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[Because of some things in the early days, the author's glass heart has become afraid to read the comments in the comment area, and only opens the webpage from time to time to take a look...... For the friends who have worked hard to build yì, the author would like to express my gratitude here, and at the same time express my heartfelt thanks to those who have supported and rewarded me GCQ, Mu Rong and other book friends! Because of you, I can continue to persevere in the face of dismal grades in this book! Thanks! 】

At the end of September, despite the fact that SoftBank Group joined hands and the plan to acquire the French B2B company Compass Pass had several twists and turns, China's Alibaba e-commerce company backed the strong power and capital of Chenxing Group and Alibaba Group, and Executive Wu Jiong and his negotiation team finally annexed the French Compass at a price of 210 million US dollars in cash, completing the strategic attempt of "snake swallowing elephant" widely regarded by outsiders!

Compass has more than 1.5 million corporate members around the world, including China, including the credit numbers of these companies. In addition, the industrial and product classification system created by Compass Ventures and has independent intellectual property rights is the international standard industrial classification system recognized by the United Nations, which is also the most important asset for Wu Jiong to open the international market!

But because of these patents, the EU has more or less put up some obstacles to the acquisition, but fortunately, the lobbying of SoftBank Group and the financially troubled Kompass CEO Bertrand? Makario was in desperate need of Alibaba Group's funding and Chenxing Group's support, so he was very enthusiastic about the acquisition, which also made the acquisition go smoothly.

With the addition of Compass's experienced team, Wu Jiong is confident that he will launch a mature credit system and membership certification for the Chinese market, so that Chinese companies can promote it in more than a dozen languages on Compass Ventures' sub-websites in 30 or 40 countries, find information about the world's main target customers, and get more export opportunities.

Song Chen and Compass CEO Bertrand? Macario and his shareholders have signed a buyout agreement in Mountain View, USA, which will allow Compass to complete the name change by the end of the year. Alibaba's e-commerce company has become the world's largest B2B international trade e-commerce company in terms of transaction volume.

But there are a lot of details of the negotiations that are difficult for the outside world to know, after the merger, the original management team of Compass will remain unchanged, but the original board of directors will be abolished, Bertrand? Makario resigned as executive officer and was appointed President of Global Operations and Senior Vice President of Alibaba Group, with the French headquarters as a branch and the China headquarters under the command of the China headquarters.

The relationship between Alibaba and Compass is widely believed to be similar to /goog1e and Alipay/paypa1, but there is still no official statement; As for details such as option awards, the Kompass management team is even more secretive in front of the media camera. Reluctance to disclose.

Interestingly, the Chinese Ministry of Foreign Affairs has clearly expressed its support for this acquisition! After experiencing the impact of the Asian financial crisis and the current NASDAQ stock market crash, China's external economic deterioration urgently needs to find more orders for small and medium-sized enterprises in coastal areas! Although in the eyes of well-informed people, Alibaba Group's Chinese ancestry is suspected of "transferring", but they still have high hopes for Alibaba Group!

If August is the stage of Chenxing Entertainment and Chenxing Technology, then the upcoming September is completely the curtain of Chenxing Group's acquisition!

Following Alibaba Group's acquisition of Compass, goog1e first approached the California city government and the Legislature to purchase a 24oo-acre land parcel next to a water-rich land in Northeast Silicon Valley to build the first large-scale digital center, which is a remote suburb. So the land price is cheaper!

If the $800 million investment shocked the attention of journalists, then Goog1e's intention to acquire the publicly traded company Doub1EC1ICK (double-click company) is in an uproar.

doub1ec1ick was born in the late 90's when small and medium-sized websites wanted a slice of online advertising to cover their operating costs, but these small websites couldn't afford too many salespeople to pull ads. The other side. At that time, there were also many online businesses that needed to advertise online, but these small businesses did not have the energy to talk about advertising on a website.

Therefore, at the beginning of the establishment of the company, the two sides were represented separately to match the two sides: on the one hand, this company has a lot of salespeople to pull advertising. On the other hand, it has built a system that automatically delivers ads to the website, which means that it automates order processing and delivery.

When a salesperson pulls in an advertisement, the company double-clicks on it and makes them into graphics and animations in several display styles according to several templates. For example, there are only a limited number of banner graphic ads, pop-up graphic ads, and embedded audio and video ads. Each advertisement is stored in the form of a library of several jù on the company's servers and can be obtained from its servers through a javasc day.

