767: Low-budget films are overlooked (2nd update)

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In addition to the Korean market being stirred up by a small-budget movie, North America also saw the biggest dark horse movie of the year. Please remember the website address of Biqu Ge: Novel.com.

The movie "The Rise of the Apes" starring Yuna was unexpectedly pulled down by the sketch movie "The-Help" in the third week, and this week "Mutual Help" once again magically resisted three new films and won the championship.

From last week's small increase in the size of the theater line, with the addition of 156 theaters, the revenue of a single theater is still as high as 7,152 US dollars. A total of $20.5 million was recorded over the weekend, limiting the decline to a frightening 20 percent. This week, "Mutual Help" once again raised the scale of theaters on a small scale, adding 88 theaters.

Even when the hurricane in "New Colombian" under the name of the goddess "Irene" hit the North American continent, the storm did not stop Disney's dark horse sketch "Mutual Help" from continuing to gain momentum, and "Mutual Help" still compressed the decline to less than 30% and continued to play a long-term role. They actually withstood the impact of three new films, won the championship for a second time, and reproduced the inevitability of "Tropical Thunder" at the end of the summer of 2008. It also surprised the North American media inexplicably, and there is no doubt that another award-winning hit has come out.

Now the total box office has reached 96.6 million US dollars in three weeks of release, and it is estimated that it will break 100 million in a few days.

Now the film has broken through the final cumulative box office of "Julie and Julia", and will soon surpass the $97.1 million of "Public Enemy", which is 3.8 times the cost of 25 million. It's also the first film since January to go on a non-championship in its first week, and then go back to the top again. The last work with this "big stroke" was the award-winning hit "Earth Thunder", and the same type of film can be traced back to the 2009 hit "Warm Rugby", which is also an award-winning hit!

In this way, "Mutual Assistance" has soared from "Food Sèxìng" and "Julie and Julia" to the level of "Bridesmaids" and "Warm Rugby", and the box office range of 100 million to 150 million should be like a bag, if the character breaks out in the later stage, the possibility of soaring to 180 million or even 200 million is also growing indefinitely, not to mention that after entering the bleak autumn file, such literary and artistic sketches will become more and more rare. The box office outlook is limitless.

If you accidentally enter the 200 million club, it is quite promising to win the Golden Globe nomination and Oscar nomination, after all, this kind of three-good student who wants a box office and a reputation is the favorite of the college!

Last week's runner-up "Rise of the Ape" fell to third place, but the loss was not ugly. The decline is still controlled at about 50%, with a box office revenue of $8.8 million in the fourth week and a total of 148 million in four weeks. Continue to suppress the same genre of "X Wars: First Battle" and "Special Forces: Cobra Rise". At the same time, it is also the one with the most stamina in the "Apes" series, and it should not be too much of a problem to suppress "Thor" and "Captain America" at the box office in the end.

This also allows Yoona to continue to maintain her honor as the No. 1 box office in South Korea, at least one head higher than Lee Byung-hun's "Special Forces: Cobra Rise".

The continuous rise of small-budget films in the market also made Li Donglai begin to realize the benefits of small-budget movies.

In fact, 70% of Hollywood's money-making movies are small-budget films, low-budget comedies, and small-budget horror films...... Phantom is also not a big company. Their film library is in dire need, and it is necessary to consciously start shooting some low-budget films from now on.

In fact, a new Hollywood private film company, focusing on the production of small production zuò films with a cost of no more than 10 million US dollars, is the normal and healthy development route.

Like Li Donglai's first movie, it is a classic that fights big with a small one. But since then, he has been taking frequent adventures. Fortunately, he succeeded, and if he failed, Hollywood would no longer have the "Phantom" company. This is by no means a horror. The new line of movies that made the blockbuster series of "The Lord of the Rings" is very rich, the trilogy has swept the box office around the world with overwhelming momentum, and it has won awards at the Oscar Film Festival.

The "Lord of the Rings" trilogy makes a lot of money and is in a lot of trouble. After the Lord of the Rings, because of the uneven distribution of benefits. Matters such as arrears to the interests of the author and the director occur from time to time, and lawsuits continue.

Then the film didn't sell well. Every time you fight a lawsuit, you have to pay a large amount of money to the other party, and you can see the cash flowing out in an uproar, and you don't see much cash inflow.

In 2007, the new line focused on the launch of the "Golden Compass". The theme is the most box office appeal magic blockbuster like "Harry Potter" and "The Lord of the Rings", with an investment of 180 million US dollars, starring Oscar-winning actress Nicole Kidman, and the new version of 007 Daniel Craig joined. The Christmas schedule took advantage of the time and place, but "The Golden Compass" still fell, and the first weekend box office of $26.12 million was not even half of that of "The Chronicles of Narnia". The film also once again frustrated Nicole Kidman's wish to take off the box office poison hat.

The continuous lawsuits and box office fiascos exacerbated the company's business crisis, and it was finally merged by Warner.

No way, this is the business law of Hollywood, it is so ruthless, but it is precisely its ruthlessness that can achieve the survival of the fittest and ensure the sustained, healthy and rapid development of business.

