Chapter 94: The Day of Awakening
This week, the box office of "People in the Rivers and Lakes" was 58.1 million, and the box office in four weeks totaled 3. 7.4 billion, breaking through the 3 maintained by "Titanic" in one fell swoop. The box office record of 500 million yuan has refreshed the historical box office and become the No. 1 box office in the summer inland area!!
Countless fans learned the news and ran to Zhang Heng Tieba to post congratulatory posts, and in just one day, the congratulatory posts about "People in the Rivers and Lakes" exceeded 300,000 on the same day!
For a while, the industry was surging, and countless news media flocked to Xindong Building like crazy!!
China's major entertainment newspapers announced this shocking box office record for the first time!!
"It's going to be a box office miracle! "People in the Rivers and Lakes" has been released for four weeks, and the box office has reached 3 today. 7.4 billion, unprecedented!! β
"Beyond "Titanic", Zhang Heng Virgo, once again staged a counterattack by Dick Si!"
"Inspiring!! This is a rising star of tomorrow!! β
"Don't dare to shoot people!! Zhang Heng threatened to target a box office of 400 million!! β
The famous film and television magazine "Popular Film" released a special report for the first timeββ
"The Day of Awakening!"
The article comprehensively analyzes the success of "People in the Rivers and Lakes" and the future prospects of the Chinese film industry.
"The youth problem caused by the popularity of "People in the Rivers and Lakes" has become a social phenomenon, and people have different opinions, so there is no need to repeat it here."
Following the popularity of the online miniseries "Never Expected", Zhang Heng challenged the big screen for the first time, and the new work "People in the Jianghu" was officially released in major theaters on May 12, and the content of the film was unconventional, changing the usual plain and ordinary underworld side, and ruthlessly exposing the unstable side of society! At the same time, in terms of beautifying the underworld, Zhang Heng seems to have achieved the ultimate in similar films! β
Four weeks after its release, "People in the Rivers and Lakes" surpassed "Titanic" at the box office and won 3. A terrifying box office of 700 million, which is a great miracle! You must know that Zhang Heng's investment in this movie is only 30 million!! β
"Why did domestic movies suddenly stand up?"
"According to the records, director Zhou Xingxing's work "Shaolin Football" has exceeded 300 million at the box office in seven weeks after its release, followed by Xu Ke's work "The Legend of Shushan", which has been released for six weeks, has also exceeded the box office mark of 100 million yuan, and even Feng Xiaogang's work "Big Shot" has received nearly 40 million box office ...... since its release in six weeks."
"This series of numbers has officially shown that the national economic level is steadily improving, and the number of movie enthusiasts is gradually increasing. The day of awakening may come! β
In the report, Zhang Heng's film marketing method is briefly described, that is, to invest twice the cost of film production and invest in advertising! And after successfully attracting the first batch of fans, it spread public opinion centered on social phenomena, attracting one after another, and even thousands of middle-aged and young people to join the movie-watching tide!
This is a complete conspiracy!!
Grasp the psychology of contemporary people, the stacking of the box office, there is nothing to blame!!
This is a simple marketing case, and in the end, Zhang Henghao threw 20 million advertising dollars and achieved unprecedented success!
As soon as the report of "Popular Film" was published, 100,000 copies were sold out in just a few hours, and the magazine was naturally overjoyed when there was an emergency, and the editor-in-chief even ordered another 300,000 copies to be printed urgently and shipped to all parts of the country.
Subsequently, without surprise, a wave of shooting began to be set off across the country!
Whether it is a famous director or a street director, after learning about the 3 of "People in the Rivers and Lakes". After the box office of 700 million, they all raised funds one after another, gathered the crew, picked up the camera, and began to follow the trend.
For a while, similar movies such as "Troubled Boys: Havoc in Tokyo", "Troubled Boys: Dark Surges", "Troubled Boys: I Am in Causeway Bay" and other similar movies gushed out......
But there is no doubt that the most eye-catching is the Niu Lao's Crazy Boy series of comics, that is, the news of the production of the second "Raptors Crossing the River" of Crazy Boy.
Strangely, Nirvana Film and Television has not revealed any news about this.
At this time, Yanhai Entertainment News suddenly broke the news of a bank transfer slip, which instantly diverted the public's attention!
According to the information, Nirvana Film and Television Co., Ltd. donated 50 million yuan to the Red Cross Love Fund in early June for national poverty alleviation......
As soon as the news was issued, it immediately aroused widespread heated discussions.
While people lamented the box office record of "People in the Rivers and Lakes", they also began to praise Zhang Heng for his love.
Zhang Heng received a series of fierce praise from the society at the first time.
