0562 Costs and Opportunities
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In Song Chen's half-informed understanding, the Chinese animation industry is extremely thin for him, so he set his sights on foreign countries, on the DC comics that gave birth to the Nolan trilogy, and on the Marvel of "The Avengers"!
The biggest advantage of crossing is to know what kind of intellectual property rights will be in the future, and the intellectual property rights of DC and Marvel are not only on the adaptation of movies and TV series, nor just about the licensed production of the periphery, these characters can also be extended to the game industry!
Even, Song Chen, who doesn't know the characters of "League of Legends", is already brewing a hero-level version of the BA game in his mind, and the name is still "League of Legends", so DC and Marvel are the two companies that Song Chen is determined to get!
If necessary, he is willing to take out all the cash in his hand for the acquisition!
Of course, if you want to acquire these two giants that together exceed 8o% of the American comic market, there must be a big obstacle, capital is on the one hand, anti-monopoly investigation is on the other, and the identity of Chinese is also an important issue, which is why he plans to immigrate to the United States before starting to implement it!
This is also the reason why Song Chen is obviously not short of funds, but still introduces Meisheng Group into the subsidiary!
He needs more friends! More collaborators! More like-minded people!
……
On September 29, 2ooo, "Legend of Blood" was suspended for maintenance, and at the same time, the public beta that lasted for two months was ended.
In the past two months, "Legend of Blood" has created too many miracles, and the game website 17173 listed the miracles of "Legend of Blood" since its launch on this day: this is the most popular online game in China in 2ooo years! This is the most searched online game in 2ooo goog1e/baidu! This is the first online game in China with more than one million online users! This is the online game with the highest number of simultaneous online users in China! ……
In all its glory. Li Wei, who didn't want the media to interpret too much, speculate or even overestimate the game industry, took the initiative to contact the media to disclose the approximate number of "Legend of Blood": In two months, the peak number of people online at the same time in "Legend of Blood" reached 2o30,000. Nearly 8ooo registered users for free, 21 new regions were opened in two months, and a total of 21o IBM advanced servers were deployed in the computer room of Netcom Telecom, and the cost of electricity, bandwidth, and maintenance reached 30 million or 40 million yuan in two months.
This is not counting the construction costs, research expenses, marketing costs, manpower expenditures, server investment and other operating costs of online and offline channels, even if Li Wei did not announce the sensitive financial affairs to the world, but practitioners can know that it is an astronomical amount as long as they make up their brains!
The server investment alone has exceeded 200 million yuan, and Song Chen once thought that there was a surplus amount!
As soon as the number was announced, the huge cost expenditure scared away countless people who were ready to move. But it also made Internet companies that went public at the end of 1999 and the beginning of 2ooo and had a lot of cash to get involved in the game industry, including the three major portals that were well-known in later generations, especially NetEase, which acquired online game startups early, and the first generation of "Journey to the West" is in full swing.
On September 3O, 2ooo, Chenxing Entertainment announced the charging policy: "Legend of Blood" and "King of Kings" all canceled the point cards, and the pre-stored form of monthly cards was uniformly adopted.
Each monthly card is worth 3o yuan. Compared with the 1oo yuan monthly card of "King of Kings", Chenxing Entertainment is full of sincerity in making a big profit.
In order to avoid the dissatisfaction of the old customers of "The King of Kings", Chenxing Entertainment gave away 1 to 3 months of time to the old customers before today, although this greatly reduced the gross profit margin of Chenxing Entertainment, but won the unanimous favor of consumers, which can be described as comprehensive!
And. The unified use of the form of monthly card is not only convenient for management, but also saves marketing costs on a certain level.
On the National Day on January 1, 2ooo, "Legend of Blood" officially operated for a fee, and countless reporters crowded at the gate of Chenxing Entertainment's headquarters in Huating, wanting to know the operation of "Legend of Blood". But Li Wei refused.
Although Li Wei is reluctant to release the operating figures, smart reporters naturally have other channels to sample the operation of "Legend of Blood". The answer lies in the Internet café - in the 2ooo years before the popularity of personal computers, the Internet café is an indispensable spiritual entertainment place for the Chinese!
The sky was getting darker, and the clouds dyed by the golden sunset were crowded on the horizon, making it look extremely lonely.
It was drizzling in Dongou and holding a black briefcase, Zeng Jun ran home a little tired in the rain, Ma Lili saw her baby son coming home, and hurriedly stepped forward to take her son's briefcase, while complaining: "It's almost two months, how long do you still have to train?" Reserve cadres! Reserve cadres! That's a nice thing to say, who knows if I will lose my job tomorrow, if you want me to say Ah Qian......"
