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"What else can I do, it's not listed in the United States!" Goyle shrugged, a hint of helplessness in his mocking expression. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Huh?" Lin Zheng was stunned for a moment, this answer was a little unexpected to him: "Prius is not listed in the United States?" ”

"What's so strange about this, the Japanese have always been such bastards, and the best things are only kept for themselves," Goyle scolded in his mouth, but obviously what he thought in his heart was not like this, and the envy on his face was true: "It is said that the cost price of the Toyota Prius is 32,000 US dollars, but in order to promote it to the market, Toyota only sells 16,929 US dollars, which is equivalent to a loss of more than 15,000 US dollars for every car sold. Since the Prius isn't listed in the U.S., why should they bother with the twittering environmental groups? ”

Hey! Is there such a relationship? Lin Zheng was also happy to hear it: I just said, the Prius was only listed at the end of last year, and it has only been a few months, why did those environmental protection organizations in the United States make such a fuss at the beginning, and there was no movement in the blink of an eye? Dare to love Toyota directly not to play with them: Lao Tzu will not be listed in your United States, what else can you do?

As a result, these environmental groups really can't do anything about Toyota.

Gower is still very responsible, and seriously advised Lin Zheng: "But boss, Toyota can play like this, we can't play like this, we are counting on the American market, Mr. Waldegard is trying to persuade the state government, hoping that the state government can give us a subsidy for this hybrid car like the Japanese government subsidizes Toyota." You really need to pay close attention to the issue of environmental protection, and I think it is more appropriate to use the hybrid system of the next generation of lithium iron phosphate battery packs for the time being. At least the life of the lithium iron phosphate battery system can be synchronized with the car. ”

"Let's take a look at the situation first," Lin Zheng nodded noncommittally: "There will definitely be a hybrid system based on a 48V lithium iron phosphate battery pack, but the United States can't be too far behind the Japanese, after all, this hybrid system of Tesla cars is the first commercial hybrid system in the United States, they can be a little more demanding on the Prius, but for Tesla cars, we must convince them to be a little more tolerant." ”

"The U.S. scraps so many cars and replaces so many car batteries in a year. Could it be that all the batteries on those cars were eaten by those environmental groups? These guys don't protest against this, but they protest that we can't buy a few hybrids this year? That's not right. ”

Use this reason to do the work of the government? All right. Actually, it's not impossible.

Also, Americans believe that they are the core of the world, that the world's top technology must come from the United States, and that the American automobile industry is also the most advanced in the world. But Japan launched a hybrid system before the United States? The environmental groups that have been so stumbling before are not the result of the behind-the-scenes push of the three major American automakers and the U.S. government, and they want to force Toyota to hand over the hybrid system in this way.

Don't say that American automakers are slow to react, in fact, when Toyota launched the Prius prototype, they have realized that alas, today's rising crude oil prices, hybrid power system is an excellent means to solve the contradiction between car displacement and power, but the Americans who are used to "shearing sheep" from the Japanese did not expect that the Japanese did it so neatly: Lao Tzu is not listed in your United States directly, you will force me again?

But then the American auto industry was embarrassed, and all the pressure fell on them: the Japanese did it. You can't do it? When we buy gasoline doesn't cost money, doesn't it?

At this time, the first generation of mild hybrid systems based on maintenance-free gel batteries launched by Tesla Motors became a fig leaf for the American auto industry: well, everyone stop blaming us. We actually have our own hybrid system, but isn't that already out......

……………………………………

When Lin Zheng and Gower were discussing how Tesla Motors could fool Americans with this hybrid system, they would never have imagined that Belgium, a Western European country thousands of miles away, was also discussing them.

After having the secretary distribute the information to the people in the office. Bunge Power's Chairman and Chief Executive Officer, Eric Punch. McGraw's tone was heavy, and his expression was quite serious: "Gentlemen. Bunch Power has now reached its most dangerous moment, and unless we can find a good enough partner, we will have to accept the blackmail of the damned Germans and sell Bunch to them.

You are all veterans who have worked in Bunch for many years, and you all have deep feelings for Bunch Power, I believe that this scene is not what everyone wants to see, even if there is a 1 in 10,000 chance, I don't want to make such a decision, who has a way to save Bunch, I hope he can say it out loud. ”

Speaking of which, Erik. McGraw was a little overwhelmed. The eye sockets are slightly red.

