Chu Qing has participated in so many film festivals, but he has never been as utilitarian as this, and his purpose is very simple: to sell films.

He brought four films, "Incense" and "Uniform" are parallel units, "Infernal Affairs" is a private screening, and "Blind Well" is the most relaxed, just wait for buyers to come to the door.

The first two belong to real movies, and the combined cost is only 1.5 million, and it is delusional to make a big profit, but as long as it can be sold, it can make a small fortune. The main promotion is "Infernal Affairs", with an investment of six million, it was very cool to spend money at the time, which would be stupid and stupid.

But he figured it out, the big system has to rely on the big company, and people have the money to play, and the loss is painful at most. Speculation like his in a small workshop is a death.

Therefore, he doesn't ask for any profits, and he is thankful that he can recover his costs.

Since there were no shortlisted works, Chu Qing was rarely relaxed, and he didn't even have to walk the red carpet of the opening ceremony, and discussed with Cheng Ying how to effectively publicize.

MK2 naturally won't help you with publicity, it means that it wants to see how French audiences and film critics react to "Infernal Affairs", and if the effect is good, let's talk about the next step. Media Asia poured out some strength, although they did not contract this territory, but the interests were involved, so they would not be so careful.

In fact, the best way is to put up posters all over the street like those Hollywood movies, but the advertising space is too expensive, so I only picked two less sought-after locations and printed a few stacks of brochures at the same time.

[The screening is scheduled for May 16, and since the money is not enough, I have to take people to make up: the reporters of "Variety" and "The Screen", Pierre Riesian, Lauren Duteron, Wang Xiaoshuai, Lou Ye, Liu Ye and the classmate Zhang who gave face, agreed to attend.

Of course, Jiang Wen, who served as a judge of this year's film festival, is also indispensable.

In fact. On the night of the end of the opening ceremony, Jiang Wen entered Chu Qing's room upside down, and came up with a pounce: "Oh, I finally look forward to the people of the motherland!" ”

The hairs stood up, and she hurriedly flashed and said, "Why are you, you don't need to be so enthusiastic when you think about the people of the motherland!" ”

"The judges are really not human work, I came here at the end of April, and I have been locked up, and every day I am reviewing and reviewing films. It's so easy to get out and let off steam. "That table is very sad.

Pure liar!

Chu Qingcai doesn't believe it, when I am an ignorant boy? When the judges are tired, except for reviewing films and meetings, the rest of the time is still free, and Lao Jiang is hypocritical.

Well, it's actually that the two haven't seen each other for a long time, he came over to catch up, and he deliberately brought a bottle of xo, and the complaint was just incidental.

At the beginning, Chu Qing suffered himself because of "The Devil is Coming". Director zhì mainland acting career stopped, Jiang Wen has always felt guilty. Now three years have passed, and finally the clouds are bright and the moon is bright, and he is undoubtedly the happiest.

"Tsk. This foreign wine does not deal with! ”

The two of them sat in the small living room outside, one poured half a glass of wine, and Lao Jiang pretended to taste the product, frowning and said, "Go back to Maotai." Let's do it all over again! ”

"Don't mind, I've been drinking enough lately, let's get healthy." He laughed.

The other party was noncommittal. asked: "What's the matter, do you have any plans in the future, do you come back to film?" ”

"I want to come back.,I didn't see the book I liked.。 Hey, I really want to ask you, I feel like it's not the same as before? ”

"What's the difference?"

"That's it, it's consciousness, you know?"

He suddenly became interested, leaned forward slightly, and said: "A while ago, a horror movie came to me, but I didn't answer it, but then there was news that Wang Zhiwen took my place, as well as Wu Qianlian and Xiao Song Jia. Can you imagine these people acting in horror movies? ”

"Yes! There are all kinds of actors, I still wanted to play Cheng Dieyi! Jiang Wen raised the bar and said.

“……”

Chu Qing almost choked to death, your sister, why are you acting Cheng Dieyi so good at horror movies?

"Anyway, I'll just say what it means, regardless of whether the director is an actor or an actor, the idea of commercial films seems to be open, unlike before, Director Feng played alone."

"So what do you think is a good thing or a bad thing?"

"Well, it's not good or bad, it's up to you how you choose." He thought for a moment and replied.

"Hehe......"

Lao Jiang smiled inexplicably, took another sip of wine, and said with emotion: "Have you watched "Black Cannon Incident"? ”

"Nope."

"405 Murders?"

"Not either."

"I Love My Home?"

"Uh, I've seen this."

"Bang!"

Jiang Wen put the cup on the back and said, "What kind of consciousness can it be?" What is consciousness now? Sometimes I feel very unhappy, obviously they are all living people, but with a click, I have to cut your eggs, and become a man or a woman, yin or yang or yang, you have to be grateful to Dade! ”

"Hey, boss, it's over!"

Chu Qing grinned, and hurriedly stopped the topic, not because he was afraid, but because he couldn't change anything, it was useless to say, so he was angry.

