Chapter 173 Construction of recharge channels
At the beginning of the online literature exhibition, many people felt that the online charging mechanism was not feasible, in addition to the flood of piracy on the Internet, the more important problem was the difficulty of online recharge. It will take a few more years for banks to promote online banking on a large scale. But you can't wait for online banking to be popularized before you start your business.
After all, by the time the online banking recharge system matures, the market may have been occupied by others.
Therefore, many markets must be in the online banking recharge channel, when it is not yet mature, it has begun to stake the ground, and when the era of online banking comes, it is the stage of enjoying dividends!
For the construction of recharge channels, everyone in the partner company is pondering, and in the end, it is mainly Wang Qinian who makes the decision and decides to do three paths together.
First, in cooperation with e-commerce platforms, you can recharge on the Tongguò e-commerce platform (mainly in cooperation with the Little Prince e-commerce platform). The second is to open telecom, mobile, and Unicom to recharge the phone bill (it is more expensive, and you can only get a 1 yuan point card if you recharge 2 yuan with the phone bill). Third, it is the key point - Internet café recharge system!
The third channel is the best recharge channel at this stage!
Since late September, Wang Qinian signed an agreement with Tiantian Internet Cafe Group Co., Ltd. to take the lead in promoting the "small partner point card recharge system" to every store of Tiantian Internet Cafe.
In this set of "small partner point card recharge system", the owner of the Internet café first deposits a sum of cash and pre-deposits a sum of cash in the bank account of the small partner company. In this way, the recharge client of the Internet café can recharge the point card to the customer's account and directly deduct the cash stored in advance.
In this era, Internet cafes are one of the most important channels for accessing the Internet. Therefore, the Internet café recharge channel is equivalent to covering half of the Internet users.
In order to make the Internet café have the motivation to sell point cards, Wang Qinian opened a 20% discount batch price, which means that the Internet café only needs to deposit 8o yuan in cash on the recharge system account to get a point card with a face value of 1oo yuan.
Internet cafes recharge customers, generally without discounts, so it is equivalent to having 25% of the gross profit.
After this concession is given to the Internet café, the starting point is divided into the author's current contract. Authors can earn 5o%~7o% of the income.
The website aspect is divided into authors. It is possible to barely keep it at a loss.
As for the buyout author, even at a loss. Wang Qinian believes that these losses have won strategic victories, and. If you add the income from publication and adaptation, etc. Even if part of it is a loss. It is also a lot of small losses, and a big profit can make up for the losses caused by those small losses.
At all costs. The Internet café recharge channel is currently the most reliable channel.
By cooperating with the Internet café channel, the partner company can not only obtain benefits, but also, more importantly, win the market. For example, after accepting the cooperation, the owner of an Internet café will inevitably promote the genuine content of the game or novel website of the partner company to the user.
In disguise, the company has countless more promoters!
After signing an agreement with the Tiantian Internet Cafe, Wang Qinian threw the task of following the capture of the country's major Internet cafes and establishing a huge recharge channel to Yu Dong.
After all, the goal of the company is to be a giant like Disney that extends its tentacles to all cultural fields, not just a film and television company.
Yu Dong is the general manager of the company, and he can't just be the company's film producer and pedestrian. It is necessary to participate in the company's important strategies, carry out these tasks, and develop his abilities.
Regarding the investment ability of winter films, Wang Qinian feels that this Si has a pair of keen eyes for excellent directors and films in the film industry. The small-cost film of early investment, since it is every loss-making. In the later period, the large-scale zuò also made more money and lost less.
But Yu Dong is very limited, and later many domestic listed peers are engaged in de-filmization. When film and television companies have entered the game, animation, tourism and other industries, Yu Dong's Bona Film has always insisted on focusing on film and television. As a result, when the film and television business of the rivals was weak, Bona's film and television began to rise.
It may be right to focus on film and television.
But for pure film and television, the market is very small. Even after 14 years, the domestic film market is only 3oo billion yuan.
If the eyes are aimed at the entire cultural industry, then ...... This market is at least hundreds of billions!
The team of small partners must have the ambition and execution to get rid of the limitations of the film and television industry!
Of course, friends will never engage in any "de-cinematization", and some later film and television companies have felt that movies are not as good as games to make money, engage in de-cinematization, and pay more attention to the game business.
So, what did you do in the early years? At the beginning, the game industry was not as large as the film and television industry. I didn't have a vision, so I chose to focus on movies.
When the scale of the game industry has reached 100 billion, they are eager to invest in games. Even, even the slogan of "de-cinematization" came out.
Wang Qinian felt funny about those film companies that went to cinematization. Those giants in Hollywood have long begun to diversify and operate internationally, and movies are not their biggest source of profits, but who shouted out to make movies?
No market in the cultural industry can be removed lightly. After removing it, it will be more difficult for others to steal market share, and then it will be difficult to get it back.
……
In January, the small partner company 6 continued to buy a lot of scripts, and invested in Huang Jianxin's next work "Who Says I Don't Care", this movie is still a small cost, revolving around the emotional plot of the family, due to a trivial matter, and causing an uproar in the family.
This kind of film that starts from a small place and real emotions is also a film that is small and broad, and can create investment benefits.
Although, next year's film industry is still not very sluggish. But the investment in this film is only 15o yuan, and it is estimated that it is unlikely to lose money.
This film, historically, was produced by Forbidden City Pictures, but because Huang Jianxin signed a long-term contract, this film was naturally produced by a small partner company.
Huang Jianxin's new film "Who Says I Don't Care" is produced by a small partner company, which ensures that at least one of the top ten in the mainland box office list next year is a small partner company.
And another film invested by the small partner company, director Yu Zhong's debut film "My Brothers and Sisters", is definitely a dark horse-level work. Historically, on the domestic box office list in 2oo1, there are also good performances. In this movie, the partner company invested 1oo yuan, which is also a low-cost movie.
When the company has planned to shoot two small-budget films, the market's expectations for Wang Qinian's new film are still very strong.
In fact, Wang Qinian is indeed planning a new film, which is related to kung fu.
Wang Qinian used to be a fan of Stephen Chow, and for Stephen Chow's several kung fu films based on modern cities, "God of Food", "Shaolin Football" and "Kung Fu" are all amazing.
In addition, Lin Zhiying's only film "Whirlwind Kid" that makes Wang Qinian feel good is also a classic that Wang Qinian has repeatedly recalled.
These exaggerated martial arts in martial arts films are shown in a modern background, which not only satisfies people's YY, but also is full of a sense of substitution. Even after more than ten years, it is still very fashionable.
Therefore, Wang Qinian is naturally eager to try and prepare to make such a film himself...... (To be continued!)
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!