"The BJ store in Little Prince City was grandly opened, and all the goods were sold at a loss! Rice, soy sauce, vegetable oil, all kinds of daily necessities are complete, the price is low, absolutely authentic! It is lower than the ex-factory price, and it is sold at a loss! It's a rare opportunity, and if you miss it, there won't be another time! What are you waiting for?! ”

Wang Qinian's father is also an idle person, and he has just arrived in BJ City, and he is about to start a big job.! Therefore, in late January 2ooo, the city of Little Prince was forcing the opening of the first physical store, and the way of loss-making dumping was swift to show its sense of saving!

This is also the way the little prince has always operated, and the price war is the biggest weapon used by the retail industry to attract customers since ancient times.

Don't say anything, the low price is the best service, the most attractive service.

For example, in the early years, the rise of Wal-Mart's hypermarket model in the United States was not because of their cash business model, but because Wal-Mart fought price wars, often engaging in products that were 30% or 50% lower than those of competitors, and attracting consumers to their stores at a loss. There are more customers, sales have gone up, and then some profitable products are launched, which will naturally return on the previous losses with profits.

And now the e-commerce model that is emerging in the world, in order to gain the market, also relies on price wars. In particular, China's e-commerce later caught up and became the world's first. The most important reason is not that e-commerce technology is advanced and other nonsense, but that e-commerce often plays price wars.

In the retail industry, kung fu is outside the poem!

If, only consider selling one item. To make money immediately, it is often not big. And if there is a strategy, for example, the simplest strategy, sell things at a loss first to attract customers. After that, try to retain customers, which may be a loss at first, but there are many repeat customers, and some products are attracting customers at a loss. There are also some goods that can be profitable. When a customer buys some discounted items, they may buy some other items that do not have a discount, which makes it easier to make a profit.

And in fact, the flagship store of the Little Prince in BJ City. Still under intense renovation. It is expected to be at least after the Chinese New Year. before it will open for business.

However, it was not until the renovation of the flagship store was completed that it began to expand its business in BJ City. It doesn't fit my dad's style.

In fact, not long after coming to BJ City, my father directly negotiated with a closed convenience store, put a convenience store on the plate, replaced it with the signboard of the little prince, and began to test the waters in BJ City.

At the beginning, the employees of TJ City had not followed up, and the father and mother of the BJ City storefront made it first to test the water and feel the temperature of the BJ market.

During this time, the convenience store in the Little Prince BJ City was operating more smoothly. Unbeknownst to the customers, the two of them were also successful business owners, and they just thought it was a mom-and-pop shop. Because, dad and mom, there are only two people to take care of the storefront, which is exactly the same as those small pocket mom-and-pop shops in the market.

However, after opening for a week, relying on the absolute preferential price. The Little Prince City in BJ City has attracted a large number of customers, including some college students and white-collar workers.

After gaining a firm foothold and attracting hundreds of regular customers, the broadband and Internet in the store were also opened, and some old employees of TJ City also began to settle in BJ City. After that, many customers were surprised to see that the two old couples in front of them were actually big bosses, and there were already eight branches in TJ City.

After the old employees of TJ City settled in, the father and mother still talked and laughed with the early summer students, and the store seemed to attract a large number of repeat customers.

Then, BJ stores also began to recommend the "Little Prince Online Mall" to customers, and after the discount of the physical store ended. The second wave of profit-making activities is in the Little Prince online store.

Because the Internet penetration rate of BJ City is leading the country, therefore, in the two days of the event, the Little Prince online mall has exhibited more than 3ooo users, the number of orders has exceeded 5ooo, and the transaction amount has exceeded 3o yuan.

According to the current trend, stores in the BJ area can add at least 5o customers to the website in a day. It is better than many stores in TJ City combined.

Dad looked very happy and said, "It's still a great BJ city, and at least one-third of the customers are online." Especially nowadays, most of the young people are online, and after introducing the online store, they are very interested in experiencing it! ”

"Well, this is indeed the case at this stage, and now Internet users are mainly concentrated in first-tier cities!" Wang Qinian said, "Little Prince City is now based on physical stores, extending to the surrounding area, and it is too far away from the physical store range, and it is difficult to consolidate and expand customers if the recharge and delivery are not good." But in the future, this is certainly not the case, further breaking the geographical restrictions, you can deliver to customers in different places, even if the other party is at the end of the world, you can shop from us, this is the ultimate form of e-commerce websites! In the future, e-commerce will be - Internet traffic, cash flow and logistics! ”

"Flow, cash flow, logistics?!" When my father heard this, his eyes lit up and he said, "That's a good point! It's so enlightening, I'm going to have to find a piece of paper to write it down! ”

As he spoke, my father hurriedly searched for paper, and in the end, he opened a stack of stationery in the store and wrote it down.

……

In February 2ooo, Wang Qinian suddenly unexpectedly obtained 6 tickets for the Spring Festival Gala sent by CCTV, and he could go to the scene to watch the Spring Festival Gala.

Wang Qinian couldn't help but be stunned and said, "Spring Festival Gala tickets, why did you give them to me?" ”

"You are a well-known director in China, both films have achieved high box office, and you have also cooperated with our CCTV. So, the tickets are given to you, and you can go to the Spring Festival Gala with your family! The staff laughed.

"How much do tickets usually cost to sell?" Wang Qinian suddenly asked curiously.

"Sell?" The worker smiled, "We don't sell tickets!" There are only two situations, one is the performers who participate in the rehearsal of the show, and the entrepreneurs who advertise on CCTV, and the advertisements sponsor more and can give away tickets. In addition, even the leaders of many countries may also attend the Spring Festival Gala. ”

Wang Qinian said secretly when he heard this, it seems that the tickets for the Spring Festival Gala are more of a symbol of status. Those who can get tickets for the Spring Festival Gala, in addition to the staff and performers, are either rich or expensive!

"That's right, Director Wang! Before our Spring Festival Gala program, we may arrange some celebrities to greet the audience in front of the TV for the New Year. Perhaps, you may be one of the celebrities who show their faces for New Year's greetings! The staff said mysteriously.

"......" Wang Qinian was sluggish.

New Year's greetings to the people of the whole country, although this Nima's is not a show on stage, but its popularity and influence will also increase greatly! (To be continued!)

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