Founded in 1972 in Europe, Belgium Bunge Power, a company focusing on the design and manufacture of CVT transmissions, is one of the only two VCT automatic transmission production and R&D enterprises in Europe alongside the famous auto parts company Bosch, and its business is mainly to provide CVT automatic transmission solutions for small and medium-sized vehicles.

But compared with its peers Bosch, perhaps because there is no strong country to back, or because of the influence of other factors, Bunch's fate is more unlucky: it was acquired by Volvo Cars within a few years of its establishment, but consumers in the European market are not interested in the "slow, no driving fun" CVT automatic transmission, in the whole of Europe, CVT automatic transmission in passenger car gearbox market share is less than 5%, but this 5% was taken away by Bosch more than 6 percent, This means that the market share of Punch Power's CVT transmission in the entire passenger car transmission market in Europe is less than 2%!

With such a pitiful market share, it is natural to imagine how sad Punch Power is living.

President of the Marketing Department, Dieter. Meyer raised his hand.

Although I don't think Dieter. Meyer can suggest anything good, otherwise he would have put it forward a long time ago, but Eric who has the mind of "grasping the last straw". McGraw's eyes still lit up: "Mr. Dieter, what do you suggest?" ”

"We may be able to explore and try to open up foreign markets......"

Dieter. Meyer's voice has not yet fallen, and has been with Dieter. Mayer does not deal with the senior executive vice president Matthew. Reggie sneered and said: "Mr. Dieter, please forgive me for interrupting you, Punch Power has not thought about opening up overseas markets, in 1992, in order to open up overseas markets, we even gritted our teeth to set up a new CVT automatic transmission research and development center, and wanted to enter the Asian automobile manufacturing industry with Punch Power's achievements in CVT transmissions, but what was the result? ”

Not waiting for Dieter. Meyer replied, Matthew. Reggie said to himself: "We lost badly! We all know that in the global industrial pattern of CVT gearboxes, although Punch nominally ranks after Japan and Bosch in Germany, it is the world's third largest supplier of CVT gearboxes, but compared to Japan, which has the support of many domestic enterprises in its own government, Punch has no way to get any orders from Japan, and the final result is that we have to withdraw from Japan. ”

"After that, we also tried to enter the American market, but the American market prefers large-displacement engines, and several major automakers have their own automatic transmissions to produce a total of products, and our CVT automatic transmissions are also unable to enter this market; In Europe, we can't compete with the giant Bosch. ”

Speaking of which, Matthew. Reggie looked at Dieter with a mocking expression. Meyer: "Now, Mr. Dieter, tell me which overseas market you plan to enter?" Africa or India? ”

Despite knowing that now is not the time to laugh, Matthew. As soon as Reggie's words fell, there was still a low laugh in the conference room: That's right, in Asia, although the Japanese have basically locked the CVT gearbox in the field of small displacement engines, Nissan has made the decision to realize the CVT of the whole system, and other companies such as Honda, Mitsubishi, Toyota, Subaru, etc. have also adopted a large number of CVT gearboxes, and the collective efforts of Japanese cars have made Japanese VCT gearbox manufacturers. But the xenophobic nature of the Japanese doomed Punch to the world's second-largest car manufacturing and consumer market.

In Europe, the home base of Punch Power, Europeans who prefer small cars prefer to match AT and MT, and they are really not very interested in CVT gearboxes, not to mention that there are strong players like Bosch in the European CVT market.

For Punch, apart from Japan and the United States in Asia, are there any other markets that deserve the word "overseas market"? If there is a way to think about it, will it be your turn? When all of us eat dry food!

Eric. There was a hint of disappointment on McGrow's face: What good advice can I have for you, it turns out that it is just something we have tried before!

Just Dieter. Although Meier's method is not new, it is finally spoken, and this time is especially not to discourage the confidence of employees. McGraw squeezed out a smile and opened his mouth to soothe Dieter. A few words from Meyer......

Looking at the expression of His Excellency the Chairman and CEO, Dieter. Meyer's face changed suddenly.

To say that many times, the idea of coping with it was held back, and Dieter was squeezed miserably. In a hurry, Meier really held back an idea...... (To be continued)

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