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The second is that 8848 grasped its cash flow after raising $600 million, that is, it did not have large-scale capital mergers and acquisitions, and did not choose to expand its European business territory when it had achieved results in the international station.

Overall, 8848's management is quite cautious, which is contrary to Wall Street's expectations and different from the general restless expansion impulse of Internet companies, but 8848's strong cash flow means that the company's financial situation is very healthy! This is another important factor supporting the soaring stock price of 8848!

Third, and most importantly, e-commerce is the easiest business to mobilize the overall level of Internet companies, and 8848 not only represents the overall strength of China Chenxing Holdings, but also represents the overall strength of China's online retail - because 8848 actually monopolizes the market of China's online retail, which is indisputable.

In addition, the multiplication effect of search engines on the e-commerce market is emerging, and more and more people will ask Baidu in advance before shopping online, which shows that Baidu is playing a vital role in traffic introduction. Before Baidu went public, Baidu's increasingly high valuation essentially supported the overall stock price of 8848!

Time has flown to the second half of 1999, only 4 months away from the bell of the millennium, although there have been several relatively weak vertical e-commerce in the Chinese market, but if you want to grow to the point of shaking 8848, it is almost impossible to achieve under the Matthew effect of the stronger the stronger in the current situation of the network! Even if there is a capital injection of venture capital, the main 8848 does not make a mistake in principle, and it is difficult to cross the gap in performance on the network at once.

Even if Gome Suning and others, who had previously made bold statements to fight with 8848, announced a few months ago that they would invest hundreds of millions of dollars to build their own online retail websites, which once caused the stock price of 8848 to suffer, the market finally realized that this was just a failed investment case of Handan toddlers laughing and generous, and the typical thunder and rain were small!

Of course, the reasons behind this are more complicated, and the management of 8848 was shocked by the hundreds of millions of investment of Gome Suning and actually made some concessions after a cold sweat, which is not shown here for the time being.

However, Amazon's stock price finally bottomed out after falling to a low of 44.78, and continued to lead the rally after reaching $66.17 on September 7 for two or three days, indicating that the last madness of the Nasdaq is about to continue to heat up, even if the Federal Reserve announces a second interest rate hike!

Due to various considerations, the 8848 International Station Operations Center began to slowly relocate to Seattle at the end of August, and the company's location is on Terry Avenue, less than two miles away from Amazon's straight line.

There is a 30,000-square-meter factory that is fifty or sixty years old, and although it looks old, the internal office looks relatively new because it has been used by the company before. It's just right for Sun Zhengyang, who doesn't want to redecorate, as long as he simply renovates it, he can use it.

Mountain View's cargo, cranes and trailers were delivered to the new Seattle headquarters in large trucks in batches, and the servers remained at the Mountain View headquarters to keep the site up and running. Once the last batch was sent to Seattle, Mountain View's license was revoked immediately, which would have ensured that 8848 California customers would not be charged sales tax!

Song Chen, escorted by bodyguards, followed the last batch of heavy trucks all the way to the north. This time he went to Seattle, he had two purposes, the first was to visit 8848's new operation center in Seattle; The second is to visit the celebrity of the tech world - Jeff? Bezos.

Although it is a peer in the online retail business, 8848 and Amazon are not in competition, and can only be regarded as potential opponents in the future! And there is also a cooperative relationship between the two sides, and the cooperation between Amazon and googLe is becoming closer, Jeff? Bezos saw the powerful power of googLe, so he expressed shock at googLe's strength in front of the media many times, and expressed strong envy for Song Chen's luck.

In fact, the reason why Song Chen came to Seattle this time was also because of Jeff? Bezos invited, otherwise Song Chen admired the other party again and claimed Jeff many times? Bezos is someone he respects, but he doesn't salivate and visit him rashly - after all, if he compares it to Amazon at his current value, he may not be better than Jeff? How much less Bezos!

If you add the listing of Chenxing Network, Song Chen's worth will definitely be much higher than Bezos, after all, after Amazon has gone through several financings, Bezos's equity is definitely only 4O!

The new headquarters in Seattle has been operating normally, except for some of the old employees who used to work in Mountain View, the basic management organization is there, and 8848 recruits more local human resources to meet the needs of the company's business growth.

