"Have you read this newspaper?" The more Ma Chengkun looked at it, the more frightened he became, and finally closed the newspaper and asked Zhao Zichen, the editor-in-chief of Oriental Daily.

"I've seen it." Zhao Zichen nodded and said, "Manager Ma, I think this newspaper is really very good, it is beautifully printed, the pictures are clear, and the font is huge, which is very convenient for readers to read." ”

"yes, I can't imagine that he can do such a good job of even a free newspaper, and he simply doesn't leave a way for us newspapers to live." Ma Chengkun said with a frown.

"Yes, it's amazing that his free newspaper is even better printed than ours." Zhao Zichen nodded and said, "But you don't have to worry too much, manager, the more beautifully the newspaper is printed, the higher his cost will be." I estimate that the cost of this newspaper will be two to five yuan, and the more they circulate, the more money they will lose, even if they are worth hundreds of millions, they can't afford to lose. ”

"Sales are not bad, there is no impact." Zhao Zichen said.

"Don't be careless, this "Le Pao" has just been released today, and its impact is still limited. The point is that you must keep an eye on this for the next week. Ma Chengkun said.

Zhao Zichen also nodded when he heard him say this, "I know, manager." ”

As he was talking, he heard the phone ringing, and when he picked it up, it was the secretary who reported, "Manager, Mr. Kong Tian, the president of "Overseas Chinese Business Daily", wants to talk to you. ”

"Help me reject him, just say I have something to do now." Ma Chengkun said.

"Okay." The secretary then hung up the phone.

Zhao Zichen smiled. "Are you afraid that he will ask for guilt?"

Ma Chengkun nodded, "Relying on his age, relying on the old and selling the old, it's too naïve, don't pit him." ”

"It really doesn't matter, how to put it. He also has a position in the press. Zhao Zichen said worriedly.

"Hmph, what if he has status, wasn't Ye Mingyu also a senior in the newspaper industry at the beginning, what happens now? As I expected, Han Jin will definitely deal with "Overseas Chinese Business Daily", and when the newspaper goes out of business, he will become the commander of the light pole, and he will have the status of a fart. Ma Chengkun said disdainfully.

"That's what the manager said." Zhao Zichen also nodded and said.

……

At this moment, "Sing Tao Daily", when Hu Xian'er saw Han Jin's newspaper. I couldn't help frowning.

She didn't expect him to be so powerful, even a free newspaper was so beautifully made, which really surprised her.

"Manager, the news from the printing house that Han Jin's free newspaper has been printed in total, and I estimate that it will definitely be able to be distributed." President Wang Mingyang reported to Hu Xian'er.

"Did the first newspaper have a circulation of 200,000 copies?" Hu Xian'er said in surprise, "In this way, wouldn't it soon become the No. 1 newspaper in Hong Kong in terms of circulation?" ”

"Not bad. I estimate that it may have a circulation of up to 500,000 copies. Wang Mingyang said, "Manager." If that's the case, it might steal a lot of our advertisers. ”

"Well, that's a cause for concern." Hu Xian'er nodded and said, "Then what do you have in mind?" ”

"In my opinion, although this "Le Pao" will not have much impact on us in the short term, we still have to take precautions. In addition to improving the quality of content in our newspapers. In addition to making it more readable, we should also take some preferential measures. For example, we can subscribe to milk and soybean oil to expand our subscribers. Wang Mingyang said.

Hu Xian'er nodded, "Okay." In addition, we should also contact our old customers more often, and do not let them switch to "Le Bao". ”

"I see, manager, I'll keep an eye on it." Wang Mingyang said, "By the way, manager, in my opinion, this kind of free newspaper is indeed very good, do you think we should also launch a copy?" ”

"No, Han Jin launched a free entertainment newspaper because he has a large number of celebrities under his umbrella and can have a lot of exclusive inside information to report." Hu Xian'er waved his hand and said, "If we run a free entertainment newspaper, the entertainment news will definitely not be as new as his, and his full." However, if we do not engage in entertainment newspapers and comprehensive newspapers, it may have an impact on our paid newspapers, and the gains may outweigh the losses. ”

"I see, manager." When Wang Mingyang heard this, he also nodded.

……

Just when Hu Xian'er, Ma Chengkun and others were worried about Han Jin's free newspaper, Han Jin was celebrating with Yu Zheng, Mo Shaoxie and others.

"How's it going, has the circulation been counted?" Han Jin asked with a smile.

"We have distributed 50,000 newspapers in one morning, and I think we can send out at least 100,000 copies today, and if we send out another 100,000 copies tomorrow, there will definitely be no 200,000 copies left of our newspapers." Mo Shaoxie said.

"Well, 100,000 copies were issued on the first day, which is not bad." Han Jin nodded and said, there are not many newspapers with more than 100,000 copies in Hong Kong, only a few copies.

Even if Mr. Jin Yong made "Ming Pao", it took a lot of time and effort to reach 100,000 sales. Now the circulation of "Le Pao" has been 100,000 copies since its launch, which is a very good result.

"But we can't be too proud, and we must strive for a circulation of more than 200,000 copies as soon as possible." Han Jin said.

"Yes, we are also discussing with the bus company and the subway company, hoping to add newspaper columns on the subway and minibuses so that people can read them freely." Mo Shaoxie said.

"Well, but in that case, it's very likely that you will take more than you want." Yu Zheng said.

Hong Kong people are very shrewd, very fond of taking advantage, once they see a free newspaper, they will definitely take more and more. Although the circulation has gone up, it will cause great waste, which is not a good thing.

"Well, let's try it first, if this situation is more serious, then forget it." Han Jin said, "By the way, in addition to the subway company and bus company, the flow of customers in tea houses and tea restaurants is also very large, and you can send a batch of newspapers for them to read." ”

"What I don't say is that I'll get in touch with them." Mo Shaoye nodded.

"Very good, by the way, customers who advertise, especially large customers, must pay a return visit in time to pay attention to their advertising results." Han Jin said, "Since the customer gives us money, we provide them with the best quality service." ”

"Yes, I see, Jin Shao." Mo Shaoxie hurriedly agreed. (To be continued......)