For Shen Zhenghui, the development strategy has been thought about for a long time, but when to start implementing it sometimes depends on whether it is a whim. Before, he could only understand the situation of Pengcheng's animation company, and knew that Ah Heng was tinkering with overseas distribution according to his own ideas, but he didn't know how big the scale was, and this time he returned to China to let him understand the situation. Although overseas issuance can only be regarded as barely capital preservation, it is a good phenomenon and worth taking advantage of.

Shen Zhenghui, who has already opened the door to the UK with "The Magic Apprentice", naturally doesn't pay too much attention to the channels that Ah Heng and they have come up with, but the existing channels and capital will be meaningful when combined strongly. It's as if Apprentice of Magic didn't make much money in the UK, but it opened the door to all of Europe, and that's the point.

So when the head of Pengcheng's company was nervous at the dinner table preparing to meet Shen Zhenghui's reprimand, Shen Zhenghui unexpectedly gave them a gentle and drizzly attitude. Even with Li Hongzao's mentality of touching to the end, he couldn't help but feel surprised.

"You've done a great job, I've always cared too little about you, but it's very good that you can take the initiative to make such a result." Shen Zhenghui opened like this.

Li Hong himself is very uneasy, over the years, the pace of magazine distribution has slowed down significantly, and the animation business can only be said to maintain a basic balance, as long as it still relies on the annual routine to draw money during the Spring Festival, and then the money will be squandered immediately. Ah Heng's so-called overseas marketing plan sounds very tempting, but in Hong Kong and Taiwan, this style of animation is still difficult to resist the impact of Japanese animation, Li Hong spent a lot of energy and money to open up a part of the market in Southeast Asia and Europe, and the income is almost none. is such an achievement, and it was actually recognized by Shen Zhenghui. Is it because he has made too many blockbusters and is completely blind to this kind of small money?

"Chairman, we haven't done enough. The development has been somewhat slow over the years. Li Hong lowered his posture on behalf of others, and even Ah Heng also had a weak expression.

"It's normal," Shen Zhenghui waved his hand, "along with the loosening of the policy." Anime magazines have appeared all over the country, and it has been a great success for us to be able to maintain our current market share. "I've long been in agreement with your courage to open up new markets." He pursed his lips, then looked at Ah Heng, "I'm very surprised that you can do this." ”

Ah Heng pursed his lips, "This...... It also depends on the guidance of the chairman at the beginning. ”

Shen Zhenghui was silent for a while, and then said. "I'm not pointing you out, it's also because you have your own ideas."

Ah Heng was obviously relieved, but Shen Zhenghui immediately made him nervous again.

"While I'm now complimenting you on a job well done, that doesn't mean you're going to continue to do it yourself." Shen Zhenghui pursed his lips, "You'd better be mentally prepared." ”

"Chairman, is there anything we did wrong?" Huang Wei asked with some caution, "Is it too much to establish an export distribution channel?" We have established a cooperative relationship with Yangcheng Foreign Chinese College, and the translation and dubbing of the program use students as much as possible. Very cost-saving. ”

"That's a good way," Shen Zhenghui pressed down on his hand. "Although it's dinner, I still have to talk about work, after all, I don't have much time, and I'm really embarrassed to take up your rest time."

Everyone said that it didn't matter and was willing to listen to Shen Zhenghui's teachings.

"Your ideas and practices are very good and very actionable. But there were some failures in the selection of materials. Speaking of this, Ah Heng was nervous.

"I read the electronic version of your report, and in terms of subject matter, children's animation is the main force, accounting for half of the proportion. Japanese-style animation and Hong Kong-style animation are split in half in the rest of the genre," he knocked on the table, "so I'm going to criticize you for your failure in material selection." None of the people present dared to stand up and refute him, even Ah Heng was slandered in his stomach.

He set his eyes on Li Hong, "I'm going to say something critical of you." ”

Li Hong opened his mouth, but finally did not say anything to defend himself.

"At the beginning, "Shaolin Zhengzong" was very good and impactful, but if you still stay at this level, it will be disappointing. Over the years, your level has improved a lot in terms of picture quality, but in terms of subject matter. He pursed his lips vigorously, "I still don't see hope." ”

"Well, can you give an example?" Li Hong really couldn't help but say this, although it was not a positive response to Shen Zhenghui's accusation, but this sentence obviously carried some kind of resentment.

Shen Zhenghui took a deep breath, "The UK is one of the main producers of your cartoons, do you know what the ratings of "Magic Apprentice" are in the UK? ”

After saying this, the faces of the people present changed a little, even people in the comic and animation circles, who are often in contact with the Internet, will naturally know that there is such a TV animation with a novel by a Chinese writer as the script, and the starting point is not stingy with praise in publicity, what is the Chinese version of "Harry Potter" and the like is its advertising slogan. Naturally, people in the comic and animation circles will pay attention to this work, not to mention, this work is still supervised by Liu Xin.

