readx;?“ You shouldn't just be making money from the box office of the movie, right?! Feng Xiaogang, who had nothing to say for a long time, interjected and said, "My friends have invested a lot in IMAX cinema lines, and the investment scale of the new film is so large, is there a purpose to build momentum for IMAX cinemas?" ”

"Yes!" Wang Qinian nodded and said, "I don't think traditional movie theaters have much advantage over watching high-definition movies at home." Pen Fun Pavilion www.biquge.info TV and the Internet will be the opponent of the cinema line, as the home TV screen is getting bigger and bigger, the clarity and sound effect are getting better and better, the ordinary high-definition digital cinema is less attractive to the audience. The experience effect of IMAX is not an experience that can be obtained by watching high-definition movies at home. Cameron, the world's best commercial filmmaker, is making movies in IMAX format, which is a trend. So, we have to prepare for this as well! ”

"Canada's IMAX company is really controlled by a small partner?" Wang Zhongjun suddenly asked.

Wang Qinian said with a smile: "Yes, during the stock market crash in 08 and the US stock market crash, I bought a lot of outstanding shares of this company. However, it is only a nominal major shareholder, and there is no way to meddle in the operation and management of IMAX. However, we have established a joint venture with IMAX Asia to represent their products in Asia, and have obtained a technology license to develop their own products in the future. In the future, we will work with IMAX to help them roll out IMAX equipment to commercial cinema chains. We will invest in more IMAX theaters ourselves, and it is not surprising that in the future, one-third, or even half of the screening halls of our partner theaters will be IMAX or similar products! ”

"What is the minimum budget for making an IMAX movie?" Feng Xiaogang asked.

"It depends on whether you're buying or renting equipment. I bought the equipment and continued to use it in the future, and a set of equipment was 38 million US dollars. Just rent, about $5 million a year. Add in the other costs, and I estimate that with $20 million, you can give it a try. Wang Qinian looked at Feng Xiaogang and knew in his heart. This grassroots director, who started with commercial films, began to be moved.

Compared with a student like Wang Qinian, who graduated from a film art theater, Feng Xiaogang is a grassroots monk halfway.

At the beginning, Feng Xiaogang was an actor in the circle. After many years of qualifications, he began to be self-taught and transformed into a director. Of course, contrary to academic directors, who initially signed up for international film awards to become famous. Feng Xiaogang started making commercial films.

Because Feng Xiaogang's works in his early years were more down-to-earth, he made one movie after another that was deeply loved by the audience, and the box office results were naturally good.

Moreover, unlike academic directors, Feng Xiaogang is more keen to adopt new technologies. For example, after Hollywood blockbusters hit the Chinese market. Feng Xiaogang's earliest batch of commercial films. And movie special effects have become the standard for blockbusters, and Feng Xiaogang has also actively adopted the latest special effects technology.

At present, imax3D is just emerging, and Feng Xiaogang is naturally a little eager to try. In the past, he probably didn't dare to have this kind of delusion, but now that Huayi Brothers movies are on the market, there is just more than one billion yuan of cash on the books. This money, lying on the bank account, can only continue to depreciate, and the purchasing power is declining day by day. For Huayi, after having money. Naturally, it is necessary to invest.

It's just that the current threshold of imax3D is too expensive, if it is really shot with a 3D camera from beginning to end, instead of 2D to 3D in post-production. The current cost is incredibly expensive.

Looking at Feng Xiaogang's eyes, Wang Zhongjun said: "Let's take the 3D movie as a residual case first, you can make some preparations, but you are not in a hurry to invest now!" “

In fact, Wang Zhongjun wants to see the market reflection of these 3D blockbusters shot by Cameron and Wang Qinian. If it is well received by the market. The box office is bursting, so Huayi will naturally not miss this feast.

Suppose, both blockbusters are at a loss, then ...... Huayi will not slap a swollen face and become fat, what kind of 3D blockbuster will be filmed!

After all, Hollywood's giants have considered it again and again, and Huayi naturally observes and observes, and does not dare to quickly intervene in this market.

……

Due to the stimulus of the four trillion bailout policy in 09, China's A-share market has seen another wave of bull crown global bull market, the index has doubled within a year, and the activity of individual stocks is no less than that of the super bull market in 06 ~ 07.

With the start of such a big bull market, the IPO of the A-share market has naturally begun to open. Among them, the GEM market, which has been brewing for many years, was also officially launched in October.

In the nascent GEM market, among the first batch of 28 new stocks, there is Huayi Brothers Group, which is strategically invested by a small partner company.

Before going public, Huayi Brothers went through several rounds of capital increase and share expansion. The partner company has successively invested 120 million yuan in its capital increase, holding a total of 40 million shares. In 06 years, the small partner company accounted for up to 30% of Huayi's equity, and has been the second shareholder and strategic investor of Huayi Brothers.

