Chapter 503 Dairy Factory Down
(2/3 for my friend's hard-working pants, thank you for my friend Xiao Yi oo2, Xiao Demon's love, and sheep's encouragement)
After going through a complicated disinfection procedure, Liu Yunxuan and the fat man followed Raul to the production workshop. =
"Mr. Andy, because our factory has a fresh milk filling business, the testing procedures for various indicators of milk have been processed in advance, and the milk delivered here can be directly used for production." Raul introduced.
"The equipment here is of the international first-class level, and the sterilization process adopts the inverted U-shaped membrane filtration and sterilization equipment, which can reach 99.9% at room temperature, and can effectively ensure that the nutrients of the milk are not lost."
"And we also disinfect these equipment regularly, and we have done a good job in terms of food safety."
Liu Yunxuan nodded, he now knows why it cost so much money to build the factory in the first place, and the automation rate in the factory is too high.
The whole process is visited, the ingredients are added by vacuum, the air is conveyed, and the automatic metering, and then the cans of milk powder are lined up on the conveyor belt.
"What are the numbers under this jar for?" After Liu Yunxuan picked up a can of milk powder, he saw a string of numbers under the jar, which was different from the production batch number, and this string of numbers was very long.
"Mr. Andy, this is our company's traceability code." Raul explains with a smile, "Before Mr. Rodriguez left for Australia, I talked to him about how to track the quality of our products. ”
"The cows on the farm now have their own fixed numbers, and they are divided into different batches when they are harvested. We will use this batch as a unit for traceability. ”
"On the official website of our dairy factory, video clips of these cows will be uploaded regularly every day, including their daily life and milk collection process, as long as you enter the corresponding traceability code, you can see the status of the cows that produce these milk. Let users eat more assured. ”
Although it was the first time he had contact with Liu Yunxuan, Raul also knew that this big boss usually didn't worry about these things at all, so he explained in detail.
"That's a good idea." Liu Yunxuan said happily, "Fatty, go back and think about it, in the future, all the products in our ranch will be done like this." This video is posted on the Internet, and it also makes people who buy our products feel at ease. ”
In the past, my organic vegetables did similar things, but they were not so thorough. Such a fully transparent production traceability proves that the company is very confident in the product and can also increase the confidence of consumers.
"Xuanzi, you're a little late, and the rest of the products in the ranch also have traceability methods, but you don't know." The fat man said with a smile.
The traceability system is really well established now, even in restaurants in New York. If customers want to see how the ingredients are grown, there are video clips of them. But these were all made out by Liu Yunxuan when he returned to Huaxia, and he really didn't know.
"Raul, the quality and safety of products must continue to be strictly controlled, but not sloppy, quality is the survival of the enterprise. As long as there is a quality problem, even if it is discontinued, it must be solved first. No can of milk powder or milk with safety hazards must not be allowed to flow to the market. Liu Yunxuan looked at Raul and said sternly.
At the beginning of many enterprises, the control of product quality is very strict. But with the sales of the product, you will slowly relax your vigilance, and there will be such and such problems.
In fact, sometimes it is also the reason of the enterprise itself, and when the brand breaks out, it is time to think about reducing production costs and increasing profits. But where is the cost so easy to reduce, so we can only take some unconventional methods and cut corners.
"Mr. Andy, don't worry, the cameras installed in our workshop are not there to monitor the work of workers." Raul said with a smile as he pointed to the cameras around the corner. "Every day, there are special people in the monitoring room to watch the various screens of the camera, just to see if there are any omissions in the work."
"And even after our milk powder is filled, the Yanshi room will randomly select samples from each batch for re-inspection, and only after receiving their qualified inspection orders, we will sell them out of the warehouse."
"Let's go to the baby's side." After hearing Raul's explanation, Liu Yunxuan said with a smile.
The production line has been visited, and it is necessary to go to the heart of the enterprise - the research center. Now one of the four real rooms in the United States is in Michelle Ranch, one is in the big fertilizer factory in Andy's Ranch, and the other is in the dairy factory, and the more special breeding cattle breeding room is in Michelle Ranch, and their real equipment is more special, and it is also for working nearby.
Now Professor Lille and Private Duney have also relocated their real rooms, after all, there are still more real yàn equipment here. In fact, the capital investment of these four real yàn rooms is a lot, but Liu Yunxuan doesn't care, there is no investment, where does the output come from.
