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The strength of the platform model is to show user interaction and business connections between users at the front end. For merchants who actively and passively join the tide of the Internet economy, the first thing they face is the trade-off between "accepting the offer of Internet giants such as Amazon" and "the cost pressure of direct e-commerce"! The emergence of platform-based e-commerce companies has greatly reduced the cost of their self-operated e-commerce, and the e-commerce department of some companies in later generations has a dozen or so people, if it is like Amazon, JD, Vancl, etc., it is unimaginable!

Of course, although the sales performance of platform-based e-commerce websites is amazingly high, it is not as good as buying and selling in terms of cost control!

It is difficult for an enterprise to cross the front and back ends at the same time and still have unified competitiveness!

Because the time has not yet come, Song Chen has not mentioned this model to the executives of Alibaba Group, and Amazon only started to make a platform ten years later, and by then it has become the undisputed e-commerce giant! However, judging from the current situation, although Amazon is ready to expand other product categories, its strength is only reflected in the category of books/audio-visual publications, and it is far less powerful than in the online retail industry more than ten years later!

In this way, the positioning of 8848 in the United States needs to be reconsidered.

"Chairman?"

Seeing that Song Chen was deep in thought, Jiang Yan pushed Song Chen with his elbow.

Song Chen glanced at Jiang Yan sideways, and finally smiled and said to Sun Zhengyang: "I'm sorry, I suddenly remembered something!" I'll discuss this matter with Yun Tao again! ”

Seeing that Sun Zhengyang wanted to speak and stopped, Song Chen directly interrupted the other party's words and said, "International Station, I need to reconsider my long-term positioning!" Don't worry, you are the person in charge here, I will carefully consider your opinion! ”

After speaking, Song Chen patted Sun Zhengyang's shoulder angrily and took Jiang Yan and Zeng Qian away.

The headquarters of Chenxing Holdings in the United States, here is very different from last year, except for small pendants, there are more strange furnishings, and the main reason is that the number of employees has increased, and the employees in the corridor who are hurrying with A4 paper don't even know that he has just missed their top leader. This is also because Song Chen deliberately informed the company, after all, the company's executives only knew that Song Chen had just bought a house, and they didn't know that he would come over so soon.

Of course, this is also related to Song Chen's deliberate low-key, although the old employees admire Song Chen's quick thinking very much, but the employees of the American Chenxing Company have expanded too fast, and Song Chen has faded out of the management team, if the new employees do not pay attention to the news, even if Song Chen stands in front of him, he may not be able to recognize it.

So, Eric who is walking out of the office and planning to find Robin Li? Schmidt, he was very surprised to see Song Chen on the road: "Boss? ”

Towards Eric? Schmidt handed out his hand, and Song Chen smiled slightly: "Eric, you look like you've lost a few pounds, maybe you need some vacation?" ”

Eric held Song Chen's hand and said heartily: "I love holidays, but not now!" Boss, when did you come over? ”

"I just came, and I talked to Sun Zhengyang about some things......" After a pause, Song Chen turned around and let Jiang Yan out, and said to Eric, "Eric, this is Miss Jiang Yan!" ”

"Miss Jiang Yan, it's a pleasure to see you!" Eric held out his large, furry hand to Jiang Yan.

"Me too, Mr. Schmidt! I have admired the daimyo for a long time! Jiang Yan smiled slightly.

Eric smiled and said: "It's difficult to get into Stanford Business School, but Miss Jiang Yan is the president of Alipay after all, and I have a friendship with the senior management of Stanford Business University, so I can live up to the mission of the boss!" Congratulations, Miss Jiang! ”

"Thank you!" Jiang Yan smiled with joy.

"Good work!" Patting Eric's arm, Song Chen smiled slightly.

Song Chen's arrival in the company soon became known to all employees, Ruan Likai, the head of the Chenxing Network branch, and Loge, the head of paypaL? Fili, VaLVe head Gabe? Newell put down the business at hand and ran over to meet the chairman who liked to throw off his burden.

Plus googLe's seat executive Erik? Schmidt, Robin Li, technical officer and Sun Zhengyang, president of 8848 International Station, and Chenxing Holdings of the United States can be described as full of talents.

In the chairman's office, Song Chen was sitting in the single sand, and Jiang Yan was standing behind him, looking at his subordinates sitting in a row on his left and right hands, he felt unprecedented satisfaction. He didn't ask about the company's performance, because he couldn't get a close grasp of the company's operations in the United States, even if he couldn't get up close with the company's operations, but at least he was able to see the company's performance in the palm of his hand.

According to Song Chen's personal style, he first expressed his concern about the progress of the product.