50 million is not a small amount, and most celebrities in the entertainment industry will not be able to donate this number in their lifetime.
Subsequently, Nirvana Film and Television officially announced the news about the "Red Cross donation".
In the message, Nirvana admitted that it had remitted 50 million yuan to the Red Cross Fund, claiming that it would be used for poverty alleviation construction, and also explained in detail the source of the funds......
When people saw this, they couldn't help but wipe their eyes......
"The 50 million funds donated by Nirvana Film and Television all come from the gambling contract between Director Zhang Heng and Director Mu Qinian.
"People in the Jianghu" has now exceeded 100 million at the box office, Director Mu has kept his promise and has privately remitted money to Nirvana Film and Television, Nirvana Film and Television would like to thank Director Mu for keeping his promise and thank the society for its attention!!
After negotiation, Nirvana Film and Television specially decided to donate 50 million funds in the name of the company to give back to the society. β
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"Too much deception!"
Huaixi City, Jiangbei, in the crew of "Journey of Empire", Mu Qinian spread out the Yanhai Entertainment Newspaper, and after seeing the headlines in the newspaper, his teeth creaked.
A young man on the side glanced at Mu Qinian obliquely, and said leisurely: "It's a big deal, as for this?" β
"If it weren't for His Royal Highness Jieyu's idea, I would have lost this face? Little prince, Her Royal Highness Jieyu and this Zhang Heng, you tell me the truth, what is the relationship between the two? ! Mu Qinian turned his head and said gloomily: "Could it be that he Zhang Heng is really a fierce dragon crossing the river!" β
The young man named Zhou Yuqing shook his head and smiled without saying a word.
Mu Qinian sighed alone for a while, and wondered: "What happened to the princess's daughter, who suddenly ran to Yanhai to study for graduate school?" β
Zhou Yuqing is handsome and dressed up very hip-hop, if Zhang Heng is here, he will definitely recognize this man as the young man who drove Zhou Jieyu home in Pagani not long ago, at this time after listening to Mu Qinian's words, Zhou Yuqing smiled, "Don't you know Lafayette's temperament?" I really love Jieyu in every way, as for this Zhang Heng......"
Zhou Yuqing remembered the special explanation of his cousin Zhou Jiaming not long ago, looked at Zhang Heng's portrait in the newspaper, shrugged his shoulders, and said indifferently: "It's just a little director, he once saved Jieyu, a hero saves beauty, hehe!" But in the eyes of those of us, it's probably just a chess piece that can be taken off the chessboard, do you know how to measure? β
Obviously, Zhou Yuqing did not realize the true meaning of his cousin Zhou Jiaming's so-called "special confession", and was full of disdain for Zhang Heng in his words, thinking that Zhang Heng was just a lucky boy!
Mu Qinian nodded thoughtfully.
Seeing Mu Qinian's cautious appearance, Zhou Yuqing laughed: "Come on, you can make "Journey of the Empire" well, this movie has attracted the personal attention of the saint, and if it is filmed well, it will definitely have your benefits in the future!" β
"Holy ...... Follow in person?! β
"Don't worry, Yuqing, it's not the first time we've worked together, you know my ability, I'll do my best!"
Mu Qinian looked excited and thanked him again and again.
Remembering that the current saint actually paid attention to this movie in person, and sent Yuqing Xiaowang to supervise it, and provided a lot of secrets about the royal family, Mu Qinian was inexplicably excited.
But when he thought of Zhang Heng, the gambling contract, and the 50 million funds that disappeared out of thin air in his account, Mu Qinian seemed to have been splashed with a basin of cold water out of thin air, and he trembled suddenly, and sadness came from it.
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"People in the Rivers and Lakes" is marching towards the box office record of Chinese movies with an unstoppable posture, hitting the box office of 400 million with an unprecedented attitude.
And countless movies with the theme of Crazy Boy followed suit, which also made the craze of "People in the Rivers and Lakes" reach its peak again.
Countless fans have flocked to the official website of "People in the Rivers and Lakes", strongly asking Zhang Heng to continue filming the second "Raptors Across the River"!
The second part of Niu Lao's Crazy Boy series "Raptors Crossing the River" has been painted and sorted into a collection of paintings, and with the support of Nirvana Film and Television, it has begun to be sold nationwide.
The appearance of the second part of the comic shows that Chen Haonan's legend is still continuing, and countless movie enthusiasts have expressed strong expectations for the live-action version!
And on a forum board called "tattoo", a ridiculous picture is unfolding fiercely.
Countless little children, after watching "People in the Rivers and Lakes", have logged on to the forum, uploaded pictures, and showed off their physical achievements.
"This is my flower