Chapter 311: Successive Acquisitions
Zhao Chen negotiated with two large comic clubs at the same time, and he went to Akita Bookstore by himself, after all, Akita Bookstore was the largest for him, and the role after the acquisition was also huge.
Of course, it's not that Yobunsha is inferior to Akita Shoten, but the nature of the two is different, Akita Bookstore has various types of juvenile manga publications, and juveniles are undoubtedly the largest group in the manga audience, while girls can only be regarded as a third group, and the number is several times different from the juvenile group.
Don't look at the world society has become the DO1 of the current island country, but there are only four publications that can really be shot, and the rest of the comic publications are basically used to make up the numbers, even if they can make money, they can't make much. As a result, Tianxia Society still lacks a large number of mature publications, and as long as it has these publications, then under the strong aura of Tianxia Society, the acquired publications will undoubtedly go to a higher level.
It's not a joke, it's a fact, which is called branding. How are the comic publications of the Tianxia Society sold, naturally they are not sold directly to comic fans who need them, but to agents in various regions. These agents are basically bookstore owners or book company bosses, and they are the main entry point for selling comic books to comic fans.
Although Tianxia Society has only been established for nearly five years, due to the increase in the sales of its comic magazines at a perverted rate, under such a trend, more and more profit-seeking businessmen have begun to set their sights on Tianxia Society, and after getting some sweetness, it is even more out of control. Because in their opinion, although Tianxia Society has been established for a short time, the quality of the comic publications it can publish is the best, so it has become a golden bait in their eyes.
It is such a simple factor that the comic magazines of the Tianxia Society will sell well in the island country, and to be honest, Zhao Chen really has to thank these mercenary businessmen, because the smell of wine is also afraid of deep alleys. No matter how good the quality of the comic publications of Tianxia Society is, without the support of these booksellers, it will only take a lot of time to reach the current point, and with these booksellers, the process of Tianxia Society will be accelerated.
Nowadays, the main publications of Tianxiasha are often placed in the most prominent position by major booksellers, and in the past, this position was often Shueisha's "Shonen Jump". However, since the feng shui rotation began last year, Tianxiasha's "Shonen SORA" has surpassed "Shonen Jump" in sales. Because of this, those booksellers will exchange their positions for the sake of profit.
Don't look at the location, in addition to this is a symbol of status, in addition, due to the better location relationship, it can be seen by more comic fans, for some comic fans who are more confused in their hearts, sometimes the first glance is very important, so this indirectly promotes the sales of the publication.
And in addition to the location of the four major publications. The position of other publications of Tianxia Society is not bad, although the sales volume can only be regarded as average, but the booksellers will still look at the face of Tianxia Society and raise their position by a notch according to sales, which is the so-called nepotism effect.
Just like where the Akita Shoten's publications are placed now, as soon as the Akita Shoten is merged into Tiantensha, many booksellers will immediately put the original Akita Shoten's publications in a better position. On the other hand, even the quality of the publications in Akita Shoten remains at the same level. But the sales volume of each issue is bound to increase a lot.
The president of Akita Shoten is named Sadami Akita, and she is a well-known strong woman in the manga industry. He is also the founder of Akita Shoten, and after years of struggle, Akita Shoten has been raised step by step to the current level.
Because of the business and the close relationship between the two parties, Zhao Chen and Akita Zhen are not strangers, but a little familiar. In Zhao Chen's view, the reason why Akita Bookstore has sunset in recent years is also the reason for Akita Sadami. Due to the fact that Akita Sadami is old and has been controlling the decision-making level of Akita Bookstore, her thinking has become old and rigid, so she will lead to the failure of various decisions of Akita Bookstore in recent years, and directly guide Akita Bookstore to enter the suspension period in the past two years.
This is an indisputable fact. I'm afraid that even Akita Sadami herself knows it, but Akita Sadami's desire for power is too strong, and all the shares of Akita Bookstore are on her alone, and it is the success of the past few years that has made her heart swell, so she will always hold the power of Akita Bookstore, instead of looking for a professional professional manager to help with it.
Although Zhao Chen does not know the specific age of Akita Sadami, but judging from the physiognomy, Akita Sadami's age should be about sixty, and for ordinary people, this age is basically retired long ago, and it is even more so when the body, energy and thinking are far less than that of young people. As for whether Akita Sadami has thought about retiring in his heart, Zhao Chen naturally doesn't know, but he still hopes that Akita Sadami has the idea of retiring, so that he can be more sure to swallow Akita Bookstore.
"President Zhao Chen, sit!" Although Akita Sadami has a very high status in the industry, it also depends on who she compares with, she can rely on her qualifications, status and age, most people don't have to pay attention to it, and no one can help it, but Zhao Chen is one of the few people who can't be offended, so she is more enthusiastic in her attitude.
"President Akita, I took the liberty of disturbing it this time."
"Where, President Zhao Chen can come to my Akita Bookstore, we can't invite it."
"President Akita is still so polite, my subordinates said that President Akita recently had the idea of transferring Akita Bookstore, I wonder if there is such a thing?" Zhao Chen was completely blind when he said this, so he didn't get this information, that is, he guessed based on the current situation of the Akita bookstore. If you guess correctly, the effect is better, and if you don't guess, it doesn't hurt.
