At the end of 2003, one day after the release of "Hero", pirated discs were found on the market. What's even more awesome is that the first picture of the DVD is a bright provocation: "Chinese film piracy production company assisted in shooting".

Soon after, a theater in northern Shaanxi found that the 5th copy of "Hero" was missing, and when the police were investigating the case, a female employee of the theater suddenly jumped to her death.

The bad impact of this incident, as well as the country's policy orientation to revitalize the film industry, finally made some high-level leaders determined to crack down on piracy.

In July this year, the day after the release of "Ambush on All Sides", pirated discs were also found on the market, and for this reason, the Cultural Market Department issued a special document to arrange more than 20,000 people across the country to carry out control, not only seized a large number of discs, but also quickly found out one of the sources of piracy, the Pearl River Cinema Line.

And when it came to "No Thieves in the World", on the second day after the release, pirated discs appeared in Beijing, Magic City, and Yangcheng one after another. But this time it was different, because the image was rough, the sound was vague, and the genuine disc was about to go on sale, even the dealers were too lazy to buy it, so it had little impact on the box office.

What is the key to a film's success?

Quality, stars, publicity, schedules, and curbing piracy are all indispensable. The star aura of "No Thieves in the World" is slightly worse, but with the strength of the lineup, it has opened up the audience's reputation.

Let's not brush our faces, only our acting skills!

As of the 12th, "No Thieves in the World" was released for four days, and the box office collected 50 million in the first weekend.

Among them, the box office in Beijing has exceeded 8 million, and the magic capital has brushed down 4.7 million on the weekend alone, while the box office of "Mobile Phone" in the same period last year was only 760,000.

The 3-day income of the Central Sichuan Pacific Cinema Line was 1.95 million, which was 3 times that of "Mobile Phone"; Wu * Han Tianhe Cinema Line and Sichuan Emei Cinema Line earned 820,000 and 1 million respectively in 3 days.

is different from the previous unaccustomed to water and soil, "No Thieves in the World" is also popular in the southern region this time. In Hangzhou, in particular, the weekend box office of five theaters reached 650,000. The daily box office of Yangcheng also reached about 1 million yuan, which was the highest among movies in the same period.

It can be said that Feng Xiaogang finally enjoyed a blockbuster treatment. national concern,

This is not the end, with the continuous fermentation of the audience's word-of-mouth, and the overwhelming assistance of the media, "No Thieves in the World" has been released for 8 days, and the national box office has reached 100 million. And last year, the box office of "Mobile Phone" was only 53 million for more than a month, far behind.

Next, the momentum of the film eased somewhat, but the box office also accumulated to 120 million in ten days.

Now you're all right!

You must know that there are only two movies that have exceeded 100 million since the beginning of the new century. Now another one has been added. With this film, Feng Xiaogang finally established the status of the most bullish commercial film director in China.

On the 20th, a theater was celebrated.

The largest theater was already overcrowded, and the first two rows were completely occupied by reporters, and the audience could only crowd in the back to take pictures. On the stage, it was Feng Xiaogang who took Wang Baoqiang and Zhang Hanyu to hold a meeting.

"Hello Director Feng, congratulations on your movie being a box office hit."

A female reporter came up and patted her on the back and asked, "Can you predict that?" How much will this film end up at the box office? ”

"Well, I'll be honest! At first, the box office I expected to reach 60 million would be good, so I'm really surprised now. I didn't expect it to be so good. ”

Feng Xiaogang moved his body and said, "Recently, someone has always told me that your film is guaranteed to exceed "Ambush on All Sides", but I am afraid that this wish will not come true. Because our schedule is too short. However, our current box office is not shabby, what you see is our box office comparison, but I think it depends on the input-output ratio. As far as the investment in "No Thieves" is concerned, I can say without shame: we won! ”

As soon as the words fell, another reporter got up and asked: "Not long ago, Zhou Xingchi held a press conference in Beijing and praised your movie, so in three days, "Kung Fu" will be released in its entirety, do you have anything to say to him?" ”

"Oh, let's do this, I'm ready to hand over the baton to Xingzai, he is a very popular actor. In fact, I especially hope that he can surpass my box office results, so as to show that our film market has a big appetite and a bright future. ”

Director Feng doesn't matter if it's true or not, he is broad-minded anyway.

