After various preparatory work, Yunsha Fishing Port Restaurant chose to open on a weekend.

However, there were no ceremonies, just like the shops that had reopened after a few days of closure.

The exterior of the building has remained largely unchanged, so much so that some unwary people have not even noticed the change of signage when the sporadic number of guests begin to enter.

A young couple holding hands approached the entrance of the restaurant, and the woman looked up.

"Yo, why did this become Yunsha Fishing Port? I remember if it wasn't Jinjiang? She asked, surprised.

"It's really, maybe it's a new boss, no wonder it's so lonely." The man peered through the glass window and speculated.

"Shall we still eat here?" The woman continued.

"Forget it, let's change it. This kind of newly opened restaurant is generally not popular, the turnover of ingredients is slow, and it may not be fresh. Besides, I don't know what the character of the new boss is. ”

The man shook his head, then turned around and left with his girlfriend.

There were several groups of guests who chose to leave after discovering that the restaurant had changed its signboard. After all, some fixed mindsets are still hard to change.

Of course, some guests hesitated for a moment before entering the revolving door.

The lobby is still the same, but there is a new sign next to the service desk that says what customers need.

In general, in order to improve the grade of the restaurant and better serve customers, the store will purchase directly from the natural fishing ground in the sea area of Yunsha Island in Chenghai in the future, and adopt a dual-track system during the transition period, and the original channel seafood ingredients will remain unchanged from the original price.

On the wall near the seafood pond in the hall, there are several new framed large pictures, which are about the island, the wharf, the beach, the sea, the waves, etc., as well as the scenes of small sampans and hand-thrown nets to catch seafood.

The bottom of the picture is supplemented by a text description, all of which are taken on the spot of Yunsha Island.

A large open-plan dining area with dozens of dining tables. At this time, the attendance rate is less than 20%, and the popularity is light.

At a table by the window, three young people are seated under the guidance of a waiter.

"I didn't expect Jin Jiang to change the boss so soon, tsk, it seems that the catering industry is not so easy to mix." One of the bald men looked around with emotion.

"This year. Except for monopolies, it is difficult to mix in any industry. Hey, what kind of road is this Yunsha Island, why haven't I heard of it? Another man with a mustache looked at the picture on the wall, curious.

"Didn't you see the notice at the door, it seems to be a small island not far from the Lingjiang River, and it also says that the sea water quality there is good, the seafood quality is first-class, and this store will buy from there in the future." The bald man explained.

"Listen to them. What is the pollution of this Chenghai, who doesn't know what good things can be produced with eyes? The level of this flicker is too bad. A man next to him lifted his gold-rimmed glasses and said disdainfully.

You must know that other seafood restaurants often advocate importing high-end aquatic products from Australia, Argentina, and New Zealand, and no matter how bad they are, they also got them from Japan, but now this restaurant is good, and it is really strange that the local goods of the river are praised as treasures with great fanfare.

"But this picture really looks like that. It's eye-catching. The bald man admired the pure crystal waves in the picture and admired it in his heart.

"Huh. Photos, that thing can be taken seriously? Find a photo agency on the street, and any negative can give you a photoshop like heaven. The man with glasses shook his head, incredulous.

"Forget it, forget it, leave that alone. Let's order. The mustache said, flipping through the menu on the desktop.

"Hey, what kind of goods from Yunsha Island really dare to ask for a price, it's so much more expensive than the original." The mustache said in surprise.

Some of the dishes on the menu are marked with two prices, one of which is the original average. The other is a special product of Yunsha Island, and the latter is about 50% higher than the former.

"It's too, take care of it." The man with glasses said disdainfully, and then called the waiter and ordered a few original dishes.

This situation is not unique, according to the statistics after the closing of the day, the customers who came to dine today generally took a distrustful attitude towards the name of Yunsha Island's specialty, and the related dishes did not sell a single one.

In the 405 office on the fourth floor of the main building, Jiang Yichen and Ma Detao sat on the sofa and had dinner together.

The start didn't seem to be going well, and it was obviously a good thing but it was not recognized, which made General Manager Ma's mood a little low.

"It's not easy to create a brand, those fork-loading diners know that they are chasing foreign goods." As he spoke, he picked up a piece of braised fish and stuffed it into his mouth.

"It's hard at the beginning. In fact, this is very common, and the pollution status of China's coastal waters is indeed very bad, and it is no wonder that people do not recognize it. Jiang Yichen said lightly, obviously mentally prepared for this situation.

"What should I do, why don't you do a discount first, or give a small portion for free? Let's be flexible. Ma Detao proposed.

"Don't worry, as the saying goes, wine is not afraid of deep alleys, word of mouth is slowly accumulated, we can afford to wait." Jiang Yichen shook his head slightly.

His idea is very simple, since he wants to make a high-end restaurant, the shelves must be served, and the pricing of new dishes must be in place in one step, and ordinary marketing methods such as discounts and gifts may be counterproductive.

Besides, he controls the two major industries of Dingxiangyuan and Koufuduo, and the funds are enough to support it, so there is no need to rush for a while.

"Also, our stuff is good, sooner or later we'll get those guys into obedience."

Ma Detao thought about it, felt quite reasonable, and his mood was a little calmer, after all, the goods in his hand were tough enough, and he was not afraid that true experts would not buy it.

The two then put the topic aside and discussed the issue of food reserves and grades.

As for the fresh seafood ingredients in the store, they are currently divided into three categories, the highest level is the aquatic products in the tidal flat breeding pond of Yunsha Island, which only serves the banquet in the VIP building, and does not plan to show up in the main building; followed by natural small fishing grounds, which will be the main force of the restaurant; And the most common is the original inventory in the store and the varieties purchased from the old channels.

But there's a little bit of a change.

As a rule of thumb, even ordinary aquatic products can be significantly improved by raising them in mixed nutrient water with white and green ice for a period of time. After previous tests and culinary identifications, if this state is maintained for about half a month, it can be roughly equivalent to the quality produced by the second-tier natural small fishery.

Of course, there is still a considerable gap between the two and the aquatic products in the tidal flat aquaculture ponds.

Moreover, this method can just supplement the species that are not currently available in natural small fisheries, such as lobster, geoduck, etc., so as to achieve a rich variety of seafood and meet the needs of customers with different tastes. (To be continued.) )