Since the commercialization of the film and television industry in the 20th century, the film and television industry in the United States has led the world. The leading factor in the www.biquge.info of Pen & Fun & Court is more due to the commercialization of Hollywood movies in the United States.

In the beginning, the American film industry was driven by businessmen, not artists. Businessmen want to make money, and they also pay more attention to advanced technology and improve products with advanced technology to get a better movie-watching experience.

Businessmen believed that movies were a kind of profitable business, so the United States was the first to popularize fee-paying movie theaters, and the theater model was born.

With the gradual development of the film and television industry, the Hollywood film production industry chain is becoming more and more complete and industrialized.

At present, the film and television industry in most countries around the world is operated by small workshops, and of course, the film production industry in China is also included. Only the Hollywood film industry is industrialized.

Commercial films, which are both a commodity, have a series of assembly lines and division of labor, which can make film production very professional. Professionalism and industrialization do not mean that the model is immutable, nor does it mean that there is no innovation.

In fact, commercialized and modeled films have entered and innovated at a rapid pace. The works of various individual directors, because of insufficient technology and funds, in fact, literary films are not worth mentioning at all in the field of technological innovation. A variety of innovative props, makeup, music, computer special effects, 3D, motion capture, and more...... It's all driven by commercial films!

Commercial films are closely integrated with industry and technology, and constantly draw the nutrients of progress from advanced productive forces.

Literary films are far behind the times, trying to use cheap, low-tech things to sell their niche aesthetic tastes.

And every time a commercial film uses a variety of advanced technologies, it is driven by some top blockbusters. For example, blockbusters such as "Jurassic Park", "Titanic", "2012", and "Avatar" burned a lot of money. A lot of it has been turned into technology.

Some of the advanced technologies adopted by the latecomers were top-level blockbusters in the early days, which catalyzed the maturity and progress of these technologies. After the movie. You can get advanced technical services at a lower and lower cost.

"The budget for the film is about $200 million!" Wang Qinian said to Dong. "Although our friends have contributed this money, for the sake of the overseas box office market, it is inevitable to attract capital from various countries to jointly invest in this movie."

"On the U.S. side, Warner, Disney, and other companies have expressed interest." Yu Dong said. "On the Japanese side, at present, SoftBank and Sony are interested in investing."

Wang Qinian nodded and said: "Strive to do it, the capital contribution of overseas countries exceeds 70 million US dollars!" Domestic counterparts are also trying to get them to contribute $70 million. Of the remaining $60 million, the IP copyright of "Forbidden Magic" is converted into $10 million. We actually invested 50 million US dollars! ”

"It's a bit difficult!" Yu Dong knows that when the scale of investment in movies is large, investors will generally hesitate. On the one hand, the huge amount of investment will inevitably lead to a huge risk of recovering costs.

On the other hand. A blockbuster with a budget of $200 million, even if it makes a profit, the yield is not so high.

The stakes are high. The yield is not high.

It is estimated that only cinema lines and distribution channels like this kind of super blockbuster.

"Strive for more, if it is divided into dozens of film institutions." Wang Qinian said, "Large-investment films, without the investment of film and television capital from various countries, I am worried that when it is released, everyone will not contribute to it, or even make it bad!" ”

The world's top blockbuster. The kind with an investment of $200 million. It is impossible for a country's market to recover its costs. There is definitely a need for a global distribution.

Global distribution, on the other hand, requires a variety of joints in the markets of various countries. Some of the major markets. The slightest problem will affect the box office revenue of the movie.

Therefore, only by attracting more allies, everyone will benefit together and share the risks equally. In this way, in fact, the risk of the movie can be reduced to a greater extent.

The scale of investment is large to a certain extent, which is not only a problem of the quality of the works, but also a test of the heritage behind a company!

Of course, if this movie is successful, it will also greatly enhance the status of the partner company in the global entertainment market.

"In addition, in terms of distribution channels for this film, it is not only necessary to consider traditional cinema 2D and 3D theaters, but also not only video websites, TV media, DVDs and other channels. There is also a new channel that needs to rely on this super investment to open up the market situation! Wang Qinian said with a smile.

"What channel?" Yu Dong said curiously.

"VR (Virtual Reality)!" Wang Qinian said with a smile.

"However, the current VR technology is not very mature, and the effect is not even as good as 3D in the cinema!" Yu Dong shook his head and said.

"Wait until the technology is mature before entering the market to sell products, and the market has been carved up by other giants!" Wang Qinian said, "Besides, using VR to watch a movie can barely be used commercially." Only more complex VR games and Internet applications are not yet too mature. ”

For VR technology, the partner company is naturally not the only one to invest in research and development. In fact, in the 90s, some companies in various countries around the world have put into commercial VR technology. It's just that these technologies are not too mature so far, so the market has been questioning VR.

However, if you really have to wait until VR is fully mature, it will be similar to the emergence of touchscreen mobile phones, and traditional mobile phone manufacturers ridicule touch screen mobile phones as toys and cannot subvert the traditional mobile phone market. In the end, it is a comprehensive reshuffle of the industry!

It's not just the mobile phone industry that has been shuffled by touchscreen mobile phones!

Even the internet has been transformed by touchscreen phones. In the past, Internet manufacturers mainly considered PC users and the PC market, and Intel and Microsoft were absolute monopolies.

However, mobile Internet users have now surpassed those who use PCs to access the Internet. Not to mention the current XOS operating system, even Apple's iOS user scale exceeds Microsoft's >

In the CPU market, it was definitely Intel that dominated before. However, the chip with the most users now is not Intel's x86 chip, but the ARM chip!

At first, Arm was ridiculed by Intel, believing that this kind of low-end chip was useless.

However, in the end, ARM still relied on the breakthrough of the mobile terminal to operate from time to time and became the most mainstream chip technology.

VR (virtual reality) equipment, it is true that the experience effect has not yet reached the level that people expected. However, consumers are very much looking forward to this market, looking forward to the rapid growth of this market and the rapid development of technology.

First, there is market demand, and then, we continue to spend money and human resources to tackle key problems, so that technology can progress little by little. Instead, behind closed doors, research for decades or hundreds of years, the technology is completely mature, and only then do we start to create perfect products!

In fact, this product has had a bunch of bugs and defects since it was launched, and it was still not a perfect product until Microsoft stopped maintaining its technology.

To be honest, there is no perfect product in the world, only products and technologies that are constantly improving and improving.

Of course, in essence, the current VR movie, that is, watching a 3D movie with a split screen on the left and right. In principle, it is similar to a 3D viewing hall in a movie theater.

Suppose you are using the screen and hardware of a computer or mobile phone to run and display a 3D screen. Then, you only need special glasses, and the cost can be as low as a few dollars. Some low-end VR boxes on the market that cost hundreds to dozens of dollars are basically that kind of thing.

If the chips and screens in VR devices come with them, the cost may be more expensive. Of course, a few thousand dollars can also make a VR product with a better experience.

Wang Qinian's VR product requirements for small partner companies - high-end and low-end! However, even the lowest-end ones need to be immersive!

At the same time, partners also need to pay close attention to the development direction of the VR market and technology.

Although Wang Qinian doesn't know when VR technology will mature, he knows that once the technology is really mature, it will enter an explosive period. Then, another industry reshuffle similar to the advent of PC, Internet and touchscreen mobile phones will come.

As a company that may be affected by the maturity of VR technology in the future, the small partner company would rather endure the current investment in VR and lose money every year, but also must continue to invest in this area. (To be continued.) )