"Millionaire's First Love" was finally announced, and Zhang Heng immediately instructed the editing team to start editing into a film, quickly released the first trailer, and began the vigorous publicity before the listing.

The publicity is mainly in various Asian countries, Zhang Heng's positioning of this movie is literary and fresh, and it is not suitable for the taste of Europe and the United States.

"Millionaire's First Love" is expected to invest about 60 million yuan, but in fact, the funds spent from the start of filming to the completion are only about 20 million yuan.

The investment of 20 million can only be regarded as a small production, and the audience and fans do not complain about it, after all, an epic masterpiece like "Avatar" is not something that can be filmed, "Avatar" has been filmed for about four or five years, and if you compare it with "Millionaire's First Love", there is no comparison at all.

The audience of this film is targeted at young people under the age of 30, so in terms of publicity, in addition to squeezing a certain amount of publicity space in some large shopping malls or bus stop signs and other conspicuous positions, the production team has also drawn up 80% of the country's college publicity plan, this time because it is a 2D movie specification, so even in the screening hall of the university campus can get the effect of screening, and students with student ID cards to buy movie tickets ticket ticket price can also be discounted to 20% off.

The overwhelming publicity has made people's eyes all focused on the movie "Millionaire's First Love" in this season of September, which is a bad teenager who wants to get his grandfather's inheritance, because of the requirements of the will, he must go to the simple mountain area to complete his studies and get a graduation certificate to inherit the inheritance, and he came to the mountain school from a wealthy family, met a simple and kind, longing for life girl and gradually fell in love.

Many girls are full of expectations for such a story, rich and young, Cinderella, and simple but tragic stories, isn't it the ideal state of love in the minds of many girls, in short, in the minds of girls who are rich in fantasy, both sides of love, one of them must die, in order to achieve the effect of tear-jerking and memorable.

In the eyes of the outside world, this is a commercial film through and through, and the models used in the film are familiar to fans in the current torrent of rapid film development.

For example, the partner of a handsome man and a beautiful woman - a young and handsome male protagonist with a lot of money, but not a serious job;

A gentle and lovely, tolerant and strong, but terminally ill heroine.

The eternal theme of love - the feelings of childhood sweethearts, the first love complex haunted by dreams.

This is a masterpiece without suspense and destined not to be too successful, and some of the bridges that are familiar to the audience naturally cannot bring too many surprises, but some people analyze that the above views are all correct, but adding the name Zhang Heng may not be correct.

Everyone knows that the plot of the movie "Millionaire's First Love" has no highlights in itself, but it has a huge success in terms of actors.

In addition to the addition of Girls' Generation group member Lim Yoon-a, who surprised some Hallyu fans, the actor has been recognized by all practitioners in the industry.

Just kidding, who has seen the work starring Zhang Heng?

This is the richest man in the world! It's a perfect gimmick in itself that can't be ignored!

Countless actors, directors, writers, screenwriters, producers, etc. have congratulated Zhang Heng on their respective social networking sites such as Twitter or Facebook for entering a new field of people, and some actors who are good friends with Zhang Heng are crying and crying to their fans that they have entered the flock.

Media reporters even saved up enough energy to start filming Zhang Heng's sycophants, what actor-level acting skills, handsome and compelling eyes, domineering embraces, realistic and seductive kisses, etc., have all been rendered into absolute legends by these uncrowned kings.

Although a group of fans feel that this sycophant is a bit too much, most of them are a picture of honor, and they all feel that our big Zhang Heng is simply omnipotent, and they are excited to start a comprehensive publicity and promotion for Heng Shao in the major post bars, Weibo and other fields, and join some enthusiastic comments of media reporters on Zhang Heng.

But in reality, few enthusiastic fans interpret the praise reports of this group of media reporters from another aspect.

The higher you hold it, the worse it falls. The greater the hope, the greater the disappointment.

If Zhang Heng's acting skills are not as legendary as those described by these media reporters, then this kind of praise now is a kind of praise for Zhang Heng.

If Zhang Heng is just an ordinary actor and does not have a value of hundreds of billions of dollars, once he is not worthy of his name, then Zhang Heng will face scolding on the whole network, and countless people will use this to give Zhang Heng the title of "selling fame and reputation".

This is the power of journalists, but also the power of public opinion.

It's just that this kind of power is not worth mentioning in front of Zhang Heng.

He didn't have the idea of making money with this movie, of course, it would be better if it was an unexpected hit, but from Zhang Heng's current point of view, although this movie will not hit the street, if it wants to be a big hit, the possibility is basically equal to zero.

Although the old-fashioned plot conforms to the laws of commercial films, it is destined to climb the record of high box office without new content.

But Zhang Heng thinks so, but many theaters don't think so.

In today's era, the fan effect is emphasized, and Zhang Heng's fame is simply a golden sign in the world, so when Zhang Heng's new film is finished and will be released in China.

At this time in previous years, as long as Zhang Heng's film was completed, there would definitely be people who would come to negotiate the release of overseas film copyrights, but at the moment it is indeed silent, and Nirvana Media Group does not seem to have the idea of expanding this film to overseas channels at all.

These bigwigs of the international cinema chain couldn't sit still, and quickly sent people to Yanhai to discuss a series of related copyright operations such as the release of overseas versions.

"Agree to split fifty-fifty?"

"Do you bear the publicity costs that cost tens of millions of dollars?"

"All the contracts?"

"Still agree to a buyout of 100 million yuan?"

Ye Hui, Song Xiaoke and others received groups of people from cinema lines in Europe and the United States and other countries in the welcome room, and they couldn't help but look at each other when they heard the lucrative contract conditions they came up with.

Didn't the boss say that the movie had a very small chance of making money?

But fifty-fifty shares, tens of millions of dollars in publicity costs, and hundreds of millions of dollars in copyright buyouts, these are all real money!

In the past, most of the overseas movies in Huaxia movies were divided into three or seven, and there were few four or six points, but now five or five are out, which is simply quite optimistic about the movie "Millionaire's First Love"!

Tens of millions of dollars in advertising expenses, this is even more outrageous! You must know that the investment in "Millionaire's First Love" did not exceed 50 million, or RMB!

These conditions are not surprising, the most surprising thing is that there are still a few theaters that want to buy out the release rights in Europe, North America and other places, and the starting buyout price is 100 million US dollars, this Nima!!

Ye Hui and other high-level executives who participated in the negotiation finally understood why the boss was called a gold-absorbing machine by the media when he debuted in his early years.

For a 50 million yuan movie, someone will spend hundreds of millions of dollars, just to buy out the release rights of a region, and the advertising and publicity costs are twice the cost of making zuò......

"Sue me, it's really not a money grab!"

People who got the news thought with tears in their eyes.

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