The shoes shipped from China are sorted and arranged in different areas, and from a distance they look like black hills. In addition to the bargains in China, 8848 has also tried to source some shoes from best-selling brands in China, the United States and Europe, including men's shoes and women's shoes, running shoes, sneakers and high heels!

Of course, in addition to the latest models, most of them are mostly in stock, and in order to avoid the backlog of commodity inventory, the purchase of 8848 is in their hands, so they accept these products at a relatively favorable price.

Watching the employees of 8848 pulling the trailer with gloves or operating the crane to move heavy objects, the packing staff near the door of the factory skillfully packed the products that needed to be delivered with various tools and put them on the conveyor belt.

At the other end of the conveyor belt, the products are placed separately according to the location of the delivery destination, and the worker operates the crane to send it to the car parked at the door of the third-party logistics company, which completes the procedure of the goods.

"With the power of googLe and the low price strategy of shoes, our market has expanded rapidly, in August our sales reached 57o US dollars, our 8848 international station occupies about 35% of the shoe retail market in the US market, and the only one in our ranking is Zappos, this newly established e-commerce company has grown well, although it is less than half a year old, but there are also 11 markets!"

“Zappos？”

Song Chen, who had his hands in his pockets and acted as a spectator, was taking Zeng Qian to wander around the new company very leisurely, and he was watching dozens of male and female employees packaging and signing the shoes. Hearing the word "Zappos", Song Chen raised his eyebrows and seemed to be very interested.

"The chairman has heard of this company?" Sun Zhengyang saw Song Chen's footsteps for a moment, and couldn't help but subconsciously ask.

Song Chen nodded and shook his head.

The reason why he knows about this company is nothing more than that Amazon later acquired this company for $847 million. Moreover, he also knows that the CEO of this company is Chinese, which is the main reason why he knows this company.

The Chinese who have made a name for themselves in the American technology industry are Wang An, Yang Zhiyuan, and Xie Jiahua, the executive officer of Zappos.

Prior to the company's acquisition, Hsieh had founded Linkexnetge, an online advertising company, and it took only two years to build the company into a 2oo company. Last year, Linkexnetge's sale to Microsoft for $265 million caused a big stir in the United States, and Xie Jiahua not only dug the first pot of gold, but also made a name for himself in the United States.

Of course, after these three Chinese, Song Chen is undoubtedly the most dazzling Chinese rising star now.

Song Chen nodded and shook his head, leaving Sun Zhengyang puzzled, and then he heard Song Chen ask, "Did Zappos buy keywords from googLe?" ”

"Yes!" Sun Zhengyang nodded with a headache. If not, Zappos, which also pursues a low-price strategy, will not be able to keep up with 8848 in any case!

"How's the website?" Song Chen asked again.

Song Chen asked how the website was, generally referring to how the online shopping experience of the website was! Sun Zhengyang already knew how to answer, and he replied honestly: "It's no worse than our 8848!" ”

Song Chen pondered for a moment, and then said slowly: "Although 8848 can quickly expand its market share while making steady progress step by step, the key is the huge traffic brought by googLe!" Of course, although the user experience of our 8848 is not as good as Amazon's, and the logistics responsiveness is also quite inferior, it naturally has an advantage over other competitors! ”

"Not bad!" Sun Zhengyang agreed with the chairman's opinion.

googLe is indeed playing a vital role, and it is constantly bringing enough market popularity and traffic to 8848. The most important thing that 8848 needs to do now is to stick to these users, make them loyal users of 8848, and convert these traffic into effective purchase conversion rates!

"If your competitors know how to use keyword ads! Due to the principle that googLe can't do evil, although we can let googLe manipulate the search results and make 8848 one rank higher than Zappos, the effect will not be too obvious! 8848 and Zappos are still on the same stage, and it will be a long war! ”

The key is that the competitor is a famous entrepreneurial elite! At a time when Internet companies are competing to increase their performance, the last thing 8848 should do is to fight with competitors! This is what Song Chen has to consider!

Song Chen pondered for a while, and slowly threw out a sentence: "Find a way to investigate the other party's information!" ”

"Huh?" Sun Zhengyang was stunned for a moment, not understanding the purpose of this "investigation".

The fact is obvious, if 8848 wants to grow, it must beat Zappos! (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )