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His villa vaguely inherits the Oriental style of traditional Chinese architecture, with one main ridge, four inclined ridges, slopes on both sides of the eaves, gray tiles and white walls, but the corners of the roof are not upturned. Led by a subordinate in a kimono, Song Chen came to a semi-open living room.

The furnishings in the living room are unusually simple, with only a coffee table and two soft cushions, a simple and beautiful sliding door on one side, and an atrium on the other; In the atrium, there is a courtyard where birds are singing and flowers are fragrant, and Shinyuki Idei, who is wearing a white kimono, kneels quietly with his legs together.

In a place where every inch of land is scarce, there is a kind of laid-back calm hidden in the city.

Following the customs, Song Chen took off his shoes and sat down on his knees opposite Nobuyuki Idei in his socks. As for Zhao Lin, she was politely taken away by that beautiful woman.

The visitor was a guest, Nobuyuki Idei lifted the exquisite teapot and poured Song Chen's cup two-thirds full, and then said in English: "Just now Mr. Song said that he had something important to discuss with me, I don't know which one?" ”

There was no greeting and politeness, and when Shinichi Idei waited for Song Chen to sit down, he asked about Song Chen's intentions.

For Song Chen, it was not very comfortable for his butt to press on his heels, but at the same time, it also forced Song Chen to straighten his body to reduce the pressure on his instep. At this time, he said with a solemn face: "This time I came to meet Mr. Idei, which is to provide a solution for Sony on digital copyright, and at the same time open a good start for the in-depth cooperation between Chenxing Group and Sony Group!" ”

"Huh? Digital rights? Nobuyuki Idei didn't expect Song Chen to mention this question that had been bothering him for a long time, "Your Excellency mentioned this matter, is it related to Napster's lawsuit?" ”

Napster is an online music service that was originally developed by John? Fanning, Shaun? Fanning and Sean? Parker's co-founding of the Archive Sharing Service, the first widely used peer-to-peer (P2P) music sharing service, has greatly influenced the way people, especially college students, use the Internet. It has made it easy to share mp3 music among music lovers.

Since the sound quality of MP3 is almost indistinguishable from that of a music CD. Its easy-to-use features have attracted tens of millions of Internet users, making MP3 the standard for online music! Commercially available CDs are often converted to MP3 format and distributed online, making record producers feel threatened and the audiovisual industry has been accused of mass infringement.

In December 1999, the Recording Industry Association of America (RIAA) filed a lawsuit against Napster in the District Court of San Francisco in order to prevent Napster from providing MP3 music exchange services. Holpatel agreed with the plaintiff's claim, so he issued an injunction against Napster in early July this year, asking Napster's website to stop all exchanges of copyrighted files from 0:00 on July 28.

Since Napster was technically unable to immediately filter out unauthorized and copyrighted music in tens of thousands of MP3 files, such an order was tantamount to requiring Napster to shut down, and Napster had to appeal to the U.S. Court of Appeals for the Ninth Circuit.

The appeal is pending. However, the eight-month lawsuit not only did not make Napster walk on thin ice, but attracted a large number of users because of the lawsuit's fame, and what made Ria even more embarrassed was that not only did this unfinished lawsuit not make Napster depressed, but the second-generation P2P sharing programs such as Kazaa, 1imeire and Bearshare spread in full swing!

P2P shareware has spread across the global network and is becoming uncontrollable, Sony Music, as one of the world's most famous music publishing giants, of course, let Sony President Nobuyuki Idei and Sony North America President Howard? Stringer had a terrible headache.

"Slightly related!" Song Chen said. "Mr. Idei, leaving aside the backward third world, consumers in the European and American countries are not really interested in piracy, and if there is a company that can solve their doubts. I think this out-of-control situation can actually be controlled! ”

Nobuyuki Idei perked up and asked, "What do you mean?" ”

Song Chen said calmly: "The truth is not complicated, from the perspective of an entrepreneur, it can be summed up in one sentence: you can't beat him." Just take him in! ”

"Co-optation? Acquisition? Are you sure you're not kidding? In Idei's view, the acquisition of Napster was actually a joke at all. Sony is a music publishing provider, and Napster is a piracy distribution channel. The two are fundamentally incompatible!

