Chapter 31: The Record Sells

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In the United States in 1925, a pop song was popular for an average of 16 months, and more than 1 million copies of the song sheet were published.

By the fifties, it was good to be able to sell 250,000 copies of a popular song with a lifespan of only a few weeks.

Thanks to the exhibition of industry, in the twenties, the importance of radio became more and more prominent.

By the thirties, the record industry was booming again. In addition, television, jukebox, and sound film industries have also expanded, which has made the Dingbang Alley way of doing songs popular by relying solely on song notation far outdated.

This era is the age of radio broadcasting!

A large amount of information is transmitted to the radio of thousands of households.

In the early fifties, radio stations in the United States broadcast about 15,000 hours of music per week, including sù music, various operas, and popular music.

The need for radio broadcasting gave rise to the special function of "phonogram broadcaster" (also known as dJ). He was tasked with introducing the music and playing the songs that the listener had "clicked" on the phone.

Some music lovers will call on the prescribed music radio program and ask to play their favorite songs. An experienced broadcaster can keep the public interested in some songs, and he can also produce "pop" songs on a certain chengdù.

Alex's songs were able to become popular so quickly, and a big factor was that the dJ on these stations liked their songs so much. Radio dJ also has circles, they introduce each other to the newly received songs, and for their favorite songs, they will play them on the radio over and over again.

In the first half of 1951, the two songs spread throughout the United States. To everyone's surprise, young people in their twelves and twenties love to listen to the rough and sexy "That'sa11Right", and they are the biggest pop music group! At the same time, it is also the most enthusiastic music group.

Adults over the age of 30 love "Song for Mom", they are the main purchasing power in the record market!

Alex inadvertently caught both types of people, thinking that people in this era liked rock music. Actually, on the contrary, white parents hate this kind of rough and sexy music.

American society after 195o was a relatively stable decade. In the decades before that, the United States experienced the Great Depression, World War II, and until 195o, when the economy began to stabilize and the whole society entered a state of peace.

The stability of society, the improvement of living standards, has gradually increased the middle class, these people have basically experienced the social turmoil of the previous decades, and they especially cherish the peace and stability in front of them. In a life of relative affluence, they began to raise children, which led to a "peak fertility period", and by the 5o years, the number of adolescents increased unprecedentedly.

This generation of young people has not experienced social upheaval, and under the privileged living conditions, under the pampering of their parents, their thoughts have been strictly different from those of their parents, and they tend to disdain the path arranged by their parents.

In the long period of accumulation, the rebellious psychology of this generation of young people has grown day by day, and they have formed a powerful rebellious force in order to pursue their own ideals and hobbies, in order to get rid of the confinement of their parents' traditional way of life. It was at this time that the strong, uninhibited rock 'n' roll aroused their interest.

Correspondingly, their parents don't like rock 'n' roll, which is a lowbrow music with strong rhythms and sounds rough and sexy! They fear that children who listen to this music will be corrupted and degenerate, so some conservative parents do everything possible to prohibit their children from listening to this music. It is precisely because of the opposition of parents that more teenagers are sought after!

This is a social problem caused by historical reasons, which has existed since the end of World War II, but no person or event has become its fuse.

Originally, Elvis Elvis did not debut until 1953, thus starting the era of rock and roll. As a result, Alex was preempted by two years, but the rock factor of Alex's chosen song is not very obvious! The most important thing is that his voice is not like Elvis, and people know that Alex is a child as soon as they hear it.

The same song, let different people interpret it, will have different styles and effects. Alex's cover songs are a little more fresh, but they already use the rhythm of rock 'n' roll. As soon as these two songs came out, they set off a huge wave in the music industry.

Alex, who doesn't know much about this, has no sense of becoming the culprit, in fact, if there is no next action, maybe this rock music trend will gradually calm down, and wait for someone else to lead the trend of the times.

There will always be some unpredictable accidents in the world, and the biggest accident is Alex's rebirth. His arrival has brought great impact and change to this world.

Rudy was a producer with a musical vision, and when the Carpenter brothers walked out of his company, he was already working on the follow-up to the record. At that time, he had already made up his mind to publish the Carpenter brothers' record.

He personally designed the cover and content of the record, and took care of some of the tedious work related to it one by one. Before he could take it out and negotiate with Carpenter, the Carpenter brothers were already on fire. That night, a radio station guy got a call and said he wanted to order 5ooo records of the Carpenter brothers.