The first one is undoubtedly googLe's product, this product is adsense (googLe's advertising network), keyword advertising and advertising network are googLe's two major products, and they are inexhaustible core profit products.

"With the foundation of aoRds, it is not difficult to open this product, and the progress is very fast!" Robin Li smiled and said, "The key is whether we are ready to compete with Yahoo in the advertising market!" ”

In other words, whether Song Chen, who had a good personal relationship with Yang Zhiyuan, was ready to fight each other.

Because of Yang Zhiyuan's relationship, the cooperative relationship between Chenxing and Yahoo is very close, whether it is the googLe, paypaL of Chenxing in the United States, or the Chenxing network of Chenxing in China, Alibaba Group, Ctrip, and worry-free future, as long as you need online advertising, Yahoo is still the partner of choice!

Yahoo is also a shareholder of googLe, holding 1o shares! In addition, googLe obtains valuable traffic from Yahoo's background search in the early stage, but the half-discounted technical service fee makes the IT industry accuse googLe of unfair competition!

Even googLe employees think the company's move is inappropriate. But time has proved that Song Chen's vision is long-term and unique, googLe seems to lose a lot, but gain more! googLe greedily took nourishment from Yahoo's huge traffic, and in just a few months, it swept the global market, conquering the city and conquering the land, and it was invincible! In the shortest possible time, it defeated the existing search companies in various countries, and instantly became a giant in the search industry from the original obscurity.

However, the short-lived relationship between the two sides has gradually changed since googLe opened aoRds. A few months after Yahoo took a stake in googLe, Yahoo sent a representative of the board of directors to googLe, and this representative of the board of directors was extremely concerned about the operation of googLe! In a way, this also means that Yahoo is starting to value the power of googLe and is no longer close!

Looking at Song Chen, Eric? Schmidt said: "Yahoo has a strong cash flow, and there have been some discordant voices on Yahoo's board of directors, one is to accuse us of being a parasite on Yahoo; The second is to accuse Yang Zhiyuan of leading the wolf into the house! This voice, while non-mainstream and unreasonable, represents a change in our relationship! ”

Of course, there are also investors who appreciate Yang Zhiyuan's unique vision, because Yahoo owns a stake in googLe!

Song Chen groaned: "Keyword advertising, what is the income in May?" ”

As for the financial figures, Eric is clearly familiar with it: "$5.47 million!" ”

It seems to be very low, but aoRds was only 250,000 in March, and most of these revenues are traffic acquisition prices contributed by Chenxing's subsidiaries! After the launch of "Half-Life: Counter-Strike", coupled with the explosive growth of the operating income of the 8848 US station, it represents googLe's strong entry into the online advertising market! googLe's excellent watch xiàn amazed the industry! In April, googLe achieved an operating income of 1.75 million, with a month-on-month growth rate of 7oo! Even in May, it increased by 313 times!

In addition, China's Baidu relied on keyword advertising revenue of more than 2 million in the same period, and the potential strength of the search industry suddenly exploded, which made the previously declining competitors extremely red. But now that googLe has built an unbreakable market barrier, the old searchers can't abandon the existing technical landscape and hastily change the charging methods; However, the technical reserve is insufficient, and the upgrade from the first generation of search technology to the second generation of search technology is not something that can be done in a short time!

Now it can be said that the general trend has been set, and the interest pattern of googLe has been formed.

Of course, googLe can't be said to be at ease, googLe now has hundreds of employees, and before aoRds came out, more than 8o were technical employees! After the birth of aoRds, the marketing team has increased significantly, and has expanded by one or two hundred people, and even recruits people every day! But the main thing is the salary expense of technical engineers, which is the big head.

The second is fixed investment, one is the investment in the improvement of the office environment, and the other is the uninterrupted millions of investment in server parts every month, which is still based on the fact that googLe buys parts to assemble the server by itself, if it is purchased from IBm Dell and other server manufacturers, it is definitely not a joke to invest in equipment every month of one or two million US dollars.

Finally, California's taxes, utilities, and food procurement sharing costs are just not in detail.

"googLe has built more than 200 servers per month, regardless of the upper limit, and it has grown every month!" Eric muttered, "With this level of growth, we must do our best to come up with a number of engineering plans for the center!" ”

Song Chen said slowly: "Has the finance department come up with an approximate budget?" ”

"Thanks to the efforts of Peggy and Sergey and other project teams, we have googLe to get out of the container number center with intellectual property rights! If the average company invests in the center, it will take about hundreds of millions of dollars! But if the project were to be carried out by us, it would cost about 80 million dollars! ”

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