On November 21, 2009, ten days after the Double 11, South Korea's Samsung and his party came to the headquarters of the company in Beijing. Pen, fun, and www.biquge.info

In fact, the two sides have cooperated before, but it is mainly Samsung that supplies orders such as LCD screens, mobile phone memory cards and ARM chips to partner companies. Basically, it is designed or put forward by the small partner company, and then processed by Samsung's factory.

After all, although the partner company has R&D capabilities, it does not have production capacity. All kinds of spare parts and assembly are basically outsourced and let some well-known enterprises OEM.

This model is similar to Apple's, in the past, Apple developed its own software, and even the hardware was produced in Apple's own factory, which was the main factor causing Apple's loss. After all, an enterprise with strong innovation ability does not mean that its factory management is also scientific and reasonable, and the cost is controllable.

Most of the current technology products of small partner companies are outsourced, so that the global industrial division of labor system can process their own products. The production capacity of modern society has been seriously overcapacity, that is to say, manufacturing is no longer the top of the manufacturing pyramid, the innovation of the really top enterprises, the mastery of the core technology of the industry, is the leader of the whole era. For example, a company like Xiaoxiao, if it was the person in charge of Samsung Sun Company ten years ago, he may not be looking at it squarely.

But now, the status has been reversed, the little partner is the pride of the times, and the XOS system dominates the mobile Internet era. But Samsung is a dying old man, waiting to take a life-saving medicine before he can relieve his breath.

If you don't take "medicine" anymore, there is a risk of a huge crisis. Even if it doesn't die, the importance of the Samsung world and even South Korea itself will drop by a few notches.

In fact, the scale of cooperation between partners and Samsung is not small, and the annual purchase of electronic components from Samsung exceeds 300 million US dollars. At present, for Samsung, the importance of orders from small partner companies is no less than that of Apple.

Of course, it is only for Apple and its friends to supply components. Earning some processing fees does not satisfy Samsung. Seeing the rise of the touchscreen mobile phone market from scratch, Samsung can't wait to produce its own brand of touchscreen mobile phones!

Yes!

Touchscreen phones!

Only touchscreen phones can save Samsung's mobile phone business, which is in trouble at this time, otherwise. In a few years, Samsung's self-owned brand of mobile phones, which Samsung's years of hard work to accumulate, may disappear from the market.

It is this sense of crisis that is why Samsung immediately summoned the highest-level team after the Double 11 passed. Depart for the capital of China.

Soon after arriving at the headquarters of the small partner's company, Samsung and his entourage proposed to visit the R&D department of the mobile phone, as well as the locations of various teams related to touch screens.

In addition, the use of mobile phone shopping malls in Beijing is also the focus of Samsung's visit.

Subway, bus, shopping mall, park, school...... In almost every place, among the mobile phone users in the capital, touch screen mobile phones have almost become the mainstream!

Whether it is Samsung, LG, or Nokia, Motorola, except for some old owners who have not yet changed their phones, ordinary new users who buy mobile phones. These traditional mobile phone brands are almost no longer considered.

"The pattern of China's mobile phone market has changed, at least the mobile phone market in Beijing, which is unrecognizable!" Many of Samsung's top executives quickly came to a conclusion.

Originally, some international traditional mobile phone giants dominated the market, but now even Nokia does not occupy an advantage in the mall. Some of Samsung's agents also complained to Samsung, claiming that after the purchase, the market price often plummeted within a few months, so. Agents and dealers had to break their wrists and sell Samsung's phones at a price lower than the purchase price. If it is outside the session, the mobile phones of the three will soon be abandoned by the agents and completely disappear from the market......

After returning to the headquarters of the little partner's company. Samsung's delegation to the industry has almost made up its mind to transform as quickly as possible!

In the Chinese market, as well as in the international market, touchscreen mobile phones have become the trend of the times and cannot keep up with the trend of the times. It is expected to be abandoned by the times soon!

"At present, the XOS terminal is mainly in China, and the manufacturers are mainly in China. The total number of XOS terminals from major manufacturers has exceeded 70 million. Moreover, it is growing by hundreds of thousands or even millions every year. But we are ready to enter the world, and the operating system with interfaces in mainstream languages such as English, Korean, and Japanese has also been made. As long as there are cooperative mobile phone manufacturers and channels in various regions, you can enter the major markets at any time! The terminals we make ourselves are actually mainly used as a reference for the manufacturers in the XOS camp, and our partners themselves will not actively compete with other manufacturers in the XOS camp. Li Lingxiang, as the president of the XOS business group, introduced to some guests, "Since XOS is the world's fastest-growing mobile Internet operating system, developers are becoming more and more enthusiastic about developing XOS applications. Currently, there are more than 100,000 applications for XOS, with thousands more being added every day. The new application further strengthens the stickiness of users to us...... According to our market research report, the XOS camp is expected to ship more than 50 million mobile phones in 09. Next year, that number is expected to double! It won't be long before our XOS system will become the mainstream of the mobile Internet, and for ordinary consumers, the time that may be used to access the Internet using XOS terminals in the future will far exceed that of PCs...... A PC has incubated so many of the world's top technology giants, so occupying a favorable position in an emerging market that is no less than a PC is equivalent to occupying a new continent no less than the size of the old continent in advance! ”

The guests present were mainly representatives of Samsung. Among them, the former chairman of Samsung, because he was involved in a bribery case, was forced to resign as chairman Li Kunxi was among this group of people.

