Chapter 303 Anti-Monopoly Law

Ma Kou Guan Er sighed helplessly, he knew that he had no room to stay, so he immediately said goodbye to the two and left lonely. He knew that his plan to seize food had failed, and Zhao Chen was more difficult to deal with than he had imagined.

After returning from the Makouguan Ercheng Succession, Zhao Chen continued to sit at Qingshan Gangchang's house for a while, and gave guidance on some of the problems encountered by Qingshan Gangchang.

Although he is not a professional instructor of comics, no one will question him, because he is already a reformer of contemporary comics, and his personal skills have always been admired by many practitioners.

"Qingshan, I will arrange your assistant and editor-in-charge in the past two days, and when the time comes, I will wait for the first issue of "The Legend of Sword and Bravery" to be completed, and then I can give you the editor-in-charge, as for whether you can pass the editorial team of "Young SORA", it is up to you. Okay, I'll go back first. ”

Now "Shonen SORA" has become a veritable No. 1 comic publication in the island country, which has also led to many editors in the editorial team of "Shonen SORA" being more strict, fearing that a rat poop will spoil a pot of soup. Zhao Chen just turned a blind eye to this, which is a good thing for him, at least the quality of the comics serialized on it has improved to a certain extent.

After Zhao Chen left, Aoyama Gosho began to carefully study the outline, character modeling and character of "The Legend of Sword Warrior", he knew his current ability, and if he wanted to fully develop the charm of "Legend of Sword Warrior", he could only work harder.

Time passed quickly, and in a blink of an eye, the editorial team of "Young SORA" started a serial meeting again, perhaps because of Zhao Chen, or perhaps because of the quality of "The Legend of Sword and Bravery". In short, "The Legend of Sword and Bravery" passed the approval of the editors without any danger, and entered the serialization a few days later.

During this time. Zhao Chen also asked his subordinates to arrange Abe Yutaka, the senior of Aoyama Gomasa. Unexpectedly, this Abe Yutaka has limited strength. has not yet reached the level of a full-time cartoonist, but he can also become a qualified assistant, but he was also stuffed into the Tianxia Society by Zhao Chen, which is also a gesture for him anyway.

Another major event occurred during this period, Shueisha President Kakunan finally agreed to the merger proposal, so that the weakest Hakusensha also had to agree, and the three major societies reached an agreement for the first time, and the merger plan finally began.

However, due to the excessive assets of the three major societies. It will take a long time for the three major societies to complete the merger, and during this time, the three major societies have remained the same, but the personnel of the three parties have begun to communicate closely.

The reorganization and merger of the three major societies is undoubtedly a blockbuster news, you must know that comics have become one of the largest industries in the island country in recent years, and the five comic giants that can guide the form of comics are Tianxia Society, Shueisha, Shogakukan, Kodansha and Shirakusensha, but the merger of the three major comic giants can be imagined to the extent of strength expansion.

In this way, except for the World Society. Many manga clubs, including Kodansha, Kadokawa Shoya, and Akita Shoya, unanimously united to oppose and apply for an anti-monopoly law against the government ‖ the island country! It is believed that the merger of the three major societies has seriously infringed on the development and growth of other comic companies, and that such a situation will lead to the occurrence of vicious competition, because the total sales of the three major companies in the comic industry have exceeded half of the entire market. A complete monopoly on the comic industry.

The anti-monopoly law first appeared in the United States, and it has a history of nearly 100 years by this era, and anti-monopoly laws have long been filed in developed countries such as Germany and island countries. It is already relatively perfect in this law.

Although the international community has made no progress in the unification of international anti-monopoly laws, with the development of the international economy and the unification of the international market. The number of unified rules that have been agreed upon by States in certain specific areas and on some non-substantive issues is increasing, mainly concentrated in state monopolies.

In fact. Broadly speaking, the post-war GATT, and later the WTO, were all about regulating or reducing state monopolies. Antitrust law, on the other hand, deals only with monopolies that have a direct impact on domestic and international industries.

According to the current laws of many countries, such as the United States, Germany, and island nations, the competent authority of antitrust law can prohibit mergers as long as they can create or strengthen a dominant market position. The laws of some countries also specify what kind of merger can be inferred to create or strengthen a dominant market position. For example, the German Anti-Restraint of Competition Act provides that if a merger achieves one-third of the market share, or three or less enterprises together achieve one-half of the market share, or five or less enterprises together achieve two-thirds of the market share, it can be inferred that the merger has created or strengthened a dominant market position.

However, even if a merger creates or strengthens a dominant market position, the government should approve ‖the merger due to certain special circumstances. The antitrust laws of many countries stipulate that the government should approve ‖a merger if it is beneficial to the overall economy or the public interest of society, including island countries. It should be pointed out that mergers that lead to monopolies should be very cautious when approving mergers because they will seriously harm competition and the interests of consumers‖.

As a result, the merger of the three major societies fell into a quagmire. The reason is very simple, among them, Shogakukan, as the second largest publishing house in the island country, is slightly inferior to Tianxia and Shueisha in the current proportion of comics, but the gap is not big; Look at Shueisha again, this comic club is currently the comic company that sells the most comics in addition to Tianxiasha, and if you count the publishing industry, I am afraid that it can also enter the top five ranks; And then there's the smallest White Spring Society.,Although the White Spring Society has been established for more than ten years.,But this comic book company mainly sells girl's comics.,The proportion of girls' comics is more than that of the World Society.,There's no way this comic club has two girl's comic publications that occupy the second and third respectively.。

Let's take a look at the structure of these three manga clubs, among which the Shogakukan is mainly for children, Shueisha is a teenager, and the Shirakusen Club is a woman, so that the three main groups of manga are not rounded, and the three can basically achieve perfect integration, and it is difficult to offset the situation. If this were to merge, it would be a terrifying behemoth.

At present, there are about 40 kinds of comic periodicals that are more influential, including 14 kinds of weekly magazines, 10 kinds of semi-monthly magazines, and more than 20 kinds of monthly magazines. In terms of circulation per issue, the top 10 manga journals have a circulation of more than half a million copies. Among them, six major publishing institutions, including Tiantensha, Kodansha, Shogakukan, Shueisha, Akita Shoten, and Shirasensha, have divided more than 85 percent of the island country's manga market, while the other 15 percent of the market share has been divided among dozens or hundreds of small and medium-sized manga publishers.

Among these shares, Tianxiasha is currently the leader of the manga industry, but its share is just over 20 percent, while Shogakukan and Shueisha also have about 20 percent, while Kodansha, Shirasensha and Akita Shoya have the remaining shares. From these shares, it can be seen that if the three major companies successfully merge, the market share will reach almost 50%.

In addition, since Shueisha is separated from the elementary school building, and Shirakusensha is separated from Shueisha, it can be said that the sense of distance between the three is obviously much stronger than that of two companies that do not communicate. If they are successfully merged, the hollow adaptation period will undoubtedly be much less.

This is related to the interests of all comic clubs and publishers, regardless of the relationship between them, in short, at this time, other comic clubs will unite against the merger, believing that this may lead to a situation in which the three major publishers will dominate in the future.

The reason why it is possible is entirely because of the Tianxia Society. Although the strength of the three major societies will definitely far exceed that of the Tianxia Society if they merge, as long as Zhao Chen does not fall, the interests of the Tianxia Society can continue to be maintained, and with the current development momentum of the Tianxia Society, there is also a chance to be compared with the three major societies.

"These guys are really a headache!" Zhao Chen leaned on the sofa, rubbed his forehead and sighed, but he didn't expect that for the top management of the three major societies, he was the most troublesome person. (To be continued......)