As a businessman, it is necessary to be mercenary, and you must also have the cheekiness to ignore a qiΔ, so that it is easy to do things. If you are too thin-skinned, then what kind of businessman is you, it is better to go home and farm, and even lose the crotch pants if you save money.
It is precisely based on this that Zhao Chen will say this, anyway, you can't trust all the words of a businessman, especially when talking to another businessman. It's like a person who likes to brag in front of you, you don't care if he really does it, but on the surface he will definitely show a deferential expression, and in his heart he is often disdainful.
"I didn't expect President Zhao Chen's news to be really fast, yes, I have been feeling powerless recently, and I don't want to hand over the company to other managers for no reason, and I don't feel at ease with others. So think about it. I want to sell the company. But I don't seem to be sharing this idea with anyone else. β
Akita Sadami is old, she is about sixty years old, and her thinking has long been unable to keep up with the times, and it is even more due to the relationship of perennial overwork, Akita Sadami looks very tired.
Hearing Akita Sadami say this, Zhao Chen was slightly surprised. I was secretly happy in my heart, I didn't expect to be unintentionally inserted into the willows, who would have thought that he could just guess what he was talking about. As for Akita's doubts, he naturally didn't say anything, so if he wanted him to say that it was completely nonsense.
"I can't say anything about this, after all, it's a trade secret, but I don't blame President Akita for coming here."
"That's true, but it's always uncomfortable to have someone around you who eats inside and out."
"This is the same for everyone, let's talk about Tianxia Society, who can guarantee that the employees of Tianxia Society are not bought by opponents. Actually, everyone is the same. The wages of these ordinary employees are just like that, and they will naturally take risks for the sake of profit, you and I know very well, why bother to work hard to investigate slowly. β
"That's true, but President Zhao Chen, you didn't come this time to buy Akita Bookstore, did you?"
Akita Sadami nodded in agreement, but at the same time, she guessed Zhao Chen's purpose from the conversation between the two sides. She has long passed the age of talking nonsense with the other party, and she is also aware of her own vulnerability. will not hide it, but make it clear everything you want to say.
"I can't hide it from President Akita. However, I think President Akita is a person who understands that the current form is still quite clear, but it will be difficult to say in the near future. β
Zhao Chen said that it is naturally the merger of the three major societies, don't look at the many comic clubs that are aggressively suing the three major societies for monopoly, judging from the current form, the process of merging the three major societies has not only not been interrupted. On the contrary, there is a tendency to accelerate. In this way, as long as the three major societies merge, it will be a giant in the industry, and it will be difficult for other comic clubs to survive except for the comic giants. And that's the power of monopolies.
When a brand's fame reaches incomparable in a country, what can be resisted are those who also stand at the top of the pyramid, but no matter how much they resist, they will gradually weaken over time. Just like the mobile, Unicom/Tong, and major mobile phone card suppliers in the mainland in later generations, the development of mobile and Unicom was actually not much different at the beginning, but when China Mobile became bigger, those suppliers disappeared at a very fast speed, and Unicom was still able to resist. It's just that with the passage of time, the fame gap between the two gradually expanded, which led to the gap between the two sides widening more and more as time passed, and in the end, Liantong became even more struggling.
And this is the gap between the grades of the major comic clubs, the comic industry is one of the largest industries in the island country, and it is often quite famous in China to become a leading company, just like the most powerful network companies in the mainland in the future, you can not play their software or games, but you have always heard of it. And if you want to play, most of the choices are one of them, and this is the grade of fame to decide.
The higher the ranking, the greater the benefit, even if the quality is slightly worse. If the three major societies really merge, then it will overpower the world and the Kodansha, and such a situation will occur. Similarly, the sales channels of the three major publishers will also be superimposed, and the number of suppliers will naturally increase, and the placement of publications will also be better. Once such a situation happens, the first to bear the brunt is the major comic clubs. And the comic giants will also go by with the passage of time, once there is a huge gap in the fame between the two, then it will be much more difficult to offset this gap, even if it is Zhao Chen's Tianxia Society.
Therefore, Zhao Chen will have the idea of acquiring other comic clubs to enhance his own scale, if he successfully acquires Akita Bookstore and Fangwen Society, even if the three major societies are successfully merged, the gap between the world's societies is not very large, at least it will not be completely suppressed.
Don't look at the Akita Bookstore and Fangbunsha are just the level of large manga clubs, but if the two are added together, they can definitely compare with the previous Baiquan Society in terms of scale, or even stronger, plus the Tianxia Society can suppress Shueisha's Cheng DΓΉ, then the gap between the two will naturally not be big.
