Chapter 1014: Encounter the Unspoken Rules of Blocking Again
Volume 1: Upstart Municipal Party Committee! Chapter 1014 Encounters the Unspoken Rules of Blocking Again
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Cao Bo didn't sleep all night, the second-line hostess arranged by Director Zhang, the kung fu in bed was really first-class, coupled with the special secret medicine, which made him extremely excited, if it wasn't for Director Zhang's phone call, Cao Bo was ready to fight again. Cao Bo walked off the bed naked, and laughed in a low voice with the hostess: "Wait for me!" Then he walked to the living room and connected Director Zhang's phone.
"How was last night?" Director Zhang laughed twice, as the main sponsor of the column, Director Zhang naturally wants to entertain Cao Bo well, with an annual advertising fee of 60 million, which is the reason why the column can take root in the satellite TV channel for a long time.
"The technology is good, but it's a little less fresh." Cao Bo commented.
Director Zhang smiled: "It turns out that you like fresh, the column team has just hired a few interns recently, and I guarantee that you will be satisfied next time." ”
Cao Bo laughed and said, "Director Zhang, you are too polite. Is there good news for calling me so early? ”
Director Zhang nodded and said with a smile: "After last night's arrangement, now the reputations of Lele and Du Xi have been ruined, and we have issued a ban order, and they will be refrigerated by the mainstream media for a long time." ”
Cao Bo gave a thumbs up and said with emotion: "Director Zhang, you are really a god, and your means are all over the sky." ”
Director Zhang pursed his lips and smiled, and said, "I won't hide it from you, this Du Xi has a holiday with a good friend of mine, and he once banned Du Xi back then, but he was rescued." This time, since there is a handle in my hands, I naturally won't let her pass the test lightly. ”
Cao Bo frowned, and suddenly felt that there was some conspiracy in it, and he felt as if he was being used. Director Zhang actually had a plan for Du Xi a long time ago, but he just used himself as an excuse to design a trap.
Cao Bo felt that things would be made big, after all, he was only the person in charge of brand promotion of Feichi Group, not the real boss, "Director Zhang, give her a simple lesson, it's enough, there's no need to make things too big." After all, our chairman is a big fan of Du Xi, if he knows that there is a problem because of me, I will have to take the blame. ”
Director Zhang smiled faintly and said, "Mr. Cao, don't worry, this matter has nothing to do with you." The reason why the Radio and Television Alliance banned her was because she was too high-profile. If the chairman of your company asks, you say the same, and push things clean. ”
Cao Bo sighed and wanted to implant more brand advertisements in the "Study Hard" column, which was just a ploy by Director Zhang to deliberately target Du Xi.
It's really unpleasant to be taken advantage of, but now it's hard to ride a tiger.
Director Zhang called Cao Bo to give him a reason, after all, he would have to cooperate for a long time in the future, and he couldn't let Cao Bo feel that he could frame him. Subsequently, he called Luan Yunlong and said, "Teacher Luan, the matter has been done. ”
Luan Yunlong smiled and said, "Thank you for your help, this matter has been in my heart for many years." ”
Luan Yunlong was the one who deliberately made things difficult for Du Xi back then, and even used his network to block Du Xi. Later, the blocking order was lifted because Fang Zhicheng entrusted Qiao Fatzi to solve it. At the same time, it also made Luan Yunlong fall into the turmoil of prostituting transsexuals.
Luan Yunlong swallowed his anger for several years, and finally began to take revenge. Director Zhang is just a leader, and all kinds of promotions behind the scenes are related to Luan Yunlong.
……
If it happened in Huainan, Fang Zhicheng could easily solve the problem with a few phone calls, but now in Xiangnan, he didn't want to make a big deal out of it, after all, this was on someone else's territory, and he would solve it himself in a relaxed way.
The monkey quickly arrived at the scene with four people, and drove all the reporters who blocked the door out of the corridor, Fang Zhicheng saw that the situation was temporarily charged, let the monkey into it, and told him to pay attention to protecting Du Xi, Lele and other staff.
