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"First-class packaging and publicity, excellent positioning, and the artists' own efforts, all three can be said to be indispensable." In Kim Sung-woo's opinion, this is the main reason why idol groups can be popular.

As for other things like 'luck', they are so ethereal that they can't be acknowledged as 'fundamentals' at all.

Hearing Jin Chengyu's words, Liu Zaitian nodded slowly, "For our JS company, as long as we want all kinds of resources, we will never have them. ”

"Even, for our company, we can be like a TV station, effortlessly undertake all the filming and planning of a large-scale variety show. So, for us JS, there is no shortage of resources for packaging artists. And the cooperation of several variety shows, now our company is also in the monthly period with MC TV and KS TV, coupled with the public relations department's continuous strengthening of public relations, I don't think it will be much weaker in publicity, right? ”

In this regard, Kim Sung-woo nodded.

JS's publicity channel has always been the envy of other brokerage companies.

"Then, let's talk about the positioning of the role of the artist~!" Regarding this point, Liu Zaitian's opinion is slightly different from the opinions of those old people in the company, "Just like the company, before each artist debuts, they will design their unique image and expression for these artists, and this situation seems to have become a reference standard for other companies." I don't have anything to say about this because of the experience that everyone has summed up. ”

"But here, what I want to say is the impact of variety shows on the role of an artist." This is the difference between Liu Zaitian and other idol planners.

As an era of the general trend of variety shows, and perhaps also because he himself is a variety show planner, Liu Zaitian attaches more importance to the real image of the artist in the show, and he also believes that it is precisely because of these images that more people will like this artist.

"For a long time, after the debut of a group of idol singers, they would play songs through the song programs of Guò TV, and then continue to participate in various commercial performances and appear on various radio programs to make many people familiar with them. But is this really good? ”

Liu Zaitian asked, "After a few minutes of singing songs in the song program, and then singing the songs in the commercial performance, plus the sound of the radio, how much have they shown themselves in this short period of time?" How much can it be known to the public? ”

Because of this, in the context of today's more and more pursuit of real and wild variety shows, the little-known side of most artists will be known to the public, especially today's female idols, who are all glamorous and beautiful on the stage, like goddesses. Therefore, there is a natural sense of resistance to the continuous embarrassment and sacrificial image performances in variety shows, and this is the reason why they can't let go of their performances. They are afraid of showing their bad side, and then countless fans will break away because of this. But I didn't think that it was precisely because they showed their true side that more people could feel friendly and like them. And what is the strongest aspect of our company? President Kim Sung-woo? Quietly looking at Jin Chengyu, who was sitting in danger at an instant, Liu Zaitian said quietly.

"Variety~!"

For this point, as a comprehensive entertainment company, even if an artist is launched in the future, Kim Sung-woo can't deny that this is the most powerful point of their JS.

"Yes, for example, the infinite challenge of our JS, as a variety show with an average rating of more than 25%, even compared with those hot TV series, it is not much worse. Even because we are a weekly program, the impact is more long-lasting~! So if we plan such a variety show to promote our new debut artists"

Speaking of this, Liu Zaitian looked at Kim Sung-woo, who was already quickly excited in his words, and continued to ask, "In that case, President Kim Sung-woo?" What do you think? ”

"If that's the case, all the artists involved in this variety show will be on fire, just like today's infinite challenges." As a person who acquired unlimited copyright challenges from MC TV, Kim Sung-woo's concern for this program has long formed an instinct.

Therefore, he is more aware of the value of the funny artists who are hosting this variety show now.

"Didn't you ask me why I thought the group Kara was going to be a hit?" Speaking of this time, Liu Zaitama finally re-said what Kim Sung-woo asked at the beginning.

After talking about it for a while, I finally came back around.

However, at this time, Jin Chengyu's heart was no longer curious, but in the face of Liu Zaitian's question, he immediately nodded.

