with a large number of fakes flooding the program, after the crash, the benefit is no longer very high, coupled with the market impact of online shopping, so TV shopping is not very popular.

But in the actual application of these years, TV shopping can really be regarded as a big murder, and the profits created for TV stations are definitely not half a star. And Li Mingbao's patent royalties, because the price was not high when they were signed at the beginning, so those TV stations paid on this completely disproportionately. It is precisely because of this that Li Mingbao watched those TV stations drool, and he couldn't share the profits at all. Fortunately, among the contracts signed at the beginning, whether it was Li Mingbao himself or those TV stations, they were quite cautious, and no TV station signed a long-term contract on this right to use, the longest is a three-year validity period, and the shortest one is only half a year.

And now that everyone has seen the benefits here, Li Mingbao, the authorized person, has no reason not to see it, so in the second round of signings, Li Mingbao will no longer be as soft-hearted as he is now, even if it is a small TV station, in the authorization, his starting price will be one million US dollars, and a TV station like Twentieth Century Fox that has been packaged and signed a contract, if it does not pay a price of one or two million US dollars a year, don't think about taking the license here in Li Mingbao. Even in Li Mingbao's vision, this authorization is equivalent to one of his cash cows, and he can milk it once a year. I am afraid that the profit earned will not be much lower than that of the movie, and even in some years when the movie is less time, this profit is definitely higher than the profit of the movie. Even the effort spent, it won't be too much. A good deal with all the benefits is about such a thing.

Hearing that Li Mingbao was going to raise the price, John shook his shoulders and said, "Okay, let's raise the price, as long as the interests are suitable, there is no deal that cannot be negotiated." And with such an idea, I have more confidence in your show.

Regarding your show, how much do you think we at Twentieth Century Fox are appropriately buyout? You can't be too open-mouthed, after all, although I am personally interested in such a show, but when it is put on the board, it still needs a lot of discussion, and those guys have no friendship with you, and they will not give too high a price. ”

"Buyout? How is it possible to buy out? When did I say that this show would be sold out as a buyout? Hearing John's words, Li Mingbao pretended to be surprised and said.

"No buyout? Do you still want to share? This makes it even more difficult to talk about. Talking to Twentieth Century Fox about a company to share, although it doesn't mean that there is none, but you don't have that kind of conditions now. When it came to business, John was also upright.

"The share is for sure, such a show is completely a gold-sucking beast, and I have no reason to sell a gold mine. You know, the idea of this show is mine, I am the key, as long as I produce such a program, no matter which TV station I put it in, it will create a lot of value for that TV station, so my choice is not just Twentieth Century Fox.

You know, I'm not the kind of person who only has creativity but no strength, and even if I had to do it myself, I would be able to get it out. In the end, it's just a choice, which is very easy for me, anyone can see how big his interests are in such a program, and this interest is common all over the world, that is to say, whether this program is put in the United States, Canada, or the United Kingdom, or other places in Europe, as long as there are countries and TV stations, there is no reason why it cannot be promoted.

Such a program, even if it is a buyout price, is quite unreasonable, and only by cooperating with each other and making a fortune together can the interests of both parties be guaranteed. And what I have is not only such a TV show idea, but other ideas, in my understanding, will not be inferior to this show. So when you work with me, it's not just about working with such a program, but with many equally excellent programs, in such a situation, how can I allow my program to be bought out by the TV station? Otherwise, I might as well buy a TV station by myself and then use this TV station to broadcast my own programs, so that the benefits will all be eaten by myself, and others will not have a share at all. At this time, Li Mingbao also said with a straight face.

Hearing Li Mingbao's words, John knew that it would not work at all to use the strength of the Twentieth Century Fox Company to suppress Li Mingbao. Just like Li Mingbao himself said, he is not the kind of person who only has creativity but no strength, and only sells things to others to make himself profitable.

With Li Mingbao's capital, he is fully capable of developing the show by himself, and then leaving no profit to other people. If you really want to do that, Twentieth Century Fox will definitely not get any benefit at all.

