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At the beginning of January 2004, the partner company and Huayi Brothers Film Company solemnly announced a news that shook the entertainment industry, and the partner company became one of the shareholders of Huayi!

The two sides did not announce the proportion of shares. Pen & Fun & Pavilion www.biquge.info However, the amount of investment in Huayi's equity by the partner company was announced to the public for 50 million yuan! In 2004, this was a big investment! Now most of the advertising and media companies in the film and television industry, as well as some industry insiders, take a small amount of capital to be pioneers in the market!

China's film and television industry will begin to be valued by capital, but it will take a few years.

Poly, Wanda and other real estate giants have cooperated with their commercial real estate projects and began to lay out the film industry. In addition, Japanese and American capital have also begun to invest in the Chinese market.

The entertainment circles in Hong Kong and Taiwan are also not to be outdone and come to the mainland to pan for gold. At that time, the domestic entertainment market had only become the main battlefield of the Chinese-speaking entertainment industry, and even had a tendency to become the main battlefield of the international entertainment industry, and the competition was unprecedentedly fierce.

The small partner company and Huayi Brothers are both market pioneers!

The early pioneer cattle, which later survived, basically became giants of all sizes.

After all, the brokerage contracts of star directors are cheap now. It can occupy a large number of talents very cheaply, and the future market blowout, it is difficult not to make money!

Of course, the cheap circle of talents is still a small road. As much as possible, when the valuation of the film and television industry is very low, invest in the equity of peer companies, this is the king!

Invested in Huayi Brothers Film Company. This is also the direction of the strategic layout of the future partner company.

It is impossible for small partner companies to occupy all the markets, whether it is film and television, games, publishing, music and other markets, they are all very uncertain markets. It is impossible to say that whoever has more money will definitely be able to obtain a monopoly position in the market.

This is not the case, and in many cases in the cultural and entertainment industry. is often a gamble on luck, such as some small-budget movies, which were not favored in advance, but they were unpopular and created results that were no less than top blockbusters. For example, in the later "Thai Embarrassment", Ququ made a film with an investment budget of 20 million yuan, which is not a blockbuster, but later created a box office result of 1 billion yuan, setting a new box office record for Chinese films. This kind of dark horse. is completely unreasonable, creating a jaw-dropping box office result.

As for some high-investment blockbusters, it is more common to make ends meet and box office results.

It is precisely for this reason that Wang Qinian realized that through equity investment in peers in film and television and other industries. Eggs are not placed in one basket.

This avoids the rise of China's film and television industry in the future, and small partner companies will not set foot in vain. As much as possible, invest in a large number of equity in film and television peers. Let the small partner company share the feast of the rise of the industry.

Of course, after 50 million yuan of cash was invested in Huayi Brothers, it also greatly increased the investment capacity of Huayi Brothers. Originally, Huayi could take a risk and let Feng Xiaogang invest 100 million yuan in a blockbuster.

Even, Wang Zhongjun and Wang Zhonglei brothers. Although I am a little worried, I still feel that I can try a blockbuster of 100 million yuan. Even if you lose, it should be regarded as raising the value of Huayi's stars.

Huayi started with the most advertising, so. Its star economy is amateur like a fish in water. Major famous enterprises, Huayi's movies, and Huayi's stars, have invested a lot of advertising.

In this way, Huayi can offset the risk of the movie hitting the street at the box office in terms of advertising revenue and star brokerage income.

"It's not impossible to have a blockbuster of 100 million yuan, but ...... It's not mature yet! Wang Qinian said, "Because, Director Feng, your past films are mainly budgeted for millions, tens of millions of budgets to twenty or thirty million budgets. is still one more than a million yuan blockbuster! ”

"Zhang Yimou didn't do anything too much before, so he filmed "Hero"!" Feng Xiaogang muttered.

"Hehe, it's different. Zhang Yimou is a master of film pictures, in addition, he has a huge reputation overseas, film shooting, part of the new picture, and the rest are funded by overseas capital. For New Picture Company, the investment risk is actually not very large. Wang Qinian said, "It's best to have a movie with a budget of 40 or 50 million yuan in the middle." In this way, it may be better to start shooting blockbusters with a cost of 100 million yuan! ”

When Feng Xiaogang heard this, he temporarily extinguished the impulse of a blockbuster of 100 million yuan, and said: "Then make a 50 million film!" In other words, two years ago, 50 million was considered a top blockbuster, but now, it is no longer a blockbuster! “

Wang Qinian said in his heart, it is true, now domestic films have entered the era of blockbusters of 100 million yuan. directing a blockbuster with 100 million yuan is the Peugeot of a top commercial blockbuster director.

Therefore, Chen Kaige, Feng Xiaogang and other first-line directors can't wait to shoot blockbusters with 100 million yuan!

"A movie with a budget of 50 million, do you have any books?" Wang Qinian asked.

Feng Xiaogang said with a smile: "I bought a good script a few years ago, "There Are No Thieves in the World"! I've always wanted to shoot, but I'm changing the script! ”

"No Thieves in the World" is an original novel by writer Zhao Benfu, which was originally transferred to Emei Film Studio, but Emei Film Studio, due to financial problems, did not shoot. After Feng Xiaogang learned about it, he went to Emei Film Studio to negotiate and buy the copyright of the script.

This book is the original novel, and it is natural to change it when making a movie. Therefore, Feng Xiaogang spent more than a year revising the movie script.

Wang Qinian nodded and said: "50 million yuan is not much, but it is not much." It takes hundreds of millions of box office to not lose money. I don't know, what is Director Feng's plan for profit? ”

"Product placement!" Wang Zhongjun said with a smile on the side, "In the last film "Mobile Phone", a lot of costs have been recovered in advertising. "No Thieves in the World" is a film with a modern theme, and it can also implant a large number of advertisements! For example, mobile ads, and other ads! ”

"Is it possible to place ads on Internet e-commerce shopping sites?" Wang Qinian asked in a whim, originally "There Are No Thieves in the World" was implanted with many advertisements such as mobile, BMW, Taobao and so on. Now, naturally, this movie can't be implanted with Taobao ads.

"Yes, just change it slightly!" Feng Xiaogang hurriedly said.

"Little Prince Shopping Network, the company opened by my father, I am in charge, and I will pay 5 million yuan for advertising placement!" Wang Qinian said, "Is it okay? ”

"Yes, yes! In the movie, there will definitely be a conspicuous shot of the Little Prince shopping network! Feng Xiaogang said.

Implant an ad of 5 million, which has recovered one-tenth of the investment budget.

Of course, it is impossible for a movie to implant only one advertisement, and Huayi's movies are implanted with many brand advertisements. Like the movie "No Thieves in the World", with a budget of 50 million, and then some big-name superstars, famous directors and directors, the product placement advertisement pulled by it has to reach 30 million yuan.

Therefore, Huayi's movies often have a higher rate of return than other film companies!

Some films, even movies that have not yet been made, have already relied on advertising fees to recoup their costs. After the release, this is already a net profit.

To put it simply, Huayi's top director Feng Xiaogang's film has a budget of less than 20 million yuan, and it is impossible to lose money.

This is also one of the reasons why Huayi has become the hegemon of the domestic entertainment industry in history.

Because, Huayi's business model is not quite the same as others. It was the first to integrate the three major businesses of film, advertising and star brokerage. As a result, Huayi was undefeated in film and television investment at the beginning. (A good event for pie in the sky, cool mobile phones are waiting for you!) Pay attention to ~ point / public account (add friends on WeChat to add an official account and enter dd), participate now! Everyone has a prize, now pay attention to the dd WeChat public account! ）

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