"It's not napster!" Song Chen shook his head and said solemnly, "It's about co-opting the digital music that the record industry giants are angry about, in other words, we can no longer use the perspective of CDs and tapes to be hostile to the rise and spread of digital music, and traditional thinking must be changed!" What you said at the Sony Tech Festival in January '98 was impressive: 'In the age of the Internet, hardware will lose its usual value, it doesn't matter if the TV screen has a beautiful resolution or not, what matters is the content, who created it, who controls the content of the network.' That's where the problem goes! ”

Seeing Song Chen mention this past, Nobuyuki Idei thought about it carefully, and was finally moved. At this moment, he finally regarded Song Chen as a business partner on an equal footing with him, and asked cautiously: "This matter, Sony is very concerned about it, and I also have the heart to make a difficult choice!" As you've probably heard, Universal Music Group and I are planning to launch a subscription service with webcasting, and that's one of the changes! ”

Streaming subscription services? Song Chen raised his eyebrows, and then said quietly: "This sounds good, but you don't seem to be worried about the huge problems caused by the unlimited extension of Sony's product line?" ”

Nobuyuki Idei's cheeks twitched slightly, and although his expression was calm, Song Chen could sense the complex melancholy emotions contained under those sophisticated and sophisticated eyes: "I heard about the incident at the banquet just now, just like you said to Your Excellency Okamura, 'I believe that Chenxing Technology is a great company', I believe that Sony is the same, we have the unique ability to control this complicated product line!" ”

Have it? Song Chen sneered in his heart, although he didn't learn and didn't know anything, he still vaguely knew about the decline of Sony in the future! He still remembers one day when he was out of town on a business trip, he saw a report on the bus about Sony's internal mountains and internal friction: in the context of Apple's iPad popularity and the decline of the notebook business, Sony is trying to fight against the iPad. So I decided to open the same product, and as a result, there was a strange situation where there were four business units in one company that each opened a tablet!

From this story, Song Chen knew that although Sony was powerful, the burden given by history also made this old company heavy, and the transformation was extremely difficult!

Picked up the teacup and took a sip gently, the tea stayed on the tip of his tongue, which also made Song Chen sort out his thoughts a little, and then said indifferently: "Sony Music has created content, and controlled the network of content, which is the advantage of Sony Music." But this kind of strong move to the new tool of the Internet is inevitably a bit out of place! No matter how powerful the entertainment group or software giant is, if you want to control the Internet as a tool, you need to lower your proud head first, to use the tone that Wall Street market analysts like to use: Sony is a great company, but I don't think Sony's management philosophy has the Internet as a gene, even if you shout a very great and magnificent slogan, Sony's engineers don't seem to think so! ”

Song Chen's words came slowly, and every sentence made Nobuyuki Idei's face extremely ugly. He sneered coldly: "Your Excellency doesn't seem to be optimistic about Sony's digital copyright strategy!" Why? Just because you value Sony Music's copyright resources? ”

Song Chen's mind was not hidden at all, and he was not surprised at all when he was seen by the old fox Nobuyuki Izui! He smiled and said, "President Idei, it's not just me who is interested in Sony Music's copyright resources!" ”

"Oh? Would you like to hear more? It seems that he was stabbed by Song Chen's words, and Nobuyuki Idei's face is definitely not good-looking.

Song Chen slowly said his chips: "This time." I am on behalf of Chenxing Network and GOOG1E each of the nearly 100 million global registered users, PayPA1 and a win-win cooperation package to visit you, because of fate, you are the first music giant I visited, of course, not the last! ”

The chips in Song Chen's mouth. Especially the hidden energy of the two major platforms of Chenxing Network and goog1e, Nobuyuki Idei cannot ignore it, and he is unwilling to let Song Chen take the initiative in negotiations. He groaned slightly. Still shaking his head: "I haven't thought about selling digital rights!" But I'm interested in your package! ”

Song Chen said lightly: "It's very simple, Chenxing Technology has developed a digital music player, and at the same time opened a digital playback music 'iTunes' as a supporting PC free software, Sony will license the sales right of digital music to Chenxing Technology, the album is separated, and it is sold at a price of 99 cents per song!" ”

"Split the album? 99 cents a one? Are you sure this is a good idea? Nobuyuki Idei suddenly laughed dumbly.

Why is it that every album in later generations is only two or three hot, while the rest of the feeling is very average? Personal tastes aside, it has to do with the record company's money-making model: usually, they focus on two or three good songs on an album, fill it with some generic songs, and then sell it together! In order to get the song they want, the consumer has to buy the entire album!

Song Chen said, "Mr. Idei, have you ever used Napster software?" ”

Nobuyuki Idei snorted lightly: "It's all products used by some shameless thieves, how can I use them?" ”

Song Chen smiled: "Although Napster does not have a statistical sub-function, users will suddenly download their favorite songs instead of downloading the entire album, which is the sales logic of online retail!" Splitting the album seems to be bad for the record company, and the price is low...... But Mr. Idei, let's look at it differently! Chenxing Network will inevitably have 100 million users before the end of this year, assuming that 100 million users contact our iTunes, even if there is only a 1% conversion ratio, there are still 1oo consumers who are willing to pay money, what is the sales volume of "The Three Brothers of Pills" in 1999? 2918ooo 10,000 sheets! It doesn't seem like it can be compared, but in fact, we can't only have a 1% conversion rate! ”

Nobuyuki Idei frowned unhappily and said, "Your Excellency is changing concepts?" Why do you say Chenxing Technology and Chenxing Network? It seems that Chenxing Technology's iTunes hasn't stepped out of the real room yet, right? ”

