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March 2003 rushed by, and April came slowly. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the spring, the panic of the SARS virus caused countless people to rush to buy various legendary medicines and supplies that have a preventive effect on the virus.

Edible vinegar, disinfectant, alcohol, banyan root, various antibiotics, and Chinese herbal medicines are all sold out of stock. Many people go crazy and sweep away the banlan root in the pharmacy and the vinegar in the supermarket.

Wang's supermarket is very prosperous online and offline, and many couriers who deliver goods to their homes have recently delivered the most goods such as banlan root, alcohol, vinegar and so on. It is estimated that in this spring, at least 1 billion yuan of various "SARS virus" concept items will be sold.

Hoarded with other profiteers, and the goods purchased for a few dollars were not sold for ten yuan. In the future, when the panic has passed, and people have already hoarded a large number of various materials in their homes, the profiteers who are greedy and hoarding this commodity will regret it with green intestines.

The sales of Little Prince Supermarket are directly parity, relying on the huge logistics advantages and purchase volume, you can directly pick up a large number of goods from the manufacturer. China itself is a world factory, as long as there is money, there are as many goods as you want. The profiteers who hoarded materials in this era basically brought about their own destruction.

The Little Prince Group simply disdained to use the SARS virus to make a fortune, and basically sold it at the same price as in normal times, and it could still make money. What's more, the little prince's e-commerce model has broken the geographical restrictions, and consumers across the country can buy directly online if they can't buy the goods.

Therefore, during the SARS virus, the number of online user registrations of Little Prince has increased dramatically. Previously, it took many years for the company's registered user scale to grow to 5 million registered users. But in just one quarter this year, the number of users has grown to 8 million, an average of 1 million users per month.

Meanwhile. In the first quarter, the trading volume of the Little Prince platform exceeded 2 billion yuan, equivalent to about 65% of last year's annual performance.

Originally, Wang Qinian was a little worried, and Taobao was about to pop up this year. But now, Wang Qinian is not worried at all, Taobao is strong!

But the little prince is not a vegetarian either. Behind such a huge volume of transactions are more than 5,000 employees. Technology, management, logistics, finance and other aspects, the little prince has accumulated very strong advantages.

With 8 million registered users alone, this advantage is not comparable to Taobao in the early days. If you want to accumulate so many registered users, Taobao will have to work hard for at least a few years!

……

And into April, China's film box office market looks very weak. Many of the movies released are niche literary films like "Carla is a Dog".

The lack of mass-oriented commercial blockbusters has led to a very ugly box office market.

Even if Hollywood movies save the scene, it is still not a top deal. Because. The recent Hollywood blockbusters, although they are blockbusters, are not appetized to the Chinese market.

"The Lord of the Rings" may be a god film in the West, but in the Chinese market, it may not have box office appeal!

On April 26, "The Lord of the Rings Part II: The Two Towers" was released in the Chinese cinema market. However, the box office results were not satisfactory, and the box office on the first day was only a little over a million. Not only can it not be compared with the daily box office of China's domestic blockbuster "Hero". Even compared with the box office of "Ha 2", it is too far behind. Because of the Harry Potter novels. Anyway, there are still a large number of young readers in China, even if they haven't read the original book, they have a little impression of "Harry Potter".

However, the "Lord of the Rings" series of novels is very famous in Western countries, but it is relatively unpopular in China. Only a few niche Western fantasy readers have read the original novel of "The Lord of the Rings". The fans of "The Lord of the Rings" in China are not at all an order of magnitude like "Harry Potter" fans in China. So, the first installment of the Lord of the Rings series. It's no longer as good as "Ha 1", and it's even worse than "Ha 2" in "Magic 2"!

After "The Lord of the Rings 2" appeared very weak in the Chinese market, the top management of Warner Pictures Studios appeared a little passive. Because Warner is the Hollywood company that has been most actively involved in the Chinese film market in recent years. Among the imported films, Warner has the most films.