"Entertainment reporters are different from current affairs reporters, they can follow and make secret visits for months in order to keep gossip, so it is useless for you to kick them out of the hotel, as long as we show up, we will be surrounded and intercepted." Du Xi said with a worried face, "Originally, Lele and I still had a few announcements in Xingzhou, but now we can only give up, return to Huainan before the matter is fermented, and prepare a press conference to completely solve the matter." ”
Fang Zhicheng asked, "What is the worst outcome of the matter?" ”
"Lele may be banned. Shonan Satellite TV has a strong voice in the industry, and if they want to block a person, there is no darkness. It seems that the major radio and television groups are competing with each other, but there are inextricable links inside, especially in the blocking order, other radio and television groups will definitely respond, this is the rule of the media industry. Du Xi sighed lightly, "What I'm worried about is that this matter will affect Lele and cause great trauma to her soul." ”
Fang Zhicheng was silent for a moment, and said slowly: "Those who are clear are self-purifying, if you avoid it, you will be truthful." So I suggested that you and Lele should participate in other activities as usual, and as for the Shonan side, I will help you mediate and coordinate. ”
Du Xi sighed: "You are an official, how can you influence the entertainment industry?" It's not a circle that everyone can enter, and it's hard to get into it without years of research and without a guide. ”
Fang Zhicheng smiled: "Aren't you my guide?" ”
Du Xi shook his head helplessly and said, "That's it, I'll contact the sponsor of the next announcement to see if he can help us hold a press conference." At the meeting, by the way, explain the negative public opinion on the Internet. ”
Fang Zhicheng secretly thought that Du Xi's judgment was still very accurate, and it was the right way to disclose his voice at the first time. However, what to say at the press conference, unilateral explanations of the problems that did not appear in the recording process will obviously not be recognized by the public, and may only unearth more potential contradictions.
Fang Zhicheng said: "You prepare for the press conference, and I will let someone from Shonan Radio and Television Media come forward." If they are willing to come forward, every Qiē is a misunderstanding, then the rumors will be self-defeating. In addition, I will arrange for people to deal with the negative information on the Internet, and I believe that within half a day, the situation will be controlled. ”
Since two years, Fang Zhicheng began to let the Su family pay attention to the Internet, and secretly formed an Internet public relations team, these public relations teams maintain good cooperative relations with major Internet media, any news, only need to use this team, it can be stifled on the Internet.
The key to the frequent public relations crises in the government today is that the emergence of the Internet has made the speed of news spread very fast, and at the same time, individuals have become uncontrollable in the process of communication. In the past, major forces would pay attention to mainstream newspapers, television, radio and other traditional media to control the dissemination of these information ports and monitor the spread of public opinion, but in the information age, the weight of traditional media is constantly being weakened, so Internet media will play a more important role.
The Su family has far surpassed other families in the involvement of Internet media, which has been classified as a key area for the Su family.
In the matter of Lele's refusal to reshoot the material, the Yuming artist company does have some problems, because it signed a contract with the sponsor and is obliged to meet the sponsor's requirements, but the matter has intensified to this point, which is obviously a bit excessive, after all, the column team is trying to use negative news hype to increase the ratings of the column, and indirectly turn Lele into a stepping stone.
Du Xi first called the sponsor of today's event and asked him to help arrange a simple press conference. The sponsor is a real estate company in Shonan, and this event is to coincide with the opening of their real estate project.
After receiving the call, the sponsor said embarrassedly: "I'm sorry, Ms. Du Xi, I'm afraid that today's event has changed, I just received a notice that you don't need to participate in the opening ceremony with Lele." Of course, even if we paid in advance, after all, we are in default first. ”
Du Xi knew that the Feichi Group or the "Study Hard" column group was troubled, but he still continued to ask: "Can you sue me for the reason?" ”
The sponsor smiled bitterly: "Ms. Du, now things are making a big fuss, you also know, we are a high-end residential community, need a positive, positive image, originally wanted to invite you and Lele, are fancy you two have a strong appeal, and at the same time can increase the connotation of the real estate, but now the Internet is overwhelming with negative * side information, we will worry about the sales of the real estate." ”
Du Xi said: "I'm afraid this is not the real reason, right?" For you, if you want to make the real estate ceremony more influential, in fact, the more controversial it is, the more effective it will be, and indirectly help you increase your reputation. ”
The sponsor was slightly stunned and said: "Ms. Du Xi, I am also your fan, but in this matter, I really can't do anything, I can only remind you that now in the entire advertising circle in Xingzhou, you and Lele have been blacklisted." ”
Du Xi was stunned and realized that as long as he was in Shonan, no one would be willing to help hold a press conference. The relationship network of the people behind the scenes is too strong, and in one night, all their external news was blocked.
In other words, now there is only a chance for the black hand to speak out, and he can only bear it silently. It's like in a boxing ring, where your limbs are already bound, and you can only let the opponent attack, and you can't fight back.
Fang Zhicheng hung up the phone when he saw that Du Xi was a little disappointed, and understood that the communication just now was probably not smooth, and said, "What's wrong?" ”
Du Xi sighed and said: "The other party is too ruthless, and we have been blocked, as long as we are still in Xiangnan, we can't use the media to speak out." ”
Fang Zhicheng touched his chin and thought about it, and said: "The problem is not too big, now that the Internet is so developed, if you want to express your thoughts, you don't need to use traditional media." Well, you can take a video with your phone and upload it to a social platform, such as Weibo, and then I'll arrange for it to spread. ”