"This is not only your transformation work, but also Chu Qing and Zhou Xun's breakthrough work, judging from the audience's reaction, it is very, very successful. So what was your idea for them to act in a commercial blockbuster? ”

"I'll correct you, the word breakthrough is inaccurate, the two of them already have this strength. In fact, when choosing the leading actor, we hesitated for a long time, and finally felt that Chu Qing was suitable. There's something elusive about him that keeps you excited and fresh all the time. ”

He paused, joked again, and said, "As for Zhou Xun, she was recommended by Chu Qing." ”

"Now they say that the two of them are dating, do you know about this?" Immediately there was reporter gossip.

"Pure nonsense!"

Seeing that Feng Xiaogang always made fun of the relationship between the two, he was absolutely unambiguous when he should be serious, and directly denied: "They are good friends, and they have no other relationship." And the relationship between Qingzi and Bingbing is very good, you must not spread the word. ”

The meeting lasted about 50 minutes, and almost all of them were talking by the director. Wang Baoqiang got mixed up with a problem, Zhang Hanyu was directly PASSED, there is no way, he is still a small role now.

……

On December 23, the truly anticipated blockbuster, "Kung Fu" was released.

As everyone expected, Zhou Xingxing unstoppably captured the national theater chain, "No Thieves in the World" was defeated from major cities one after another, and the film schedule also dived in a straight line.

Huayi has already responded, and immediately opened the second round of screenings in those small and medium-sized urban areas. Although the box office is small, the map is huge, and it adds up to a very impressive amount.

In the end, "No Thieves in the World" lasted for less than 20 days, and finally it was fully painted. The box office data is firmly fixed at 160 million, just surpassing "Ambush on All Sides".

As for the box office in other cities, it is negligible, which is not enough for a fraction. On the European side, Chu Qing has sent someone to France with the finished film to discuss the release with MK2.

And after the hustle and bustle, it is natural to come to the stage of dividing the money.

160 million, the theater will brush off sixty percent, and the rest will be deducted from taxes and messy things, that is, more than thirty percent. Huayi has the publicity and distribution expenses in it, so he takes the lion's share, followed by Chu Qing, and the leftovers of these two families are the turn of the Forbidden City, Taihe and them.

However, because the advertising revenue of the film is too high, the cost is directly cleared. All in all, our two companies have made more than 10 million yuan.

Coupled with the girl's frantic national money-making, the assets of the two of them are finally approaching the 100 million mark.

……

Although Fan Xiaoye was unhappy with her husband's pulling and pulling with the vixen, she didn't have time to care, and she was busier with her feet not touching the ground. Throughout the second half of December, the two did not see each other a few times at all, and they could not take a break until the end of the year.

It is said that Chu Qing debuted for 8 years, and finally became a well-known wrist in the country from a bitter literary coffee, and at the same time, his value rose sharply. It's not about the salary, his salary is high enough, it's about advertising endorsements.

In just a few days, six companies came to the door, and the lowest price was scared to death. After the careful selection of the daughter-in-law, the brands of the two companies were flipped over: one is still clothing, but it has become a sports style; The other is a high-end home.

For this kind of home, female celebrities are usually invited to shoot advertisements, but Chu Qing's STYLE is unexpectedly suitable, especially attracting the attention of those ladies.

In this way, he has four endorsements in his hands: suits, watches, sportswear, and home. As for food and drug gadgets, Master Fan doesn't want him to get involved, it's not safe, and it's very low.

Soon it will be New Year's Day, and the company will have a holiday, as well as generous welfare bonuses.

In the blink of an eye, it was 2005, and everything had a new beginning.

[The tossing head hurts in the past few days, and the state is directly emptied, and it needs to be recovered slowly. First of all, thank you to the alliance leader of "Long (won't fight) An", there will be additions, but the date is uncertain. Then there's "you can't be more low-key" and delay wishing you a happy birthday. Finally, I kindly recommend a new work by a newcomer, "The Most Brilliant King on Earth......] (to be continued......