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Shen Zhenghui has not cared about his business in the mainland for a long time, which is not a good phenomenon. If the big boss doesn't put a little pressure on those management, the management will mess around on its own. So Shen Zhenghui took the time to contact the CEOs of several of his companies by phone before going to the United States, asked about the operation of the company, and asked his father to come forward to various companies to have a look. Shen Xingguo was very unhappy when he was supported by his son, but when he talked about the scale of several companies, he began to worry about other things - what if such a valuable company was collapsed by others?

"Jinhong Comics" magazine continues to maintain the consistent scale and level, when the magazine has achieved this scale, the ability to resist risks has been relatively strong, unless it is a special thing, otherwise they will maintain the current scale and level of continues, until ushered in a further explosion. On the other hand, the development of several animation companies has mixed blessings, as a political achievement project under the local government, several animation companies have contributed a lot of shares in the national film market over the years, making everyone fully realize the truth of the saying that the best money in the world is women's and children's. "Pleasant Goat and Big Big Wolf" and the "Bear Infested" series have become the reserved items of animated films every year, and even led to a series of animated film booms, allowing Shangmei Film to continue to play its glory.

However, the more young children's animation makes money and attracts everyone's attention, the greater the damage to the entire animation industry. Both film series and a series of cartoons have reinforced a certain impression of adults that cartoons are made for children.

Due to this, the docking of domestic comics and domestic animation has always been a big problem. If you don't open up this channel and turn comics into animation, the comic circle will always be a small circle; On the other hand. If the animation theme has been limited to children's animation, the scale of animation will not be developed, after all, the vast majority of current animation companies rely on animation subsidies to survive. The largest market for teen and adult anime has been untapped.

Now Shen Zhenghui's two major industries, comics and animation, comics have been limited in scale, and their development has reached a bottleneck stage. On the contrary, the development momentum of the animation company is still relatively good because of the outsourcing business.,But the current economic shape shì can still be maintained.,When the economic crisis comes,It's really hard to say what will happen.,The good times left for him are just these ten years.。

However, the market for online literature is thriving step by step.

The development of the Internet has been a step by year over the years, the contradiction between the people's growing material and cultural needs and backward productive forces has stimulated the birth of the profession of network writers, professional writers have been unable to meet the material and cultural needs of the people, the development of the times is so rapid that the writers cultivated by the society have lagged behind the times, so the network writers came into being in response to the call of the times. It's like a new vernacular literary movement. The old vernacular literary movement was both formal and content, detached from the form of classical Chinese, and at the same time close to the lives of the general public. The same is true of online literature, which is a free novel genre in form, which is different from publications that pursue rigor, and can be written as much as you want; In terms of subject matter, it is detached from the requirements of general literature and pursues fun. Close to the tastes and hobbies of a new generation of young people. It is deeply influenced by popular culture such as Japanese ACG and Hong Kong movies.

Shen Zhenghui accelerated the popularity of online novel culture.

From "The Legend of Wukong" to "The Magic Apprentice", Shen Zhenghui has set two benchmarks. These two benchmarks fully demonstrate what kind of raw materials online novels should provide to the downstream as the upstream of the entertainment industry.

The results of "The Legend of Wukong" are a little more conspicuous. After all, it was released on the big screen, and it also left its own traces in the history of domestic animated films. But apparently, its authors are somewhat unsure of where their success lies. This work is a culmination of popular culture such as Hong Kong films and nonsensical comedies dominated by the atmosphere of the second class, but the author obviously thinks that this is the victory of the second atmosphere. So much so that he simply applied this experience to the rest of his creative career. As a result, the combination of the second breath and the directorial characteristics of pretending to be 13 made a mess for a group of Hong Kong film directors who were pitted at the same time.

"The Magic Apprentice" shows another requirement of the downstream industry for upstream raw materials, in a sense. It doesn't have the originality of Harry Potter, and you can admire the author's ingenuity, but you would never think of it as pure author's ingenuity. The whole story is like a delicate combination of various materials from history, and finally becomes an original story. The only thing that is amazing is that this overhead is completely detached from various specific contexts, and it is very suitable for adaptation into universal literature and film and television works. That's the author's skill.

Comparatively, actually. Whether it is "The Legend of Goku" or "The Magic Apprentice" is not a good object of imitation, with the fantasy of fame, hoping that their works can also appear on TV and movie screens, most of the writers' works cannot have the good luck of these two, but the starting point Chinese network wastes no time in promoting as if every writer has such luck, such advertising finally actually becomes the expansion of the entire online literature market. Writers keep getting into the pit, and so do readers. "Bright Sword" is another typical example sandwiched between the two, it is simply too typical, it did not escape Shen Zhenghui's grasp and finally became a TV series, and then became a new benchmark for online literature. If "The Legend of Wukong" and "The Magic Apprentice" are too difficult, "Bright Sword" is another smooth road that seems to be relatively smooth. Not only for online writers, but also for serious writers.

