Chapter 153 Ratings Against the Sky
Anita Mui's prophecy seems to have come true.
Duan Zihao's stunning performance at Zhang Guirong's concert became the front page headline of the whole Hong Kong report the next day.
Hong Kong "Entertainment Daily"——
"Duan Zihao performed people's 'space steps', stunning the audience, soaring treble to break through the fish tank, reproducing the singing of the gods!"
Hong Kong's "Sing Tao Daily"——
"Zhang Guirong's concert Duan Zihao is mainly anti-guest; The song "Mermaid" shocked the audience; Space Step Dolphin audio out of a stunt, a "Sword Death" and then break people's intestines! ”
Hong Kong "Entertainment Weekly"——
Duan Zihao is called an alien, and his singing and dancing are absolutely shocking to Xiangjiang; starring in "Ancient Sword", the future will be more and more powerful! ”
……
It can be said that many media have raised Duan Zihao to a new height at the same time, and even exaggerated words like "Yue Tianwang" have been said, so you can imagine how shocking Duan Zihao was at the concert.
Of course, media public opinion is generally two-sided, with praise and denigration, and some non-mainstream newspapers and magazines use headlines to point out that Duan Zihao "can't be a man", "anti-guest-oriented", and "bullying honest people", making Zhang Guirong's concert his "personal faction". There are also some people who say that Duan Zihao used the means of "strange tricks and tricks" at the concert, what "space steps" to take, and what "dolphin sound" to attract the attention of those ignorant audiences, in order to promote himself and package himself, and even to pull ratings for "The Legend of the Ancient Sword" starring him.
For these accusations. As the party concerned, Duan Zihao scoffed at most of them, but he was sure of one thing, that is, he did help promote his play. The idea of boosting ratings.
And, judging by the current situation, the momentum seems to be good.
……
In fact, the increase in the ratings of "Ancient Sword and Strange Tan" today is "seems to be very good", but very good!
Since Duan Zihao once again became the protagonist of the headlines in Xiangjiang, the ratings of the drama he starred in on ATV have risen terrifyingly, from the original 25 points. Reached a staggering 35 points!
In other words, the number of Hong Kong people who watched the drama "The Legend of the Ancient Sword" soared by 6o people overnight!
What is this concept?!
Duan Zihao once again used his own actions. It worked wonders.
However, this miracle is not enough for ATV, because the wireless side saw that the situation was not right, so it increased the promotion of the station's "Legend of the Condor Heroes", so the ratings have reached 38 points. ATV is still 3 points away from people now!
Don't underestimate these 3 points, many times, the competition between TV stations and TV stations for ratings is to die on these insignificant one or two points.
Now ATV has finally increased the ratings of a costume drama to 35 points, which is definitely a miracle and a rare opportunity for them, who have never had an advantage in costume dramas.
ATV boss Qiu Degen began to have confidence in Duan Zihao's drama, and he was no longer as timid as he was at the beginning, he summoned the whole ATV to launch a large-scale propaganda offensive against "The Legend of the Ancient Sword", with only one purpose, to raise the ratings to another level. Thus overwhelming wireless and becoming a big winner!
Since its inception, ATV has never had such a fighting spirit.
A string of fiascos. has already made them languishing, and "Ancient Sword" is like an "stimulant ~ agent" to make them cheer up again.
Publicity is the lifeblood of ratings!
You know, the aroma of wine is also afraid of deep alleys. Although "Ancient Sword" is a good drama, it has not been as good as the wireless "Condor Shooting" from the beginning, but now, under the heavy carpet bombardment of ATV. The drama "Ancient Sword" really began to "catch fire".
It can be said that in the promotion of "Ancient Sword", Duan Zihao helped ATV bury the ** bag. And ATV dispatched people to detonate these**.
In Hong Kong's shopping malls, you can now see posters of "Ancient Sword" everywhere. You can even see big stills about "Ancient Sword" in the vegetable market...... On the way to the school, at the bus stop, at the undersea tunnel...... Wherever advertising can be done, ATV uses it all.
The effect is immediate!
With the overwhelming development of these promotions, the ratings of the first half of "Ancient Sword" have reached a staggering 38 points, compared to the ratings of Wireless has dropped to 34 points!
Unbelievable results have appeared!
For the first time, ATV got a taste of victory beckoning.
Many advertisers also seem to see this almost anti-heaven scene, so in line with commercial interests, they have found ATV - advertising and advertising, very lively!
You must know that commercial advertising has always been the lifeblood of TV stations to survive and develop. Now that this lifeblood has been caught, what should I do?
Wireless had to launch a massive counterattack!
For a time, the propaganda of the two TV stations was flying all over the sky.
The battle of "Sword Eagle" in "The Legend of the Ancient Sword" and "The Legend of the Condor Heroes" is in full swing.
