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The cost of hardware should be between 1300 yuan and 1500 yuan, if the hardware cost is discarded, the gross profit of the current sales of Xiaomi mobile phones can be calculated between 100 million and 140 million yuan, if you count the product service, after-sales, logistics and distribution, etc., its final profit will not be less than 100 million.

In the second half of 2010, Lei, Lin and others were busy recruiting most of the time, and interviewed in person, and even did not hesitate to double the salary to dig up talents, as of now, Xiaomi has about 200 people, mostly R&D. The average salary of employees is about 20,000 yuan, which does not include the salaries of many executives that Lei Jun painstakingly dug up. Based on this calculation, its labor cost is 4 million yuan a month, about 48 million yuan a year, and the total labor cost of senior executives is close to 100 million yuan a year.

Comprehensive calculation, the annual high labor cost plus the cost of product hardware Xiaomi needs to pay more than 200 million, with the current financing situation of Xiaomi, it is about to face a capital break.

The biggest problem is the tight supply and the lack of industrial cooperation guarantee.

It is possible to make a mobile phone by relying on cost-effective original assembly tactics and Android transformation tactics alone, and the low price can make people's hearts move, but today's consumers pay more attention to experience and service.

According to an online survey by Penguin Technology, in a survey of more than 30,000 people, nearly 60% of netizens said that 18,784 people would not choose to buy Xiaomi mobile phones. However, Xiaomi mobile phones have created a new sales model of domestic mobile phones, but whether it can last depends on whether the above crisis can be completely solved. The lack of recognition of the work has also caused the general fatigue of employees, and the phenomenon of feeling that the development prospects are bleak, and some people have begun to take the lead in resignation......

It can only be said that Li Donglai's choice to enter the timing was too good, just when the senior management encountered difficulties, and the employees were not confident, he intervened in one fell swoop. Started to acquire shares of the company at an attractive high price.

Now it makes no sense to think about this, he still has Jinshan, and he still has Xiaomi 3 shares, maybe one day Xiaomi will really take off, and he will come back.

With a smile on his face, he modestly responded to the reporter's question, "It's not as much as 500 million, and the media is exaggerating...... If we talk about entrepreneurship, I think I can only say four words, that is, 'dare to think and dare to do'...... As one of the shareholders of Xiaomi, I sincerely hope that under the leadership of Mr. Li, Xiaomi will reach a higher level. ”

The signing ceremony ended and ushered in the unveiling of the new company.

In the conference hall of the Silver Valley Building, in addition to more than 300 media outlets flashing their flashing lights, as well as heavyweight guests and heavyweight celebrities from business giants from all over the world, 500 lucky Xiaomi fans were also invited to participate.

There was a crowd of people as far as the eye could see, making the scene even more lively. After the host Hao Shitong gave a brief introduction, Li Donglai walked onto the stage in a warm applause.

He has a tough guy today, and he's going to make the company's opening speech.

-- It's a big challenge!

The room was relatively warm, Li Donglai wore a white shirt to give a speech, and his hairstyle was not tidied up, but he simply washed and blew it casually. The whole person looks clean, refreshing, and polite.

As soon as he took the stage and smiled at the audience, the media camera immediately clicked and rang.

"Good morning, ladies and gentlemen!"

As soon as he opened his mouth, he first greeted everyone in Mandarin in the style of a pure speech, and his appearance of being so attentive and trembling was quite like a student's posture of making a report in front of the school leaders. Obviously, Li Donglai also found out, and a shy smile suddenly appeared on his face. This kind of youthful situation appears in Li Donglai, which is really rare. The audience burst into laughter.

"Bang Bang Bang ......"

Applause of encouragement was everywhere, and the scene was lively. I have to say that it was shy at the right time that people woke up to the fact that this rich man was still a young man. His impression of him naturally changed from the ring, the spotlight, and the big screen, and his favorability doubled.