For example, the "Harry Potter" movie is invested and produced by Warner, and the "Lord of the Rings" series is naturally the same. There are also "The Matrix 2" and "The Matrix 3" and "Terminator 3", which have been released in China this year, which are all works of Warner.

Among these five movies, except for "The Lord of the Rings 2", the box office is slightly inferior. It seems that the box office is between 40 million ~ 50 million yuan, which can be ranked within the top ten of the Chinese film box office list in 2003.

Four films have reached the top 10 of China's box office list, which shows that Warner Studios' influence and attention to the Chinese market really surpasses that of other Hollywood giants.

Including giants like Disney, the influence in the Chinese film market does not seem to be enough to compete with Warner.

It wasn't until Disney acquired Marvel that a large number of Marvel superhero movies were adapted. Disney's Marvel movies are more sought after in the Chinese market than Warner's DC superheroes.

Since then, Disney has only caught up with Warner's influence in the Chinese market. However, Disney's adaptation of live-action movies has done well in the Chinese market, but its old action movies have repeatedly hit the streets.

This also proves that the Chinese film market also has its own unique market taste. Only movies that meet the tastes of Chinese audiences can be blockbusters, otherwise, even if they are very popular all over the world, they may not be able to sell well in the Chinese market!

For example, the series "Lord of the Rings" is not popular in the Chinese market!

In Europe and the United States, "The Lord of the Rings" is a milestone in fantasy fiction after World War II, and its influence in popular fiction in Western countries. It is equivalent to the fourteen martial arts of Jin Yong, the grandmaster of Chinese martial arts novels, and has a similar influence on Chinese martial arts culture.

In areas that are deeply influenced by Chinese culture and can understand martial arts culture, Jin Yong's novels have a large number of fans. However, in many Western countries, the understanding of martial arts culture is relatively shallow, then. The martial arts film and television adapted from Jin Yong's novel are not as acceptable to Western audiences as "Crouching Tiger, Hidden Dragon".

"Crouching Tiger, Hidden Dragon" is not a great work for audiences in the Chinese-speaking market. Martial arts works like "Undefeated in the East" will be felt by audiences in the Chinese-speaking market to be far more exciting than the slow, martial arts movies of "Crouching Tiger, Hidden Dragon", which are not strong, but have a literary flavor.

The same thing. Audiences in the Chinese-language film market are relatively quick to accept "Harry Potter", a relatively shallow Western fantasy work. But for classics like "The Lord of the Rings", due to cultural barriers, there are very few fans.

After the box office of "The Lord of the Rings 2" did not look good, the small partner company obtained the understanding of Warner. On April 28, the premiere of "Sea Tiger" was held.

Contrary to the film award process of Zhang Yimou and others, Wang Qinian's "Sea Tiger" did not participate in any film awards at all.

However, in terms of publicity, it is more three-dimensional. It's also more accessible to the people!

The small partner company has passed the Internet platform of the small partner company - VS Battle, TT Voice, Starting Point, Blue Dream, as well as major online game platforms, to carry out grand publicity of "Sea Tiger".

For example, on the VS battle platform, a special competitive tournament was held, the "Sea Tiger" competitive event, and 100 professional players were ranked by e-sports competitions. Receive 10 tickets to the Sea Tiger. Tickets can be selected in different cities and on selected dates.

TT voice software. When the software is logged in, an advertisement for the "Sea Tiger" movie pops up.

Both Starting Point and Blue Dream are giving away movie tickets to lucky authors and lucky readers. Among them, 500 lucky authors and 500 lucky readers have a chance to receive free tickets.

This kind of ticket giveaway propaganda is actually a free promotion on the Internet - the fact that the "Sea Tiger" movie was released!

At the same time, Wang Qinian and others have also frequently participated in TV programs recently, and Anhui Satellite TV is a very famous program "Ma Ying Watching Movies" in the country at this time. For several consecutive issues, they are all advertising "Sea Tiger". Because the edited picture is very shocking, and in addition, there are constantly celebrity tidbits exposed, which made "Ma Ying Watch a Movie", which was originally a star program. undisciplined selling of personal work, but the ratings have increased significantly.