So John's tone was also relaxed: "Okay, Mr. Li, let's continue with this calmly." With our relationship, why can't we find a mutually acceptable condition? ”

"Yes, with our relationship, it is possible to create a win-win situation. I think John, I'm afraid you have forgotten one thing, and that is that I came up with the essence of the show, not to talk about the show, but to work together.

As far as Twentieth Century Fox is concerned, what you need now is not a question of competing interests in the program, but a question of the power of the television station that you have. After all, your company will be merged into News Corp. in the future. So what kind of benefit the show can create now is not the main question for John and your board. No matter how high your income is now, you will not be able to sell it when the time comes, and how much profit you occupy now, and in the end, it is Murdoch, not you, who will reap it. So how much you compete for these interests is actually worthless.

What you need now is to put more good programs on those TV stations that you have, and then rely on the income of these TV stations to get more capital from Murdoch, and that's what you really need. The interests of the show itself are not so important to you. Li Mingbao said calmly.

Hearing Li Mingbao's words, John also temporarily let go of his greed, because what Li Mingbao said was completely correct, even if they fought for more interests now, wouldn't it be Murdoch's dish in the end? Unless their Twentieth Century Fox Company refuses Murdoch's acquisition, otherwise, the profits of these programs are only short-term profits for them, and they are squeezed too much, and when the time comes, Li Mingbao will not cooperate with them directly, and the loss will be their Twentieth Century Fox Company, not Li Mingbao.

"Well, if you're right, the most important thing we need to do now is to make this show, and many more quality shows, and then get Murdoch to raise the price. Rather than discussing how much the show is actually earning. So Mr. Li, what do you think of the way we should work together? John looked at Li Mingbao and asked a little unnaturally.

"In fact, the most willing way for me to cooperate is to separate production and broadcasting, and this program, or my future programs, are all developed by myself. And then it was broadcast on Twentieth Century Fox on television. I set up a professional, TV program production company, and then use this company to cooperate with your 20th Century Fox, we produce programs, the risk is borne by our company, and you, 20th Century Fox, will get the right to broadcast our company's programs, of course, limited to North America, the broadcast rights in other regions, up to our company's own decision.

In this way, Twentieth Century Fox completely avoids the risk of program production, and then directly obtains the dividends of the program, which is good for me and for you, it can be regarded as a win-win situation, I bear all the risks myself, and then you pay for the platform of broadcasting, that is, because of the relationship between me and John, so I made such a decision, otherwise I would definitely share the risk with another company. Li Mingbao pretended to be very good to John and said.

But John has been in Hollywood for so long, how can he not know what Li Mingbao is thinking: "Mr. Li, don't say such nice things, these things don't mean much to us." Since you have to take risks, you definitely need more shares in terms of sharing, otherwise, you will not take all the risks.

In fact, this is also beneficial for our company, after all, we are now in a special situation at Twentieth Century Fox, and we are not so willing to accept new risks. If you're completely risk-taking, then our side is naturally the easiest to get through.

But do you do this, do you think about a person, Mr. Murdoch, is not so easy to fool, if your shows are of good quality and you have all the rights to the show. When Murdoch buys our Twentieth Century Fox, he can also buy your programs and companies, so that your new company will be the same as our Twentieth Century Fox? I'm old, and it's a good thing for me to have a good way out. But can a young and talented person like Mr. Li tolerate his company being bought by someone else? ”

"If you want to buy, you can buy it, although I feel very uncomfortable when someone buys my own company. But we also have an old saying in China, which is called it is good to enjoy the shade under a big tree, and the News Corporation, which is obviously a behemoth, and if someone like me can join this group and receive more protection, it is actually a good deal for me. After all, compared to Mr. Murdoch, it is not easy for a little shrimp like me to carry the wind and waves, if I can work within the News Corporation, it will be easier for me to develop in the United States, and then maybe you and I can become a real family. Li Mingbao said to John with a smile.