For a long series of films, the second and third parts are the most important, and the success of the first part is likely to be just accidental, but even so, the second part can bring everyone the inertia of watching the movie, but if the second part disappoints the audience who was originally attracted by the first part - then even if the film and television company has a plan to start the third part, it will repeatedly consider and even seek changes - such as changing important supporting roles, changing directors, etc., if the third part can't awaken everyone's love for this series, Then this series can probably only end in a trilogy.

Now it seems that the reference to "Apprentice Magic" is obviously the "Harry Potter" series, J.K. Rowling has already written the sixth part in 2005, and is currently completing the most difficult ending, and the ending will probably be available in mid-2007, and non-English-speaking regions will have to wait for the translated version, probably a few months later.

And the third part of the movie, "Harry Potter and the Prisoner of Azkaban", after Alfonso. After Cuarón's foreshadowing, the follow-up parts of "Harry Potter" can probably make hundreds of millions of box office with any director above the same level. And "Apprentice of Magic", after experiencing the amazement of the first part, is obviously facing such a test in the second and the next third part.

The only annoyance on ⊥the Sony and Colombian side is that Shen Zhenghui is too fast, and before they have time to adjust the box office feedback, he is almost ready to finish the six-part filming, so they can only wait for the market to accept Shen Zhenghui's pure work.

But even so, the box office results far exceeded the expectations of Sony and Columbia.

After all, Sony and Columbia are still different, although they are also ranked among the top six, Sony has not been able to find a series of movies that can support their business, until the emergence of "Spider-Man", but relying on only one "Spider-Man" is obviously far from enough, and Sony and Columbia themselves are not willing to spend huge amounts of money to invest in new series of movies. It's too risky. While it's possible that you've hit the jackpot like Disney discovered Pirates of the Caribbean, it's also possible that you've lost all your bottoms like MGM. Sony has always been a wealthy fighter in the film industry, but when it came time to make a profit, he shrank his eggs, and it needed to find a partner to share the risk. I'd rather earn less on my own.

But on the other hand, if it weren't for the spring day, Shen Zhenghui might not have the heart to shoot a movie like "Magic Apprentice" for a Hollywood company, even if this film has been formed in his mind, but if he can't find a cooperative distribution unit in Hollywood, Shen Zhenghui's reason will definitely warn him not to take such a big risk. Now, for various reasons, the movie has been released as scheduled, and the long-awaited results have been achieved.

China's film industry after the box office came out in the first week. A well-known director came out and wailed: Shen Zhenghui is not at the same level as our domestic directors, and people don't want to play with mainland directors at all, even if you are Zhang X, Chen X, or Feng X. These remarks are too hateful and do not meet the requirements of the building of spiritual civilization.

The instructions of the higher authorities for the propaganda caliber are: Shen Zhenghui is Chinese, and his achievements are also the achievements of Chinese, and he was educated and raised in China. So his success is also the result of Chinese education and environmental upbringing, of course. Making a fortune in Japan is a matter of personal opportunity, and if you think you have talent, you can also invest in making your own films! Chinese films have deepened reform and lacked experience on the road to commercialization, but aren't our three major directors crossing the river by feeling the stones? Much has already been achieved in terms of commercialization. Of course, Shen Zhenghui's achievements are even greater. This is because he is young, flexible in thinking, and dares to innovate. At present, several major domestic directors can't compare to him because of his age, but you see, isn't the domestic box office of "Crazy Stone" filmed by Shen Zhenghui and Liu Tianwang supporting young directors to be 100 million? The young director only spent millions on films. Maybe he will be a Shen Zhenghui again in the future. So you a group of young directors criticized that we didn't give you a chance, so the level of Chinese films is low, this is complete nonsense, your films have been lifted a batch, have any box office reached 100 million? In other words, is there a box office that reaches 10 million? You see, the same young people, why did others achieve such results? It's obviously because you're going off track! You should properly sum up what represents the direction of progress of advanced culture and what represents the fundamental interests of the broadest masses of the people. Combined with the speed of other people's films, you also have to study in depth, what is the development requirements of advanced productive forces, and the hungry market is howling! Do you see if "Magic Apprentice 2" has broken the record again?

Chinese audiences have a subtle feeling about sitting in a Chinese cinema watching a film written by Chinese, directed by Chinese but with Western themes and starring Western actors, and nominally co-production. In a sense, the official seems to have stripped away the festival, and the official turned a blind eye to the setting of Enleko as a man and a woman, and continued to promote that we didn't cut the footage - yes, the Chinese version didn't cut the footage, but the version released elsewhere was a few minutes longer than the Chinese version, and soon netizens began to promote this fact on the Internet. Self-censored cut-outs are actually harmless, as the film wants to be age-bound. No matter how much some paranoia curses online as censors or distributors, nothing can stop the film from soaring at the box office. In fact, when the box office results of the first week came out, Sony and Columbia were relieved, and hoped that the third part could achieve the same recognition, which means that even if Shen Zhenghui made the next three films garbage, it would be enough to make money. At least when the second part came out at the box office, Sony and Columbia realized that the next four were pure profits.

It's no wonder that reviews compare "Apprentice of Magic" with "Harry Potter", although the first part of "Apprentice of Magic" "Sophie's Mission" is far inferior to "Harry Potter" because of the fame of "Apprentice of Magic" is far inferior to "Harry Potter", the box office of 690 million cannot be compared with the $975 million of "Harry Potter and the Philosopher's Stone", but you must know that "Harry Potter" was filmed under the eyes of the whole world, and it was determined that it was a profitable business before filming, and the only question was how much money to make. And "The Magic Apprentice", although it also has a warm-up novel, but because of the Chinese author. It was impossible to reach the "Harry Potter" craze, it was the unexpected popularity of the animation of "Apprentice of Magic" in the United Kingdom, which spread to Europe and the United States, so that it attracted enough attention, but it was also limited, but it was not so much that the success of the "Apprentice" movie in turn affected the further expansion of the novel and cartoon. Several channels promoted each other, and finally ushered in a general outbreak in the second part.