Song Chen smiled: "The reason why I mention Chenxing Network is because Chenxing Network will have another cooperation plan, but Penguin can still bring huge traffic to iTunes!" And I have my own way of getting iTunes to bring millions of potential customers in an instant! And Sony can bring huge pure profits by doing nothing but handing over the digital rights to us! It's better than a company with fierce internal divisions investing heavily in an unfamiliar field and fighting an uncertain battle! If you still think that Sony can easily control the Internet, the cooperation with Universal Music can be the same, but with the addition of Chenxing as a sales channel! ――If Sony Music and Universal Music do not have a binding agreement! ”

This time, Nobuyuki Idei was not as opposed as he was at first. He picked up the tea and put it to his lips and took a sip, the already cold tea suddenly made him frown. On the other hand, Song Chen, although he felt that the cold tea affected the taste, he still drank it leisurely.

Tong Heyan's old man and energetic young man each held a teacup, and the old and the young drank tea without saying a word, and the atmosphere was quiet all of a sudden, only in the courtyard, the summer insects chirped very regularly.

At this moment, a beautiful girl walked in with a whistle kettle, and she applied powder. With red lips and white teeth, a pair of charming Danfeng eyes glanced at Song Chen calmly; Wearing a gorgeous and conspicuous kimono, the neck exposed at the neckline was as white as congealed fat, which made Song Chen think about it, imagining how graceful and tender the skin and jade body inside the kimono were.

Song Chen's aggressive gaze made the beautiful woman's delicate beauty unnaturally float with a touching bright red, she shy lowered her head to avoid the other party's gaze, holding a kettle in one hand, and stepping forward with a small hand holding the hem of her skirt in the other. Kneeling on the coffee table on one side, he began to help the two men, one older and one younger, make tea and change water.

The gentleness and demureness of this Oriental woman, Song Chen has seen it on Kaori Hayakawa more than once! When getting along with her, Song Chen can always feel under Kaori Hayakawa's strong and capable appearance. The meekness and delicacy that are engraved into the bones.

This is Nobuyuki Idei's home after all, and this woman may be Nobuyuki Idei's beloved daughter, so Song Chen doesn't dare to be too presumptuous. Putting away her squinting eyes, Song Chen showed her a bright and charming smile very gentlemanly. "Thank you!" ”

"Please use it slowly!" The beautiful woman spoke shyly in English, then got up and walked away with broken steps, closing the door. She could still see the hot eyes that Song Chen had seen!

The rumors are really true, this man is really amorous! The beautiful woman smiled and closed the sliding door, blocking Song Chen's eyes.

After she left, in just two or three minutes, Nobuyuki Idei, who had been bowing his head and muttering, finally had his own choice.

Sony is a copyright giant in the field of music, film and television, a strong enterprise in consumer electronics and IT products, a supplier of electronic parts, and a technology promoter in the home appliance market...... This is not ten years later, there is no doubt that Sony is now strong, but it is not an Internet company, Nobuyuki Idei does not think that Sony can hire someone to make a website, engage in the business of online booking products can be dominant in the IT field!

He has a clear understanding of this!

From Song Chen's words, the most important information extracted by Nobuyuki Idei lies in Song Chen...... In addition to the fact that digital music may endanger the music publishing business, Chenxing Group is indeed an ideal partner to work with!

The most important thing is that if you choose to cooperate with Song Chen, once the digital music transformation plan between Sony and Universal Music is not implemented well, there will be a retreat for Chenxing Group...... But before that, he still needs to know how many chips Song Chen still has and specific plans!

"Alright! You convinced me and sued me for your plan! If it's 99 cents per single, how much can we get? ”

"6o cents!" Song Chen replied.

"6o cents?" Nobuyuki Idei frowned, and at the same time kept shaking his head, indicating that he could not accept it.

Song Chen said lightly: "Mr. Idei, do you know how much the annual operating costs of the website of our subsidiary Chenxing Group such as bandwidth, maintenance, and manpower are needed?" Last year, it reached $300 million, and that's when there are few downloads on our website! If we can reach an agreement with you, the annual traffic generated by downloading music will increase the bandwidth cost several times, and Sony Music will not have to bear these high costs! Therefore, we are aiming for the 39 cents! ”

If it is an online video service, the bandwidth cost is even more difficult to estimate, but for this, Eric? Schmidt seems to have another idea, but it is impossible for Song Chen to sue Nobuyuki Izui for this idea.

It's just that in this way, Song Chen, who remembers the content of the cooperation between Apple Computer and the entertainment giants, still retains some price space for the two sides to negotiate!

Still frowning, but not particularly clear about this aspect of Nobuyuki Idei did not make a move, just a slight groan, asked: "Is this a one-on-one negotiation between Chenxing Technology and Sony Music?" ”

"Nope! This is the cooperation between Chenxing Group and Sony Group, and this plan can only be said to be relatively mature! (To be continued!)