The success of "Bright Sword" comes with another condition, that is, the private TV drama production company has also begun to meet the needs of China's cultural market. No, or they are far from satisfying the Chinese film market. Stimulated by Shen Zhenghui's model of making zuò, a group of bigwigs seem to have seen the big market of online literature, and they have invested in the ranks of burning money. Before 2003, a large number of personal websites began to transform into commercial websites. The mature starting point system has become the object of plagiarism, and the starting point has to face the competitive means of the poached author. A large number of venture funds have invested in this industry, but there are few people who have enough eyes to connect the upstream and downstream. Some of these investors know the Internet. I don't understand film and television entertainment, some people understand film and television entertainment, but they don't understand the importance of online literature website platforms. The CEOs of domestic entertainment companies generally don't pay attention to scripts, and they all want to find someone to fool around and get a book casually, and they don't bother to build a platform script library at all.

And those who understand the Internet and online literature lack the channels to open up the online literature and film and television circles, so burning money has become real money burning. In addition to VIP subscription (facing the threat of piracy), the mainstream way out of online literature is to publish books through formal channels, and some people may have thought of game adaptation, but it also requires an accumulation of technology to achieve it.

Shen Zhenghui listened to the team at the starting point vomit a lot of bitter water, and finally said that although the competition pressure is very high, the system and finances of the starting point itself are running well, and he just hopes that more works can be made into movies, TV series and animation, and such benefits are definitely not comparable to burning money.

The sad literary youth has actually come to an end, and he is about to die on this road under the banyan tree. Today's web is moving rapidly towards the age of entertainment. On this road, Shen Zhenghui's father, Shen Xingguo, is actually the main force. At this time, Shen Zhenghui proposed to the management team to build the female frequency independently, and this constructive opinion inspired a great backlash from the management team. At the moment, I really can't see the need for female authors to be independent, but Shen Zhenghui has long known that female authors are the main force in adapting TV series. It's like a screenwriter for a Korean drama. Aunt is the main force.

Another task that Shen Zhenghui assigned to the website was to ask them to recommend original films, TV series and animation adaptations every year. The connection between upstream and downstream must be established with an effective mechanism. Relying only on one's own memory and preferences, it is simply impossible to undertake such a heavy task. At the same time, he also proposed to his father that the film and television production company was planning to build yì, don't always think that if you become a famous producer, you can make any bad script into a movie. It is true that this is a bad atmosphere in the entertainment industry, and if you want to make achievements. There is a real need for a new and well-developed system.

In the online literature industry, Shen Zhenghui's opponent is actually an old friend. Li Zekai Li Gongzi's TOM Group has also extended its hand to this field, and his advantage over others is that the TOM Group includes publishing groups and TV channels, so after establishing its own TOM book station, it unceremoniously played the banner of publishing and adapting TV series and movies. Li Zekai's own identity has also become the focus of propaganda. In terms of publicity and money burning, Tom Book City put on a posture of deep pockets.

It's a pity that Shen Zhenghui knows Tom, or Li Zekai himself, and he proclaims that he loves new technology, invests in new technology, and loves new concepts. In fact, in essence, he is still a traditional investment businessman, but he has learned a new way of packaging. He really has the channels to realize the plan he promotes, but in fact it is just used to hype up the concept, and the ultimate goal is only to make money. When he sold Penguin's stock to Shen Zhenghui, it was essentially a speculative investment behavior, and he did not hesitate to sell it when he saw that his profit expectations had been met.

Now, he just discovered a new hype subject under Shen Zhenghui's demonstration. From the bottom of his bones, how rebellious this guy is against his father on the surface, how much he agrees with him in his heart. At heart, their family was a classical capitalist, with the actual and visible as wealth, monopoly as a tool to maintain profits, and real estate as the most suitable area for investment. Therefore, after seeing Shen Zhenghui's industrial layout, he simply imitated it, which can be regarded as Li Gongzi learning a new method, and his information Cyberport also needs these investment gimmicks in order to cheat enough commercial real estate land from the government.

It was not for nothing that Li Zekai subconsciously regarded Shen Zhenghui as his opponent, Shen Zhenghui first contacted him and swallowed the penguin's shares, just when he thought that the value of the penguin had reached its peak. But then Penguin's development was simply beyond everyone's expectations. Penguin's little brother is seeking the listing of Penguin, NASDAQ or Hong Kong, and every time he thinks of this transaction in the future, Li Zekai will feel that his soul and body are being devoured.

