"It's too exaggerated...... Paul Gorly felt that his scalp was a little fried, and he bit his lip tightly: "Qin, if you do this, it is equivalent to drawing a line for the electronic entertainment industry...... It's a Hollywood storm in the electronic entertainment industry! The advent of the era of big production, eyeballs and connotation...... This game can take it all on! ”

"This is 200 million...... Mitsui Mingzhong muttered to himself, gently wiping the unwarranted cold sweat on his forehead: "Qin Jun, the root of the game is low investment, high return, you invest 200 million...... How much do you plan to get back? ”

Qin Yuanfeng looked at them and suddenly smiled. Raise two fingers again.

"200 million net profits?" Herbert's eyes lit up, 100% input, 100% return!

This business, do!

"Two hundred million?" Qin Yuanfeng sneered: "Two billion! ”

"Poof!" The water that Aso was drinking in the middle of the mountain squirted out in one gulp, but he didn't wipe it at all, but looked at Qin Yuanfeng dumbfounded, as if he had seen a devil.

The four of them, none of them spoke, and they all looked at him like a ghost.

"You...... How much do you say? After a long time, Aso Banshan reacted, with a dry throat, and asked in a trembling voice: "I, I seem to have had auditory hallucinations just now?" ”

"Me too......" Mitsui Mingzhong's eyes lit up terribly, and he said that it was an auditory hallucination, but he looked at Qin Yuanfeng with burning eyes: "I hope to get a definite answer!" ”

No one spoke again, but their eyes were brighter than the other, as if as long as Qin Yuanfeng said that it was not two billion, he would immediately strangle the other party!

"Didn't you hear me?" Qin Yuanfeng played with the teacup, stroked the lid of the teacup with one hand, and said with a light smile: "Two billion." Not twenty million, not two hundred million, but two, ten, billion! ”

"How is this possible!" Herbert didn't know whether to be excited or questioned, and his voice was hoarse: "Pokemon, Super Mario's sales volume is 40 million, which is only about 600 million pre-tax profits!" How could Xuanyuan Sword make two billion! ”

"It's simple." Qin Yuanfeng looked at the four people in front of him, the essence of the most primitive profit-seeking husband in their hearts had been ignited, and his eyes were terrifyingly red.

"Because, Pokemon, Super Mario's container is a cassette! A cassette costs ten dollars, and between the quality of FC and Genesis FM, they only sell for a box of fifty dollars at most! He looked at the crowd, and his voice was like the sound of money on the radio: "And our new console is in a container of optical discs!" A disc costs a dollar! I can sell it for a hundred dollars, or even a hundred and twenty dollars! ”

Profiteering, that's the truth about making money in electronic entertainment! Why did Final Fantasy bring Square Enix a billion dollars in net profit? Because of the change in containers, the cost has been reduced by nine dollars! The price has doubled!

It's definitely not as simple as 1+1=2! It's a terrifying snowball effect!

Until 2000, Final Fantasy 7 ended up selling ...... 9.72 million units, bringing ...... to Square Enix

$1.2 billion in pre-tax profits!

And that's just the number of sales, not counting the various copyrights! For example, comics, novels, portrait rights in major shopping malls!

Together, these are definitely more than 1.2 billion after tax!

And now, if Xuanyuan Sword succeeds, he dares to say that it will definitely break through the figure of 20 million!

Two billion, definitely not a dream!

The premise is to break through this wall, this invisible cultural wall! It will reach the other side of the expansion of the Qin Dynasty!

This simple arithmetic was only passed through in everyone's minds, and everyone understood it. Mitsui Mingzhong's hand holding the teacup was trembling: "Two billion...... Billion...... If successful, it will be the most terrifying sales figure in the world! This is the most glorious history of the video entertainment industry! This is an unprecedented advancement in electronic entertainment! ”

"If successful...... Even the owner of the valve will probably be tempted! Get involved! ”

"Qin." Herbert suddenly spoke, his voice filled with anticipation: "What does this game belong to...... Can't really belong to 3DO? ”

Paul Gorley also looked at it, once successful, it would be at least two billion profits, this goal is too scary...... This is already equal to 90% of Sony's net profit for a year!

It is precisely because of this kind of profiteering that Sony was able to become the 20th of the top 500 companies by relying on the game sector in the infighting between Norio Ohga and Nobuyuki Idei, and under the rapid decline of the world's electronics market!

"Impossible." Qin Yuanfeng unceremoniously vetoed: "Host, everyone shares the profits, my game directly drives the sale of the console." Isn't that enough? ”

Not enough points!

The eyes of the four people are almost red, even the layman knows that the host is sold at a loss, at least the previous year, it will definitely lose money, and the second and third years will be able to reverse the decline. Although this benefit is equally large, it is incomparable to the launch of hundreds of millions of bags!

Why don't you have a department that makes games!

Now the four of them are so remorseful that their bowels are green.