The Phantom is gaining momentum right now, but who can guarantee that he will continue to sell well. As a leader, standing tall must see far, which also made some of Li Donglai's consciousness begin to change, "Small cost is the business of capital preservation." ”

And the Phantom has now built its own U.S. distribution network, which means it can produce and distribute films without the help of companies like Warner Bros., Paramount, or 20th Century Fox.

Previously, most of the major studios had disbanded their departments for low-budget films in favor of costly commercial blockbusters. With an average production cost of more than $100 million, the Phantom is also likely to be able to capture the low-budget film market......

"What are you thinking? Everyone is waiting for you. ”

In the test screening room, "Fighting Boy, Wande" has been played, but Li Donglai still looks like he is in thought, and everyone did not interrupt him. But a few minutes later, An Shuzhen still interrupted his thinking, and he had been thinking about it for too long, and everyone was waiting for him to speak.

Li Donglai paused, and then came to his senses, but said something that the donkey's head was not right for the horse's tail, "Sister An." I feel like low-budget films are being overlooked! ”

Everyone: "......"

Son Ye-jin glared at him with vague disgust, she was very nervous, and Lee Dong-rae was still joking.

Li Donglai shrugged, "Okay, I'll talk about this later, let's talk about the movie first." ”

In addition to the main focus on funny class teachers and problems, "Fighting Boy, Wande". There were also scenes such as education, culture, and disability issues that corresponded to the weight, and they were full of laughter and emotion.

Lee Dong-lai said: "Korean comedies have always had the advantage of being life-oriented, and I have watched them a lot. But there is no film that has been able to combine social xìng with comedy cinema like "Young Man". This is also one of our selling points, earning tears ......"

Son Ye-jin was bitter, "We are a comedy, you say we are earning tears? ”

Li Donglai said with a smile: "Don't be impatient Sister Yizhen for a while." I'm not done yet. Korean comedy, laughing first and thinking later, basically started with "My Sassy Girlfriend", and this "Young Wande" does have some minor problems. ”

The staff who came to the screening room to watch it took out their notebooks and prepared to record what he said.

Li Donglai really said his thoughts very seriously: "The humorous life-like lines and family touches in the first few minutes of the movie are all there, plus a small story with a neighbor can still make the audience find a resonance point." But looking at the problem from the perspective of the audience, ideas will still appear. For example, 'What is this movie going to talk about, isn't it a fighting teenager, where is the martial arts **?' ’”

Son Ye-jin said: "The fighting theme will appear in about 40 minutes. ”

Li Donglai smiled, "Indeed, 40 minutes began to appear, but a third of the film has passed." Some viewers can't wait to see a Korean boxing movie, and of course, in the end, the audience will find themselves deceived by the title......"

"Ahh

Son Ye-jin suddenly felt worried. couldn't help but shout, "This question should be considered very strict?" ”

"Not really."

Li Donglai shook his head and said, "Sister Yizhen, you have indeed put a lot of effort into making this movie. Starting from the perspective that Korean films have always liked to challenge difficult character relationships, the table is very good. can bake a high-purity emotional relationship in the seemingly mismatched character relationship, and the main story line of the teenager is the life growth under the dual relationship between the teacher and the student and the neighborhood, thanks to the Korean film is good at the delicate description of the character's emotions to the point of perfection, you mix the growth experience of the girl with a variety of and full of character emotions. These full emotions of the characters not only promote the fighting life, but also support the content of the film. ”

"Therefore, the fighting is superficial, and it does not make the content of the film collapse. It shows that the martial arts circle is also a category that you are unfamiliar with, and you just don't dare to describe it in depth. Am I right? ”

Son Ye-jin was stunned. An Shuzhen and the others all looked at her.

She nodded helplessly, "I originally wanted to shoot more deeply, and I also referred to a lot of materials, but when I actually filmed, I found that I was not good at it." I can only start from the emotional aspect that I am good at, and find a humorous way to show the beautiful and simple side of people, so as to convey the correct value orientation, about family, education and dreams......"

Speaking of which, she didn't say it anymore, and she understood what she felt was wrong when she watched this film.

When I looked at Li Donglai again, I couldn't help but feel admired, but I didn't expect that the problem that had plagued me for so long was suddenly pointed out by him.

Li Donglai entered the working state, but he didn't have the heart to sigh at Son Ye-jin's admiration, and said seriously: "Well, this is also a bit of yours." The whole work uses a peaceful perspective to show the disadvantaged people, the disabled and their children living in poverty, foreign workers, etc. In real life, sensational and unpretentious presents the preciousness of family, friendship and love. Although the happy ending in the end is too naïve and dreamy, it adds a warm texture to the film......"

He thought for a moment and arranged, "This way...... We need to change the lens editing to focus on the advantages of Sister Yizhen, that is, emotional accentuation. ”

An Shuzhen stood up, "I'll help you vacate the editing room." ”

"Hmm."

With Li Donglai involved, the crew is naturally very happy. The original editor didn't have any ideas like "you robbed me of my job", but Li Donglai was the boss. Besides, it's normal that the studio has the final editing rights.

They also want to see where the gap between themselves and the Golden Globe Award for Best Director is