When the movie was drawn from the United States, the box office performance in North America reached 400 million US dollars, ranking below the 423 million US dollars of "Pirates of the Caribbean 2 Gathering Soul Coffin", ranking second in the annual box office list, this result is simply stunned, "Pirates of the Caribbean 2" is simply a miracle, who would have thought that "Magic Apprentice 2 The Minister of Mission (I)" is not much worse than it, check the North American film history, you will also find it. "Apprentice of Magic: 2 The Chancellor (Part I)" is only behind "The Lion King", "Spider-Man" and "Jurassic Park", and has clearly become a phenomenal movie. The difference of $879 million between "The Chancellor" and "Harry Potter and the Chamber of Secrets" has deepened the notion that they are entangled in "Apprentice of Magic" and "Harry Potter" together.

Like Harry Potter, "Apprentice to Magic" did better overseas than the box office in North America, and outside of North America, "Apprentice to Magic: 2 The Chancellor" (Part I) grossed $490 million, and in addition to the popularity of Europe, China and Japan also contributed to the box office. Thailand is equally shocking, with Mario breaking the Thai box office record once again with this film. It is believed that after the filming of the six-part series, six new positions will be added to the top ten Thai film records.

The box office in China (not counting Taiwan and Hong Kong) reached $50 million, and China Film was so full that there was a lot of criticism of the film's unhealthy thinking in China, calling for a ban on the sequel, to be honest. Regarding the confusion of the relationship between men and women in the original book, Shen Zhenghui is also very bottomless.

And the box office in Japan is a miracle, I don't understand why Japanese people love this genre so much, maybe because there are also novels, anime, and animation. Japan contributed the highest box office in any country outside the United States, reaching $130 million. In the middle of 2006. There was a lack of "Harry Potter" release, so many people transferred their expectations for "Harry Potter" to "Apprentice of Magic".

But objectively speaking, the second part is arguably the most interesting part of the whole "Apprentice of Magic" story, as a member of the mission, Enhleko continued to stay in Kaoch, and was used by Kahöcchi's king Hokols III to make him a minister, Hokols hopes to use Nhleko's talent (which is a misunderstanding, not a misunderstanding) to promote the reform of the entire country. Objectively speaking, although this is a purely commercial novel, it is also a purely commercial movie, but in this part, the shadow of many events that have appeared in history are reproduced, so that the theme of the whole story is distanced from ordinary magician stories, even if the description of this story is just a cropping of real history and a completely false structure, but if such a table xiàn, If it can arouse everyone's interest in real history and stimulate discussion, then the significance of this movie will be more than one notch.

Of course, many people can also see Shen Zhenghui's intentions, but this may be because they don't have time to read the original book, in fact, in the description of this plot, Lanjing has faintly revealed the cruel truth hidden in the background of the gorgeous story, but ordinary audiences have no intention to think about these things that do not match their lives, they care more about the magic that comes out of Enleco's watch, and Miss Fenacia's women's clothes are charming, so that men can't control themselves. Caught in the great tragedy of fate and the curse of his family, Hegeelo gathers their gaze on the glamorous place, not at all aware of the underclass of society that is entirely a background and supporting character.

And this simple description of social politics and economy is just a subconscious embodiment of Lan Jing's anti-thief thinking, which has been deeply influenced by the party-state education for many years. But news people with a different sense of smell sniffed out the rancid stench of socialist education with a unique posture, so when Hollywood was still discussing the Chinese director who left his name on the US box office charts and also put his own mark on the world movie box office charts, discussing what kind of achievements this Chinese would achieve in Hollywood, when the racists were secretly gritting their teeth, a tabloid and a local TV station first fired the first shot to boycott socialist director Shen Zhenghui. Although the mutual aid association established to help the miners in the "Minister's Mission (I)" is nominally called "Freemasonry", in fact it is a socialist organization, and they almost pointed their noses and said that Enlaiko was Lenin, they said that the movie deliberately portrayed the miserable life of the miners, in fact, it was to promote **, although the movie did not start a revolution, but the next episode will, because in the setting of the story, Kaozchi is clearly a capitalist republic - they use the meaning of the word capitalism positively, so the purpose of what Enleko did in the capitalist society was to subvert the capitalist regime, which is exactly what Shen Zhenghui is doing now, and he used movies to package his ** propaganda.

In addition to the rebuke of the disgust of ordinary movie fans who are indifferent to politics, soon sensible moviegoers began to popularize real science, proving that the qiē described in the movie is true in the history of Europe, including Freemasonry and so on, in fact, it is a secret organization of stonemasons.

Once it is involved in history, the whole movie immediately rises to the top, just as a people's teacher in the future answers the question of why Harry can't be with Hermione, not from the perspective of personal feelings, but from the division of historical classes, and wins the unanimous praise of the audience. This ill-intentioned newspaper and radio tried to incite some kind of extreme emotion, but they didn't realize that they were advertising "The Magic Apprentice" on some kind of program. The PR firm and Shen Zhenghui himself soon adopted the strategy and tactics of the people's teacher, and a series of lectures on history began to be staged, and Europeans across the Atlantic began to ridicule Americans for not knowing history.

On this basis, Shen Zhenghui has also consolidated his position, he is not just a commercial director. (To be continued......)