Chapter 460: The book is published before the screening
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The relationship between directors and capitalists, most of the time, is actually opposite. Pen "Fun" Pavilion www.biquge.info No matter how good the relationship is, at some point, it is definitely not a joke for the two sides to rip off. Unless the director is like Li Mingbao, he is a director and an investor, then there will be no contradictions, otherwise, even if Li Mingbao is as good as Cameron, there will be contradictions.
The vast majority of directors in the world who have ideas, their relationship with investors is actually not very good, like Wang Jiawei in Hong Kong, fooling investors and finally making investors want to buy murder, as well as Director Zhang in China and Wei Ping behind him, the relationship is so good, isn't it all divided in the end? This is the natural antagonism between directors and investors.
Although Li Mingbao has not had such a relationship with Cameron now, don't think that Li Mingbao treats Cameron so favorably, Cameron must be effective to Li Mingbao, which is unrealistic at all. When any big director doesn't really kneel and lick the investor, it's not about discipline, but about the director's thinking, and he pays more attention to the effect of his own movie. No matter how good an investor is, it's no better than his own movie.
Especially for people like Cameron, he is of course very grateful to Li Mingbao for letting him make movies, and even agreed to join DreamWorks because of Li Mingbao's relaxed conditions. But when it comes to films, he won't make any compromises.
What's wrong with the movie "The Terminator", when he was filming, he understood very well, if he sincerely respected Li Mingbao so much and compromised directly with the market, then the final film would not be like this, and now the finished film is like this, it is clear that Cameron has his own ideas about the movie, for such an idea, he doesn't mind sacrificing the box office of the movie, anyway, the box office or something, the relationship with him, really not too big, as long as his fame is good because of this movie, His future path is definitely better than after compromise.
Cameron's thoughts, Li Mingbao is very clear, and now things are on the bright side, and at this time, Li Mingbao can't say that because of the problem of the movie, he will do something to Cameron, on the contrary, he not only can't vent to Cameron, but also wipe Cameron's ass, only in this way can the benefits be maximized. Simply venting will not only make Li Mingbao lose Cameron, but also will not have any positive guiding effect on this matter.
So at this time, even if Li Mingbao was entangled, he could only continue to say to Cameron: "Mr. Cameron, on the issue of the movie, both of us know what is going on. I don't want to say anything unpleasant, it would be very embarrassing for both of us, after all, in addition to being an investor, I am also a filmmaker, and I understand what Mr. Cameron is doing this for.
I don't want to ask too much about personal matters, and now that the movies are out, even if I want to do something to remedy it, there is not much I can really do. Since I can't start with the movie, I have to make up for my loss from another aspect.
There is only one problem with this movie, that is, it is too advanced, and the current audience may not be able to understand such a concept, but after all, such a concept is a major trend in the future in my opinion, so this movie actually does not have any key mistakes, if there is a mistake, in fact, there is only one one, too advanced. And such a mistake, for us, can still be remedied, if we don't get it right, we can achieve more success. And now what we need to think about is how to turn this bad side into the selling point of our film. ”
To be honest, how to wipe Cameron's ass, Li Mingbao has a headache now. If the time is a little later, Li Mingbao has countless new propaganda modes to choose from, whether it is mobile phone text message bombardment, computer virus propaganda, or some alternative propaganda, it can play a great role.
But Nima is only eighty-three years now, and all kinds of advanced propaganda methods, at this time, it is difficult for a clever woman to cook without rice, and there is not even a platform, even if Li Mingbao wants to borrow power, it is not easy to borrow. So wiping Cameron's ass is really a big problem, if it is done well, it will naturally be of great benefit to Li Mingbao, make a lot of money, and then make a series of sequels, so the return is quite rich. But if it doesn't do well, not to mention the loss, it will make this oily series cut in half in advance, and the loss is not just a movie, but a series.
Cameron at this time, naturally understood what Li Mingbao wanted to express, originally he thought that Li Mingbao said something like that before, he was ready to talk to him about compensation, with Li Mingbao's current relationship in Hollywood, he really wanted to do this, Cameron, a truck driver, must be difficult to move an inch in Hollywood, after all, Li Mingbao is absolutely benevolent to Cameron, whether it is Li Mingbao's friend or enemy, or unrelated people, Li Mingbao's encounter will definitely learn from it. So if Cameron is beaten by Li Mingbao, it will be basically difficult to get along in Hollywood.
