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More and more discussions have allowed running-man to continue to dominate the keyword top spot in the Korean Internet search list.

A week later, the box office exceeded 15o people, breaking the situation of the four crowns of "Wolf Boy". And the attendance rate remains high, and there is also a strong box office potential. Of course, by this time, the box office of "Wolf Boy" has exceeded 6oo people, but there are still 5o million moviegoers this week, and it is not a problem for the final score to exceed 7oo.

But the current Korean box office market belongs to "Running-Man".

As for the Hollywood blockbuster "The Hobbit" next week, there is still a long way to go. The number of cinemas has also increased from 38o to more than 7oo, almost doubling, and the phantom naturally raises his hands in favor of the choice of cinemas.

As soon as the results of the box office exceeding 15o people per week were announced, the entire running-man team was as lively as the Chinese New Year.

When the weekly routine program was recorded and filmed, everyone couldn't help but have a smile on their faces. Liu Zaishi was still the first to arrive at the scene, and after a while, haha arrived, and the two smirked as soon as they met, "Wow, I really can't think of it." Did you watch the news, 15o people, 1.5 million people a week. ”

Liu Zaishi also smiled crookedly, bowed to the camera and said, "Yes, this is thanks to the audience and friends for their strong support for our running-man." ”

Haha hurriedly bowed and thanked the audience for their support. "What will be the expression of the pillar of light and the ignorance of Zhixiao when they come?"

"Alas, this is still a guess, I must be smiling from ear to ear."

As expected.

The members came one by one, and the topic was inseparable from the release of the movie version. Yu Zhixiao exaggerated: "It is estimated that this movie can create the highest box office of the movie I acted, and I didn't think it was when I filmed it." I didn't expect it to be so exciting. ”

"Guangzhu's performance has been criticized, and I have to work harder in the future." Liu Zaishi Road.

"Yes, brother." The pillar of light clenched his fists and continued to perform in his exaggerated manner, looking majestic and high-spirited.

The 13th is the start of the second weekend of the release of "Runningman". On this day, the magic masterpiece "The Hobbit" was released in 6 South Korea. RM's film schedule was squeezed out strictly, but it was still squeezed by the magic blockbuster, grabbing the box office of 4o50,000 people.

This movie is starring a variety artist, a newcomer director, and the only two actors are also second-tier in the industry. actually created a box office of 4oo million. It's really the envy of all Korean variety shows. It also made countless people fall through their glasses.

It's also true, in all variety shows, only Runningman still maintains the mode of this movie. In the past, there was a "Infinite Challenge" that was great, but unfortunately now the ratings of "Infinite Challenge" are getting worse and worse, and they are about to be cut off. I can't change it if I want to adapt the movie, so I can only envy it.

Zhang Ailing's words are right. It's better to be famous sooner rather than later.

In this era of eyeball economy, you are famous and others know about you, and money and benefits are coming. Therefore, the Phantom has always paid attention to the cultivation of its own brand reputation, so that Korean audiences will be interested in watching the movie when they see the Phantom's logo in the future.

Whether the movie version of "Running-man" is really that classic, I don't know. It's all about the phantom marketing properly, plus the popularity of the table. But they just got ahead of the curve.

In the end, "Running-Man" was released in South Korea for eight weeks. The total box office performance reached 7.35 million, ranking fourth in South Korea's annual box office, second only to "Wolf Boy". It was also the highest-grossing comedy of the year.

was released in several countries in Southeast Asia, and it actually achieved good results, even better than other Korean blockbusters sold overseas in the same period. This also surprised a group of Korean artists.

The reason for the popularity of overseas markets is naturally due to Rm's unrivaled popularity overseas. Don't you see running-man's rare overseas specials, every time you go to a place, it causes a tsunami of fans to besiege you.

It is also since the success of this film that its fame in South Korea has also gone further, and the ratings have also reached a higher level in sBs. There is a faint tendency to suppress "two days and one night", and it is like the number one variety show in South Korea.

The enthusiasm of the members was even greater. The crew is also negotiating and discussing. After all, the first part left such a big suspense, and the open-ended ending was not prepared for the second part. In the future, there will definitely be no shortage of the second part of the system. But in order to maintain the golden sign of the first part, you have to plan well in the second part.

……

Back to three weeks ago, the last week of November.

in the Chinese market. "Youth Pi" is facing the attack of Feng Xiaogang and 6 Chuan, one old and one young.

The earth-shattering sound of the conch blowing, when it came time to see the real chapter, no one expected that it would be such an ending.