At this time, he knew that no matter what conditions he offered, it was not excessive, so he offered a condition of four or six points. As soon as he got the license to sell the Carpenter brothers' records, he sent the designed covers to the factory for printing. At the same time, the master tape was taken to the record press factory for processing, and a large number of tablets were started.

As for the packaging of records, printing products and other processes, there are relevant people following up, and he doesn't need to ask. On top of that, he informed the record retailer of the date the record was released. Once all this qiē was arranged, he just had to wait patiently for the order phone to ring.

Within a week, the Carpenter brothers had sold 3o million records! The retail price of each record is $1.2, and usually, the record company gets half of the money, excluding the cost of the record and the portion given to the retailer. In other words, there is o.6 dollars to be divided between the record label and the artist.

3o million records a week, each record has a profit of o.6 US dollars, divided into four or six shares, and the "Tian Lai" company can get 72,000 US dollars. As for the Carpenter brothers, they can get $1.8 million. Of course, record companies still have to pay their employees, and the Carpenter brothers have to pay taxes.

However, this is already very profitable! Faster than grabbing money.

What's even more terrifying is that the ordered phone keeps ringing, even if five are installed, it is still too busy. Rudy was as happy as he heard the phone call, as if he had seen money flying over.

Bob is in his fifties and is from a small town in California. He opened a record retail store in town.

One of the first things he does every morning is to get up and open the door and pick up a new record to play.

On this day, as usual, he picked a random record. When the song came out of the horn of the record player, he felt as if he had taken it wrong, because he had already heard it.

"Strange, I think I've heard it somewhere. This isn't a new song, right? He was thinking, and at the same time he was thinking about whether to change the record.

At this time, a teenager of about fifteen years old broke in.

The boy exclaimed, "Boss, give me a record of the Carpenter brothers!" ”

"Carpenter Brothers' records?" Bob thought to himself, and he replied nonchalantly, "I don't have the record you want here." ”

"Huh? Isn't that what the Carpenter brothers are singing? The boy asked curiously.

At this point, Bob finally remembered, and he always felt that the song he had heard was familiar, and it turned out that he had heard it on the radio the other day. It's called "Asongformama" (Song to Mom), and it's a very unique country music that he really likes.

He handed over a new, unopened record and said, "$1.2 a piece!" ”

The boy took out more than a dozen coins from his pocket, counted them, and fortunately had enough money to buy records. He put the money in Bob's hand while holding the record carefully.

After Bob saw off the teenager, another guest entered, a white woman in her thirties. She also walked in because she heard the singing, and she usually doesn't buy records, usually her husband buys them to listen to them. The song touched her heart, so she decided to buy one and listen to it.

66 And so on, people came in to buy records, a lot of people came to buy Carpenter Brothers' records, some people hadn't heard it before, they came to buy records from other artists. After listening to the carpenter brothers in the store, I immediately paid for it.

By noon, Bob's 2o records had already been sold, and it usually takes a week to sell 2o records in a town like theirs. I didn't expect that so many tickets had been sold in just one day.

"A Carpenter Brothers record!" Someone is still going to buy this record.

Bob hurriedly said: "No, it's sold out!" ”

The man pointed to the record player and said, "Isn't there another one, I'll want that one!" ”

"That's a sample, it's not for sale!" Bob explained that he didn't want to sell either. He plans to collect one for himself and take it out to listen to when he has free time.

The man had no choice but to buy it elsewhere. The man next to him had an idea and said to Bob, "I'll pay double the price, sell it to me." You're going to buy it tomorrow, are you still afraid? ”

Bob listened, thought about it, and agreed.

The next day, when Bob remembered about it, he hurriedly called the "Ethereal" company. This company has signed a contract with him at a very early stage, and they are regular customers who have been working together for a long time.

"Hey, I'm going to get another 1oo Carpenter Brothers records!" Bob said to the customer service of the "Ethereal" company.

He thought that there must be no problem with the purchase, but it was only 1oo sheets, and it was not a large number. Unexpectedly, the customer service told him that this record was out of stock and would have to wait a few days.

"Huh? We'll have to wait a few days! Bob was very disappointed when he heard this, and muttered, "I didn't sell the last record if I knew I wouldn't have sold it!" ”

It's not just Bob who is out of stock, but the record companies are also out of stock, and they've had the record line keep suppressing the Carpenter brothers' records. But even so, it still can't keep up with the sales, and people have a great demand for these two songs.