But fortunately, after hearing Li Mingbao's tone, Cameron also knew that Li Mingbao was not planning to break the jar, but to work hard to remedy everything that was inappropriate and unreasonable and turned it into something beneficial to himself. This is not only responsible for Li Mingbao's own money, but also responsible for the future of Cameron. After all, no matter how talented Cameron is, if he is not good, it will always be a big trouble, Hollywood has never been benevolent, and there are very few people who can have a second chance, even if he Cameron, he may not be able to have such an opportunity. And Li Mingbao is doing this now, although Li Mingbao has suffered some losses, but fortunately, it is not a pure loss, but there is hope to earn it back.
Since it is good for himself, Cameron naturally has to give advice: "Mr. Li, there is no problem with the structure and plot of this movie, the main problem is that it is too advanced, and this kind of thing can actually be solved by relying on publicity." As long as you are willing to spend money on publicity, you should still be able to solve this problem. ”
"I know this can be done with publicity, but how to publicize it is also a problem, from the beginning of the filming of this movie, I started to promote it, and the TV station on the Twentieth Century Fox company, you haven't seen it. I have long known that this movie is a bit ahead of its time, even if it is not too extreme, so when it was promoted, advanced concepts were deliberately added, but such concepts are still relatively vague, and you have made it too much this time, and some things will always encounter knowledge barriers if people who don't understand the overall idea. This is not something that can be done by simple publicity, and our biggest difficulty is to make people who watch movies understand such concepts.
And such a concept, just some verbal propaganda, and short films, etc., is difficult to achieve the desired effect, and to achieve the desired effect, we must find another way. The question I am thinking about now is how to achieve the most ideal effect, and how to go about other propaganda ideas. Of course, Li Mingbao knows the importance of film promotion, a good movie, with good publicity, can get rich returns, which is especially important in Hollywood, and sometimes even publicity is more important than the movie itself. What worries him now is how to spread the word differently.
Hearing Li Mingbao's words, Cameron thought for a moment and said: "Otherwise, let's publish a book, in this world, books are the best way to move people's hearts." I think that relying on this film to publish a book should be able to achieve the purpose of publicity, and if everyone can accept the book, then everyone can also accept the movie. ”
"Publish a book?" Hearing Cameron's words, Li Mingbao was stunned for a moment, and then realized that Cameron's idea seemed to be not bad.
He had been thinking about how to rely on some new media or alternative ways to achieve the effect of publicity, but he ignored the role of books. If you want to talk about books, Li Mingbao should not be so unfamiliar, after all, Li Mingbao himself not only writes movie scripts, but also writes books, and the books are relatively popular. The reason why he didn't think of this aspect is that he usually writes books after writing them, and then considers the issue of film or television. But basically didn't think about making a book after the movie or TV came out, which is indeed a bit dull compared to the flexibility of Hollywood.
And the movie first and then the book or something, in Hollywood is not Cameron's precedent, in Hollywood, many movies, have their own publications, can be included in the value of the surrounding industry, so such an idea, is not particularly surprising.
After understanding the benefits of publishing a book, Li Mingbao immediately said: "Let's not be busy screening this movie, let's release a book to test the waters, and at the same time, we will do more textual propaganda in the newspaper, and wait until the topic is heated up first, and then release the movie, maybe in this way, we can get rid of the limitations of the times of the movie, and also allow a wider range of people to pay attention to our movie." Mr. Cameron, your idea is quite good, and please bother more about the next publicity. ”
After having the idea of how to promote the movie, Li Mingbao and Cameron are also happy, at least not to almost fall out as they did at the beginning. But after this incident, Li Mingbao also has a deep sense of precaution against Cameron, after all, he is so good to Cameron, Cameron is still so obstinate on the issue of movies, and pit him, if there is still publicity to make up for it, even if this movie is filmed, if you want to get the ideal box office results, you may have to wait for this movie to stay in the warehouse for a few years before it can be screened.
This is still a situation that can be made up, there is still some room for maneuver, if it can't be made up, then Li Mingbao will be pitted to death, Li Mingbao also understands a little at this time when those Hollywood giants face Cameron in the future, why they know that his movies will make money, and they are still so trembling, Cameron is not controlled, and does not know how to balance, maybe why everyone treats Cameron, they will not be so completely assured, how many of them have to pull a few peers in, although the profits will be divided, But after something happens, you don't need a single person to have a monoclonal antibody. After all, those big movies in later generations have an investment of at least hundreds of millions of dollars, and it is not a small amount to put it on any group.