He bumped into the other party, and then smiled: "Hey, at today's press conference, I think those judges are quite modest, especially those two old beauties." I thought Hollywood didn't look down on Europe. ”

"Hey! These two realms are competing with each other, Europe feels that Lao Mei is an upstart, and Lao Mei feels that Europe is an antique, but in fact, he cares about each other. ”

Don't say that he can't chat, it depends on who he talks to, after such a turn, Lao Jiang's point really turned around, and said: "People are very sober-minded, such as Spielberg, if he is our domestic filmmaker, he is likely to jump out and say: What Kurosawa Akira?" What Bergman? But on the contrary, they are genuinely afraid of these masters. There's no question of high or low, they know what Kurosawa and Bergman do, they can't do it, it's not this kid at all. ”

"But, but Hollywood is rich?" Chu Qing felt that something was not right.

Jiang Wen's pair of small slitted eyes blinked behind the lenses, and instantly became possessed by the sage, and said: "People have been playing capitalism for more than 200 years, and they understand that no matter how much market they can occupy and how much money they spend on the most expensive advertising space, they will never be able to buy the Palme d'Or." Even when the Oscars needed to be a façade, they had to give the Lifetime Achievement Award to Fellini. Master movies can be plucked casually, and they can make a big pot of soup for commercial films. But just like this xo, it definitely can't sell coke, but wine is wine after all, and it is worth saying it as a myth for decades, and this coke is not qualified. ”

He leaned back on the couch, his voice getting lower. Said: "But our own problem is, when we first come into contact with these, we make a lot of nonsense, what is good wine? Can you ever sell this glass of water? Exercise! You should at least make Coke first, and then take a glass of water and fool around! What's even more annoying is that when you look back, you don't even have wine, his uncle's! ”

…………

A few days before the opening, the French police detected a criminal gang suspected of being linked to bin Laden and entered Marseille, a city not far from Cannes.

This has cast a shadow over the festival and made those big and small stars think twice about the safety of walking the red carpet.

The end result. is that the stars of this year's film festival have plummeted, and even if Nicole Kidman, Penelope Cruz and others support the venue, they can't erase the pitiful coldness.

However, on the evening of the 16th, the front of a certain theater was crowded and quite lively.

Chu Qing relied on his thin noodles to grab a medium-sized hall with 500 people to do screening activities for "Infernal Affairs".

The publicity effect in advance was not bad, and the audience sat ninety percent. In fact, most people don't care what kind of film this is, they just see the posters of Chu Qing and Liang Chaowei. I bought a ticket and came in to take a look.

Qing Zai, Wei Zai, Liang Jiahui, these three are the most popular Chinese actors among French audiences.

Before the official start. The guests appeared one by one, and the only ones who could cause a sensation were Zhang and Jiang Wen. In addition, there were also the senior management of MK2 and the senior management of Media Asia. Some foreign media, as well as a few small European and American filmmakers who want to pick up the leaks.

The scale is okay, at least stronger than the Berlin screening. After all, it's not an entry, what are you doing here, everyone knows it.

To be honest, the only Hong Kong-made police and gunfight films that the French can accept is Du Qifeng's movie. Because he is rooted in the local culture, he has a romantic style everywhere, which is especially in line with the appetite of the French.

Even by the time of "Banishment", Parisian audiences lined up to go to the theater to cheer on.

As for "Infernal Affairs", it is already very successful if it is not Chiguoguo's contempt, does not doze off, and does not quit halfway. Even so, it was still inevitable that they would see Zeng Zhiwei who was domineering and exposed in front of them, and finally snickered in the underground garage with a funny wave of short arms and legs.

Or when they saw Silly Qiang carrying two large bags of powder into the sea, most people expressed puzzlement.

On the contrary, a small number of Asian-American viewers watched it with relish.

The next day, short reviews of the film appeared in the corners of "Variety", "The Screen" and other media:

"Even though it pays more attention to the story than most Hong Kong films, unfortunately, there are still a lot of details and contradictions in the film."

"The director may want to express a dark sense of fatalism in the East, but unfortunately I have no interest in it."

"Chu and Tony's performances are reassuring, but that officer is so rigid that he's not even as cute as the mob boss."

"First-class creativity, second-rate table xiàn power, third-rate plot logic, overall not bad."

……

The words are very bad, and fans are also very entangled when they read it, because it is clear to tell you: you can watch it, but don't get too much hope.

Chu Qing is very depressed, MK2 is very calm, for them, acting as an agent for "Infernal Affairs" is dispensable, and the real purpose is the global distribution rights of "Blind Well".

And Dutron didn't go too far, carefully analyzed the market with him, and finally predicted: If "Infernal Affairs" is released in France, the box office will fluctuate between 800,000 and 1 million at most.

Chu Qing listened to it, and he also calculated the account: the Hong Kong box office is more than 50 million, plus France's five* cent profit, DVD revenue, and the global distribution that the hopeless Media Asia is responsible for......

It's just that, just to save the capital, it took half a year to toss from Berlin to Cannes, and the Europeans just don't buy it!

Heart congestion!

However, after this lesson, he also reflected on himself and made at least three mistakes:

1. Failure to recognize the demand for Asian films in the Europa market.

2, overestimating your own strength and so-called international influence, the filmmaker doesn't look at your face, only to see if you can make money.

3, you can't rely on emotional investment to do business, he knows how Liu Dehua's canopy died.

Fortunately, when the film festival was halfway through, Media Asia finally handed over a good news, Hollywood fell in love with "Infernal Affairs". (To be continued......) R1292