Chapter Forty-Eight: Another Choice
Three days after Johann arrived in Karlsruhe, Benz rushed back.
In the three days before that, accompanied by Maybach and Daimler, John got to know General Motors thoroughly. Over the past few years, things have changed dramatically at General Motors, and it was an eye-opener for John!
The annual production of automobiles is still not very high.
With an output of just over 1,000, it has to supply the aristocracy and wealthy throughout Europe and North America, plus top customers in Asia and South America, so you can imagine how popular Aurora Gray is. So until now, GM's products are still in short supply, and every car has been booked early. So in the year that ends soon, GM will sell a record 1,400 vehicles, bringing huge returns to GM!
"Every car can bring a profit of two thousand marks!"
When he met John, Benz exclaimed excitedly: "But we can only produce more than a thousand cars a year, which is simply not enough to meet people's needs!" And it must be noted that our investment in technology research and development and process improvement is not obvious, but the level of competitors is improving rapidly......"
At this meeting with John, Benz's attitude was much more resolute.
It's no wonder that Benz is so excited, it's really John's idea that he can't accept it. Obviously there is a very large demand, but he refuses to expand production capacity, but invests money in technology accumulation, which makes Bentz, who wants to promote automobiles, how can he be convinced?
After hearing his words, the other three were silent.
“…… I know that our philosophies are too different. ”
After being silent for a long time, facing the three greatest automobile inventors in German history, Johann took a deep breath and said in a deep voice: "Of course, this has nothing to do with personal interests, just a difference in the strategy of running a company...... I don't think there's any disagreement on that, right? ”
Bentz, Daimler, and Maybach looked at each other, then shook their heads at the same time.
Although the relationship between John and Benz is indeed a little discordant, everyone knows very well that this is not because of conflicting interests, but purely because of differences in philosophy. As the inventor of the automobile, Benz desperately hoped that this new means of transportation that would make him famous would quickly become popular, and he hoped that General Motors would expand its production capacity and sell more cars; But as the company's main investor and majority shareholder, John doesn't think so, he believes that the company's most important task under the current conditions is to improve and develop various technologies, improve the performance of cars, and develop new products such as trucks and buses!
One only looks at the present, and the other looks to the future.
After a slight pause, John said indifferently: "Regarding the proposal to expand production capacity, I still have the same opinion. In the current situation that the production cost of Aurora II has not been substantially reduced, it is an irresponsible decision to rashly increase production! Once the growth of poor energy exceeds the expansion of market capacity, I am afraid it will bring irreparable losses to the company! ”
John never changed his mind on this.
Due to the limitations of the times and technology, it is difficult for General Motors to significantly reduce its production costs, so the price of Aurora cars has always been running at a high level. Therefore, in John's view, just like those luxury goods such as sports cars and yachts in the future, it is absolutely impossible to invest rashly to expand production capacity. Because its market capacity is too small, it is better to go on with a long stream of fire than to increase production capacity to meet demand.
No matter how you look at it, now is not the time.
After a moment of silence, Maybach said: "Mr. Huntelaar, what you said is indeed very reasonable, but we also can't ignore the fact that after a few years, the cars produced by the company are still in short supply!" “
Daimler and Maybach, originally supporters of Johann, had opposed Benz's proposal to expand production capacity a few years earlier. But as the second generation of Aurora becomes more and more famous, the product has been in short supply, and the two are now a little unsure. Like Bentz, they are true connoisseurs, and they know very well that Aurora II has reached the pinnacle of what this era can achieve, and if they want to go further, it is impossible without a long period of investment.
So slowly, Maybach and Daimler began to change their minds.
If it becomes more and more difficult to make a breakthrough in technology, it is not cost-effective to invest a lot of money. However, if it is used to expand production capacity, the effect can be said to be immediate. Every Aurora produced will be sold as soon as possible, and when the competitors' products are not worth mentioning, the initial thoughts of the two slowly changed...... "Yes, I must admit it!" ”
After seeing the expressions of the three people, John sighed secretly, but said quietly on his face: "But gentlemen, are you sure that after we expand our production capacity, the cars produced can still be sold as soon as possible?" ”
"Of course, I'm sure!"
Impatient, Benz nodded immediately.
Since he dared to pack a ticket with John, Benz was naturally well prepared. He has traveled to various places before, and has seen many customers who have bought Aurora, and has also met many potential customers who want to buy Aurora, and he knows very well how popular his products are. It is precisely for this reason that his attitude today is so resolute!
"I also don't think it will affect sales."
Daimler, who had been silent, also spoke at this time, nodded and said: "In fact, the orders we have now have been auctioned until the second half of next year, and it is definitely no problem to at least double the production capacity!" ”
After listening to Benz and Daimler, John fell silent again.
If it was only Benz who had this idea, John wouldn't have thought too much, but looking at the expressions of Daimler and Maybach, he was a little shaken in his thoughts for a while. In the final analysis, these things are John's conclusions based on historical experience, not the result of completely thinking about himself, but now the three big bulls in the history of automobiles are not in agreement with themselves, perhaps......
"No!"
Suddenly, a spirit, John Bar himself dragged out of his confusion.
No matter what the history is like, and no matter what the three big bulls think, is it okay to have a little confidence in your own judgment?
"I'm sorry, gentlemen!"
After thinking about it, John no longer hesitated, and immediately said: "I still insist on my own ideas, so if you insist on increasing the production of Aurora II and reducing the investment in technical research, I think we can only consider Mr. Bentz's proposal......
……
It's too heart-wrenching to write, and I ended this volume early.
This volume is very badly written, of course, because of personal reasons, it is intermittent, and the thinking is completely messed up.
Next, try to get back to normal. (To be continued.) )