In addition, CCTV's "Art Life", Wang Qinian also came to the stage, and was not led to the topic by the host Zhu Jun to cry. On the contrary, Wang Qinian said that Zhu Jun cried.

This episode of the program also brought a large number of advertising effects to "Sea Tiger".

Other crew stars, Yang Weiwei, Huang Xiaoming, and Chen Kun also participated in the show everywhere in China, increasing the exposure of "Sea Tiger". Ekin Cheng and Nicholas Tse also created momentum for "Sea Tiger" in Hong Kong, and these momentum were also fed back to the domestic entertainment industry, making "Sea Tiger" a topical topic.

……

On April 28, the first day of the release of "Sea Tiger". Capital Cinema, 13 theaters, 10 of which are ready to screen "Sea Tiger"!

Under the waiting of many media and industry insiders, Wang Qinian led the main creative staff of the crew, including Ekin Cheng and Nicholas Tse, who came from Hong Kong, to attend the premiere ceremony of BJ.

As soon as everyone appeared, they were surrounded by reporters. Don't come forward and be interviewed by the media.

Before the movie was about to premiere, Wang Qinian took the stage to give an opening speech. This is also Wang Qinian's imitation of the later Jobs, well, not only Jobs, in fact, many celebrity marketing products in the United States are to have good eloquence and attract fans through speeches.

It's best to develop a lot of brain-dead powder, and after that, the product can be like Apple. Every time a new product is released, there are a bunch of fans who rush to buy it without asking.

"Good evening, ladies and gentlemen!

Thank you all for attending the premiere of the "Sea Tiger" movie, I have to sell melons and boast a few words, tonight's movie is very exciting. "Sea Tiger" is a very wonderful movie, and it is very good to watch the whole time. If you watch a movie with the same mindset as you would a Hollywood blockbuster, then ...... You've come to the right place!

My movies are not inferior to the vast majority of Hollywood blockbusters!

Well, the vast majority!

Don't take things out of context, there are good and bad Hollywood movies. The best quality, I am far from being able to compare. But the vast majority of Hollywood movies should be inferior to mine!

With the mentality of watching a blockbuster with a wonderful and lively scene, it's right. If you want to watch thoughtful and in-depth literary films, uh-huh, you know, it seems that I don't like to shoot that kind of disease-free **. I want to educate others.

Is Sea Tiger simple? No!

What I want to say is that "Sea Tiger" is not just a simple special effects blockbuster, but a trend in the film industry in the future! ”

Many listeners at the scene listened one after another, and sometimes gave a round of applause!

Wang Qinian said: "Comics adapted from movies, actually. The whole world has had it. Japan has, but most of them have not succeeded, a small number of successes, and they are not replicable.

However, in the United States, it has repeatedly copied the adaptation of comics into live-action films, and has achieved reproducibility success! Why is the American comic book adaptation movie successful?!

What kind of American comic book adaptation was a success?!

"Superman", "Batman", "The Flash", and what "Green Hornet" and other heroes, anyway, translated into Chinese. It's all kinds of chivalrous comics! Actually, it's not a chivalrous comic, it's a superhero comic! Not all American comics are easy to succeed in adapting into movies, only superhero-themed comics are more likely to be bought by the market!

Since the 20th century, American comic movies have become popular, and they began to get hotter and hotter in the 90s. Warner's DC Comics has adapted "Superman", "Batman", "The Flash" and other comics into movies. Then, another comic book giant, Marvel, was not to be outdone. Throw out the comic rights of "X-Men", "Spider-Man" and "Hulk", and combine them with more and more mature movie special effects technology! $100 million, $200 million, $300 million, or even ...... Five or six billion dollars! This is the amazing box office created by the superhero comic book adaptation! ”

Wang Qinian introduced at least, and the scene was suddenly in a commotion!

Oh my God, living examples. Let many people realize what a terrifying box office result it has created for comic book adaptations and superhero comic book adaptations!

Any movie adapted from a superhero comic is better than the Chinese film market. The total box office revenue in the country in one year is much higher!