You Baobao in the real yàn room is also wearing a white coat and a mask, and is leading the staff to carry out the testing procedure. Seeing Liu Yunxuan and their arrival, they nodded and said hello.
Liu Yunxuan couldn't understand all kinds of instruments and bottles and cans with samples to be tested, but he was also very energetic when he watched You Baobao operate them, which he had never seen before.
"Mr. Andy, in this real room, nearly 2oo items of detection and analysis will be carried out on our milk source, and all raw materials and auxiliary materials will reach nearly 1,000 items." Raul continued to say on the side.
Although this research center is a relatively independent institution, after all, it is in his own jurisdiction, and he also understands the work situation corresponding to his own side.
Hearing Raul's introduction, Liu Yunxuan was also emotional. It takes time to inspect so many items, and this real room not only has to carry out routine testing, but also to do research on new products, and the work intensity of these people is not low at all.
"Mr. Liu, our real room is the top in the industry." At this time, You Baobao, who was busy with the work at hand, also came over and said. "We have applied for more than 20 product patents for our new formula, because our milk powder is closer to breast milk."
The top equipment can play a great role in the research process, which can save a lot of unnecessary time and make the results more accurate.
And Liu Yunxuan's original request to private Daney was that the formula of milk powder was as close to breast milk as possible, because the nutrients in breast milk are the most balanced.
"Baby, private Duney is now helping to research the honey project in China, and you have to stand up for the time being. Everyone's welfare should not be negligent, we don't need to save the money that should be spent. Liu Yunxuan said with a smile.
"In the future, after the completion of our domestic milk powder factory, we still need our personnel to be responsible for research, and it is estimated that you will have to be responsible for the overall work there."
You Baobao nodded, she also knew that putting herself in charge of this side now was to lay the foundation for the future.
"Raul, how much do you think our milk powder price can be accepted by the people?" After coming out of the real room, Liu Yunxuan asked.
"We use high-quality milk from pastures, and the retail price of these milk is very high, and the cost of our milk powder has also increased." Raul didn't hesitate to speak, "Coupled with the fact that the quality of our milk powder is so good, I have a price range of between $85 and $1oo." ”
"Of course, this is only a pricing range, and we plan to do a detailed social survey before we determine."
He has always considered the price of milk powder, whether he is competent as the factory director, to put it bluntly, he still has to use profits to speak. This involves a reasonable selling price, but it is not that the higher the price of the product you sell, the more profits, but also depends on the sales volume, and how to achieve a balance point, to maximize profits is the key.
Liu Yunxuan nodded, this is about the same price as he expected at the beginning, the reason why it is only 1oo US dollars is to take into account the psychological factors of consumers.
When you often buy goods, you will also appear, and the price of many goods will often be marked as 199 yuan or 299 yuan, so that consumers will not have so much psychological pressure when they buy. When they buy, they will think that it is only more than 100 yuan or more than 200 yuan, and there is still a little distance from their purchase pressure line.
And if the price is 2o1 yuan or 3o1 yuan, consumers will have, "It's more than 200 or 300, it's so expensive!" Such a psychological illusion, but in fact, the difference is only 1 yuan or 2 yuan.
"Okay, you can control the price yourself, I guess you have been investigating for a long time." Liu Yunxuan said with a smile, "At that time, our sales channels will still be dominated by Wal-Mart City, and there will be separate shelves of our company over there." When it is officially listed, you can contact their person in charge in advance. ”
Wal-Mart Group has cooperated with him very happily, and now it has also built a new branch in Jinshi, Liu Yunxuan decided that in the future, the retail in the United States will be tied to Wal-Mart Group, one is that their sales channels are good, and the other is a small return to Kroenke.
Although the milk powder has not yet been listed, he is absolutely confident that it will sell well after it is listed. High-end consumers have a high degree of recognition for their own products. However, my current milk powder has a specific consumer group, and the sales may be worse in the early stage.
Even if there are some middle-class families with slightly higher incomes, they will hesitate to buy it, and they will have to wait for the effect of the whole milk powder to show before they start, after all, their own cans are about to catch up with the price of other brands of two cans, and now the children's food is so large. (To be continued!)
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