Chapter 158: Online Publicity
Chapter 158 Network Publicity
Whether the movie is good or not, before it is released, no matter how much it is said, it is false, and it will have to wait for after the release.
But when it was rumored that Wen Yi's new film "Crazy Stone" would be released during the Spring Festival, it immediately attracted the ridicule of countless people!
Yes, it's a mockery!
Crazy, many people think Wen Yi is really crazy. With his small cost, and it is the first time to be a director, he dares to compete with many blockbusters for the Spring Festival. What is that not looking for death?
Crushing, purely self-inflicted! The best result of his film is: dead and dead!
The Spring Festival stalls are more competitive than the summer stalls. It is also known as the private reserve of the great director. The Spring Festival stalls are something that many first-line directors are afraid to avoid. What is he Wenyi, a new director who has acted in two films and dares to shoot a new director of the film genre that he has not acted in.
It is really a newborn calf that is not afraid of tigers.
Some people admired Wen Yi's courage, and more people laughed at his stupidity.
No one will see Wen Yi's release of the film on the Spring Festival as a manifestation of his confidence, but as a kind of broken jar and broken can, and he doesn't care about it at will.
Otherwise, they think Wen Yi is crazy and stupid.
Wen Yi is naturally not crazy, let alone stupid. He is very aware of the advantages of "Crazy Stone" being released during the Spring Festival. The first film to break one billion in the previous life, is it really that good?
In fact, the reason why the box office is so high has a great relationship with the timing of its release.
Wen Yi does not expect to break the box office record with his first film like Xu Zheng's "Thai Embarrassment", but he wants to use this opportunity to push "Crazy Stone" to a higher height.
There is no Guy Ritchie in this world, and there is no Two Smoking Guns. There is not even a movie like it. Then there will be no controversy, but a new river will be created.
It's a gimmick! A gimmick to satisfy the almost perverted self-esteem of the Chinese people!
And at this time, the film market is better than when "Crazy Stone" was released in the previous life.
Isn't a "Ip Man" several times more than in the previous life? Although there are particularities, if it is not the relationship of the film market. It can't be that high. What's more, when "Crazy Stone" was released in the previous life, there were only a handful of directors in the 100 million yuan club.
But at this time in this world, with a box office of hundreds of millions, there is nothing uncommon at all.
Regarding the cynicism of the outside world, Wen Yi simply ignored it. And Jiayi Company didn't say anything, as if there was no zĂ i in this matter.
The post-production of the film was completed quickly, and Wen Yi was satisfied after watching it.
Although many of the dialogues are different, the essence of it, especially the dramatic coincidences of the story. Nothing has changed. Moreover, in the dialogue, Wen Yi added many buzzwords from the Internet in his previous life, which added to the comedy of the film.
With the drama of the story unchanged, the dialogue has become more classic, which undoubtedly improves the film.
Stand on top of the original. If you can't make a more satisfying work, then Wen Yi doesn't need to make movies anymore.
The Spring Festival is approaching. "Crazy Stone" also made it into the propaganda "gaonetbsp; After all, it is a small-budget movie, and no matter how hard you spend on publicity, it is limited. However, publicity plays a crucial role in the promotion of a film.
Although Wen Yi does not have a large budget for investment, the channels of publicity focus on the Internet, unlike other films, which are placed on TV stations and other media magazines.
Wen Yi's videos, whether good or bad, almost fill the entire Internet. has not been released, and it has become very popular on the Internet, especially as soon as the trailer of the film comes out. It's even more heat-inducing.
The trailer of "Crazy Stone" is naturally from the hand of Wen Yi, the director of the film.