"But......" Qin Yuanfeng's voice rose again, and everyone couldn't help but hold their breath.

"I'm talking about the premise that it is possible to succeed. It will create a miracle that belongs to electronic entertainment. He crossed Erlang's legs, leaned on the sofa with one hand to support his head, and said without hesitation: "But I want to tell you that the probability of success in this game is five to five." ”

"Why!" Mitsui Mingzhong almost stood up, even if it wasn't his money, the billions of profits made him unbearable, and he finally pressed it down: "C3 has two days to end, and we are all on the scene in the past few days." Every player went to our 3DO booth to ask for news from the other side of the clouds and mountains! Qin Jun, I'm not blind yet, I can completely distinguish the expectation on their faces and the enthusiasm on their faces! ”

"I can't think of a reason for it to fail." Herbert groaned, as if recalling all the details of the promotional video on C3: "It's an evolution that goes beyond the essence of the game...... There is no reason to fail with all the anticipation. ”

Qin Yuanfeng didn't answer this sentence.

It is precisely because of the great expectation that the expectation on the other side of the cloud and mountain has been raised from a divine work to a super-divine work! And when it is released, once there are hundreds or thousands of cultural loopholes, this extreme expectation will immediately turn into anger that is enough to burn the Qin Dynasty to ashes!

That's the anger of hundreds of millions of players around the world, and there's no fluke at all! Not to mention one year, it is lucky to be able to re-establish the brand of the Qin Dynasty within three years.

Needless to say, the quality problem is a matter of its own solution, which only accounts for three percent of the five or five openings, and the other three percent......

"I can't think of a better propaganda technique for the time being." He said in a deep voice: "We can't attract the attention of players until we have determined the promotional method, and the development time on the other side of the cloud and mountain is at least a year, a year and a half. For such a long time, to make players wait for the other side of the clouds and mountains completely, I can't think of a better way at present. ”

The four of them didn't speak, they knew very well that if other companies didn't have good publicity techniques and were troubled, they would probably scoff at it, shoot a few advertisements and send them up, what good can you do? This is also the practice that 99% of the world's electronic entertainment companies are now doing.

Yes, 99%, Nintendo, Sega, EA, Namco, Konami...... There is just no Qin Dynasty!

"This is the propaganda technique of the Qin Dynasty......" Paul Gorly lit a pipe, took a puff, the room was filled with the faint fragrance of lavender, and said with a slight frown: "Other companies, including Nintendo, are not qualified to say this, only you have ...... Because the propaganda of the Qin Dynasty is never just propaganda, you seem to always know what kind of debut can push the game's sales to a new level...... From the atmosphere of the scene to the psychology of the players, you can be called a grandmaster in this entertainment industry. ”

"If a campaign can drive sales by a third, it's not called a campaign, it's part of the product." Mitsui Mingzhong crossed his fingers with his hands, rubbed his thumbs and said, "Do you think the big scene has made players get used to it?" Also...... Think of the propaganda for Poké Balls, think about the propaganda for reversing the referees...... These are simply means to make people in the advertising industry go home to retire, to promote sales on the other side of the cloud and mountain, so that players can continue to look forward to it, ordinary publicity is really not enough. ”

"It's not just plain propaganda." Qin Yuanfeng sighed: "What I'm most worried about is the launch ceremony. ”

No one spoke, everyone listened quietly to his explanation.

"In the Qin Dynasty, it has become a tradition to have a launch ceremony at the time of the first game...... Once the tradition is subverted, it is a major blow to the image of the Qin Dynasty. My goal was to make the debut of the Qin Dynasty's core work a ritual, a festival of electronic entertainment. However, now I realize that I have done more or less the big scene that I should have done. And the Xuanyuan Sword is so important, what way to publicize it, I have been thinking about it for the past few days. ”

"There must be...... And it's a whole new path......" he muttered as he looked at the ceiling, as if to strengthen his confidence.

Xuanyuan Sword, it must be perfect, the heavy responsibility it shoulders is too heavy, from quality, to publicity, there can be no flaws!

Five points of quality, five points of publicity, beyond what he has seen and heard in the past twenty years, he knows very well how many games have exploded because of publicity.

But now, there is no propaganda suitable for it!

Need for real, explosive big scenes...... A grandeur that players have never heard of and seen before!

Only by publicizing, debuting, and achieving "art," can we surpass Mario and Pokemon on the console, complete the miraculous goal of 20 million copies, and let all opponents no longer have the ambition to fight, and completely declare the console war over!

If you don't think about the best, you will never make a move.

Once he makes a move, it must mean that he is already seventy percent sure that the Xuanyuan Sword will go down in history!

There must be...... A vague ...... The road that has not been valued by oneself...... His gaze was like fire, and he fell into deep thought, a perfect match for the other side of the cloud and the mountain, completely sublimating the game to the ninth art!