In fact, it is not the first time that Lee Kun-hee has been seized by his opponent because of bribery and other issues, and he has been forced to step down for a period of time. This successful business leader, who has led Samsung's transformation from a declining sunset industry to repeated transformations, is not a vegetarian, nor is he a gentleman with lofty morals. In fact, for the development of the enterprise, he has always been unscrupulous, political donations, bribery and the like have been conventional means.

and has been forced to step down on several occasions. It's not because of petty issues like bribery, it's just a political struggle in South Korea. The political forces co-opted by Samsung are temporarily at a disadvantage, so it will affect the resignation of the chaebol bigwigs who control the political arena behind them.

But every time he stepped down. It's just a temporary hiding, and it won't be long before Lee Kun-hee will return to the leadership of Samsung by means. This time, it was Lee Kun-hee who took the name of sponsoring South Korea's bid to host the 2018 Winter Olympics. Obtained the presidential pardon, originally, it was supposed to be President Li, who was supposed to betray a three-year prison sentence and a five-year probation, and directly spent money to get the presidential pardon again. Therefore, it is expected that after returning to Samsung's headquarters this time, President Lee will return to the front of the stage from behind the scenes.

"Thank you very much Miss Li for your wonderful speech!" Lee Kun-hee smiled and said, "However, I have a question. Suppose Apple opens up iOS licensing, what will be the consequences? ”

"Even if Jobs wanted to do that, Apple's board wouldn't agree!" Li Lingxiang said, "Apple's board of directors is required to maximize Apple's profits, never to maximize market share. Just imagine, if the authorization goes out, can Apple still have such high profits as it does now? ”

"What if Symbian develops a touchscreen mobile phone operating system?"

"This is a group of old mobile phone manufacturers to support the system, now, Japan, South Korea, China and many other mobile phone manufacturers have given up the Symbian system, more and more mobile phone manufacturers are no longer willing to develop Symbian mobile phones. He is inevitably going to die! Such a poor system. At present, there is still a fee, and it is so ignorant and short-sighted to charge patent licensing fees to mobile phone manufacturers! If at first it can be after the advent of XOS and iOS and other touchscreen systems. Transform the first time. Upgrading the system to a touchscreen operating system, there should be hope. However, it is too late now, and if you want to transform again, Symbian has missed the best time to wait until it slowly makes Saipan's touch screen. At that time, users had long since abandoned Symbian. In fact, even now, Symbian has long been abandoned by developers and mobile phone brand manufacturers! ”

"What about Microsoft, which also has a mobile operating system?"

"Because Microsoft can't put down the PC, its mobile phone operating system is too dependent on the experience of the PC, even if it makes a mobile phone, it also wants to apply the experience of the PC! This left him at the starting line at the beginning - his ideas were more than ten years behind the times! ”

"As for Android, Google is very active in promoting this system, and it is also free to license!"

"It may indeed become a threat, but it is a long time later than us, the accumulation of users, the number of developers, the number of apps, and the ecology of the system will take a long time to catch up, and maybe, it will never catch up!"

In the end, Samsung became the first mobile phone manufacturer in South Korea to sign a license for XOS technology with a small partner. However, in order to win over Samsung, the partner company agreed that Samsung's XOS mobile phone app store entrance joined Samsung's app store. That is to say, there are two default app stores, one is the XOS original app download store, and the mobile phones made by Samsung will add another Samsung app store entrance.

Obviously, Samsung is very interested in the distribution of applications. Samsung believes that this app store is the most commercially valuable part of the entire system.

In fact, Samsung's opinion is right, and the app store is currently the money printing machine. When users download the officially promoted app from the app store, the advertiser will pay the advertising fee.

At present, the number of downloads of an app is 0.3 yuan, and the officially promoted app downloads will exceed 10 million times a day, which means that the app store will bring 3 million yuan of revenue to the partner company in one day. The cost is negligible, and the profit margin is more than eighty percent.

Moreover, this is still the price when China's mobile Internet traffic purchase is not too valuable, in other words, South Korea, as well as Europe, the United States, Japan and other relatively developed economic regions, the download of an app will, the advertising share that can be earned, far exceeds the Chinese market.

If the partner company has occupied a monopoly position in the global market, it will naturally not give such a big cake to Samsung.

However, the XOS camp of the small partner still hopes to win over Samsung, a fierce general, to help XOS fight in the global market, and firmly attract more consumers and developers to the XOS camp. It is for this big strategic goal that the small partner company began to loosen, so that Samsung can also bundle the Samsung app store in the original operating system. (To be continued.) )