When "1942" was not yet released, it is estimated that no one would doubt that this film would once again win the weekly box office championship. Because everyone knows Feng Xiaogang's box office strength, from "Assembly" to the "Do Not Disturb" series, as well as "Tangshan Earthquake", each of his blockbusters will create a new box office milestone, but this time he failed.

The disaster blockbuster "1942", which claims to have invested 200 million yuan and been planned for more than ten years, poured a lot of effort into Feng Xiaogang, and is also regarded by him as another box office aircraft carrier. However, four days after the release of the film, it only received 138 million yuan, ranking second in last week's box office list. Not only did he lose the box office champion, but such a weekly box office result was also a very mediocre result in his own work sequence. The box office target of 1o billion or 800 million shouted before is basically unachievable, if nothing else, the final box office of this film can only be about 400 or 500 million, which is far from meeting the previous expectations.

In the second week of its release, "Life of Pi" still achieved a box office of 169 million, and the total box office in China reached 270 million, which was proud of the same period.

"1942" is based on Liu Zhenyun's novel, and the original book does not have much plot content, just a collection of loose investigation reports. After it was made into a movie, the story of refugees fleeing was added, which also became an important sensational part of the film.

The story focuses on a terrible drought and locust plague born in Henan during the Anti-Japanese War, and caused a large-scale famine.

However, this overly heavy topic may not be suitable for the schedule near the end of the year, and Huayi obviously did not grasp the psychology of the audience. It's weird to be able to go to the cinema and watch a movie with everyone.

Coupled with the strong pressure caused by "Youth Pi" at the box office, the box office of this film has also been further reduced.

Judging from the previous publicity, the outside world generally thought that "1942" and "The King's Feast" would jointly become the main box office forces last week, but due to the strength of "The Fantasy Drifting of Pi", the director "1942" was the runner-up, and the "King's Feast" of 6 Chuan, which was the loudest before, was even more a fiasco.

It was released on the same day as "1942", and four days later, only 4o5o box office was recorded, and it could only be relegated to the third place in the box office list.

The film schedule is limited, and the attendance rate is also not ideal. 6 Chuan interprets the history of the past from a unique perspective, hoping to bring different insights to the audience, but in fact, the audience does not buy it, most of them will find this film a little messy and dark.

Hongmen Banquet, such a good story, but the tone was very dark. The attraction is naturally not as strong as expected, and the only ones that attract the audience are lineups like Wu Yanzu, Zhang Zhen and Liu Ye.

The box office was not ideal, and the film also encountered a crisis in word-of-mouth.

After receiving a lot of bad reviews, the film took corresponding action and led to an activity about the word-of-mouth maintenance group.

The trolls attacked each other, causing chaos in the entire Chinese film market.

That is, the box office hired a water army to give high scores to their movies, and 6 Chuan's explanation was, "Their movies were framed by some malicious water armies, and the score of the director's film on the Internet was too low, so they could only hire a water army to go back and make up for it." ”

This explanation feels absurd.

The water army scandal about the online ratings of various cinema films has actually been rumored for a long time and has been around for a long time. It's just that this time "The King's Feast" took out this matter, and hoped to use it to bring some impact to the entire chaotic mainland film market. It's just that this approach may first disgust some audiences, and eventually have a counterproductive effect on the box office of the film.

However, Huayi has always been a domineering master, and their water army behavior is not a day or two. There was a verbal battle with Feng Cannon before, and he did not lose to him in the verbal battle of 6 Sichuan this year. If you can't determine the advantage in the mouth cannon, you can only use crooked means to belittle the opponent.

As a result, both sides lost, and neither of them was pleased. The audience's eyes are bright, and only relying on the word-of-mouth "Youth Pi" continues to profit from it.

Li Donglai specially criticized this incident on Weibo, "The act of fighting water is completely digging the grave of the Chinese film industry." ”

"Water fights are tantamount to counterfeiting, and the film industry is also a consumer industry to put it bluntly, although the Industrial and Commercial Bureau has not made regulations on film fraud, but this is obviously deceiving the audience's senses, and it is not worth advocating."

"This is also the expression of the extremely immature propaganda methods of the current film company, which may have been used before, and it is very effective. But that must be based on the premise that the network order is not perfect, the audience's eyes are bright, and the audience's acceptance is also changing with each passing day. Propaganda should bring forth the new, and if we want to stand out, we must use more brains and make good use of wisdom. ”

"If you scold me on both sides, I must scold me back, and it will be a thug fight. Plain deflection of taste. ”

"Therefore, the audience of Xueliang glasses has found a suitable choice between real money and silver, and the Phantom Film's "Youth Pi" still takes the lead and continues to lead."

……