For websites or online media that want to place advertisements, it only needs to double-click on the company to open an account, and then double-click on the company to tell the company what form of advertising it intends to do, whether it is a banner graphic or pop-up anime, etc., and the double-click company will give it some special links automatically generated based on information fingerprinting, and then the website only needs to insert these links into its own web pages.

This company makes money in a similar way to /goog1e's ad network, but with a different difference.

Online advertising is divided into two categories, one is display advertising represented by Yahoo, and the other is search paid advertising (keyword advertising) represented by goog1e, the former is almost the portal-led Yahoo model around the millennium: free content + advertising.

Yahoo's ads are basically display ads!

The main 9o% of the operating income of GOOG1E and relies on the revenue of search paid advertising, and according to the search results, the relevant advertisements are pushed in front of users in a relatively obvious way, which is AORDS.

As for AD color N color, the feature of this product is the way to dynamically generate advertisements according to the content of the web page, which is the main advertising method of GOOG1E.

Relatively speaking, display advertising is almost Yahoo's territory, including banner ads, video ads, F1ash ads, and other relatively large ads that you see on the web.

Display advertising is the shortcoming of GOOG1E, except for AD color N color to help GOOG1E slightly save some market, there are almost no ads in this area. The difference between AD color and N color advertising and double-click companies is not only to prompt users to click immediately and then calculate the revenue, but also to achieve the purpose of promoting the brand with richer presentation techniques.

Before the turn of the millennium, keyword advertising as a whole was no match for display advertising. Although the former's ads are more flexible, more precise, and more discreet! This is one of the important reasons why Yahoo is wary of the growth of goog1e on the one hand, and difficult to come up with countermeasures on the other hand!

The reason for the uproar in the industry is not only because the company is a public company, but because the company was no worse than Ctrip in its glory: it has profitability, scale income, and strong cash flow - in February this year, the company sold 570,000 shares of stock at the peak of the stock price, and more than $500 million in cash and cash equivalents!

Although the company is still not profitable so far, losing more than $10 million and $30 million in the first quarter and the second quarter, respectively, the company has exceeded $13o at the peak of its stock price, with a market capitalization of $1oo billion!

In such a situation, what is GOOG1E's determination to acquire this company, which seems to be even larger than it in terms of capital!

Just when public opinion was in an uproar, compared with goog1e's big money and big news, goog1e's "big brother" Chenxing Network was not willing to be lonely and ran out to declare its deposit.

Just in Eric? When Schmidt made a takeover offer to Doubleclick Company, Chenxing Network "co-opted" a portal whose stock price fell into penny stocks at a cabbage price of $3 million, thus allowing QQ to suddenly have emerging portal forces in Europe, North America, and South America involving more than a dozen languages.

The strong rise of Chenxing Network in the dismal adverse market of NASDAQ makes its stock price like being in a rough wave, ups and downs, making countless investors who sing long or down, suspicious and depressed!

Even more depressing is Yahoo!

Chenxing Network's actions are so aggressive, and the big brother Yahoo is undecided and lost in this critical period: on the one hand, Yang Zhiyuan still wants to curry favor with Wall Street, promising those profit-hungry analysts that Yahoo will do its best to close unnecessary administrative expenses and research costs, pay dividends to shareholders or buy back shares; On the other hand, Yang Zhiyuan was angry and Chenxing Network officially invaded Yahoo's core interests, and he was interested in increasing the expenditure on product research, but he was worried about attracting accusations from shareholders.

It's not easy to confront a competitor who has the right intuition in the market!

Just as Yang Zhiyuan was thinking about how to deal with the aggressive competition between Chenxing Network and goog1e, Song Chen was standing in front of the window with a cup of coffee, not knowing what he was thinking.

On the desk behind him was a copy of "Overseas Chinese Newspaper in the United States", and the bold bold letters on his head were very conspicuous: "Who will read Song Chen!" ”

Looking at the lake behind Chenxing Park from afar, Song Chen remembered that he had approached Che Yuanshen and Li Yinxin there last year, and thought that the pure and sexy woman yesterday was already his forbidden place at the moment, and Song Chen's mood became very happy.

Just when the corners of his lips were slightly hooked to himself, Zeng Qian pushed the door with two copies of the article and walked in: "Chairman, Mr. Zhai (Zhai Yue) just brought over the conference call minutes of Ctrip.com!" ”

"Oh......" Song Chen took a sip of coffee, and he said without looking back, "I can't bear to look at these things the most, let's talk about them briefly!" (To be continued......)