……
Jin Yong's "The Legend of the Condor Heroes" is already a well-known martial arts novel, and everyone knows its finale. Therefore, for ATV, the biggest advantage of the drama "The Legend of the Ancient Sword" is...... No one knows what the ending will be.
ATV jointly serialized the "Ming Pao" of "Ancient Sword", and publicly held the "Ancient Sword" finale conjecture activity", and the highest award is - a car!
Such a grand event, such a valuable prize, so that all the people of Hong Kong participated, and for a while, the subscription of "Ming Pao" tripled, and everyone wanted to see the novel "Ancient Sword" serialized in the supplement of "Dream Daily".
The attention of "Dream Newspaper" has also risen sharply, and it has vaguely become the base of Hong Kong's avant-garde martial arts Xianxia novels, and has a solid foundation in the entire newspaper industry.
This series of activities of ATV TV has made it difficult for wireless to parry. It also made the wireless side have to go all out to start a ratings tug-of-war with ATV, the situation is very intense, it depends on the final ending, who will have the last laugh.
……
At nine o'clock in the evening, in the office of the General Staff of TVB, the lights were bright, and a group of high-level officials were sitting precariously.
Presiding over the meeting was the sixth uncle Shao tycoon, who has always paid little attention to TV station affairs and practiced qigong.
His appearance made the big guy know the severity of the matter. Therefore, not only Fang Yihua, Wang Tianlin, and Xiao Wei were silent in the meeting, but even those originally radical elements were dumb and waiting for Shao Daheng to speak.
Silence is golden, and sometimes it is best applied on such occasions.
Shao Daheng wiped the sweat on his forehead with a handkerchief and said, "When people are old, they sweat a lot." The same goes for TV stations, after a long time, they will look weak and lose their energy. ”
glanced at everyone, "Zhao Zhenqiang, Du Qifeng - what do you think of ATV's "Ancient Sword Strange Tan"? ”
"This ...... "You look at me, I look at you, and they don't know how to speak." You must know that the script of that play was the first one they had seen, and the evaluation was "rotten".
But now this "rotten" script has achieved ATV's current high ratings, isn't this a slap in their face?
But then again, this drama was originally going to be launched on wireless, but it was Shao Tycoon yourself who wanted to give Duan Zihao's kid a little color, which made it to the point where it is today. To put it bluntly, the whole bane is still here with Shao Tycoon.
However, the two also know that Shao Daheng will not admit his mistakes, on the contrary, he is very face-saving, so someone must stand up and carry this black pot. Who? That's them.
Therefore, Zhao Zhenqiang apologized to himself very sincerely: "It was my negligence that gave ATV a chance." ”
Du Qifeng: "And me, I didn't see the shape clearly, and mistakenly disposed of a good work as garbage." ”
Seeing that both of them took the initiative to admit their mistakes, Shao Daheng's face eased and said, "You are all old employees of the company, how can you make such a low-level mistake?" That Duan Zihao is a talent, and the scenes he filmed can't be wrong, if you can take a closer look, maybe it won't cause today's situation. ”
"Ahem, if you want to say that, I'm also wrong." Fang Yihua took the initiative to say, "Originally, Duan Zihao took the copyright to me, but I refused it, if I bought it at that time, there would not be such a situation." ”
"You're right. It's them who are at fault. Shao Daheng pointed to the people present, "You guys think about it one by one, even if the copyright is given to ATV?" As long as we increase our publicity efforts, "Shooting the Condor" will still be able to overpower "Ancient Sword", but now you can take a look...... ATV multi-prestige! ”
The more Shao tycoon talked, the more angry he became, you know, he has always looked at Qiu Degen's old man unpleasantly, thinking that he is not an art material, and with a few dollars in his hand, he wants to learn what others are to be film and television tycoons, is it easy to do this business? I have been immersed in thirty or forty years to have today's achievements, you want to climb to the sky in one step, I don't want to give you a chance!
"Okay, now everyone should stop talking about who is wrong and who is right, the most important thing at the moment is how to deal with the pressure of ATV......" Shao Daheng straightened his body, and then said: "Tell me, who has a good idea?" ”
"We're going to take the initiative and try to get the ratings up before the finale!"
"Yes, the ending of "Shooting the Condor" is not good for us, there is no mystery, but "Ancient Sword" is different."
"We must not lose, if we lose this time, ATV will really rise!"
……
The whole room was full of discussions.
Suddenly, Shao said, "So do you have any good ideas?" ”
And the people stopped talking, and they all fell silent again, and they all looked at me, and I saw you.
Just when Shao Tycoon was about to speak, someone knocked on the door and came in, but it was Shao Tycoon's personal secretary, and he whispered a few words in Shao Tycoon's ear.
Then he saw that Shao Daheng's whole face became extremely ugly, and finally he said: "Dismiss the meeting!" ”
Everyone looked at each other, not understanding what was going on.
"The new ratings report is out, and ATV has broken 4o!" Shao Daheng was weak when he said this.
Everyone, stunned! (To be continued)
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