The sparkling debut of "Apologize" was something many did not expect, both in terms of release timing and track selection, with a strong British black humor, and EMI Records introduced the North American music market to their national culture in a playful way.

However, this timing is indeed more sensitive, on the one hand, the aftermath of the Hugo incident is still fermenting, and the major media are cautious when reporting. On the one hand, the absolute strength of "Wonderwall" has caused the sales of "Bathing in the Morning Light" to usher in a blowout, and in this case, the album released its fourth single, and it is clear that there is not much left in the market.

But even so, the spoof fun of EMI Records was still echoed by the young volcanoes, and the sales of "Apology" in the first week still ushered in an explosive frenzy, and the sales figure of 250,000 even exceeded the first week results of "Lost Wall", and the excellence of the table is really amazing!

On August 22 last year, Glory to Death officially released their second album "Bathing in the Morning Light", which was an incredible success; And now a year has passed, "Bathing in the Morning Light" has released the fourth single in the album, and with such a lengthy publicity on the front, especially the release of "Apology" has been nearly two months since "Lost Wall" slipped from the top of the championship, this qiē has increased the difficulty of the single to achieve excellent results.

But it was in such a difficult situation that the sales of 250,000 in the first week of "Apology" exploded, which is definitely a miracle, allowing people to once again appreciate the absolute strength of glory to death and now sweeping the eight wildernesses.

In particular, the special significance of the song "Apology" makes the position of the media even more awkward.

The Uncrowned Kings have no choice but to act as if they don't know the meaning behind the "apology" at all, and simply report on the latest single of Glory to Death, as if nothing had happened. Except for a few media outlets such as the "Los Angeles Times" and the "New York Times", which are still upright and unaffected, many media can only shake their heads and express their helplessness in this situation.

If the witch trial caught the media off guard, then everyone complained more than they reviewed, complained that Hugo was ruthless, that the focus was blurred, that they didn't react correctly in time, that almost all uncrowned kings only reined in a little for a while, and then returned to normalcy - or even intensified, because this is the orientation of the market economy, and the gossip is not fierce enough, the blood is not enough, and the explosion is not bright enough, and readers will not buy it. The uncrowned kings also want to teach Hugo a lesson and return all the losses of the witch trial to Hugo.

So this time the Hugo incident has completely silenced the media. Of course, if it is impossible to change the status quo of the whole society and change the market economy, ordinary people are always curious about the privacy, gossip, scandals, and insider stories of public figures, so it is impossible for the media to return to the strict news line in a serious manner. But this incident has made every media realize that it is not forbidden to make up nonsense, but they must have a bottom line to stick to, otherwise entertainment to death will only push themselves into the abyss.

For example, now.

Colin Mailer has been completely distracted for the past two days, and wherever he goes, the melody of "apology" will swarm from all directions, and the lyrics will stab him in the chest like a dagger, even if he wants to deny it, it seems that deep down he is mocking that this is the reality. Early this morning, it kicked off with an "apology", and even the rare bright sunshine in New York could not save Colin from his bad mood.

Walking into the newspaper office building, the eyes of other people at the door looking up and down made Colin feel that he had nowhere to escape, as if he had committed a mistake that was ashamed to see people, and others were even ashamed to mention it, feeling those sights, Colin had a depression in his chest, and there was no way to dredge it.

Entering the elevator, Colin saw a stranger, he nodded politely to say hello, and then pressed his floor, and suddenly the stranger next to him asked, "Has Charlie Sheen's wedding ceremony been canceled?" ”

Colin was stunned, looked at the stranger carefully, and had no impression at all, he looked like an ordinary white-collar worker on another floor of the same building, "Sorry, I don't know." ”

The stranger frowned slightly, and showed a look of disgust, as if to say, "Be a." The son also wants to build a memorial arch". Just one look made Colin's old face quickly redden, but he couldn't say anything. The elevator stopped, and the stranger glanced at Colin contemptuously, and then calmly left.

Colin stood still, stunned, unable to speak, not even a word.