A superhero movie is worth a country, or the total amount of the national box office market with such a large population as China, how can it not be shocking!

"I prefer to watch some of the big commercial films in Hollywood movies. "Harry Potter", "Spider-Man", "X-Men" and so on, I like them all!

I like this kind of film, so I really want to make this kind of film!

High box office, high technology, good-looking commercial blockbuster!

It's not, a literary film that wins awards but is not liked by mainstream audiences!

I never think of myself as an artistic director, but as a commercial director, a storytelling director, a director who likes to keep up with the times and adopt the latest technologies and ideas from the world.

The recent trend in the Hollywood film industry right now is that comic book films! Adapt some superhero characters in comics who have superpowers, save cities, save people, save countries, and save the world into movies. ”

"Saving the world with superheroes is clearly the next wave of movie craze. And now, the superhero's right to speak in the movie to save the world is monopolized by Hollywood in the United States! So, not to be outdone, why should Hollywood save the world? Why is the right to save the world monopolized by them! Lao Tzu, too, save the world......"

The audience at the scene burst into laughter.

"Sea Tiger" is a story about the Chinese version of the superhero Bai Junlang who saves the world!" Wang Qinian smiled and said, "China's version of a superhero blockbuster!" At the same time, it's also a world-class superhero blockbuster! ”

After Wang Qinian's declaration, it suddenly aroused the curiosity of countless people about "Sea Tiger"!

On this day, in the Capital Cinema, the screening hall of "Sea Tiger" was full!

On this day, there are more than 100 big screens in the entire BJ city, and nearly 900 screens across the country, ready to release "Sea Tiger"!

This is almost the same level as the number of screenings of "Hero".

And in fact, this is also inevitable, after all, during the release of "Sea Tiger", there were almost no opponents in the same period. Most of the films released are some old, weak, sick and disabled, old films, literary films and experimental films, most of which have an attendance rate of less than 5%, if it were not for the policy to support these niche films, theaters would not be willing to show them at all.

The relatively strong opponent "Lord of the Rings 2", although the production level of the movie has nothing to say. Not to mention that "Sea Tiger" is not as good as "Lord of the Rings 2", even "Heroes" is actually a little inferior. However, "The Lord of the Rings 2" is too rich in Western culture, and when it reaches the Chinese market, the response is also very average, and it is not bought by mainstream Chinese audiences.

"Hero" is the best, and it is not the same schedule as "Sea Tiger"!

Therefore, as soon as "Sea Tiger" came out, the world was invincible!

On the day of its premiere on April 28, the box office of the movie completely lived up to the support of the national cinema chain. The box office performance on the first day reached 18 million yuan, which is almost comparable to "Hero"!

"The Chinese version of the superhero blockbuster "Sea Tiger" premiered at the box office on April 28, 1800000! On par with Zhang Yimou's "Hero", Chinese films have entered the heroic era. ”

"Hong Kong comic "Sea Tiger" adapted from the movie, wanting to compare with Hollywood."

"Saving the world isn't just the preserve of Hollywood movies. The United States has "Superman", "Captain America", and "X-Men", and the Chinese version of "Sea Tiger" has the power of American superheroes! ”

Wang Qinian's new film "Sea Tiger" gives people a new experience. The scene is atmospheric, not inferior to "X-Men". And the storyline is also eye-catching! ”

"The sci-fi blockbuster that 'Sea Tiger' saves the world!?"

After the box office on the premiere day was released, the media across the country went crazy and frantically promoted "Sea Tiger"!

The heads of major domestic theaters, as well as the operators of major movie theaters, are also smiling - the attendance rate of "Sea Tiger" is too high!

The movie tickets for "Sea Tiger" in some cities are sold out, almost the same as the momentum during the release of "Hero" and "Titanic"!

In addition to those top blockbusters, there is no movie in the Chinese film market that is as popular as "Sea Tiger"!

This proves a logic - in the current film market, special effects and big scenes are king, as long as the special effects are willing to spend money, the story plot is acceptable to the audience, and it is difficult to hit the street! (To be continued.) )

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