Chapter 106: Placing Comic Advertisements

Poon was a wealthy kid who returned to Hong Kong after graduating from university. He did not participate in the management of his father's business like the children of the wealthy, but started as a salesman at the lowest level of his father's watch shop. Six months later, he flew to Geneva and spent eighteen months as an apprentice at chopaRd, a well-known Swiss watch and jewellery shop. The eighteen months of experience not only enabled Pan Disheng to master the art of watches, he was even able to assemble a watch by himself, but more importantly, he learned the experience of the Swiss people in running a high-end watch and precious jewelry store.

It was this year that Pan Disheng returned to Hong Kong with the full idea of starting his own business. After returning to Hong Kong, he borrowed US$1 million from his father and opened a Dickson watch and jewellery store in Landmark Central, the most exclusive shopping mall in Hong Kong, and began his legendary story of starting a business with famous brands and boutiques. Central is a high-end business district in Hong Kong, and rents are expensive. With the call of Swiss high-end watches such as Rolex and Chopard, as well as precious jewelry, Pan Disheng established the concept of a famous brand in the hearts of Hong Kong people.

As for Pan Disheng's method of operating on the route of brand-name boutiques, at the beginning, many Hong Kong businesses had the idea of waiting to see this hairy boy's joke. In the 80s, only a few consumers in Hong Kong knew how to enjoy brand-name products. However, Poon insists that Hong Kong has already entered the ranks of Asia's emerging regions, with a per capita income above the middle level, and that it is time to cultivate and establish a consumer perception of brand-name products. Because of conforming to the trend, guiding the trend, and walking in front of the times, Dickson Company was able to develop its ambitions in the 80s and create a new business model.

And Pan Disheng is most well-known for being married three times and having three beautiful wives, the second of which is the famous Yang Ziqiong, which shows his flowery heart.

For Pan Disheng, Zhao Chen does not underestimate him, this product is different from those rich second generations with high hands and low eyes, but he has a lot of talent, just from his future billions of net worth and various abilities.

Zhao Chen came to the hall, after a few months of renovation, the world comic company has been relocated, and the address at this time is the second floor of the publishing house that has just been expanded! This directly leads to a large increase in the office area of the company, which is more suitable for the company's exhibition, at least not as crowded as before.

With an area of hundreds of square meters, even if the world's comic companies continue to exhibit in the future, it is enough, after all, Xiangjiang is only a small market in Zhao Chen's opinion.

In the hall, an ordinary-looking young man was sitting on the sand, drinking tea quite elegantly, and occasionally chatting with Shangguan Xiaobao sitting on the sand on the other side, this was Pan Disheng.

After Pan Disheng saw Zhao Chen come in, he hurriedly put down the teacup and stood up from the sand, with a bright smile on his face, which was quite flattering.

"Hello, Master Zhao, in Xia Pan Disheng, I really admire the name for a long time!"

A few months ago, Poon borrowed a million US dollars from his father to open a Dickson watch and jewelry store in Landmark Central, Hong Kong's most exclusive shopping mall, with the call for Swiss high-end watches such as Rolex and Chopard, as well as luxury jewelry, in order to establish the concept of a famous brand in the hearts of Hong Kong people. But this thing also has self-knowledge in his heart, although Zhao Chen in front of him is a few years younger than him, but he can achieve this kind of Cheng in less than a year, and the world comic company alone can make money every day. Not to mention other aspects, the two are obviously a notch apart, the most important thing is that Zhao Chen is self-made, but he has a rich Lao Tzu. In Pan Disheng's view, the Zhao Chen in front of him is legendary.

"Mr. Pan is so polite, I heard that Mr. Pan has opened a watch and jewelry store in Central, it is really gratifying, I would like to congratulate Mr. Pan on his wealth and wealth!"

As the saying goes, don't stretch out your hand and don't hit people with smiling faces, not to mention that Pan Di is not as arrogant as those second ancestors, so Zhao Chen is also quite polite.

"Master Zhao is really polite, I think Master Zhao also has some doubts in his heart, right?"

"Oh, let me guess then! I heard that Mr. Pan wanted to establish the concept of a famous brand in the minds of Hong Kong people to promote the sales of the watch and treasure pearl shop, if Zhao was not mistaken, since Mr. Pan came here to invest in advertising, so as to promote the various brands represented by Mr. Pan. ”

Zhao Chen suddenly thought that when Christmas was approaching in Hong Kong this year, Pan Disheng bought eight pages in the old English-language newspaper "South China Morning Post", the first five pages were used to congratulate Hong Kong citizens on Merry Christmas, and the last three pages were published advertisements for the brand-name products he sold. After the advertisement was published, it attracted the attention of many professionals in Hong Kong, and Desheng's company became famous in one fell swoop. And now, although the time is a few months in advance, Pan Disheng came to Tianxia Comics Company to find Zhao Chen, no matter how he thinks about it, it is for advertising, it seems that Zhao Chen's actions in Xiangjiang unknowingly instigated butterfly wings.

Hearing Zhao Chen's answer, Pan Disheng was obviously stunned, he just tried it casually at first, but he didn't expect Zhao Chen to really guess, and the analysis was very reasonable, as if he knew his every move in Xiangjiang.