"You're right, in fact, after getting the news of the merger of the three major societies, I have a plan to sell. is old, and he no longer has the audacity and recklessness of his youth, nor does he have the strength to intrigue. But after all, this is my hard work for decades, friendship is friendship, President Zhao Chen wants to buy Akita Bookstore, and there must be a good price. β
Akita Sadami rubbed her forehead, although she was reluctant to give up, she was stronger than people. She knows very well that if she wants to sell as soon as possible, otherwise, if she really waits for the merger of the three major societies, it will not be Zhao Chen who comes to her to talk about the acquisition, but if she wants to sell, I am afraid that no one will be willing to take over. Again, when that time really comes, the cost will naturally be lower. Rather than that, it's better to make a decision sooner rather than later. Lest the bamboo basket be empty.
"President Akita, you can rest assured of this, but since your company is too large, I hope that President Akita can sort out a detailed and detailed company size, and then we will negotiate, what do you think?" Zhao Chen thought about it, he came in a hurry, so naturally he didn't prepare these, even if he was ready. It also needs to be evaluated by professionals, otherwise if you pay more money, you will lose a lot.
"I'll have someone prepare!"
Akita hesitated for a moment, but finally agreed.
The two continued to chat for a while, both of them were imagining the future shape, although Akita Sadami's views are more conservative, but there are still some commonalities between the two, that is, as long as the three major societies merge, then the comic industry will face a trend of reshuffling.
This is an opportunity. But it is also a crisis, and it is clear that the crisis is far greater than the opportunity. When the time comes, if you really wait for the merger of the three major clubs, then I'm afraid that the other comic giants will also take some necessary measures to a greater or lesser extent, and once it continues, the worst thing is undoubtedly a comic book club like Akita Shoten, who are the best cannon fodder.
As long as you are the president of a comic book club with a lot of foresight, I'm afraid that at this time, all you are thinking about is how to protect yourself. However, in the face of absolute strength, no matter how good the idea is, it may eventually fail. In this way, I am afraid that there will be a lot of manga club presidents who want to sell it.
After saying goodbye to Akita Sadami, Zhao followed him to Fangbunsha again. Compared to Akita Shoten, Hobunsha is undoubtedly smaller in scale. However, the atmosphere of this comic club is far beyond that of Akita Bookstore, at least that's how Zhao Chen feels.
In addition, the development of Fangwen Society in the future is still very good, it is simply another miniature version of the White Spring Society, and it is also the most famous Lily Comics Society, which has a reputation among comic fans as a professional lily for N years.
However, to Zhao Chen's surprise, at first he thought that this acquisition would be more suspenseful, after all, the current development momentum of Fangwen Society is good, but he didn't expect that after Zhao Chen expressed his intentions, Xiaoshou Fangchun, the president of Fangwen Society, began to be tempted. He also didn't have much confidence about the future, for fear that after the merger of the three major societies, he would see that the Fangwen Society would not be pleasing to the eye and destroy it.
It's not impossible.,After all, Fangwen Society was the main competitor of Baiquan Society before.,As long as Fangwen Society is killed.,The proportion of girl's comics occupied by the three major societies will increase significantly.,It's really hard to say.γ
How could Zhao Chen let go of this kind of unexpected joy, so in order to let Xiaoshou Fangchun sell Fangwen Society, he said some generous acquisition plans, of course, the main thing is the problem of money.
Although it is undoubtedly cheaper to wait until the merger of the three major societies before acquiring them, there will be no time to prepare at that time, and there will be a period of adaptation after the merger, so how can Zhao Chen use this kind of difficult situation. Instead of that, it's better to spend a little more money.
After Zhao Chen returned to Tianxiashe, he immediately set up a professional acquisition team to analyze and understand the situation of the two companies, and then put forward appropriate acquisition intentions.
So it didn't take much time, and before the New Year, Zhao Chen finally spent a lot of money to successfully acquire Akita Bookstore and Fangbunsha.
Akita Shoten's main publication was Weekly Shonen Champiom, a weekly manga magazine focusing on shonen manga that was launched in July 1969. The current circulation is about 400,000 copies, and it is sold every Thursday at a price of 240 yen each. Compared with other weekly shonen manga magazines, Weekly Shonen Champion has more relaxed restrictions on the style and expression of the manga it publishes.
The main publication of Fangwen Society is the weekly youth comic magazine "Weekly Comic Times", which is the first weekly youth comic magazine in the island country. Youth comics are comics that are mainly used by young people, and the most attractive comics to young people are undoubtedly the kind of comics that are a little sexual, including the most famous lily comics of Fangwen Society, which is the type of comics that often only have a female protagonist and no male protagonist, and this kind of female characters are often more beautiful, like what Lori, young women, and other characters often have the purpose of attracting young comic fans with different preferences.
Weekly Manga Times was founded in November 1956 and went on sale every Friday, selling about 300,000 copies per issue before the acquisition, which is already extremely high for a shoujo manga.
At present, before the merger of the three major companies, Tianxia Society has acquired Akita Shoten and Fangbunsha, which is a news that is simply earthquake-level for industry insiders. Because in this way, Tianxia Club has truly confirmed the name of the first comic company, both in terms of scale and total sales.
This also made the three major societies begin to speed up the merger, they don't want the biggest opponent of the Tianxia Society to always press on their heads, even if they pay a huge price for it.
Just when the tide of the three major societies was surging, Zhao Chen was thinking about how to increase the sales of the two newly acquired comic publications. (To be continued......)