In fact, in absolute terms, China's outbound tourism market has surpassed the United States and Germany to become the world's largest outbound tourism market, after all, the wallets of Chinese people are bulging, and outbound tourism has become a fashion.

Last year, the entire outbound tourism was close to 100 million, and it seems that Chinese tourists can be seen everywhere, from Rome to Paris, from London to Brussels, the world's tourist attractions seem to be contracted by the Chinese.

In the face of such a large market, the major popular tourist countries and regions will naturally not ignore this tender and juicy fat, many institutions have opened accounts on social media, just on the new wave Weibo there are British Tourism, Singapore Tourism, as well as New Zealand, Canada, Germany National Tourism Board and so on.

Among these social media accounts, Tourism Australia has become one of the best, and the "Nothing beats Australia" project has been a huge success in the media.

Tourism Australia is one of the most popular Facebook fan pages, attracting more than five million of its most loyal and engaged followers.

In the three years from 2012 to 2014, Tourism Australia was the most popular destination on Facebook, Google+ and Instagram.

In fact, the complexity of digital marketing has become increasingly difficult to navigate, and many brands have failed to expand their reach on social media.

For example, the BBC recently sold the Lonely-Planet TV channel because it was losing money; And Frommers, a travel guide company that Google bought two years ago, also sold it back to its original founder because of losses.

Tourism Australia has more than 5 million followers and more than 20 million residents of Australia. and more than 8 million tourists from around the world who have traveled to Australia have posted photos on this website.

In Tourism Australia's fan page, a picture provided by a fan may receive thousands of likes, shares and even comments. This gives photographers a chance to showcase their finished products, while also allowing fans to vote on their favorite work.

Some of these beautiful pictures will be used by Tourism Australia to promote, so that more people can see Australia's natural landscapes and cultural scenery.

After learning this, Wang Hao did not hesitate, and he also became a member of this fan page, at least he didn't have to worry about where to play in the future.

So many Australian tourists will give the best answer, take a look at the moving scenery. Wang Hao couldn't wait to travel all over these places in the next time.

After lunch, Wang Hao let himself rest a little, and there was still more than an hour before the interview. But at this time, there are already many interviewers waiting for them.

The staff here also enthusiastically guided them to the reception room to rest and prepare for a while, so that they could take a nap or something.

Wang Hao looked at these interviewers and couldn't help but breathe, hoping to find the most suitable candidate. Equestrian clubs can't stay so empty all the time. It has to be operational.

Back in the office, Wang Hao really didn't know what to do, he didn't have the habit of taking a lunch break, and he was in good spirits all day long. Wouldn't it be too bad to play games in the office?

He didn't want to take the lead in doing this kind of thing, maybe it would be good to find a book to read, he stood up and looked at it in front of the bookshelf, many books are about business management and economics, Wang Hao is not interested in these now.

I pulled out a book and put it on the table. Wang Hao slowly flipped through it, and this "The Fantastic Journey of the Shepherd Boy" was quite popular in Europe and the United States. And the language is relatively simple, people of Wang Hao's level can still read, and it is very interesting, not boring at all.

The imaginative book made Wang Hao read it with relish, and he completely forgot the concept of time, until the knock on the door sounded.

"Please come in."

Wang Hao marked the location of his position with a bookmark, and then looked up at Anna who walked in quickly, has it been more than an hour now?

"Boss, I have just contacted Tourism Australia, and they welcome you to attend this meeting, and hope that you can speak at the conference and discuss the development of tourism between China and Australia."

"Come on, what can I think, there are many places in Australia that I haven't been to." Wang Hao subconsciously refused, he could go to the meeting to communicate, but he couldn't speak, those official tones would not fight.