Li Donglai quickly calmed down, and continued to greet the overseas guests in English, German, French, Japanese, and Korean before turning back to Chinese to give a formal speech.

"I've had a lot of big performances, big stages with 100,000 people, 100,000 people, and I should have seen a lot. But today's serious speech is the first time I have experienced it, and I feel very worried. ”

The audience burst into laughter and applause of encouragement. There are also fans who can't help but shout: "Don't be nervous-" It's really enviable.

"Thank you very much to Mr. Lei and Mr. Li of Xiaomi Technology for giving me such an opportunity to participate in Xiaomi Technology. Some people may say that celebrity investment in industry is soy sauce, but I don't agree with this. I love Xiaomi's products and believe that it will shine all over the world tomorrow because it is very similar to my movies - we all love innovation!! ”

Li Donglai pointed out the core value of Xiaomi technology - innovation, which immediately made more than 200 Xiaomi employees present feel recognized. What they've been doing until now is racking their brains to innovate.

The beginning of this sentence was a little cramped, but Li Donglai became more and more fluent in the subsequent speech. gradually gave full play to his own strengths, and humorous jokes emerged endlessly. is even more combined with his own movies to talk about things, one of his movies is known for its novelty, "Source Code" is amazing, "Inception" is the pinnacle of creativity, and the innovation of Xiaomi technology is also deeply rooted in the bone marrow.

For a small business, there is nothing to be had. How can you survive if you don't innovate?

Although Xiaomi's initial development is difficult, the innovation platform that can be built can already show the grandeur of the company's future structure.

After Li Donglai officially took over Xiaomi, he sat in the office for several days to fully understand everything about Xiaomi. The understanding of Xiaomi is also getting deeper.

Xiaomi's first-generation mobile phone is just an attempt, and there will be Mi Chat in the future, smart TV, Mi box, Mi 2, Mi 3, and even routing engineering machines...... It's all in plan.

Indeed, it is both innovative and practical.

In particular, the routing engineering machine is more like a product called a "network hard disk". Li Donglai also specially talked with CEO Li Xuelin in detail to understand the details of the product. Its strength lies not in the flexibility of the plug-in, but in the synergy with which it interacts with the rest of Xiaomi's products. For example,When it is set,The icon representing the Xiaomi router will automatically appear on the Xiaomi TV,TongguòMi TV can directly watch the content in the Xiaomi route,And if the content in the Xiaomi router is updated,It will also be displayed directly on the Xiaomi TV。 Not only that,Videos downloaded remotely through guò Xiaomi route,You can also play it on Xiaomi TV。

Seeing this design idea, Li Donglai's eyes lit up all of a sudden. If the sales channel is opened, from Xiaomi mobile phones to TVs to other products, a high degree of cross-platform collaboration creates an ecosystem that is difficult for users to break free from when they fall in. In this ecosystem, the collaboration and cooperation between Xiaomi products will make users feel a sense of refreshment. This is also the reason why others will buy ipads and appleTV after buying an iPhone.

And what does the Phantom do, entertainment.

If the Phantom takes the lead, collects film and television and music resources, cooperates with the media, and then is developed by Xiaomi Technology, it may be possible to create an "iTunes software" belonging to the Phantom!

It's absolutely stunning!

Li Dong was very excited to see it, worthy of being a business genius, but he was not overly excited.

He also saw many deficiencies from the plan, such as after-sales, such as the sequelae of scalpers who rushed to buy, and so on. If it operates like this for a year or two, Li Donglai is confident that he will push Xiaomi to the peak. And inviting Hugo is not a decoration, with his help, it can also help Xiaomi open up the global layout, no longer limited to Chinese mainland, and truly push Phantom Xiaomi to internationalization.

But the ensuing after-sales pressure and consumer resentment that can't be grabbed will also erupt at any time.

This plan is also caused by Xiaomi's environmental limitations and inability to do better. Since Li Donglai saw the problem, he naturally wanted to avoid it. It's just a matter of putting in a lot of money. But after-sales is the key, otherwise Xiaomi won't go far......