"It's worthy of Master Zhao, I even guessed this. Di Sheng came here mainly in the hope of being able to put advertisements in "Tianxia Weekly", "Girl Weekly" and "Tianxia Daily", I don't know what Master Zhao thinks, the price is negotiable. ”

When Zhao Chen heard this, he didn't answer immediately, but picked up the tea handed over by the staff, took a small sip leisurely, and began to think about the pros and cons in his head.

Putting ads in manga is a common occurrence in later generations, and you don't see how many ads were placed in Shueisha's "Shonen Jump", not to mention that manga magazines can add ads for the first page or two and the last side of the end!

Of course, there are also disadvantages, that is, the cost of expanding printing is bound to increase a little, and the other is that I am afraid that readers will feel unhappy, but I can only pinch my nose and admit it! Of course, if you really want to distinguish the pros and cons, the pros and cons of advertising naturally far outweigh the disadvantages. Advertising is bound to be cast, it's just a matter of amount.

"I wonder how Mr. Pan plans to invest in advertising? Do you invest in the comics, or do you have an extra page or two for direct advertising? ”

"Naturally, I want both, so that it can be more deeply rooted in the hearts of the people, but I don't know how much it costs?"

"The cost can be negotiated slowly, let's discuss the specific advertising matters first!"

Subsequently, the two discussed in detail how to advertise in it and how to play it to have better results, while Shangguan Xiaobao on the side occasionally interjected a sentence or two.

After discussing the specific details, the two immediately began to discuss the advertising fee, and finally agreed on 1.5 million Hong Kong dollars a year after some various discussions.

Pan Disheng originally wanted to engage in a few more years, but Zhao Chen just didn't let him live. In Zhao Chen's view, with the exhibition potential of the world's comic company, it will bring better results in the future, but he will lose at that time.

"Oh, by the way, Mr. Pan, I also opened a comic club in the island country, and the exhibition is also on the agenda, if Mr. Pan wants to go to the island country exhibition, he can go to the Tianxia Society, I believe that Mr. Pan will not be disappointed! In addition, I am also planning to open new societies in Baodao and several countries in Nanyang, and we can continue to cooperate when the time comes! ”

Hearing Zhao Chen say this, Pan Disheng couldn't help but curse in his heart, this girl should be Kaizi! However, he was also a little surprised in his heart, he didn't expect that Zhao Chen had already brought the comic company to the island country, and listening to his words, it seemed that the exhibition was not bad. As for the comic market in Nanyang and island countries, Pan Disheng is not too worried, after all, Zhao Chen's comics and novels sell quite well in these places.

"Master Cheng Zhao Jiyan, if it really reaches that point, Disheng will continue to cooperate with your company!"

"With Mr. Pan's talent, the future is limitless! I also have a question for Mr. Pan, why did Mr. Pan choose Tianxia Comics Company for advertising this time? It stands to reason that Yulang International Co., Ltd. and Flame Publishing House are similar! ”

Also, the world comic company may be exhibiting very quickly, but the time for exhibition is limited, and it is naturally inferior to the first two in terms of heritage, not to mention that although Zhao Chen has the title of master in Xiangjiang, it has not been completely consolidated, and it is still inferior to Huang Yulang in terms of prestige.

"To be honest, the world's comic companies may be similar to them in terms of scale and reputation, but they can reach this point in less than a year, which is not comparable to the other two comic companies, I naturally fancy the potential of the world's comic companies, especially with Master Zhao in charge, the father of Xiangjiang Comics in the future must also be in the bag of Master Zhao!"

Pan Disheng is obviously not stupid, but quite smart, when he investigated Zhao Chen's history before, he was shocked into a cold sweat, in his opinion, Zhao Chen is too talented, and every step of the decision is directed to the point, which is why he has his current status, and it took less than a year, how not to make Pan Disheng frightened.

"Mr. Pan is really ridiculous, if you want to get the father of Xiangjiang comics, Zhao is still a lot behind. On the contrary, it is Master Huang Yulang, but he deserves more of his name! ”

"Master Zhao is really too modest, I think that with Master Zhao's talent, as long as it is a few years later, how can Master Huang be Master Zhao's opponent!"

What Pan Disheng said is also true, he had already done something to Zhao Chen before he came, and it was because of this that he could feel that Zhao Chen was surprisingly cautious, and it was precisely because of this caution that Pan Disheng thought that Zhao Chen's future comics would definitely not be worse than the current ones. In this way, how can other cartoonists be Zhao Chen's opponents, what Zhao Chen lacks is just time.

Subsequently, the two of them each said a few words modestly, and Zhao Chen personally sent Pan Disheng, the big customer, to the door.

"Mr. Pan, happy cooperation! I believe that Mr. Pan will receive the good news soon! ”

"Happy working together!"

The two shook hands again, and Zhao Chen looked at Pan Disheng who entered the car, with a deep groan.

"Uncle Shangguan, what do you think of Pan Disheng?"

"There will be a place for him in the future!"

"We have the same opinion!"

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