Anna pursed her lips and chuckled twice, then she added: "These are still trivial, the most important things have not been said yet, I hope you will not be frightened." ”

Wang Hao became interested, and he asked curiously: "What is it, let's hear it." ”

"The Macao Tourism Organization would like to invite you to be their spokesperson, not the spokesperson of the Chinese-speaking region of Asia, but the spokesperson of the whole world. Probably just need to take some photos and promotional videos or something, they say that the Golden Ranch is very famous all over the world, and everyone in the Tourism Australia Facebook fan page is talking about traveling to the Golden Ranch. ”

Sure enough, he was frightened, Wang Hao knocked his head with his hand, and actually found himself as a spokesperson? He muttered, "Tourism Australia should be looking for local superstars, like Nicole Kidman, Miranda Kerr or Kylie Minogue, Wolverine and Thor." ”

Quite a few Australian celebrities have a wide range of popularity in the world, much better than their own turtle ranchers. The Australian Gang can be regarded as a famous name in Hollywood and has a pivotal role.

From Heath Ledger, who died young, to the mermaids Nicole, Naomi Watts and Cate Blanchett, who won the Oscars, any one of them is better than Wang Hao.

There are countless talented Australian stars, handsome men and beautiful women, handsome guys and beautiful girls, and all types of stars. Let ordinary people have an obvious sense of substitution?

"I don't know what they think, but the Atta gave me a phone number that I could call directly to their general manager, John O'Sullivan. Their general manager will explain and discuss with you. Anna placed the piece of paper with the number on it on her desk, eager to see what her boss was going to decide.

"I thought their head was a bureau chief or something, why would it be a general manager?" Wang Hao said to himself, he glanced at Anna and asked, "Anna, do you think I should endorse Australian tourism?" ”

Anna didn't expect this question to be thrown to herself, she shrugged her shoulders: "Boss." I thought I could try it. Tourism Australia advertises all over the world, and maybe you'll become a star. ”

Wang Hao thought for a moment, and he looked at the time on his watch. Then he said to Anna: "You go and organize an interview first, and I'll call the general manager later." ”

"Okay, then I'll go over first, there's anything you can tell me."

After watching the door to his office close. Wang Hao got up and stood in front of the glass of the window. This is really a difficult choice, and if you become the spokesperson of the tourism bureau, it will be the opposite of your goal.

But as a businessman, he can see the potential benefits that this spokesperson status can bring, and it seems a pity to give up.

Calculating the time, Su Jing was probably busy in the kangaroo shelter now, and he called to ask his daughter-in-law what he thought and if he could give any constructive advice.

"Honey, do you have time now?" Wang Hao asked first before speaking. lest Su Jing be busy.

At this time, Su Jing was watching the wallabies play, and she was leaning against a big tree. He replied with a smile: "Of course, I was watching Alexander and them running and playing, and these little ones are so energetic that they don't stop for a moment." What's the matter? ”

Wang Hao sighed, "I am now facing a dilemma, Tourism Australia is looking for me to be the spokesperson, do you think I should agree?" ”

"Well, I want to say what these people think in their heads, and they actually asked you to be an endorsement. Obviously, there are more options, and if you pick up this bargain, you should quickly agree to it, in case someone else changes their minds after they come to their senses! ”

Su Jing hated that iron could not be made of steel, and it was definitely an honor to be able to promote tourism on behalf of a country, and there was basically no harm.

Hearing his daughter-in-law's words, Wang Hao had a black line, did you say that about her husband? He coughed and said, "Okay, I'll ask you about the specific conditions over there, and if you're still satisfied, I'll agree." ”

"That's how it should be, it's just to be a spokesperson for the tourism bureau, what are you afraid of. You see that Dong Mingzhu also advertises her brand, you are much more suitable than her. ”

Wang Hao's words changed, and he instructed: "In the past two days, a construction team has come to the villa to install a tree house, and I asked Neil to be in charge of the reception there." If you have some free time, stay away from there, it must be a bit noisy. ”

Su Jing smiled on his cheeks and kicked the fallen leaves on the side with his foot, "Got it, don't be too busy." How many days to come back? ”

"About two or three days, I'll have to finish this here before I can come back. If you miss me, how about a video at night? ”

"I didn't miss you, I'm going to my neighbor's birthday party with Katie in the evening, and the cowboys and ranchers in the neighborhood will go, so I don't have time to video with you."

