Twenty-sixty-nine. Cook's response
Yang Guang's Weibo has a lot of attention, in addition to netizens, there are also various media. Even among them, there are many foreign media, especially in the recent period, they have not been able to interview Yang Guang, so they specially sent people to keep an eye on Yang Guang's Weibo, hoping to get some news. Now they have it.
directly sent Yang Guang's remarks back to his boss. These reporters had the energy to watch, and they were just as curious about what Yang Guang said.
After all, journalists are human beings and have all kinds of human emotions. Thoughts of envy, jealousy, hatred, and confusion also exist in their hearts.
Obviously, some of Yang's statements are not very flattering, especially for media professionals. But they had to hold their noses and endure it. The innate intelligence of the dry media is sensitive. Many people don't know that Yang Guang is not the kind of person who can only endure losses.
If he hadn't said it, it would have been fine, but since he had already stated it. Then it must be ready to be pursued. The fate of the culprits who designed the assassination of Yang Guang's parents reminded them. Of course, there are also people who don't care, after all, this is not a very strict thing, could it be that Yang Guang still dares to hire a murderer for this reason.
Some people retreated under Yang Guang's warning, while others wanted to take advantage of this rare opportunity to use this incident to heat up their popularity.
Just as people were discussing Yang Guang's long wilt, the stock market reacted more keenly. Yang Guang made it clear that he would not cooperate with Apple, and Apple's stock fell in response. This made Apple's senior officials very anxious, and it also made many media reporters chase after it.
In the face of Emperor Yang's domineering behavior, Apple must be resentful, but this kind of thing is not easy to explain directly. Apple spokespeople, as well as some executives, simply emphasized that Apple has never been a company that relies on someone else's technology. Apple has the ability to innovate and grow.
They regretted Yang Guang's decision to play with children. Others say that Yang Guang's rhetoric is somewhat irresponsible. Although Apple has some responsibility for this accident, they have tried their best to save it. And no one can guarantee that nothing will go wrong. The same goes for companies.
Others emphasize that Apple can't beat it, and the trust of loyal customers for so many years is Apple's greatest wealth. It is also said that when it comes to electronics, although energy is important, it will never be the most important. Although there are some regrets, Apple will also work with partners to develop new energy batteries.
Some people said that such a child's play in business was a very abnormal move, and they thought that Yang Guang's remarks were likely to be an excuse. He wanted to rely on battery technology. Promote the development of their own company and other Chinese companies. This has already involved some unfair competition.
But no matter how Apple reacts, how lively it is. But the decline in market capitalization is a clear indication of the trend.
If Apple doesn't have good news, it will be difficult for the stock price to rise. Because this leak is really serious, but it was covered by the news of Yang Guang and other female stars before, but now it is emphasized by Yang Guang, coupled with Zhang Hao's statement that Spruce Energy will not cooperate with Apple in energy, which immediately hit Apple's momentum.
Although in electronics, energy is not the most important component. But the importance remains high. Especially in today's situation where the power supply of smartphones is all unsatisfactory. No one wants to carry a mobile phone and a charger at the same time.
Apple's technology and innovation have not reached the point where most people can ignore energy. Although Apple still has a large number of loyal users, such users certainly do not account for half of all users. A lot of people are following the trend. So the impact of Yang Guang's statement on Apple is obvious.
Not to mention anything else, just look at the Yunmeng mobile phone since the new battery has been replaced, the sales of the new generation of mobile phones will know the impact. In the past, the sales of Yunmeng mobile phones abroad were negligible, but after the new battery, the sales increased rapidly. Although it is still far inferior to Apple and other mobile phones, it is just that this momentum of catching up is something that no mobile phone manufacturer can ignore.
Because of this, even with Apple's forced qualifications, it still stayed in Zhonghai for several months. It is to reach an agreement with Spruce Energy.
This revelation is also unwarranted for Apple, who are annoyed but have no better way. Yang Guang is so faceless. It makes these people's faces hot. Even so, after the vice president sent by Apple to Zhonghai contacted the headquarters again, although he angrily smashed the hotel room to the ground, he then appeared at the temporary headquarters of Spruce Energy with a smiling face.
Even if it's so low, uh, maybe Apple doesn't think it's low. Just for better development. No matter how to show this attitude, Spruce Energy's refusal was still crisp and neat, and the receptionist directly explained that unless Emperor Yang changed the instructions, it would be useless for anyone to come.
It's really useless for anyone to come. Apple's public relations efforts are very strong, and even invited many department heads and even some members of large domestic families to come forward. But Emperor Yang didn't even show his face. There is no doubt that this offends people again.