……

The company's unveiling ceremony invited so many bigwigs, of course, it will not all be to save face. Li Donglai was not so idle. Taking advantage of the fact that the bigwigs are here, Li Donglai, Li Xuelin, and Hugo Barra immediately took their new team to quickly cooperate with Taobao, Paipai, Jingdong and other shopping sites, planning to seek a new round of sales storm for Xiaomi mobile phones before New Year's Day.

Christmas?

It's a good day to spend!

I believe that Taobao will be happy to have another "online shopping day" on JD.com.

This is the first release of Phantom Xiaomi after changing its brand, and it is also Li Donglai's first sale after he personally became the owner of Xiaomi.

After such a long period of media hype, Xiaomi has opened up its popularity without spending a penny. Before the sales officially began, the number of netizens who booked the new machine on the website has doubled continuously.

Li Donglai updated his Weibo and showed a photo of him holding a new mobile phone, "From now on, I will only use my own phantom Xiaomi, which is very easy to use." How many people use the same phone as me? ”

Today's Weibo advertisements are gradually prevalent in a wave of skepticism, celebrities are either reserved or simply generous to make money, and from time to time some people post advertisements on Weibo. But Donglai Ge now has more than 80 million fans, but he has never advertised.

This photo is the first time he has used Weibo to advertise. Advertising your own mobile phone is a matter of course, and no one can say anything. So after Xiaomi changed its name to Phantom Xiaomi, what kind of changes will it bring about when it sells a new logo for the first time?

400,000?

It's too underestimating the appeal of Brother Donglai.

Some fans have started to spontaneously organize on Weibo, "I want to use the same mobile phone as the big star", "Donglai brother uses Xiaomi mobile phones, can it not be fashionable?" "Brother Donglai doesn't know that the Forbes China Rich List ranks in the top 30, and they are almost comparable to Jack Ma. Billionaires all use Xiaomi, what else do I dislike" "I still go to buy Apple, a bit of personality is good. Xiaomi is the most suitable for you, the personality is trendy"" in one word, grab! ”

Reservations, no two words.

The backstage technicians of Xiaomi's official website have been stunned, 400,000? Damn it, the number of bookings has exceeded 5 million in two days. When the news got out, all the employees were stunned!

When Li Xuelin got this number, he thought that the technicians were careless and had an extra zero. After confirming it repeatedly, I couldn't help but sit in my chair, stunned.

"Brother Lei, maybe we really picked the sesame seeds and lost the watermelon!"

It's a pity that Phantom Xiaomi can only watch such a huge number of pre-orders, they don't have that much inventory!

When Li Xuelin took the list to find Li Donglai, who had not yet left China, Li Donglai was calm, "What is expected will only become more popular in the future." ”

Li Xuelin's heart was dripping blood, "These are all money!" ”

Li Donglai smiled: "Hehe, Mr. Li." The money is endless, and if we really throw 5 million units into the market at once, we will only ruin ourselves. The road has to be taken step by step, and the steps are too big to pull the eggs. "Look down.

Li Xuelin couldn't help but clamp his legs, and his buttocks tightened.

Li Donglai's face suddenly had a black line!

Phantom Xiaomi wants to change the new standard, which is obviously unfair to fans who bought the phone before. In this way, the official website also gives solutions, allowing customers to choose for themselves.

As long as the fuselage is not damaged, you can replace it with a new one, or you can get a corresponding discount when you buy a new machine next time.

This is undoubtedly a transaction of unjust money, but it is the first change that Li Donglai has brought to Xiaomi's after-sales environment.

The replacement will design the after-sales link, and perhaps there will be a bit of blockage at the beginning, and there will be an unfavorable after-sales situation. Back and forth, this after-sales service will become more and more sound, and the coverage will be wider and wider.

For the long-term development of the company, this money must be spent. (To be continued)