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After completing the acquisition of Golden Harvest, Wang Qinian avoided reporters and returned home for the New Year in a low-key manner. Pen, fun, and www.biquge.info

After returning home for the Chinese New Year, the family also learned through the new news that Wang Qinian had recently made a sensation in China, no, the international media also paid great attention to it.

Of course, after the family reunion, Xiaoxiang is also ingenious, and she wants to take a family photo for the New Year, and the family photo is naturally not as simple as taking a photo, but taking out a pen and drawing the whole family.

It's a very long process.

Fortunately, she doesn't need to be as still as models.

"Son, how can a brand as big as Golden Harvest be sold so easily?" My mother was a little puzzled and said, "Didn't the Zou family have someone to take over?" ”

"Except for the founder Boss Zou himself, most of the Zou family is not very interested in movies!" Wang Qinian explained, "Besides, the Zou family has some other assets, which are far more abundant than Golden Harvest. And Golden Harvest is difficult to do business for people who are not interested, and it is not profiteering. What's more, if you don't have the resources and patience to do the cultural industry, it's easier to lose money than to make money! ”

Why did Golden Harvest sell it? It's not because of the loss of the set, after losing the set, Golden Harvest is equivalent to losing its roots, losing 36 and going to the spirit, so it began to flourish and decline after 97 years!

In '98, the lease of the old Axe Shan Road studio, which Golden Harvest had used for more than 20 years, expired, and the Hong Kong government was ready to repossess the land for auction to make money.

At the same time, Chow Man-wai was preparing to buy a piece of land in Tseung Kwan O to build a new studio, and the chief executive of Hong Kong at that time also supported it. However, Shaw Brothers' United Media Asia, China Star and other six major companies surrounded Golden Harvest and won the land at a higher price than Golden Harvest, and it is said that they will build a Tseung Kwan O studio.

But after the acquisition of the Tseung Kwan O studio prevented Golden Harvest from owning a new studio. The six major sects that encircled and suppressed the "Guangming Peak" began to disperse one after another. Seven years have passed since the plan for the new set, and there is still no sign of construction.

And why did Run Shaw snipe Golden Harvest? It was just because of the revenge of the year, at the end of the 60s, Zou Wenhuai, He Guanchang and others were dissatisfied with the Shaw Brothers. Therefore, they began to raise a new banner and become a competitor to Shaw Brothers.

Because of Golden Harvest's ferocious offensive, after decades of competition, Shaw Brothers Films has long been out of business. And Jiahe is still alive and well, and it has even been listed, how can Uncle Shao Liu endure it!

This hatred, even after decades, is angry when you think about it. So. The grievances of the year continued decades later, and Uncle Shao Liu still had to block his old rival Zou Wenhuai!

Six major companies have joined forces to snatch the land of the new studio in Tseung Kwan O from Golden Harvest with capital advantages!

The Hong Kong government plans to use land for the set, which is cheaper than ordinary land. Golden Harvest is planning to build a new studio, and six major film companies such as Shaw Brothers have joined forces, and the bid is higher to build a studio, and. They look bigger. Therefore, the one with the highest price will naturally get it. The land for the new studio was given to Shaw Brothers.

And the person who planned this action is said to be director Wang Jing. The Jingyi Company established by Wang Jing is also one of the companies that encircled and suppressed Golden Harvest.

Golden Harvest has no new set, and Zou Wenhuai's dream of making movies gradually began to cool down. Originally, on the Golden Harvest studio, there were a large number of filmmakers working part-time every year.

But after Golden Harvest lost the set. It's not just Golden Harvest that's being lost. After all, Golden Harvest lost the studio and gradually stopped investing in movies, but in terms of theater management, it can still make money.

It is the filmmakers in Hong Kong who are really hurt, especially those at the bottom. To know. After Golden Harvest went public in the 90s, the production capacity of other film companies shrank sharply, but Golden Harvest shot 28 movies in 94. In 95, 66 movies were produced, and in 97, 21 films produced by Golden Harvest were released.

Throughout the 90s, when Hong Kong films were going downhill, Golden Harvest was almost the mainstay, and most of the low-level filmmakers could start work, but they mostly relied on Golden Harvest.

Since 98, the number of films invested by Golden Harvest has been declining, and after 2003, Golden Harvest has stopped investing in films, focusing on cinema operations.

The suspension of production of Golden Harvest has sharply reduced the start of new films in the Hong Kong film industry.

In the film industry, those who are capable are to find their own position in the mainland market and Hollywood. It is the low-level film people who really suffer, so the output and quality of Hong Kong films have deteriorated since then.

Therefore, the decline and fall of Hong Kong films is not only the fierce competition outside, but also the internal struggle! The result of this struggle is that everyone ignores the overall situation, fights for righteousness, and then, it is all over together!

"The acquisition of Golden Harvest won't cause your company to lose money, right?" Mom was obviously worried.