But Emperor Yang doesn't care. Not to mention that Yang Guang is standing on the cusp of the storm now, and he doesn't bother to appear outside at all. Even if time doesn't break out, since he has made a decision, not everyone can let him change it. As for offending people, where does Yang Guang still care about offending people today!
It's not that there are no people who can really make Yang Guang compromise, but it is obviously impossible for such a character to come forward to Yang Guang because of such a thing.
In the end, Apple scrapped the boss's efforts, and it was useless. It was even supplemented by Yang Guang's statement. That is, except that Spruce Energy will not cooperate directly with Apple. You can't even transfer your phone's battery to a third party.
Apple can't stand this bird up and down anymore, and maybe it can be said that there is really nothing to do. The vice president in China Shipping directly packed his luggage and returned to the United States with a blushing face. In addition to the vice president, the other employees were relieved in addition to being angry.
Although Apple will definitely be affected to a certain extent this time, these people who used to be high in the past have been treated so coldly on the side of Zhonghai. In this situation, they all acquired. They need to go back to the company to soothe their wounded hearts.
Since Yang Guang issued that statement, Apple has been trying to make amends, and on the other hand, it is also looking for other countermeasures.
On the one hand, we are trying to develop high-performance batteries with our partners, and at the same time, we are ready to contact the White House and the Department of Commerce. Not to mention the rest, now that the car battery has reached a cooperation with the spruce trade, it may be possible to develop a battery for electronic products through the car battery.
President Tim Cook can swear that this time the Spruce Trading is a trading company co-founded by several domestic automobile companies. But the state must have played a role in it, otherwise cooperation would not have been possible. It is inevitable that the country will enter in-depth research on batteries, and such new energy is related to the future.
How could the research department of the state turn a blind eye. As for the so-called technology concession, even if the technology is really transferred at that time, it will take a long time. So for this road, Cook actually has a lot of hope.
No matter how you say it, Apple is the pride of the United States, and even a representative member of the United States of America. The White House doesn't want to see Apple fall like that.
Anyway, Spruce Energy, the kid who didn't have any self-cultivation at all, lost his temper because of the patent application. As a result, he directly gave up applying for an international patent, and he didn't even have to think about circumventing the patent when he researched it.
Cook's intentions were good, and the feedback from the Commerce Department was equally satisfying, albeit with some funding and a certain number of researchers. But if there is a result, Apple can use it for free. This made Cook breathe a sigh of relief.
He believes in the R&D capabilities of the United States. Nowadays, the whole world says that Huaxia is a big country in copycats, and Mi has repeatedly accused Huaxia of not having a sense of technological protection, but he doesn't know that Mi is the ancestor of Shanzhai. Over the years, the copycat technology of the United States has also not been born at all.
Cook breathed a sigh of relief, and while Apple's woes would remain for some time until the phone's battery was developed, he saw hope.
At this time, Cook began to think about how to make Yang Guang uncomfortable.
When has Apple been so aggrieved for so many years, Apple is high-end enough to be a brand, except for some design work, whether it is mobile phone parts or production, it has been handed over to other companies, so that there is almost no pressure on the cattle fork company that counts the money because of Yang Guang was made so wolf, if he doesn't reciprocate, how can Cook be willing.
Cracking the spruce energy super battery technology with the state is a gassing and affordable thing. But that's not enough.
Mr. Cook consulted with a few executives in the corporate office and came up with another idea. It is not accurate to say that they are going to put pressure on the Huaxia government, and even directly appeal to the international tribunal to sue Yunmeng for unfair competition and spruce energy for discriminating against foreign companies.
Of course, with such an appeal, Cook had no hope of winning the case at all, and in addition to disgusting Yang Guang, it was more about adding pressure to the Chinese government. Today's big international companies are well aware of the habits of the Chinese government.
Pay attention to the international image, similar things, they definitely don't want to make a big fuss. This is not how weak the Chinese government is, but the international environment is bad, and the developed countries of Europe and the United States are uniting to squeeze you, how can you, unless there is a direct world war, you can only be self-reliant and self-reliant.
Cook: The reason they came up with for the prosecution is undoubtedly. What kind of unfair competition, isn't it a matter of course to take advantage of technological advantages to compete? As for spruce energy discrimination, it's even more nonsense. Although the spruce energy meter is very obvious, it is almost universally recognizable. But so what?
Not to mention that for high-end unique technologies, there is a precedent that can enjoy R&D dividends. Let's just say that there are too many similar situations in the world today. Not to mention anything else, isn't the embargo on China the same situation?! (To be continued......)