Liu Zaitian replied, "Because this combination has failed before, they will cherish this hard-won opportunity even more." Moreover, if Brother Cheng Yu had carefully understood the affairs of some of their members, I am afraid that I would not have the slightest curiosity about my decision. ”

"Oh?" Jin Chengyu is strange, is there anything he doesn't know about this?

Suddenly, Liu Zaitian smiled, and then came directly to Jin Chengyu, opened the folder about the combination of kara that he had been holding in his hand, and turned it to one of the pages before he began to speak.

"This little guy is called Han Shengyan, and she looks very cute and looks like a little hamster, but she also has a nickname called 'Queen of Announcements'. During the period of being ignored by DSP, in the face of the situation of not having the slightest notice, this little guy went to the TV station to promote himself, in order to hope that others could know that in today's girl group, there is a group called Kara. And this nickname was given at that time. ”

Listening to Liu Zaitian's words, Jin Chengyu was moved in an instant.

After all, although his information also records the characteristics, nicknames and other things of these members, there is no record of how these nicknames came about.

Therefore, after an instant of emotion, Jin Sung-woo's brows furrowed.

It seems that ~ a long time of leisure has made some people in the company lazy. Now I will be negligent when investigating the data, so it seems that ~ it is time to adjust some things within the company.

And soon the company will have a store of artist groups, and at the same time we will launch our own artists. With such a person always occupying the post, how can I be reassured?

Thinking of this, Kim Sung-woo already had a decision in his heart.

The person who submitted these materials for Jin Chengyu may not know, just because of their negligence, Jin Chengyu is dissatisfied with the attitude of the company's internal employees.

As a result, Kim Sung-woo began to clean up the internal work of JS.

However, Liu Zaitian, who was speaking, didn't know about this, and even if he knew, he wouldn't have any objections, so he was still saying, "Brother Cheng Yu, you also said that the elements of an artist's success are packaging, publicity, positioning, and the artist's own efforts. And now, with the support of our company's abundant resources, and such hard-working artists, if it fails again, I think Brother Cheng Yu should know what went wrong, right? ”

If in such a situation, the group artists launched by yourself are not successful, then it can really only be said that there is a problem with the positioning of these artists by your company.

Therefore, after listening to Liu Zaitian's words, Jin Chengyu nodded slowly.

"By the way, Brother Cheng Yu, have you arranged your new contract and dormitory for Kara?" Liu Zaitian asked again.

"The dormitory has been arranged, and according to your intentions, I directly bought the seven-story family building next to our company in the name of the company as a unified residence for our company's artists in the future. The three of Kara and Goo Hara and Kang Ji-young, who came together, have already moved in. As for the new contract, it has basically been drawn up, and now it will be up to you to review it. ”

After speaking, Jin Chengyu took out a folder directly from his desk and handed it to Liu Zaitian.

After waiting for Liu Zaitian to start watching, Jin Chengyu continued at the same time, "According to the outline and requirements you gave in Zaitian, the term of the brokerage contract is a uniform 5 years, in these 5 years, the first two years are used as a return for packaging training, and the approximate sharing ratio is 2:8, and after two years, it will be changed to a 3:7 share, and then if the artist's market response is good, it can be increased to 4:6 as appropriate, and even a 5:5 contract is no problem." ”

Looking carefully at the content of the contract, for Jin Chengyu's words, Liu Zaitian did not raise his head and then said softly, "As I once said, we are not short of money, but we are not a charity, after all, the purpose of the company is to make money, but while we make money, we must also ensure the interests of good artists, only by getting along peacefully, can we go further." ”

In this regard, Kim Sung-woo also nodded approvingly, as the president of JS company, since last year, he has been fortunate to participate in the annual meeting attended by all the leaders of Liu Zaitian's company.

Although the JS he represents at this annual meeting is nothing more than a 'small business', no one dares to disdain or despise him in the slightest. Because the boss of all of them stays in this 'small business' for a long time.

It is precisely because of this that when he sees more and wider, Jin Chengyu's vision will naturally be more long-term. (To be continued.) )