Before Huayi went public, it introduced some investors, as well as equity incentives for its directors and signed artists, and naturally issued some new shares.

After listing, it will issue an additional 42 million new shares, increasing the total share capital of Huayi Brothers to 168 million shares. It is expected that at the time of listing, the shares held by the small partner company in Huayi Brothers will be further diluted to 23.8%!

Of course, the increased liquidity after listing will make it easier to realize equity in the future. In addition, it is the stock of the Growth Enterprise Market, which is very expensive where it is listed, and it will continue to be speculated in the future.

According to the issue price of 28.58 yuan per share of Huayi's listing, the market value of Huayi's shares held by the partner company will increase to 1.14 billion yuan. Compared to the amount of investment in the original shares, it has increased by 9 times.

What's more, there will be speculation after the listing. Then there is the popularity of the domestic film market in the next few years, and many investors have the habit of watching movies and speculating in stocks, which further inflates the bubble of film and television companies.

It can be optimistically estimated that in the future, if you choose a good period to cash out the stocks, this part of Huayi's equity can even cash out more than 10 billion yuan.

Of course, as soon as Huayi was listed, the corporate shareholders of the original shares began to consider cashing out, which is obviously unkind.

But this is the capital of the rivers and lakes, and the big capitalists are constantly selling expensive stocks to some leeks who are counting on buying 10 baggers and 100 baggers on the secondary market.

And these leeks are most like to sell "promising" industries. Only the industry is still in the stage of rapid growth, even if the stock price is dozens of times the net assets, there will be people willing to take over.

In traditional business, bosses are worried about losing a controlling stake. But in the era of the capital bubble, the pursuit of the bosses is to sell the shares to other people and let others become the major shareholders, and he himself holds astronomical cash, whether he counts the money or continues to invest in other projects in the second half of his life, from the perspective of economic returns, it is more cost-effective than continuing to hold shares.

Of course, the stocks of film and television companies may be a big bubble in the GEM at the beginning. But later, this has become a small bubble, and many people find that one bigger bubble is blowing up in the gem.

In short, on October 30, 2009, countless capital tycoons rang the bell to celebrate the listing of their companies. The first batch of 28 companies on the GEM began to assemble and go public.

Huayi Brothers, held by the small partner company, opened at 63.66 yuan on the first day, and then soared, closing at 70.81 yuan per share at 3 p.m.

Some major shareholders are naturally excited, and through the listing, the market value of the shares they hold is already more than ten times their net worth. If it hadn't been listed before, it might have been decades before it had earned so much money from Huayi's market value. Listing is a breeze to make assets increase more than tenfold!

The equity held by the small partner company, according to the market value, is already more than 2.8 billion yuan. Compared to the capital invested before the listing, it has increased more than twenty times!

"It's better than real estate, not ...... A lucrative business that is more lucrative than robbing a bank! Someone was already muttering.

Many directors and stars who hold Huayi shares are also overjoyed.

Feng Xiaogang also relied on Huayi's equity to become the first billionaire among Huayi's contracted directors and artists to go public and be worth more than 100 million.

They have just tasted the benefits of marrying with the capital market. Fame can be converted into money more efficiently!

Before the marriage between the entertainment industry and the capital market, just by making money from filming, there may have been many film and television stars worth hundreds of millions. However, most of the directors are not very wealthy. After all, many directors make money by filming, unlike celebrities who can have various commercial performances, advertising endorsements and other opportunities to make money. There is naturally a saying in the entertainment industry that "poor directors, rich stars".

But with the rapid securitization of assets in the entertainment industry, countless celebrities can quickly turn their names into huge amounts of property through capital operation. For example, a shell company has no assets, and some are only contracts signed by a few stars and directors, that is, these contracts are reliable, and the leather bag company that has just been established and has no assets is sold for billions of dollars. After the transfer of equity, these can be exchanged for hundreds of millions or billions of property just by paying the contract and signing. And the big capitalists who are willing to pay for these assets will have to make others pay for them sooner or later. This payer is naturally a lot of leeks in the capital market.

In the era of capitalization of the entertainment industry, first-line stars and directors will soon be worth billions or tens of billions because they are good at capital operation, and second-tier stars also hope to become billionaires.

Before capitalization, these values may not be possible for them to earn through filming in their lifetime, but with the capital market, the capital market is still very much after them, so ...... They can make decades of money in a few years!

When Wang Qinian saw a company go public, he thought of countless vicious celebrities who signed a blank sheet of paper with their names on it, converted it into equity, and then, together with companies that are good at capital operation, ransacked the future of leeks by telling stories.

To put it simply, the era of the film and television industry cutting leeks in the capital market has begun!

The prelude to this era is the first film and television company, successfully listed on the A-share market, and the beginning of great popularity! (To be continued.) )