"Well, there's a gap, we admit it." Ah Heng was still a little unconvinced, "But as long as the investment is enough, we can do it at that level." ”

"I'm sure you can do it too, and all these years of outsourcing work have not been done in vain." Shen Zhenghui nodded, "But my focus is on the subject matter and the story. He looked at Li Hong, "For so many years, has "Jin Hong" published a similar long story?" Is there an example of a popular animated manga theme? ”

"This, this is a domestic policy issue," Huang Wei interjected, "A lot of comics have been made into animations, and they can't be put in China at all, and no one buys this domestic theme when it is taken outside, so we consider the idea of internationalization when we select materials." ”

Shen Zhenghui looked at Li Hong again, "What do you think is the case?" ”

Li Hong nodded, but she also said, "We really haven't done enough. "The conscience of heaven and earth, before Shen Zhenghui took out the example of "Magic Apprentice". Li Hong already felt that she had done enough and was conscientious enough, but now she had to admit that she was really not good enough and not professional enough.

"I'm not trying to criticize you and demoralize you." Shen Zhenghui swept around the dining table and said, no one has the heart to eat now. "I just want to explain the direction and strategy of future development," he coughed, "Actually, I do the same as you, trying to open overseas channels, of course, my resources are much richer than yours, "Magic Apprentice" is a stepping stone, in the future, there will be more and more works similar to "Magic Apprentice". ”

Only Li Hong was the only one present who quickly understood what Shen Zhenghui meant. Everyone else was still thinking about it, and Li Hong was already a little excited and asked, "Chairman, do you mean that in the future, our comics can be animated as much as possible and then distributed overseas?" ”

"You can even counterattack the mainland!" Huang Wei was also a little excited.

"How to issue and how to counterattack the mainland will be talked about later." Shen Zhenghui waved his hand, his next step is an online TV station, the more sources and programs in his hand, the better, and the scale similar to Youku and Tudou in later generations is no less than holding a TV station in his hand. The next decade will be a golden time for this type of site. When the time comes, go public and sell the stock before the government gets stuck in the neck. Of course, Shen Zhenghui didn't want that day to come.

Liu Xin is also an acquaintance of everyone. Oh, and she's also a board member. Shen Zhenghui said, "I think there should be closer cooperation between animation companies and comic companies in Japan and Pengcheng. Shen Zhenghui looked at Li Hong, "Is your comic department also preparing to go to Japan to study hard?" He paused, "If it's hard to break through in terms of subject matter and creativity." In the future, I hope that you will be able to make achievements in the transformation of novels into comics. ”

Li Hong was a little stunned, feeling that his mind was in a mess.

"So, aren't you going to do the style and theme of Hong Kong comics in the future?" Ah Heng asked nervously.

"It's also good to keep a style, but Ah Heng, I have to say." Shen Zhenghui pursed his lips, "The market for the Hong Kong comic style you are obsessed with is too small, and the animation theme can't be done at all." He said, "There are only a few comics that can be adapted over the years, "Fengyun" and "Chinese Heroes". He spread out his hands, "With the further decline of the Hong Kong film market, there will be fewer and fewer such adaptations in the future, and the movie style is not the Hong Kong comic style you love, I think you should accept the reality." But of course, I don't force you, and it makes sense to keep a variety of styles as a reference within the company. ”

Ah Heng's expression was very ugly, not so much that he was shocked by the cruel reality exposed by Shen Zhenghui, but that he was angry at Shen Zhenghui's arrogant attitude.

Everyone was not in the mood to eat this meal, and everyone was thinking about Shen Zhenghui's plans for the future. On the one hand, she saw that Jinhong Comics, which was in the bottleneck stage of development, might gain new impetus and development direction, but on the other hand, she also seemed to see the status of domestic cartoonists further declining and becoming painters of novel adaptations. But sometimes we have to accept the reality that the development of domestic comics is not only restricted by policy, but also by the industry, and the domestic comics industry is also an industry that seems to have no future. Even if relying on Shen Zhenghui to set up such a benchmark as "Jinhong Comics", but it is still children's comics that make money, and the cartoonists who are biased towards youth and adults are still living a hard life, in terms of industry scale and government support, Chinese cartoonists are far from enjoying the level of Japanese cartoonists, which means that there are still too few talents in the entire industry, and compared with the development of network writers in full swing, cartoonists can only be a pitiful handful.

Yan Kai has been jumping up and down in Taiwan over the years, but when communicating with old friends, he also bluntly said that he can't live at all with cartoons alone. The animation industry chain must be built and relied on, but a large part of China's animation industry chain is in the hands of Shen Zhenghui, and more importantly, he is also pinching the industrial chain of foreign exports.

This basically means that things must be done according to Shen Zhenghui's ideas.

Of course, he also made a certain gesture and said to Ah Heng that he could keep some of his thoughts. But for the arrogant Ah Heng, it is very questionable whether he can accept this kind of charity-like attitude.