"Nope! If there is only the Hong Kong market, then the acquisition is a failure. But the rise of the domestic market will make this investment a bottom-buying action! Wang Qinian said with a smile, "The acquisition of Golden Harvest is to set up a big banner for many low-level film people who have not worked for a long time to join us." Otherwise, I opened a film company in the mainland, and the people who could work with me were all big directors, and all of them were big investments, which was not very good. And in Hong Kong, the brands they are familiar with, the companies they are familiar with, have started to invest in filmmakers again, and naturally there will be filmmakers moths to the fire and seize this rare opportunity! As for, a loss? If the market is small, you may lose money! But a big market, a fast-growing market, is almost impossible to lose money! ”

"Yes, in any industry, people trust the old brands that have a reliable reputation in the past!" Dad agreed, "It's like, drinking, domestic executives and businessmen, drink more Moutai on the scene!" It is because of the brand of Moutai that it surpasses other liquors! ”

"Dad's point makes sense, the vast majority of people who drink alcohol are almost indistinguishable from the taste of wine." Wang Qinian complained, "They only recognize the brand!" ”

"There are also people who can tell the difference between good and bad!" Dad said.

"Very little!" Wang Qinian said with a smile, "I know a friend who is the agent of Wuliangye Distillery. Bring the best Wuliangye aging to our company's banquet. Suspected of being fake wine by a person who often drinks Wuliangye! ”

"True or fake?" The family was curious.

"Of course it's true, because in order to bet, we asked the vice president of Wuliangye to identify it. The vice president naturally concluded that it was true, and it was still a bottle of superb aging wine worth tens of thousands of yuan! Wang Qinian said with a smile.

"The person who often drinks Wuliangye is bragging?" Dad asked.

"Of course it's not bragging, it's almost every day!" Wang Qinian said with a smile, "The boss of an advertising company has a relatively high-grade entertainment, and every day is either Moutai or Wuliangye!" If you drink it every day, you can't tell the difference between good and bad drinks! ”

"It's crooked, it's crooked!" Xiaoxiang complained again and again.

……

In a sense, the brand awareness accumulated by Golden Harvest in the past has even far exceeded that of small partner companies.

After all, the history of the establishment of the small partner company is too short, so that the company is very profitable, but it is not like the brand influence accumulated and precipitated by Jiahe in 40 years, which can not only be reflected in Jiahe's business performance.

This is like an old brand such as Moutai, in the 90s, Moutai was still despised by some people who drank foreign wine. But in the end, Moutai still broke out with huge influence and became the most profitable liquor brand in the world. This is the brand awareness that Moutai has accumulated over the past hundred years, especially after the founding of the People's Republic of China.

Before the founding of the People's Republic of China, Moutai's brand awareness was not very widespread. However, after the founding of the People's Republic of China, it has been used as a national wine at state banquets for a long time, because the brand reputation has been accumulated for decades, forming a moat of Maote.

As for Moutai's drinks, is it worth the price? Well, some people may think that some drinks of about 100 yuan are not inferior to Moutai at the level of 1,000 yuan. But it's a different story!

It's like the American and Mexican wines, despite the fact that they have surpassed the rankings of European wines in professional wine tasting competitions. However, the old luxury red wine in Europe is still the most expensive to sell, and the red wine in the Americas can only be regarded as a bargain for mass production. Because, instead of the taste of red wine, others drink brands like Lafite. As for the taste that surpasses Lafite, people still have to drink Lafite.

That's brand influence!

The brand influence that Golden Harvest has precipitated in Asia is, in Wang Qinian's view, worthy of in-depth exploration.

For example, you can engage in Bruce Lee culture, as well as Golden Harvest's Huang Feihong series, all kinds of kung fu and martial arts-related can be developed in depth. Disney's theme parks, which are aimed at children.

Wang Qinian believes that Golden Harvest not only needs to engage in the set, but also to engage in kung fu themes, and use the kung fu of Bruce Lee and others as a gimmick to develop related sports and fitness clubs.

In the future, people will pay more and more attention to fitness and exercise, and the combination of kung fu, culture and health may contain a significant market no less than the film and television industry.

Wang Qinian talked about this idea with Zou Wenhuai on the phone, and as a result, Boss Zou was obviously very interested, and said that before he still had energy, he would help Jiahe contact relevant people and do a good job of communication.

This is actually Zou Wenhuai's biggest value at present - connections!

Buying a business, some people oust the previous management and tighten their control. But there are gains and losses, which often also wastes the network resources of some elderly people.

If, instead of being one mountain and no two tigers, it is necessary to find a way to keep the old man and convince him to be willing to serve the new company, this may often make a huge difference.

Because, after the acquisition of listed companies, they may not be able to truly realize all the resources of the company.

For example, there are some investors who, after acquiring a family business, never know that the company has a land resource. And the old employee is also pretending to be confused, because the boss doesn't value his opinion, why should he tell you this? As a result, it took decades for the boss to accidentally find a document that the company actually had an overseas piece of land, and then, this land was actually more valuable than the sum of the company's other assets.

So, for some old people, they should be respected, not considered old. A lot of old people, they don't need to be bad at all, but they just need to tell you something, maybe you will be in the dark and suffer a huge loss. (To be continued.) )

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