One day after the release of the two dramas "The True Color of Heroes" and "Royal Senior Sister", the box office was released on the first day.

The previous box office prediction was like a spell, the box office of "The True Color of Heroes" on the premiere day was 3.3 million, and "Royal Sister" was 3.5 million!

"Royal Sister" got off to a successful start and won the box office championship on its opening day.

On the second day of release, the box office came out, with the box office of "The True Color of Heroes" in Hong Kong being 3.7 million and "Royal Sister" being 3.8 million. "Royal Sister" won again, winning the second round.

In the third round, "The True Color of Heroes" was 3.88 million, and "Royal Sister" was 3.9 million.

Faced with this three-game losing streak, many media began to sing down "The True Color of Heroes" directed by Duan Zihao, thinking that this drama would eventually end in defeat under the pressure of Debao's step by step.

But, is that really the case?

People who are a little more alert have seen that the box office of "The True Colors of Heroes" is rising all the way, and although "Royal Senior Sister" is also rising, the increase is not as large as that of "The True Colors of Heroes", what does this mean? Illustrates the potential!

That's right, no matter how good or bad a drama is, when it starts to be released, it is generally the publicity in the early stage that determines the box office, because people can't see the work, and can only rely on the publicity of the film company to choose whether to watch it or not.

But after the release of the film for a period of time, what affects the box office is not the publicity in the early stage, but word of mouth!

The gold and silver cups are not as good as people's reputation!

This is especially true of movies.

……

Five days later -

"The True Color of Heroes" due to the high word-of-mouth. The box office soared all the way, from more than 3 million to 4 million. And then 5 million, 6 million!

In contrast, although the box office of "Royal Sister" has also increased, it seems insignificant under the strong surge of "The True Color of Heroes", so that even those media don't bother to mention it.

Now, everyone is referring to the phenomenal movie "The True Color of Heroes".

on this. Many Hong Kong media have reported or reprinted -

Hong Kong's "Ming Pao" -- "'The True Colors of Heroes' is blowing a heroic wind. Become a god overnight! ”

Hong Kong's "Entertainment Daily" - "Duan Zihao's new work leads the box office frenzy, and tens of thousands of people are scrambling to watch it unstoppable!" ”

These reports are also interspersed with pictures taken by reporters, and I saw a long queue at the entrance of the movie theater where "The True Color of Heroes" was released. It was crowded with men, women and children, and everyone was eagerly waiting to buy tickets to get in.

In this regard, some media reporters did an investigation and interview at the scene.

"Hello, why did you choose to watch this "True Colors of Heroes"?" The reporter asked.

"I like Little Pony! To tell you, I've watched this play for the third time, and I don't feel like it's enjoyable! Your mother's is so pretty! A male audience member replied.

"Why did you choose this play?" The reporter asked another female viewer.

The female audience smiled reservedly and said, "Actually, I came to watch it after listening to a friend's introduction, and I heard that the film is good." The interlude is my favorite "Love of the Year", so let's watch it! ”

Then the reporter asked a strong man with clothes on his shoulders, "Friend, why do you want to watch "The True Color of Heroes"? ”

"What else do you need to say?" The strong man rolled up his sleeves. Hideous tattoos are revealed.

……

Before this, who would have thought that this Duan Zihao work, which was originally not favored and thought would lose to "Royal Senior Sister", would have such huge box office potential?

Judging from the current situation, it is simply against the sky!

In this regard, Pan Disheng, who is Duan Zihao's opponent, is a little anxious. He can't lose, it's not how much capital "Royal Sister" has invested. It's because this drama affects Debao's external expansion.

Now he is negotiating a cooperation plan with several film companies in Southeast Asia, and if his film loses to the new film of Actor Entertainment, it will inevitably affect the outcome of the negotiation.

Pan Disheng is a businessman, and the biggest characteristic of a businessman is that he can calculate the gains and losses.

Therefore, as soon as his mind turned, he had a very shrewd plan.

……

A movie theater in Hong Kong, box office.

A man and a woman are about to buy tickets to watch the legendary "god film" "The True Color of Heroes".

The conductor recommended "Royal Senior Sister" to them, saying that this drama is good-looking, even more exciting than "The True Color of Heroes".

But the couple insisted on watching "The True Colors of Heroes", but the conductor had to take a step back and say, you can buy tickets for "Royal Sister", and then go in to watch "The True Colors of Heroes", so that we can also discount two yuan.