Li Hong naturally looked at Ah Heng very worriedly.

But it seems that the hard work of the past year, or the growing age has made him less impulsive, after Shen Zhenghui told his own thoughts, Ah Heng did not react in particular.

Finished eating. Shen Zhenghui went home, his parents' house in Pengcheng was still kept, and he also asked his aunt to be responsible for daily cleaning, so Shen Zhenghui returned to his home without a sense of disobedience at all, and the purpose was not a dusty room.

After Shen Zhenghui left, Li Hong and his entourage gathered at a night snack shop for a meeting. For Pengcheng. Although most of its residents are not Lingnan natives, it is still tainted with the atmosphere of Lingnan, and for Lingnan people, or typical Yangcheng people, 8 or 9 o'clock in the evening is the time when the nightlife begins.

This group of animation workers has never regarded the observance of work and rest time as their own dogma. They spontaneously met in advance to discuss countermeasures for their own future and interests.

"Actually, that's pretty good." Huang Wei said, "I'm going to vomit when I make children's cartoons, if it's a cartoon of the level of "Magic Apprentice". I'm quite interested. ”

"I'm worried that if our positioning is to adapt novels into comics or cartoons, will we soon lose our status as original creators and become some kind of tool?" Li Hong has a lot of ideas, in a sense, she is an idealist who has never changed, and she will definitely not lose her principles just because Shen Zhenghui has helped her realize her dreams, "This is very detrimental to cultivating our own manga artists, and most of the Japanese manga artists are not drawing novel stories, right?" ”

"They have illustrators." Another executive named Su Qing said, "Nowadays, Japanese novels are equipped with interjections. If the novel is a bestseller, isn't it strange to adapt it into a manga? And isn't there the kind of cartoonist you're talking about? Isn't Ken Obata that? ”

Ken Obata, a manga artist who became popular because of "Chess Soul", does seem to lack some kind of creative power...... In fact, if you think about it carefully, the Japanese ACG industry is not completely distinct, like works such as "fate", and there are many anime after the popularity of games and novels.

"So I think you're thinking a little too much," Su Qing continued. "Shen Dong just said that there is such a direction, not that it will be completely such a direction in the future." He stopped and looked at Ah Heng, "Didn't he still agree to let Ah Heng continue to draw comics and animations in the style of Hong Kong comics?" ”

When mentioning this, Ah Heng's face looked a little scary.

"Does he just want to use our channels to promote Liu Xin's works?" Another executive, Qin Ming, asked.

"How is that possible?" Su Qing said in a slightly disdainful tone. "Isn't 'Apprentice Magician' already a big hit in Europe? People must have channels, and this is someone who takes us to play. ”

"But our channels are cheap!" Qin Ming was not to be outdone, "Maybe "Magic Apprentice" didn't make any money at all, his channel fees were too high, and seeing that we also had channels, I wanted to merge the two channels." ”

"It's a good thing anyway," Huang Wei couldn't stand it anymore and said, "People are the chairman, and Liu Xin is also a director, so don't treat us as other companies who want to trap us." ”

Qin Ming was a little stupid, "I think we should think about it this way, Shen Dong is actually putting us all under Liu Dong's company," he glanced at the people around him, "This is more convenient for Liu Dong's company to make money, you know, our companies in China, the labor cost is only less than one-third of that of Japanese companies." ”

Li Hong couldn't stand the fact that these people only thought about their own status and interests, not for the sake of work, "Mr. Qin, do you think you can make animations like "Puhai Fortress" and "The Legend of Wukong"? ”

"It's not impossible!" Qin Ming spread out his hands, "I guarantee that the cost of making zuò is lower than that of Japanese zuò." ”

"So how is it released?" Li Hong asked.

Qin Ming stiffened, "It's not that it can't be released in China!" ”

"But the box office is big in a place like Japan." Li Hong said.

Qin Ming was a little embarrassed, "Chairman Shen can't be like this all the time," he said, "We all have shares." We do the specific things too. ”

Li Hong took a few breaths calmly, "In any animation company and comic company in China, is the treatment of middle and senior management better than ours?" ”

Everyone looked at each other a little, Li Hong is a veteran, and her prestige in the animation company is quite high, and she has the best relationship with Liu Xin, so everyone present is headed by her.

"We didn't stop working!" Someone muttered.

"So if you switch jobs to other companies, do you have better conditions than our company?"

Isn't this nonsense? Shen Zhenghui's animation company is basically the first in the country, so no one speaks.

Li Hong continued to ask, "Have you ever thought about going out to do it, can you do better than in the company?" More opportunities? ”

The same silence.

"I think we can take another look," he said, glancing at the expressions of his colleagues, "maybe what he's going to do isn't necessarily the kind of situation we're worried about." ”

"And he obviously doesn't have much time to stare at us." Ah Heng said a heart-wrenching truth, "It still depends on us to do things." ”

Li Hong nodded, "I agree." ”

"I agree." A motley voice rang out. (To be continued......)