On October 14, 2003, Nirvana Film and Television Company announced on its official website that it had terminated the copyright contract for the online screening of "Yanjing Ghoul" with Yiku Video Network.

At the end of October, Nirvana's official website released the latest news about "Yanjing Ghoul", which not only introduced the online screening address of "Yanjing Ghoul", but also introduced the Youtubi video website in a special article.

Curious people clicked into the Youtubi network page from the Nirvana official website, and their eyes lit up instantly.

With a simple design, carefully selected information about various countries, and a fast browsing speed, when people open the video library, they are surprised to find that there are already more than a million videos for viewers to enjoy for free.

In the process of browsing, people found that there were some old users' messages, and after a quick glance, people realized that this video site had been revised a week ago.

The original redundant and annoying information disappeared after the revision, and was replaced by a user-based habit that automatically selects the user's favorite content for the user. The new main channel can customize the content of the homepage, and you can connect your account to an internet site such as Facebook or Taobao.

On social networks or shopping platforms, users can also see what their friends are sharing.

What is even more exciting for some old users is that You Tubi has implemented a VIP membership system for the first time, which indicates that the website has not only been injected with new blood, but will also introduce more movies and TV works worth watching in the future!

In a site-wide text message of You Tubi's "Notice to Users", it is simple and clear to introduce the future development direction of the website to users, that is, the implementation of VIP genuine subscription, on-demand and other paid channels, and the specific content is similar to that of Yiku Video Network.

Of course, for most of the old users who are used to Youtubi, they are used to watching videos for free, and it may take time to forcibly reverse their concept of genuine consumption, but this does not mean that this is a wrong decision, in the current world environment, most people still have a good attitude towards creators who have intellectual property rights.

So, after the website revision, what is the first work to achieve the VIP sales model?

When "Yanjing Ghoul" was forcibly pushed to the homepage of the website by the website and presented to users, many new users had the idea that this was indeed the case.

But to their surprise, in the plot introduction, everyone found out that the first season of "Yanjing Ghoul", which had a total of twelve episodes, was broadcast for free!

"Three episodes for free! Is it to attract users? "Someone was surprised.

"I understand, this is like reading a genuine web novel, the work must speak with its own strength!" Someone smirked and speculated.

"That's right, for example, a movie with a total length of two hours, when users make a genuine on-demand broadcast on the Internet, the first fifteen minutes will be played for free, so that the audience can choose to continue watching it or not."

"It's all about the quality of the work to attract the audience!"

People are pleasantly surprised, because in this way, they don't have to worry about the situation where the quality of the work is too poor and the user is forced to pay.

"But in this way, many people may miss out on a lot of wonderful films, you know, many blockbusters, such as "The Story of the Loyal Dog Hachiko" and "Titanic" and other excellent movies, the beginning of which is quite long and boring!"

"You Tubi's approach is very likely to accelerate the advent of the era of online fast food, people no longer pursue the deeper content of movie works, will not dig out the story behind the movie, but purely, in order to be happy for a while, as long as it looks good, they will choose to pay to watch!"

"Although it sounds like a pity, but Nima's, Lao Tzu is usually as tired as a dog at work, and you still want me to watch bad movies when I get home? Watching a movie with deep thoughts? I just want to relax! So! I support this playback mode of Yutubi! ”

"yes, if the opening part wasn't engaging, I wouldn't be watching it again!"

Many new users who have poured into the video layout of Youtubi have expressed their opinions on the content of the new version of the revised Youtubi video.

At the same time, the Chinese media also embraced each other and began to follow up on this global website that was highly praised by Nirvana Film and Television and also had an independent Chinese version of the page.

Huaxia Entertainment Daily: "After a short period of exploration, Xiaobian found that this is indeed an out-and-out emerging video website, it has just undergone a revision not long ago, before the revision, it is just a simple video clip sharing site, and after the revision, it began to enter the VIP mode of content charging, and according to the investigation, the paid work that the website tested the water of the model, turned out to be Zhang Heng's latest work "Yanjing Ghoul", which has been attracting attention from the outside world. ”

Xinhai Entertainment News: "Ye Hui, general manager of Nirvana Company, said that the network copyright of the works produced by Nirvana will be successively landed in You Tubi, such as "One Piece", "Meteor Garden", "Five Centimeters per Second" and other works......"

Yanhai Xinxin Business Daily: "According to reliable sources, You Tubi is invested by Nirvana Film and Television, does this mean that Zhang Heng's ambitions are constantly increasing, no longer focusing on content, but choosing a cross-border network platform to implement more ambitious goals?" How far does Zhang Heng's footsteps go? ”

Jiangbei People's Daily: "You Tubi Video is a commercial test of Nirvana Film and Television's transformation, and perhaps in the near future, Nirvana Film and Television Company will become a wholly-owned subsidiary of 'Nirvana Group'." ”

People in the whole society who pay attention to Nirvana Film and Television Company are in an uproar.

Zhang Heng's wealth has reached a staggering 3 billion US dollars, and he is a rare diamond king in China and even in the world.

Although the two are mutually reinforcing, for Nirvana Film and Television, which has always focused on producing zuò content, how to manage a user platform, even a fool knows that the road is not so easy.

There are more and more public opinions from the outside world, and when the public criticized Zhang Heng for taking too big a step and being careful of hurting the egg, it didn't take long for Zhang Heng to happily accept an interview with the media and respond to the public opinion of the outside world.

In the face of the countless microphones and magnesium lights that flocked to him, Zhang Henghao was angry: "The future will be the Internet era, and people's demand for pastime outside work will be more and more, and the Internet is officially one of the best pastimes that I am optimistic about!" Like the novels, comics and theatrical movies we read today, they will be sold in real time on the Internet platform! Therefore, I believe that in the busy life in the future, many people will choose to use a PC computer, or a 3G mobile phone, to watch online movies! ”

"It's a new era trend, and I'm going to embrace it!"

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Thanks to the monthly pass of "Millet Plus Rifle", and thank you to the brothers of "Liangchen Beauty" for their 1888 tip!!

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