Chapter 427: Showing Kindness
Autumn is in September, and winter is next, but the four major fashion weeks held in September and October every year are the fashion shows for next spring and summer.
L&L apparel is of course the same. Moreover, "Harvard Love Story" was also filmed in the spring and summer, so it was just right to catch up, which can be described as a seamless promotion for the L&L brand.
Of course, the premise is that "Harvard Love Story" can become a fire in the ratings.
And that one is unpredictable, like an art film that received rave reviews, but the result was a dismal box office.
What's more, the main battlefield of clothing is still in the four major fashion weeks, so Lee Chung-hee and the L&L brand are not exempt from vulgarity.
The world premiere of "Harvard Love Story" is about to begin, and in mid-September, Lee Chung-hee finally found some time to come to New York.
This is his home and his main battlefield, and today, L&L Apparel will start the premiere of four major fashion weeks, sometimes good and sometimes bad, not to say success or failure, but absolutely incomparably important.
Therefore, it only started at half past nine, and at five o'clock in the morning, Lee Chung-hee led people to Bryant Park, which is the venue for New York Fashion Week in February, March and September and October every year.
Bryant Park is located on 5th and 6th Avenue in Manhattan, between 40th and 42nd Streets in Midtown Manhattan, about 40,000 square meters. It's not far from Times Square and the New York Public Library.
It is a green space in the middle of nowhere, and it is also the largest green space outside of Uptown Central Park.
In fact, two days ago, because of the friendship of the landlords. We've got everything in place here. The reason why Lee Chung-hee came so early. It's just that I'm not at ease.
Kim Tae-hee and Son Ye-jin are still asleep, as if it's none of their business.
A little bit of checking, from the costumes, the labels, to the backstage lighting, the sound, to the whole process and the gifts of the guests and the media, etc., of course. The most important part is to entertain the buyers, that, don't worry about him, there will be professionals to follow up at any time.
Details determine success or failure, Lee Chung-hee is actually a cautious person in his bones, so he checked very carefully, and when he finished the inspection, it was almost eight o'clock.
It was really relaxing, and I only had breakfast in the morning. At this time, I was actually a little hungry again.
Let people go buy food and watch this time. One after another, the fashion companies came one after another, smiled, and greeted people casually, but he felt that in this industry, he did not have that mentality.
He is very relaxed, like he said before, he is not here to make money, he is just playing a game with Kim Tae-hee and them.
After a while, when the food buyer returned, he went to shop while eating, and it was not until nine o'clock, when it was full of excitement, that he returned to his tent.
It started at half past nine, and there is still half an hour left, but as the main show this morning, he has a lot of guests here, including the one he invited, and next, he has to be busy.
The first, somewhat unexpected, Ralph Lauren appeared. This old man is a titan in the American fashion industry, with his own brand Ralph Lauren, and Lee Chung-hee naturally needs to be politely entertained.
"I've seen some models, it's great, I'm looking forward to your performance in our industry," Ralph Lauren politely praised Lee Chung-hee a few words, "To be honest, I've been thinking about letting you be our image spokesperson, and now it seems that there is no way!" ”
Li Zhengxi smiled and said modestly: "I still have to learn more from you, I just read some books about this, I really don't understand it!" ”
"Geniuses always create miracles!" Ralph Lauren replied with a smile.
Then, Leonardo DiCaprio, Julia Roberts, Mariah Carey, Nicole Kidman, Jennifer Aniston, and many more came.
Some of them have their own endorsed brands, but as long as it's not a catwalk, it's no problem to come to the show.
Then, more Anne Hathaway and Beaten, who live in New York, also arrived.
"Congratulations," Anne Hathaway was quite calm, and after last time, she didn't pester Lee Chung-hee much anymore.
Bi Yusi was different, deliberately put her arm around Lee Chung-hee in front of reporters, and said to Kim Tae-hee with a smile: "Congratulations! ”
She's not stupid, Lee Chung-hee will open a clothing company with three women, if you want to say that there is nothing boring in this, she won't believe it.
It's a pity that Kim Tae-hee didn't take her seriously at all, and said lightly, "Thank you!" After that, I turned around and chatted with Jennifer Aniston.
As for the war between women, as long as there is no trouble, Lee Chung-hee will slip as far as he wants.
It just so happened that the fashionable female devil Anna Wintour appeared, and Lee Chung-hee raised his eyebrows and did not go up to greet him.
For him, Anna Wintour was not yet at the point where he went to greet him, but Kim Tae-hee greeted him with a smile, after all, she was one of the nominal bosses.
Anna Wintour glanced at Lee Chung-hee, who was chic in the distance and was joking with reporters, and felt depressed, although she came because she was still a favor, but she wanted to get in touch with Lee Chung-hee.
