Chapter 654: Tomato Juice
The tomatoes sold very well in the domestic market.
Even in short supply.
This made Tang Chendong think about how tomato sauce or tomato juice should be sold. Of course, this is really a question of positioning. If the juice is better than buying fresh fruit, then why does he need to do deep processing.
Fortunately, Tang Chendong's team has made a quantitative analysis of the market.
Tomato sauce is a minority, because ketchup is not a must-have on the table of Chinese people after all. The target markets for these ketchups are Europe and the United States.
So, the yield of ketchup is not very large. Therefore, tomato sauce takes the high-quality route, if it is sold in China, the 500-gram package of tomato sauce must be sold for at least 100 more.
And taking into account the number of freight in circulation, tariffs and the local price level, how can it be more than 40 euros in Europe.
Of course, this pricing is a very knowledgeable problem, Tang Chendong handed this over to a team, and he asked them to go to Europe and the United States to study the average price of local tomato sauce.
Of course, Tang Chendong's tomatoes are not comparable to their local tomatoes.
After the report was handed in, Tang Chendong analyzed the report.
In Europe, the most common ketchup is packed for 8 euros in 500 grams. The most expensive ones can be sold for 30 to 40 euros. And those more expensive tomato sauce actually have a good market share, which shows that the people's love for tomato sauce here is completely more than that of Huaxia Kingdom.
In the end, Tang Chendong decided to preliminarily propose a bottle of 51 euros. Completely take the high-end route.
Compared with the best tomato sauce in Europe, Tang Chendong knows that his ketchup advantage is more obvious.
Over there in Europe. My Taowang is a little beyond the reach of the whip, so Tang Chendong is ready to cooperate with the largest supermarket chain in Europe. It is only sold in various stores of this supermarket.
Of course, if the price of this supermarket cannot be negotiated, Tang Chendong does not rule out that he will go to a certain country in Europe to register an e-commerce website and sell it exclusively.
After all, the store is a big bully, and Tang Chendong knows that Knorr Supermarket will definitely lower the price. If the retail price is set at 51 euros, they can only pay 10 evens or 20 euros.
This must not be the price Tang Chendong wants.
Fortunately, Tang Chendong did not produce a lot of tomato sauce in the early days.
The highlight is tomato juice in the domestic market.
It varies according to the content of fresh tomato juice. The company produces a series of products. The cheapest is the lowest three percent. The price is 5 yuan on my Tao website.
The highest 20 percent of the specifications are priced at 30 yuan. All are in 500ml packs.
And a fresh tomato juice can make 20% of a bottle. In this way, the profit can basically double after deep processing.
In fact, Tang Chendong can only sell fresh fruits, and the profits are already considerable, and the supply exceeds demand. But he had to pursue a variety of products.
Otherwise, Chendong Group's products are too simple.
He had to have a series of productions. Leading products. In this way, we can seize more market share. After all, compared to fresh fruit tomatoes. Tomato juice should be taller and larger.
Therefore, when the first batch of tomato juice was packaged and sampled for inspection, Tang Chendong asked me to Taowang to hype up the seven tomato juice.
For thirty pieces. The market acceptance of tomato juice at different prices of twenty yuan, ten yuan, and five yuan, Tang Chendong needs to hand over time to test it.
But five yuan a bottle is the common price of many fruit juice drinks in the market, and I think it can also be recognized by the market, after all, Tianchen tomatoes are different.
Prior to this, Tang Chendong had already broadcast Zhang Yipai's juice advertisements on major TV stations and Internet media.
The sampling pass sheet was quickly sent back.
Can the things produced by Tang Chendong be unqualified? Tang Chendong's requirements for the tomato processing factory are very strict, he can't smash his own signboard, if so, it might as well really just sell tomatoes and fresh fruits.
Finally, all kinds of tomato juices are scheduled to be launched on Double 11.
This day is a day for e-commerce companies to fight. Taotao.com, as a leader in the industry, can exceed 500 billion yuan in sales every day on this day. What is this concept?
I can't catch up with the anti-birth Taowang now.
……
I also have a big deal now.
That's going public.
As the major shareholder of my Taowang, Tang Chendong certainly hopes that my Taowang can be listed. That's one step closer to catching up with Taotao.
It's just that the process of e-commerce listing will be more difficult than that of traditional manufacturing. After all, there are still many gaps in the supervision of Internet companies, which makes Internet companies cautious and cautious in their listings.
Compared with Chendong Group, my Taowang was established two years earlier, and there are more possibilities for listing. And Chendong Group is still making the final sprint.
However, Tang Chendong believes that the listing of Chendong Group is not a problem, not even a matter of time, and it will definitely be listed on the main board of Shenhai at the right time.
Tang Chendong thinks that if his tomato juice is a hit, it must be very good news for me to go on the market.
When Tang Chendong told Han Meishi about the time when Tianchen tomato juice was on the market, Han Meishi was also quite excited. Double 11. With the two fist products of tomato and tomato juice, I Taowang will definitely be able to share more market share.
If the business is good, the possibility of listing will be much greater.
Tang Chendong made a promise to the employees in my Taowang and tomato processing factory that if my Taowang sales exceeded 10 billion yuan on Double 11, and tomato juice could sell millions of bottles, he would give everyone a red envelope.
On the assembly line of the tomato processing plant, it can basically fill 200,000 bottles per day. If the response is better, Tang Chendong will have to continue to expand production capacity.
Then it is necessary to find a place in Ningyun City to build a bottling plant.
After all, the tomato processing plant will occupy a larger area.
During the Double 11 promotion, I Taowang promised to give free shipping to 40 yuan for Tianchen series products.
Compared with the beginning when the tomato fresh fruit was sold on my Taobao website, Tang Chendong is much calmer now, because he has already tasted the taste of success, and he knows that this sale will be just as successful. So, there's not much to be excited about.
No matter how successful you are, you just make more money.
And the money! He is still some distance from the richest man in Guiyun Province, not to mention the richest man in China and the richest man in the world.
But becoming the richest man was not his primary purpose in making money.
It's just that if Tianchen Tomato Juice succeeds, it will be a big step closer for him to fulfill his promise to all the villagers.
There are more than 20,000 registered residents in Gujing Village, and if the average is 1 million per person, the total assets of Gujing Group must be more than 20 billion to more than 40 billion or more.
After all, the total assets can't really be distributed to each villager for one million. His goal is not to give the villagers a million assets, but a million spending power.
However, at present, the total assets of Gujing Group are still negative, after all, because there is no profit for Gujing Group so far. So, he still has a lot of work to do. (To be continued......)