Once upon a time, the uncrowned king was so noble that it was even ranked as the most desirable job for people along with professions such as lawyers, doctors, and teachers, but now they have to endure unprecedented treatment: reprimand, contempt, rejection, contempt. People seem to have put the label of "gossip" on journalists, and the fixed impression of doing anything for the sake of gossip news has begun to form in people's minds, and the image of "truthfulness, credibility, and respect" has gradually faded away.

Now that the Uncrowned King is facing an unprecedented crisis of public trust, is there any need for them to survive when their readership refuses to believe it? The turmoil set off on August 5, with the passage of time, is affecting the development of the entire industry little by little.

"Apology" won 250,000 sales in the first week of release, and it clearly represents the people's ridicule and rejection of the uncrowned king, although most of them are promoted by young volcanoes, but they are indeed expressing their true thoughts in this way, and this true thoughts have slowly spread among the general public, and will become more and more ironic with the continuous spread of "apologies".

No one can believe that a song, a love song describing a breakup, can be a weapon against the uncrowned king. This makes people go back to the sixties, when the hippies used music as a weapon against the whole society, and that supreme glory made everyone yearn for and miss it so much.

What's even more ridiculous is that the song "Apology" itself is full of sadness, bitterness, entanglement, and pain, but now it is endowed with mocking black humor, which also sublimates the song unintentionally.

Glory to death seems to have invisibly created something else.

Although the first week of "Apology" was very good, the music market in September was extremely lively, so although this single exploded with strong energy under the black pursuit of young volcanoes, it can only be ranked fourth on Billboard this week, which shows how fierce the competition for this week's singles chart is.

In fact, the buzz of the music market began in April and continued successfully throughout the summer into autumn. Since the 15th consecutive crown of the Glory to Death Zào Billboard singles chart, the competition for singles has entered a white-hot stage, and it has reached its peak after entering September.

None of the top five on the Billboard singles chart in the first week of September was underdog, Michael Jackson's "You're Not Alone." are。 not。 Alone)", Curio's Gangsta's. paradise)" and Hill's "Kiss of the Rose. from。 a。 Rose)", "Apologies" from Glory to Death, and "Waterfall" from TLC, these five singles are in the top five of this week's Billboard singles chart, and the competition for bayonets can be seen.

Among the four contenders for "Apology", rap newcomer Curio Xiàn, who rose to prominence last year with "Magical Journey", is the strongest, and this time he brought Michelle Pfeiffer-starring in the film "Dangerous." mind)" theme song "Gangster Paradise", the song has achieved super popularity, and the song exploded with strong energy despite the film's poor word-of-mouth and box office, and continued the rising momentum after its release, and occupied the runner-up position strongly this week.

Hill's "Kiss of the Rose" is definitely qualified to become a classic, and the song not only received a lot of attention as the theme song of the movie "Batman Forever", but also received unanimous praise from music critics, who considered the song to be called "beautiful" last year. day)". "Kiss of the Rose" was also very well received by the audience, and although it never won the championship, it stayed in the second place for many weeks, completed a strong seven-week consecutive second place, and only slipped to third place by a narrow margin this week.

The other song "Waterfall" is the famous terminator - the hit track that ended the fifteenth consecutive championship of "Lost Wall", and after completing the championship for many weeks, although it slipped from the first place, it still maintained its continuous popularity. And this time, the glorious "apology" once again formed a confrontation with the "waterfall", and as soon as it ascended, it took the upper hand, which is also quite interesting.

It's fair to say that the competition on the Billboard singles chart in the first week of September is unprecedented, and while it's not uncommon for two or three hits to be on the charts at the same time, it's rare for the top five to be hugely popular, both in terms of sales and on-demand on radio, including the word of mouth from critics, which gives these five songs a positive and unanimous affirmation, which also means that the next Billboard singles chart will be even more white-hot. In such a situation, it is not easy for the "apology" to be airborne in the position of the palace army in the first week of its release.

Of course, Michael Jackson, who won the first week of September, is the absolute focus of attention, and it can be said that after experiencing the glory of "Lost Wall", Michael Jackson has become a well-deserved keyword in the music market.