As soon as they heard that there was such a good thing, the young men and women immediately bought tickets for "Royal Senior Sister", and then entered the hall where "The True Color of Heroes" was screened all the way.

This is also happening in many parts of Hong Kong.

Tickets for "Royal Sister" were sold at low prices, while tickets for "True Colors of Heroes" began to sell out; On the contrary, fewer and fewer people entered the hall of "Royal Sister" to watch this film, but more and more people entered "The True Color of Heroes" to watch this play.

An extremely strange phenomenon is happening......

And as time went by, the box office of "The True Color of Heroes", which had been singing all the way, began to plummet; In contrast, the box office of "Royal Sister" has risen all the way.

In this regard, the actor entertainment people were confused.

Is it because the reputation of "True Colors of Heroes" is not good?

On the contrary, word of mouth is getting better and better.

Even many media outlets have helped to cover this drama, and it has been hailed as a "masterpiece" in the history of Hong Kong films.

But why is this happening at the box office?!

Rollercoaster steep turns?!

Confusion pervades the head of the actor entertainment company.

The whole summer vacation is about to end, could it be said that Debao Company is going to turn defeat into victory and defeat Actor Entertainment?

As a party and the director of "The True Color of Heroes", Duan Zihao feels that there must be something greasy in it. Therefore, he decided to find out the inside story no matter what.

……

Hong Kong's "Broadway Cinema" is a large-scale open cinema. There are a total of six screening rooms that can show six different films at the same time.

Especially in the summer vacation when the film competition is fierce, almost all six screening theaters have their own new films being released. These include "The True Color of Heroes" by Actor Entertainment, and "Royal Sister" by Debao Company.

At the moment, there is a long queue at the box office of "True Colors of Heroes", and the other five movie box offices are deserted in comparison.

At this moment, a person in charge who seemed to be a staff member of the cinema walked out and said to the audience queuing up to buy tickets for "Heroes": "Don't crowd here, big guys, there will be an event today, anyone who buys tickets for "Royal Sister" can also enter the venue to watch "The True Colors of Heroes", and ticket holders can participate in lottery and discounts!" ”

What the? If you buy tickets for "Royal Sister", you can also watch "The True Colors of Heroes", and you can also draw a lottery for discounts?!

No one is a fool, and in an instant, most of the long queue left, and they were all crowded at the ticket office of "Royal Senior Sister".

At this time, a man wearing a peaked cap and a mustache walked over and asked the person in charge, "Friend, it doesn't seem right for you to do this, right?" ”

"What's wrong, what's wrong with you?" The person in charge gave the man a vicious look.

"No, I think you're clearly stealing the box office by doing this." That's humane.

"Stealing the box office? What does it matter to you whether you steal or not steal the box office? You're watching a movie, if you want to watch it, just go in and don't meddle with it! The person in charge said angrily.

The man laughed, and suddenly, he reached out and took off his hat, and then ripped off his mustache.

The person in charge immediately changed his expression, stared at the other party and said tremblingly: "You, that's - Duan Zihao?" ”

The man smiled slightly: "It's me!" Well, now I need you to accompany me to the police station! ”

The person in charge immediately weakened his legs.

……

As soon as the "box office stealing incident" appeared, it immediately detonated the entire Hong Kong film industry and even the entertainment industry.

No one thought that "Royal Sister" would steal the box office of "The True Color of Heroes". In this regard, many filmmakers and even audiences have vigorously criticized and criticized this. To consider such a wrongful act to be a shameful act, a despicable act without morality.

Under strong saliva and pressure, as a party to Debao Company, Pan Disheng immediately stood up for public relations, denounced the immorality of this behavior, and then shirked the relationship and said that this matter had nothing to do with him at all, and it was all caused by the company's director in charge of the release and distribution of "Royal Sister".

The supervisor who was deducted by Pan Disheng was still Pan Disheng's own relative, and at this time he could only swallow his anger and carry the black pot, admitting that he was derelict in his duties and advocating stealing the box office, and finally took the initiative to surrender and admit his illegal behavior, saying that he had smeared the filmmakers and the company, and there were many people who were sorry for supporting Debao and so on.

In short, the crisis public relations organized by Pan Disheng has achieved remarkable results, at least wiping the and urine basin on his head, and won the title of "righteous annihilation", but for the box office and reputation of "Royal Sister", it has plummeted and can no longer turn over.

Since then, the box office war between "True Colors of Heroes" and "Royal Sister" has come to an end. Whoever wins and who loses, everyone with a discerning eye can tell. (To be continued)