The aura on Shen Zhenghui is a famous director. His business achievements are hidden, and Li Zekai would not have known that he had such achievements if he hadn't deliberately observed, which stimulated his competitive spirit. Shen Zhenghui, a man who is nearly ten years younger than him, seems to have much higher achievements than him, he once stood at the top of Hong Kong, but then the bubble burst. His subsequent treatment of the company shows that he is still essentially a capitalist who only earns profits for himself.

Originally, Shen Zhenghui didn't care about Li Zekai's similar layout to himself at all, those who learn from me live, and those who are like me die, this is a very simple truth. After Shen Zhenghui learned about his own industry, he left a lot of things to the CEO and his father to do, he was about to go to the United States, and he was quite apprehensive when he talked about this trip. Although the last time Mr. Anderson and Miss Mason were friendly enough.

However, it was at this time that he received an invitation from Li Zekai again, asking him to come to Hong Kong to talk about business if he had time.

"I really didn't know that I still had business to talk about with him," Shen Zhenghui tilted his head and looked at Nazumi Horiguchi who came to inform him a little strangely, "He can't want to buy back the shares of Penguin, right?" Did he say something about it? ”

"He said it had something to do with the TV station." Nazumi Horiguchi replied, "In addition, he invited President Fukuda to Hong Kong by the way, but the president has already refused. ”

"That's right. If it was his father's invitation, it would be really hard to refuse. ”

"He said that his father was also interested in meeting with you and President Fukuda. Then President Fukuda said that you can make the decision in her place. ”

"That's what put everything on my head." Shen Zhenghui was a little dissatisfied, "If you talk about TV stations, it must be a free TV station in Hong Kong, is it a pay TV station?" In a place as big as Hong Kong, still expect TV stations to make money? ”

"But it's obviously possible to make money." Natsumi Horiguchi replied.

"The head snake can make money, if I control the ATV. It's good not to be trapped to death by the people below. Shen Zhenghui laughed at himself slightly, "Let me call him back and see what this guy wants to do." ”

The two of them can be regarded as people who have had many contacts, and if the other party invites them, there is no response from their side. It does seem a little rude.

After the phone call, Li Zekai's response was leaky, he said that he is now interested in TV again, and hopes to meet with Shen Zhenghui to discuss in detail whether he can cooperate with Hong Kong TV on this resource. Shen Zhenghui didn't know how to respond to this excuse, if you were really interested in the TV industry, you shouldn't sell your TV station to Murdoch. But perfunctory, he doesn't seem to know what excuse to use, after all, Shen Zhenghui is also one of the major shareholders of Satellite TV, although now Satellite TV is losing money every year.

"I'm going to the United States soon to promote the new film," Mr. Shen said, "I'd be interested in talking to you and your family, but I won't be able to stay in Hong Kong for long." ”

"That's enough," the other party smiled heartily on the other end of the phone, "My father and brother also want to meet you and have a meal." We're talking about principled things that won't take much of your time. ”

"That's fine, I'll do my best to arrange my trip." Shen Zhenghui put down the phone and thought about it carefully, confirming that there was no strange change in the other party's tone when he mentioned his father and brother.

Putting down the phone, Shen Zhenghui instructed Nazumi Horiguchi, "Help me book a ticket to Hong Kong, and by the way, help me book a ticket from Hong Kong to the United States." ”

"Okay," Natsumi Horiguchi nodded, "President Fukuda knows that you must go to Hong Kong, so she entrusted you to deal with some matters in our Hong Kong office by the way, some things are not easy to explain on the phone and in official documents, I hope you can give Mr. Kazuya Zhushi correct instructions on the spot." ”

"What?" Shen Zhenghui was surprised to take a large stack of bun jiàn from Natsumi Horiguchi's hand.

"He has repeatedly declared that this is a good opportunity for Hong Kong to enter the mainland market, and President Fukuda thinks that it is better for you to make such a judgment." Nazumi Horiguchi said, "Actually, the Hong Kong office has made a good profit this year. ”

"So it's actually two places huddled together for warmth?" Shen Zhenghui looked at Wen Jiàn, and remembered that his uncle and cousin were still running his small broken company in Hong Kong, "It seems that I really have to go to Hong Kong, there are so many things!" Shen Zhenghui sighed.

"How many bodyguards are you going to bring?" Nazumi Horiguchi asked.

"At least a secretary and a legal adviser are still needed, right?" Nazumi Horiguchi added, "Although Miss Fujido didn't do a good job last time, it doesn't seem to be her fault, and she's worried that you won't take her this time." ”

Shen Zhenghui smacked his lips and put down the text, "How did President Fukuda arrange it?" ”

"The president respects your opinion," said Nazumi Horiguchi, "but she also wants you to bring Miss Fujido with her." ”

"Looks like I don't have a choice." Shen Zhenghui pouted and said. (The novel "Dream of Rebirth" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued......)