At the beginning of the trailer, Secretary Qin walked up to Director Xie and said with some schadenfreude: "Old Xie, I haven't had a salary for eight months, so it's impressive!" If you want me to say it. Shout for everyone to be laid off as soon as possible, this is to do good deeds, die early and live early. â
This plot passed in a flash, and Xie Xiaomeng limped in front of Lao Xie and shouted: "Old man (Dad), there was a car accident!" â
Immediately, Xie Xiaomeng's screams and Lao Xie's anger came from the toilet, and Bao Shihong, who was going to the toilet, had a schadenfreude smile, but sighed seriously: "This young man, if you don't fight your father, you will cheat your father." â
Later, the toilet showed gems, and Feng Dong, played by Wen Yi, asked Secretary Qin to find a master to steal it. Immediately after the appearance of the thief Mike played by Wang Li, there are also professional theft skills in a flash. It can be seen that it is absolutely worthy of the words "international thief".
And the other three thieves, naturally, are indispensable to their shots, the plot is that they arrested Xie Xiaomeng, Brother Dao said to Xie Xiaomeng: "Come, bring you a call (daddy)!" â
"It's a kidnapping! Kidnapping, that's not our specialty! Xiaojun said.
Then there were two groups of thieves who showed their magic powers, stealing some pictures of gems, and finally fixed on Bao Shihong's body, only to see him looking up to the sky and roaring, but said in a hoarse voice: "Public toilet, come if you want, leave if you want!" â
The camera finally turned to the river, and the wife of Bao Shihong, the champion of "The Voice" and the artist Zhao Ya of Wenyi Company, made a cameo appearance, spoke a strong Sichuan dialect and persuaded Bao Shihong, who was smoking desperately, to stop smoking, and his voice was hoarse.
Bao Shihong glanced at his wife, and then said in a hoarse voice: "Brother is not smoking, he is angry!" â
This is the end of the trailer, which is less than three minutes, but it leaves a lot of people, especially some of the dialogues that appear in it, which are regarded as classic words. It immediately became popular on the Internet.
Because the dialogue in the trailer of "Crazy Stone" swept the Internet, the film immediately became popular on the Internet.
And as these dialogues are used in reality, too many people listen to them and are curious to inquire about the origin of these words.
And the trailer of "Crazy Stone" has also climbed on major video websites, and there is a faint tendency to reach the top. And with the increase in the click-through rate, the video sites didn't need Wen Yi and others to contribute money and effort at all, so they directly got it on the recommendation page.
With a few classic lines of dialogue in the trailer, the film swept the Internet. The use of the Internet to publicize has undoubtedly achieved great success.
Some of the words in it spread and caused some discussion. It's not just a matter of laughing and laughing.
Just like the words "if you don't fight your father, you will cheat your father" that was not in the original version, it caused everyone to sigh.
If you have the ability, it is better to have a capable father. The so-called "second generation" of the rich second generation, the second generation of officials, and the second generation of stars are not the generation of fighting fathers?
Of course, there are more cheats. There are too many people like Xie Xiaomeng in the film!
This is an era of fighting fathers, and it is also an era of cheating fathers!
This is a society that fights for dads, and it is also a society that pits dads!
Of course, many of those dialogues have been modified and imitated.
Kidnapping, that's not our specialty! This sentence has been modified by countless people and used to reject others.
When I meet someone who advises alcohol, I will say: Drinking, this is not my profession!
When I meet someone who asks to sing, I will say: Singing, this is not my major!
That's not my specialty! This sentence, when it became popular, became a euphemism for people to refuse.
However, in the trailer, the last sentence that has been modified and imitated the most is the last sentence: Brother is not smoking, but angry!
This is not the case with the rumors of the previous life, but there are too many talented people in this world.
Brother is not smoking, he is lonely!
These words have also been modified and imitated. But this can be imitated, not imitated as in previous lives.
Of course, there are many other similar words. Like what:
Brother eats not food, but health!
Brother is not pouring vegetables, but fat!
Brother is not holding a pillow, it is lonely!
It's just a trailer of less than three minutes, and there are so many hilarious classic words in it, so how many such dialogues will there be in this film?
Those who have seen the trailer are undoubtedly attracted by this film.
And at the end of the film, there is a black screen with a line of white words in it: December 25, it will be released nationwide!