Wang Hao knew that life on the ranch was boring, and there was such an opportunity to get together, of course he would not stop Su Jing, but just instructed: "Then pay attention to safety, don't drive after drinking, leave everything to Leah." ”

After hanging up the call with Su Jing, Wang Hao felt that his heart was softer, and the feeling of having a family was much stronger than being alone.

Returning to his chair, he looked at the piece of paper with the phone number written on it, and then dialed directly from the phone, whether he refused or agreed, he listened to the conditions first.

"Hello, this is John O'Sullivan's office, please tell me something." A woman's voice suddenly rang out, and this should not be John's own right.

Wang Hao opened his mouth and said: "I'm Wang Hao, can I talk directly to Mr. O'Sullivan here?" ”

"Mr. Wang, please transfer Mr. O'Sullivan for you right away."

It seems that everyone here knows their names, and they didn't even hesitate to do anything, so the secretary cut the phone directly.

Just as Wang Hao was thinking, an awkward Mandarin came out: "Ready!" ”

"......" The general manager's broken English made Wang Hao speechless for a while, but he still said in English: "Mr. O'Sullivan actually Chinese." ”

O'Sullivan, who switched to English, said with a smile: "Little by little, you can call me John." ”

"John, I heard you want me to be the spokesperson of Tourism Australia, why do you have such an idea?" Wang Hao is not too polite, and now Wang Hao's identity is no lower than O'Sullivan.

"To be precise, after big data calculations, our tourism bureau thinks that you have attracted a lot of discussions, and invited you to speak with those animal stars in your ranch. That cute cat, mighty golden eagle, if there are other animals, it would be better, if there is no word, we will negotiate with the zoo to solve it. ”

It turned out that he was stained with the light of the little guys on his ranch, and the protagonists should be these Australian cute things, as well as the Australian scenery and Australian feast, Wang Hao instantly understood.

He said: "In fact, there are many animals to choose from in Australia, and our soup dumplings and little gold do not fully represent Australia." ”

"So we invited you to be the spokesperson, only where you are, give an animal, and others will think it's a ranch. And when the time comes, you will be invited to take some different landscape photos, such as skydiving, bungee jumping, sailing, surfing, rock climbing, hiking, running, cycling, adventure and so on. You're malleable, and you can attract a lot of people. ”

John O'Sullivan has even helped Wang Hao think of the content of the commercial, what can better reflect the beauty of Australia than photos and videos!

"Then I would like to ask if this endorsement is global or is it limited to Asia?"

It's not okay if you don't ask clearly, since you have decided to endorse, you must understand it thoroughly, otherwise you will only cause trouble for yourself.

With the signing of the China-Australia Free Trade Agreement, the tourism industry in China and Australia has ushered in huge development opportunities, and will apply for 10-year multiple-entry tourist visas, as well as holiday work visas.

Last year, more than 920,000 Chinese tourists visited Australia, and these tourists spent more than $6 billion in Australia, bringing considerable economic benefits.

"Please rest assured that our commercials are mainly placed on the Internet, and there will be some placements in reality. In fact, we have established partnerships with A-Li Baba, China Eastern Airlines, China Southern Airlines, Air China, and we have worked directly with more than 5,000 Chinese travel agencies to promote in nine major cities, including Beijing, Shanghai and Guangzhou.

New York, Paris, London, Berlin, Munich, Toronto, Tokyo, Seoul and other major target cities will also have corresponding promotions.

We have reason to believe that Mr. Wang Hao will have a huge impact on our tourism bureau, and many netizens are talking about these things. ”

"OK, I think it sounds pretty good, if there are any specific arrangements, please contact my secretary, such as shooting advertising photos or something. I never imagined that one day my picture would be in Manhattan or something. ”

O'Sullivan smiled, and he jokingly said: "You have made a great choice, we will come up with a shooting plan as soon as possible, after all, we can't let you cooperate with our time." (To be continued.) )