This young man who is not yet twenty-one years old is not a vegetarian, and his methods are very powerful, and the power of the Li family in the United States is now skyrocketing.
Writing about clothing companies, cleaning up supermodels or something, Anna Wintour is very relaxed, but in the face of the kind of consortium that is ingrained in the United States and can influence elections, she is a fish on the chopping block.
smiled helplessly, and talked to Kim Tae-hee for a few words, so he could only move forward by himself.
"Hi, Dr. Lee!"
With a bright smile on her face, Anna Wintour took the lead in reaching out to Lee Chung-hee, "Congratulations, it seems that our fashion industry will become brighter and brighter!" ”
She took the lead in showing her goodwill, and Li Zhengxi naturally had to be polite, stretched out his hand with a smile, and said at the same time: "Thank you, you are the authority of our industry, and our company will ask you to take care of it in the future!" ”
After greeting each other, the reporters had been waiting for this meeting for a long time, and immediately surrounded them, and all kinds of questions were thrown out like crazy.
"Dr. Lee. As a new brand. Able to please Anna Wintour. Is there any secret in this? "Vogue magazine.
"What's secret, or what's you're going to say?" Lee Chung-hee said with a smile: "According to a screenwriter's idea, should the plot be like this, some kind of black box operation, did I buy Anna Wintour with money, or did I find someone to threaten her or her family, or other reasons!" ”
In everyone's knowing smiles. Shrugging, "Please, this is just a show, yes, Anna is very difficult to please, and she's very busy, but, you don't know, I have a pretty good relationship with her!" ”
"Is that so? Anna Wintour," a reporter immediately asked, "Why are you here?" ”
Anna Wintour couldn't do it. These reporters are actually not stupid, she is a big name here. Could it be for other reasons, naturally there is a bigger wrist that makes her have to come.
Instead, he smiled and replied, "Of course, I've known Dr. Lee for a long time, and we've had a discussion about design," the woman lied without blinking, and she was very smooth," so I realized the quality of him and his company, and then, when he showed me some samples, I gladly agreed to his invitation.
I can say that L&L Apparel is the most promising apparel brand in the past decade, and it is not surprising that after three or five years, under the leadership of Dr. Lee, they have become a world-class fashion brand.
Of course, it could be earlier, after all, we all know how impressive Dr. Li's talent and miracles are! ”
Since she is here, she will let it go, and, just like the last sentence he said, she really feels that Lee Chung-hee's future is limitless.
For such a guy, it is really not too difficult to make a clothing brand.
The reporters were in an uproar about Anna Wintour saying this, although they knew that Anna Wintour appeared here, naturally there was a reason, but they didn't think that her capital was so big.
As a result, the journalists were in an uproar again.
Lee Chung-hee was naturally happy to see this scene.
With the arrival of Anna Wintour, and her words, and the fact that many people came later, the reporters of the entire fashion week basically crowded here.
Naturally, the fashion buyers who follow the trend also come to their L&L clothing tents one by one.
Now, just wait for the final catwalk to come, show the wonderful design to everyone, and then, everything will happen naturally.
Of course, the premise is that the design is good, unique and intentional, and at the same time, in line with the trend culture, in that way, the fashion reporters who have taken the money will follow the crazy propaganda reports, and all kinds of fashion critics and stylists who have taken the money will also sing praises, and then all kinds of media will reprint, naturally, the business will be so good that it will burst.
Therefore, after being interviewed by reporters, there were about five minutes left, and Lee Chung-hee went back to the backstage to supervise the preparations there.
Backstage, hairstylists and make-up artists are busy styling the supermodels, while designers explain the features of their outfits to the supermodels who have already put on their makeup, and how they will show off on the flyover.
Of course, there are also quite a few supermodels who are changing their clothes.
In the spring and summer series, although the clothes of L&L clothing company do not have that kind of thin and transparent things, they are very soft and comfortable and close-fitting, so in order not to let the ** printed on the clothes and have a bad impact on the clothes to be displayed, many supermodels are not wearing tops.
Even some of the bottoms are only covered with a very narrow one, which is almost the same as not wearing them.
Therefore, when Lee Chung-hee entered, he saw a lot of spring light.
The supermodels don't mind showing him at all, not to mention that he is not the only one who sees the scene.
To be a supermodel, you have to be mentally prepared to be watched, which is the minimum element.
Kim Tae-hee didn't want to block Lee Chung-hee's sight, but Lee Chung-hee was not interested in it.
It is true that he is a normal man, but he is also a man who has seen too many beauties, and he is also a man who pays more attention to feelings, so although the warbler singing and dancing in front of him and the beautiful scenery are boundless, he is as calm as an old monk. (To be continued......)