Without waiting for his biological mother to complain about his sister, Zeng Jun suddenly shouted: "Mom! ”
The son's displeasure was written on his face, although Ma Lili didn't like her son's maintenance of Zeng Qian, who was not her own, she still put away her complaint and muttered: "I just said casually that she is not here now!" ”
"She's not here, but her younger siblings are!" Zeng Jun loosened his tie and snorted coldly, "You don't take the reserve cadres of the Chenxing Group seriously, you should be someone else!" Which of those people from prestigious universities didn't sharpen their heads and wanted to squeeze in but couldn't get them? I'm very satisfied with my current situation, and you don't want to talk about this nonsense, and it will be annoying to you! ”
"I'm annoying you? You treat her as a baby, but I'm cold and don't know how to be grateful, okay? Ma Lili said coldly.
In the face of such a woman who will never know what satisfaction is and what is enough, Zeng Jun didn't know how to communicate with her, so he had to say in a sullen voice: "I'm full, you can eat dinner yourself!" ”
After speaking, ignoring his mother's displeased face, Zeng Jun walked towards the Internet café opposite.
Facing this son who may never be in tune with her, Ma Lili covered her forehead and sighed: "This stupid child...... That's how this society calculates! ”
"Do you think of your home as such an indifferent society? And my daughter! Just as Ma Lili was talking to herself, the sudden voice behind her made her hair stand on end. When I turned around, I saw her husband Zeng Lei with a gloomy face.
For a moment, Ma Lili was actually afraid.
When Zeng Jun walked into the Internet café, the pungent smell of smoke mixed with all kinds of stuffy smell came to his face, Zeng Jun was so smoked that he subconsciously stopped, frowning for a long time before he got used to it.
In the past two months, he has been receiving mentor training at Chenxing Group, and he will often come here to play "Legend of Blood" after work. "Legend of Blood" is officially launched today, and for Zeng Jun, who has his own savings and salary income, 3o yuan is completely affordable price!
However, Zeng Jun, who has been in this Internet café for more than two months, has somewhat noticed the abnormality of today. In general, compared with the past, there are significantly fewer people playing "Legend of Blood" today, and some good-faced people seem to have returned to their old business to play LAN battle games such as "CS" and "StarCraft", and some simply played QQ games such as the military flag double buckle fighting landlord!
At least 1/3 fewer people play "Legend of Blood", I don't know what happens elsewhere! Zeng Jun thought silently in his heart, and at the same time searched for a beautiful shadow with his eyes, and then his eyes lit up, and now she was standing behind others and watching others play.
"Why don't you play on the machine?"
Liu Xian watched intently as others manipulated the Taoist priest to level up and fight monsters in the mine, and didn't notice a man standing next to him, and when Zeng Jun suddenly spoke, he realized that he was already standing next to him.
Seeing that it was Zeng Jun, Liu Xian, who had a good face but was very young, pouted playfully and said: "My pocket money is given to Lao Yang, how can I have extra money to buy a monthly card?" ”
Lao Yang is Zeng Jun's neighbor and the owner of this Internet café!
Zeng Jun hesitated for a moment, and suddenly plucked up the courage to say, "I can help you!" ”
Liu Xian was stunned for a moment, her bright eyes stared at Zeng Jun as if she could speak, and saw that Zeng Jun was flustered and waved her hands and said, "We are friends!" I don't know many friends on that server, and Chen Le is not on my server, if you don't go online...... I'm so much less fun! And 3o dollars is not expensive! ”
Liu Xian chuckled: "I didn't ask you to explain!" Well, let's just think I owe you! ”
"No need, invite me to dinner when you work later!" Zeng Jun touched the back of his head and smiled.
Liu Xian nodded vigorously: "Deal!" ”
Zeng Jun took Liu Xian to the bar, and saw a bald middle-aged man standing there debugging a computer monitor. ”
"Yes! Lao Yang, you use Chenxing Internet café management software, right? Help me rush for two monthly cards for Legend of Blood! ”
"Good!" Lao Yang nodded, then glanced at Liu Xian, and while opening the recharge system of Chenxing Internet Cafe, he said to Zeng Jun with a smile, "I didn't expect your hands and feet to be very fast!" ”
"Huh?" Mu Ne's Zeng Jun didn't understand Lao Yang's ridicule for a while, but Liu Xianqiao, who was two or three years younger than him, blushed, glanced at Zeng Jun, and didn't rush to refute.
Zeng Jun didn't ask much, just picked up the record book on the bar and wrote his email on it, and then handed it to Liu Xian, and after she also wrote it down, Zeng Jun took out a hundred-yuan bill from his pocket and pushed it in front of Lao Yang along with the record book.
Just when Lao Yang was helping them recharge, Liu Xian looked at Zeng Jun and said thoughtfully: "You haven't seen anyone during the day during this time, can you ask where you have been?" (To be continued.) )